Marketing Ideas

Sep

2023

Corporate Gift Strategies: Strengthening Client Relationships through Customization

Client relationships lie at the core of any flourishing business. The connections you forge and nurture with your clients can often be the difference between a one-time transaction and a long-term partnership.

In this guide, we’ll embark on a journey through the intricate art of using corporate gifts strategically to fortify these relationships. From the early stages of prospecting, where client gifts and first impressions carry the greatest weight, to the cultivation of new partnerships, ongoing support for existing clients, and the significance of holiday gifts for clients, we will delve into how thoughtful gift-giving can play a pivotal role in client retention and brand loyalty.

These pivotal moments offer an opportunity to express gratitude and personalize your approach, convey your brand’s values, and establish enduring bonds with those who matter most to your business.

The Power of Client Gifts

Client gifts hold a unique position in the business world. According to a study by Knack Shop, 89% believe that business gifts bring people closer together.

Client gifts transcend customary pleasantries and serve as tangible embodiments of your dedication to client contentment. When thoughtfully and strategically given, corporate gifts for clients can fulfill various vital roles:

Express Gratitude through Prospecting Gifts

Everyone knows that first impressions matter. Prospecting gifts are your initial step toward establishing meaningful client connections. Offering a small token of appreciation during your initial interactions shows your potential clients that you value their time and consideration.

When you demonstrate thoughtfulness early on you instill trust and confidence in your commitment to a future partnership. This small act can set the stage for long-lasting, fruitful collaborations.

Welcome New Clients with New Client Gifts

When a prospect transitions into a client, seize the opportunity to foster a positive impression. New client gifts express appreciation for their decision and set the tone for a fruitful collaboration.

Don’t forget to align the gift with their interests or needs to demonstrate that you’ve taken the time to understand their requirements. This personalized approach delights them and reinforces your dedication to their success.

Celebrate Personal Milestones

Personal milestones such as birthdays, work anniversaries or promotions provide chances to strengthen your client relationships. Sending a thoughtful, personalized gift on these occasions showcases your attentiveness.

By remembering and celebrating these milestones, you establish a more personal connection, emphasizing the uniqueness of your relationship.

Recognize Team Milestones

Don’t forget the individuals who work closely with your clients! Sometimes team members in different departments can become prospective clients. Team or company-wide milestones present opportunities to show appreciation and potentially extend your brand reach.

Sending gifts to celebrate these achievements reinforces your commitment to collaboration and teamwork. It also acknowledges the collective effort that contributes to successful client relationships.

Corporate Holiday Gifts

Business owner giving present to his client.

The holidays are the most popular occasion (51%) to give gifts in the business world. Corporate holiday gifts, including gifts for clients, offer a chance to express gratitude in a universal and festive manner.

Customize these gifts to maintain brand recognition while spreading holiday cheer. Personal touches, such as high-end branded holiday gifts, can make your clients feel valued and appreciated during this special time of year.

Client Check-In Gifts

Client check-in gifts are ideal for maintaining an ongoing, positive relationship. These gifts can be sent as part of routine follow-ups or simply to check in on how your client is doing.

They encourage continual engagement and demonstrate your commitment to their success. These thoughtful gestures also convey that you’re not just interested in the transaction, but in their well-being and long-term satisfaction.

Implement Loyalty Rewards Programs

Loyalty rewards programs are a proactive approach to building lasting relationships. Offer incentives, exclusive offers or unique gifts to clients who have been with your company for an extended period.

Show your appreciation for their loyalty and dedication to your brand. These programs foster customer retention and demonstrate your commitment to valuing long-term partnerships.

Gifts With Purchase

Gifts with purchase are a brilliant corporate gift strategy, enhancing brand loyalty, customer satisfaction and retention. They offer added value, reinforce brand identity and create memorable experiences.

These incentives also encourage repeat business, fostering a sense of trust and loyalty among your customers and ultimately contributing to long-lasting client relationships.

