It’s graduation season, and all around the nation college students are donning their caps and gowns to earn degrees as representation of their higher education – degrees which they hope will help them to enter the working world, as hiring is finally projected to be on the rise after years of decline. And just as these recent college grads are hoping to get hired, companies are hoping to recruit the best talent to work for their organization.
Tim Andrews of the Advertising Specialties Institute (ASI) recently wrote an article discussing a survey of HR professionals that ASI conducted discussing ways that they are using promo products in their search for new talent. Results of the survey found that, “56% of responding HR staffers say promo products imprinted with a company’s name or logo convey a positive image when distributed during job fairs and other recruiting efforts.”
Mr. Andrews continued to note that, “Of those surveyed, 55% choose pens and 41% use logoed items like T-shirts, calendars and high-tech accessories in conjunction with hiring.”
Think about what products will be most enticing and most useful to these individuals when deciding which products to order for distribution at job fairs and recruitment events. No matter what you choose, however, offering promotional items will still be beneficial to your recruitment efforts by helping to grab candidates’ attention, convey a positive message about your organization and differentiate your company from the many others that may be vying for the same potential employees.
Leave any personal suggestions for recruiting new grads in the comments!
Jaime
Manager – Content