You might have seen Kim’s post back in September about the now-infamous meat dress Lady Gaga wore to the MTV Video Music Awards. The dress sparked commentary from everyone from vegans to meat-lovers, fashionistas to biologists (who said Gaga’s dress was likely crawling with maggots during the awards show).
While Lady Gaga was the first (or at least the most famous) person to wear a dress made out of food, she certainly won’t be the last, as artists and fashion designers have proven with some recent creations, showcased in an article by Diana Adams of Bit Rebels. Who knows: maybe someday soon clothing and accessories made out of promotional snacks will be the next big thing in marketing?
The variety of food-inspired fashion concepts that have popped up in recent months is extensive enough that ladies (and gents) can choose clothing made of their favorite foods – carbonistas will adore Ami Goodheart & team’s outfit of professional-looking attire made completely of bread, while vegetarians who were offended by Lady Gaga’s meat dress will feel much more comfortable in something like Sung Yeonju’s eggplant dress.
When you’re designing your next marketing campaign, think about using promotional snacks to fashion some outrageous and edible apparel. These concepts are a popular topic on blogs and across social media, so you’re sure to experience some good PR (that you can celebrate by feasting on your creation!)
Kelsey
Marketing Coordinator