The Art of Customization

While choosing the right corporate gifts for clients is vital, the customization and presentation are equally significant. Use these strategies to make your client gifts truly stand out:

Know Your Audience

Understand your clients’ preferences, interests and needs. Use surveys or client profiles to gather pertinent information. For example, younger generations are more likely to want the latest trending tumbler or a thoughtfully sourced sustainable item.

It’s especially important that you cater your corporate gifts to the right audience since 45% of millennials like to share their gift on social media, twice as many as boomers. Researching and understanding your audience enables you to select gifts that resonate with each client individually.

Branding Matters

Your brand identity is a powerful asset and should seamlessly align with your brand image. Customizing your gifts with your company’s logo, colors, and messaging is more than just a visual representation; it’s an opportunity to create lasting impressions and reinforce brand recognition.

Timing Is Key

Consider the timing of your client gifts carefully. While corporate holiday gifts are common, surprising your clients throughout the year can have a greater impact. Recognize significant milestones, like birthdays or other life events, to reinforce your commitment to the relationship.

Handwritten Notes

Include handwritten notes with your gifts. A heartfelt message, written on a branded notecard, expressing gratitude and a sincere desire to continue the partnership demonstrates that you’ve invested thought into the gesture.

Presentation

Pay attention to the presentation of your corporate gifts. Quality custom packaging and careful presentation can elevate the perceived value of the gift, conveying professionalism and thoughtfulness.

Follow-Up

Don’t let your client gift be a one-time occurrence! Follow up with your clients to ensure they received the gift and gauge their satisfaction. Use this opportunity to sustain the conversation and reinforce your commitment to their success.

Building Long-lasting Client Relationships With Pinnacle Promotions

Corporate gifts for clients are powerful tools for nurturing and solidifying client relationships. When selected thoughtfully, tailored to individual preferences and presented with care, these gifts express gratitude, deepen bonds and set your business apart.

By integrating client gifts into your client relationship strategy across various stages, you communicate your dedication to fostering long-term partnerships. Keep in mind that building client relationships requires consistent effort and genuine care. With the right client gift strategies, you can cultivate enduring connections that benefit your clients and business.

In the words of Maya Angelou, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Make your clients feel valued, appreciated, and cherished through the thoughtful use of corporate gifts. It’s a small investment that can yield significant returns in the form of loyal, satisfied clients who are eager to continue working with your company.

Are you ready to take your client gift strategy to the next level and build stronger relationships?

Contact us today at 877.300.2007, and let our experts help you create personalized, memorable gifts that leave a lasting impression on your clients.

Aug

2023

Trade Show 101: How to Setup Your Booth for Success

Welcome to the world of trade shows! Here every second counts, and every impression matters. In the quest to craft an exceptional booth, you need to create an atmosphere that promotes your brand and your product while leaving a memorable experience for trade show attendees.

In this guide, we delve into the strategic importance of setting up your trade show booth with your audience in mind and how integrating promotional products can boost brand recognition.

From layout and design to engagement techniques, we’ll cover the key aspects that can help your booth stand out and leave a lasting impact, ensuring your booth remains etched in attendees’ minds long after the event concludes!

Strategic Trade Show Booth Design and Layout

A well-designed booth layout is the foundation for attracting visitors and showcasing your brand effectively:

Open and Inviting

When planning and setting up your trade show booth, you need to organize an open and inviting booth entrance that encourages attendees to step inside. Keep your space clear and uncluttered to allow visitors to navigate it easily.

Visual Impact

Utilize vibrant, eye-catching graphics that highlight your brand. Visual aids such as banners and table covers can help boost the essence of your business and align with your brand identity.

Product Zones

Organize your booth into distinct product zones or themes. This helps attendees to easily find the products that interest them, creating a more organized and enjoyable browsing experience.

Trade Show Marketing: Engagement and Interaction

Captivating displays will bring attendees to your trade show booth, but friendly staff are the heart of a successful booth. Create an environment that engages and informs visitors about your products or services:

Interactive Displays

Incorporate interactive displays, touch screens, games or virtual reality experiences to immerse visitors in your brand story. Interactive elements encourage engagement and leave a memorable impression.

Product Showcases

Highlight your star products or services with well-lit, prominent displays. Use shelves, podiums, or display cases to showcase their features and benefits.

Demonstrations

Conduct live product demonstrations to showcase how your offerings solve customer problems. Engage visitors by involving them in the demonstrations and addressing their questions.

Friendly and Recognizable Staff

Train your booth staff to be approachable, knowledgeable and enthusiastic. A friendly demeanor and the ability to answer questions can enhance the overall visitor experience. Be sure to outfit your team in branded apparel, such as polo shirts or tees, so attendees can identify who is working in your booth.

Personalized Interactions

Tailor your interactions based on the needs and interests of each visitor. Engage in meaningful conversations and ask detailed questions to better understand their pain points and demonstrate how your solutions can address them.

Giveaways and Contests

Organize giveaways or contests that encourage attendee participation. Engage visitors by offering branded merchandise, discounts or the chance to win valuable prizes.

Driving Desired Actions with Promotional Giveaways

Now that your trade show booth is set up, your staff is prepared and you are engaging with attendees, you will want to ensure your audience leaves with something memorable. Promotional giveaways can serve as incentives to drive specific actions that align with your trade show objectives:

Lead Generation

Offer promotional products in exchange for contact information. For example, have an email sign-up list. When an attendee adds their email, they can receive free swag like a keychain or can cooler. This way you are effectively boosting your lead generation efforts and enabling follow-ups after the event.

Show Specials

Present promotional products as part of exclusive trade show offers, encouraging attendees to take advantage of limited-time deals. For example, let’s say you have a product for sale at your trade show booth. To help motivate attendees to make a purchase, you can offer free swag bag giveaways with every transaction.

Useful and Practical

Consider providing promotional products that attendees can integrate into their daily lives, such as reusable bags or branded water bottles will ensure your brand remains visible and useful long after the event.

Sensory Experience

Promotional products engage multiple senses, leaving a stronger imprint in attendees’ memories compared to purely digital interactions. Using items like cool pens, colorful bags or other fun giveaways with your brand’s logo on them can help people remember your trade show booth and what you’re showing them.

It’s like when you remember a fun day because of the toys you played with and the yummy things you tasted.

Trade Show Success with Pinnacle Promotions

Trade shows present invaluable opportunities for businesses to showcase their offerings, network with industry peers and create impactful growth for their brand. By strategically setting up your trade show booth, incorporating engaging displays, integrating technology, employing effective engagement techniques and leveraging promotional products to amplify brand visibility, you can maximize your trade show marketing efforts.

With careful planning and attention to detail, your booth can become a magnet for visitors, leaving them with a positive perception of your brand and a desire to explore your products or services further. Remember, a successful trade show booth isn’t just a physical space – it’s a dynamic reflection of your company’s identity and vision.

At Pinnacle Promotions, we understand that a successful trade show isn’t just about setting up a booth – it’s about creating an unforgettable experience that resonates with your audience.

Whether you’re a seasoned exhibitor or new to the trade show scene, our expertise in promotional products and strategic solutions can transform your booth into a captivating hub of trade show happiness.

Our team of experts is dedicated to understanding your unique goals and objectives, ensuring that every aspect of your trade show booth setup aligns seamlessly with your vision. Whether you’re looking to create eye-catching displays, design engaging contest giveaways or offer exclusive show specials, we’re here to guide you every step of the way.

Let’s turn your trade show booth into a standout success story. Contact us today at 877.300.2007, and let’s make it extraordinary together!

May

2023

How Do Logo Products Offer Free Marketing?

Logo products, also known as branded products, have been a popular choice for businesses to increase their brand visibility and recognition. These products offer a cost-effective way to promote your brand and reach out to a larger audience.

Let’s say, for example, you own a small coffee shop in a busy downtown area. You decide to create branded coffee mugs with your shop’s logo on them and sell them in-store as a retail item. You also offer them as a free gift with purchases for customers who spend over a certain amount.

One of your customers, John, buys a mug and starts using it at work every day. His coworkers notice the mug and ask him where he got it. John tells them about your coffee shop and recommends they check it out.

A few days later, two of John’s coworkers come into your shop to try it out for themselves. They see the branded mugs on display and decide to purchase one each. They then take them back to their office and use them every day.

This cycle repeats itself with more and more of John’s coworkers and soon enough, your coffee shop has become a popular spot for their entire office. All because of a simple branded coffee mug that provided free marketing every time it was used in public.

Today, we will explore how logo products can offer free marketing and how they can be used as a powerful tool for branded product marketing.

What are logo products?

First things first, let’s define what we mean by logo products. These are any items that are customized with your brand’s logo or message. Think t-shirts, hats, pens, tote bags, water bottles, and the like. They can be made from a wide range of materials and come in all sorts of shapes and sizes.

How do logo products offer free marketing?

Okay, now you know what logo products are, but how do they offer free marketing? Well, each time someone uses or wears your logo product, they become a walking billboard for your brand. This means that your message is being seen by potentially hundreds or even thousands of people, depending on how often and where the product is used.

For example, if someone wears a t-shirt with your logo to a crowded event, everyone they come into contact with will see your brand. This is a great way to increase brand visibility and recognition without spending a lot of money on traditional advertising.

Using logo products for giveaways and contests

Another way to use logo products for free marketing is to offer them as a giveaway or prize in a social media contest. This is a great way to engage with potential customers and spread awareness about your brand.

For example, you could run a Facebook or Instagram contest where people have to follow your page, tag a friend, and share the post to be entered to win a branded water bottle or tote bag. This not only promotes your brand to the contestants but also to all of their followers who see the post.

Offering logo products as a gift with purchase

Logo products can also be used as a gift with purchase. Offering a branded product as a gift with purchase not only incentivizes customers to make a purchase but also leaves them with a tangible item that reminds them of your brand.

For example, if you sell skincare products, you could offer a branded tote bag as a gift with purchase for orders over a certain amount. This encourages customers to make a larger purchase and provides them with a useful item that they will continue to use long after they’ve used up the skincare products.

Using logo products as gifts for customers and employees

Finally, logo products are a great way to show appreciation to existing customers and employees. Giving them a branded product as a gift creates a positive impression of your brand and also encourages loyalty and repeat business.

For example, you could give your top customers a branded water bottle as a thank-you for their business. This shows them you appreciate their support and encourages clients to continue working with you and your business.

The importance of branded product marketing

Branded product marketing is a powerful tool that can help businesses increase brand recognition and customer loyalty. Logo products are essential to branded product marketing as they are a tangible representation of your brand that people can see and touch.

When creating logo products for your brand, it is important to consider the design and message you want to convey. The design should be simple, memorable, and aligned with your brand identity. The message should be clear and concise, and ideally, it should reflect your brand’s values and mission.

Logo products can also be used to promote specific products or services. For example, if your business is launching a new product, you could purchase logo products that showcase the product’s unique features or benefits.

Empowered Branded Product Marketing with Pinnacle Promotions

Logo products offer a powerful and cost-effective way to promote your business. Whether you’re giving them away at events, offering them as a gift with purchase, or giving them as gifts to customers and employees, logo products can help increase brand visibility and recognition. So go ahead and get creative with your logo product design and messaging,

Logo products are an important part of branded product marketing as they are a tangible representation of your brand that people can see and touch.

At Pinnacle Promotions, we understand the value of logo products and how adding them to your marketing strategy can positively impact your business growth. From IdeaKits™ to your very own online company store, we have the branded product solutions to make your brand stand out from the crowd. To learn more about how we can support your next logo product project, call us at 800.300.2007.

May

2023

Building Brand Loyalty with Work-From-Home Survival Kits

In this guide, we explore work-from-home essentials to help build employee loyalty and ensure your team has everything they need to help your business thrive.

It’s not a big surprise that we have seen a huge shift towards working from home in recent years. Even with offices reopening after the initial lockdown of the pandemic, many companies are expanding their talent base by opening up job positions for remote workers. As a result, many organizations have started to supply their employees with work-from-home survival kits full of essential items to help them stay productive, and comfortable to help build brand loyalty with new remote hires and even current remote employees.

In this blog post, we’ll explore why work-from-home survival kits are important and how promotional products can enhance them. We’ll also provide examples of promotional products that can be included in a work-from-home survival kit to make remote work more enjoyable and efficient.

Why Are Work-From-Home Survival Kits Important?

As companies embrace remote work, it’s becoming increasingly important to support employees and help them feel welcomed and engaged as a team. An article on trending statistics by Zippa shows that, as of 2022, 26% of U.S. employees work from home. While this number is down from 41.7% in 2020, 66% of employees work in a hybrid environment — working from home some days during the week. And projections show that by 2025, 36.2 million employees will work remotely.

All of this is to say that remote work won’t be going anywhere anytime soon! So how can employers help set their employees up for success?

One way to do this is by providing work-from-home survival kits that include essential items to help employees stay productive and comfortable. These kits can help ensure employees have what they need to work from home. And they can also be a powerful tool for building brand loyalty.

Think about it — when you send out a work-from-home survival kit to your employees, you’re not just sending them a bunch of random items. You’re sending them a message: “We care about you, and we want to make sure you have what you need to succeed, even when you’re working from home.” This can go a long way in building trust and loyalty between your company and your employees.

What are the benefits of giving your employees a work-from-home kit?

Now that we’ve explored the current and upcoming trends of working from home, let’s dive into the specific benefits that these kits can provide to both employees and companies alike.

#1 You reinforce your company’s values and culture

It’s not just about the message — it’s also about the items you include in the kit. By choosing promotional products that are both useful and on-brand, you can reinforce your company’s values and culture.

For example, if your company is all about sustainability, you might include a reusable water bottle or a set of bamboo utensils. Or if you’re a tech company, you might include a branded webcam cover, a wireless charging pad or other custom promotional tech items. By choosing items that align with your brand, you can create a cohesive experience for your employees and strengthen their connection to your company.

#2 You help employees feel connected to each other

Another benefit of work-from-home survival kits is that they can help your employees feel more connected to each other, even when they’re working remotely. By including items that encourage collaboration and communication, you can foster a sense of community among your team.

For example, you might include a set of branded earbuds for virtual meetings or a team-building game that can be played online. These small touches can go a long way in creating a positive and supportive work culture, even in a remote environment.

#3 Creates surprise and delight

Work-from-home kits can create surprise and delight for employees because they show that the company is invested in their well-being and success. By providing essential items for remote work, companies can help employees feel supported and valued.

Additionally, including branded promotional products in the kit can create a sense of excitement and exclusivity, as employees receive items they may not have expected. This can foster a positive emotional connection between the employee and the company, leading to increased loyalty and job satisfaction.

#4 Work-from-home kits can be shared on social media!

When employees share their work-from-home survival kits on social media, they can help to increase brand awareness and reach a wider audience. By showcasing the branded promotional products in the kit, employees are essentially acting as brand ambassadors for their company.

This can lead to increased engagement and interest from potential customers or job candidates who may be drawn in by the positive messages and values represented in the kit.

How to build a work-from-home kit

Now that you are more familiar with the benefits of work-from-home kits, you may wonder how to build one. While you can absolutely find pre-made kits, you may want to consider creating your own unique kit with items that reflect your brand and show thoughtfulness that your employees will recognize.

At Pinnacle Promotions, we offer custom kitting and drop shipping to help ensure you are giving the best work-from-home essentials. Just head to the link and fill out the form. From there our promotional professionals will assist you with building and shipping your kits exactly where they need to be.

Our Favorite Work-From-Home Essentials

To help you get started with building out your work-from-home survival kit, we’ve curated a short list of our favorite work-from-home essentials to help surprise and delight your team.

Custom Office Products

Custom promotional office products are a great place to start when you begin building your company’s work-from-home survival kit.

Fully custom promotional calendars will get your brand seen year-round in every team member’s home office!

Help your employees add a bit of green to their offices with the Modern Sprout® One For One Tree Kits. The best part of these cute grow kits is that for every purchase a donation is made to plant a tree.

Maybe you need something quick for your newest team members – this pre-made Work From Kit has everything your new hire needs to get their home office up and running.

Custom Writing Instruments

We use writing instruments every day! Custom writing instruments such as pens, pencils, markers and more offer the perfect opportunity to give something useful and handy to help your employees keep notes for important projects.

Pilot G2® Premium Gel Roller Pen is a super smooth gel retractable Pilot pen with refillable ink that comes in a variety of colors.
The BIC Clic-Matic® Mechanical Pencil offers an innovative side lead-advance mechanism and a textured rubber grip for comfort and control.
The Textari Comfort Stylus Pen makes a great promotional item for new-hire welcome packages, office supplies, and more!

Custom Promotional Technology Products

Custom promotional technology products are perfect for work-from-home essentials. These items offer functionality to help ensure home office setups remain productive and streamlined.

Charge all your Qi-compatible devices with the Custom Shape 5W Wireless Charging Pad. Custom molded with your brand, this charger will make casual smartphone charging a breeze, keeping your remote employees productive and ready for anything.
In the digital age, privacy has become a valuable commodity. Private Eyes™ Webcam Cover with Retail Packaging ensures your employees’ protection against spyware.
After your team has charged up their phones, they can free up their hands with the Estand Bamboo Phone and Tablet Stand. It’s compatible with all major phones and tablets and made from FSC®-certified bamboo.

Pinnacle is Your Go-To for Work-From-Home Survival Kits

To put it simply, work-from-home survival kits can be a powerful tool for supporting your employees, building brand loyalty and creating a positive work culture.

By choosing promotional products that align with your company’s values and culture, you can reinforce your message and strengthen your connection to your team.

At Pinnacle Promotions, we have the tools to help ensure your work-from-home kits are a huge hit with new and existing remote employees. We can help you build your custom kits or maybe you are looking to build out an online company store with more work-from-home essentials. No matter the project, we have the solution.

So why not send out some survival kits today and show your employees that you’ve got their backs, no matter where they’re working from?

Apr

2023

Print Marketing Is Alive and Thriving, So Let’s Get Printing

Are you tired of hearing that print marketing is a thing of the past? Well, we’re here to tell you otherwise. Print marketing is not only alive and kicking but also an effective and valuable investment for any business. In this post, we’ll give you four compelling reasons why you should still be investing in print marketing, even in the digital age.

#1 Print marketing is still valuable

In the digital age, it’s easy to forget about print marketing. But did you know that print materials like brochures, flyers, and business cards can still make a big impact? In fact, according to a 2021 Finance Online article, 80% of consumers still act on direct mail advertising.

Unlike digital ads that can get lost in the endless scroll, print materials are physical and leave a lasting impression. Finance Online also found that 77% of consumers say print drives higher levels of recall. Meaning that holding a beautifully designed brochure or receiving a stylish business card can create a sense of personal connection with the brand.

#2 Print marketing is tangible and memorable

Print marketing is still a powerful tool for businesses because it’s tangible and memorable. In a world where everything is digital, print materials offer a physical connection to the brand that people can touch, hold and keep. In fact, digital marketing and print marketing can be used in tandem. According to Newsworks, consumers who see print ads also tend to visit the advertiser’s website.

A well-designed brochure or business card can create a sensory experience that engages the customer. This makes print marketing ideal for promoting products and services that people want to experience firsthand, such as food, fashion or travel.

Another reason why print marketing is tangible and memorable is that it allows for greater creativity and personalization. With print, businesses can experiment with different textures, finishes, and shapes to make their materials stand out.

For example, a music festival might create flyers with bold colors and edgy designs to appeal to young, trendy music fans and attendees are more likely to keep these flyers or posters as memorabilia.

Since people are more likely to keep physical items like flyers, brochures and business cards, print materials can continue to promote your brand long after the initial interaction.

#3 Print marketing can be targeted

Print marketing allows companies to personalize their messaging and target specific audiences. Similar to digital marketing, print media can be tailored to appeal to a particular demographic, making it more effective in generating leads and conversions.

For instance, a natural skincare product company can create a brochure that caters to people who value organic and sustainable living by customizing the messaging, design and imagery to their interests. This company can then stock these brochures in local health food grocery stores to help spread the word about their products to their target audience.

In addition to its targeting capabilities, print media can also enhance a brand’s overall customer experience by providing tangible representations of the brand that customers can interact with. Examples of this include well-designed packaging or high-quality product catalogs that reflect the brand’s values.

By using print marketing to create a unified brand experience, businesses can develop a devoted following of customers who feel connected to their brand, making it a valuable tool for building a strong and memorable brand identity, regardless of company size.

#4 Print marketing is versatile

Since there is a variety of print media available, there are plenty of interesting ways to reach different audiences. Print collateral like brochures, flyers, and posters are ideal for promoting events and special offers, while business cards and letterheads are essential for creating a professional image.

Print marketing can also be used to create product catalogs, direct mail campaigns and even billboards. This flexibility makes print marketing an excellent choice for businesses that want to promote their products or services across a range of channels.

Another advantage of print marketing is that it can be used to reinforce other marketing efforts. A study from Top Media Advertising says that campaigns that combine both digital and traditional advertising channels are 400% effective!

Businesses can use print media to direct customers to their website, social media pages or other online platforms. This can be done by including QR codes, URLs or other calls to action, which can drive traffic to other marketing channels.

By combining print marketing with other marketing efforts, businesses can create a cohesive and integrated marketing strategy that reaches customers across multiple channels. This makes print marketing a versatile tool that can be used to support other marketing efforts and help businesses achieve their marketing goals.

Print Marketing with Pinnacle Print Shop

Print marketing is a powerful tool that offers a tangible and memorable way to connect with customers. Its versatility allows businesses to use it in a variety of ways to reach different audiences, while its targeted approach makes it an effective way to personalize messaging and engage with customers. Print marketing also offers a way to reinforce other marketing efforts, making it an essential part of an integrated marketing strategy.

With its ability to create a sensory experience that engages the customer and creates a lasting impression, print marketing is still a valuable asset for businesses looking to promote their products or services in a memorable and effective way.

With Pinnacle Print Shop, you can get all your online printing services and promotional products all in one place. From business cards and postcards to brochures and posters, we have all the print marketing materials you need to help your business grow.

Have a large print project but aren’t sure where to start? Our team of experienced promotional professionals will ensure you have all the print marketing you need for your next big trade show or conference. Give us a call today at 877.300.2007 to learn more.

Apr

2023

Padfolio vs. Portfolio: What are the Differences?

Deciding between custom padfolios or custom portfolios? In this blog, we’ll explore the key differences between these two popular accessories and help you choose the one that best suits your needs.

When it comes to professional meetings, presentations, or interviews, how do you keep yourself and your team organized? Just imagine the embarrassment you could face shuffling around your papers at your biggest sales pitch of the year! But there is a solution you may not have thought of — custom padfolios and custom portfolios can keep you and your sales team looking and feeling professionally organized.

Padfolios or portfolios are essential accessories to keep your documents and notes organized. While the two terms may seem interchangeable, there are some significant differences between them. In this blog, we’ll explore what padfolios and portfolios are, their features and uses and how to choose the right one for your needs.

A Quick Explanation of Custom Padfolios and Custom Portfolios

Before you run off into organizational overload, let’s discuss padfolio vs. portfolio. You don’t want to end up ordering twenty-five, high-quality logoed folios, only to realize you’ve got the wrong size or material.

A padfolio is a small folder or binder that includes a notepad and a place to hold loose papers. It is typically made of leather, faux leather or fabric, and comes in a range of sizes and designs. A portfolio, on the other hand, is a larger folder that can hold multiple documents, such as resumes, business cards and reference letters. It may also include a notepad, as well as additional features like a calculator, a pen holder or a USB drive.

What are the differences between the two?

While both padfolios and portfolios serve a similar purpose, the main differences lie in their size, capacity and features. Padfolios are smaller and more compact, designed for carrying around a few documents or notes. Portfolios are larger and more spacious, ideal for carrying a complete set of documents for a project, job interview or business meeting.

Importance of choosing the right one for your needs

Choosing the right padfolio or portfolio can make a big difference in your professional appearance and organization. Having a quality and appropriate accessory can help you feel confident and prepared, and can make a positive impression on others.

What is a Customized Padfolio?

Customized padfolios are designed for easy transport and accessibility of documents, notes and writing instruments. They typically feature a ring binder, a notepad and a pocket or slot for loose papers. They are available in a variety of materials, such as leather, vinyl or fabric, and come in different sizes, from small pocket-sized to larger folio-sized.

Four most popular types of padfolios

There are several types of padfolios available, depending on the material, size and features — there is sure to be a customized padfolio to fit your brand.

Some common types include:

Leather padfolios: made of genuine or faux leather, with a classic and professional look
Portfolio padfolios: larger, with additional pockets and compartments for documents
Zippered padfolios: with a zipper or closure to secure the contents and provide extra protection
Tech padfolios: with a space to hold a tablet, smartphone, or laptop, as well as writing tools and papers

Pros and cons of custom padfolios

Padfolios are a popular choice for professionals who need to keep their notes and documents organized and easily accessible. While they offer several advantages, such as their compact size and affordability, there are also some drawbacks to consider, such as limited capacity and less durability than other options.

Custom padfolio pros

Portable and compact
Easy to use and accessible
Affordable and versatile
Lightweight and durable

Custom padfolio cons

Limited capacity for documents
May not provide enough protection for delicate items
Not suitable for formal presentations or business meetings

Best uses for padfolios

Padfolios are best suited for casual meetings, interviews, or personal use, where you need to jot down notes, carry a few documents, and stay organized. They are ideal for students, freelancers or professionals who travel frequently or work remotely.

Pinnacle Pro Tip

Leather custom portfolios and padfolios offer a classic, professional look while providing functionality. Depending on the style you choose, you have the option to screen print your leather custom portfolio and portfolio or deboss it — both imprint options give a sleek and stylish impression!

What is a Custom Portfolio?

Custom portfolios are larger and more spacious than padfolios, designed for carrying a complete set of documents, such as resumes, reference letters and contracts. They may also include a notepad, a calculator, a pen holder and other features. They are typically made of leather or vinyl, and come in a range of sizes, from letter-sized to legal-sized.

Types of custom portfolios

There are several types of portfolios available, depending on the material, size and features. Some common types include:

Leather portfolios: made of high-quality leather, with a professional and elegant look
Zippered portfolios: with a zipper or closure to secure the contents and provide extra protection
Presentation portfolios: with clear sleeves or pockets to showcase artwork, photography or design work
Tech portfolios: with a space to hold a laptop, tablet, or smartphone, as well as documents and writing tools

Pros and cons of portfolios

Portfolios are a popular choice for professionals who need to make an impressive statement in business settings. While they offer several advantages, such as their spacious capacity and high-quality materials, there are also some drawbacks to consider, such as their bulkiness and higher cost compared to other options.

Customized portfolios pros:

Spacious and roomy
Secure and protective
Professional and impressive
Suitable for formal presentations and business meetings

Customized portfolios cons:

Bulky and heavy
Expensive and limited in versatility
May be too formal or intimidating for casual settings

Best uses for portfolios

Portfolios are best suited for formal settings, such as job interviews, business meetings or client presentations. They are ideal for professionals in fields such as law, finance, or architecture, where having a polished and organized appearance is essential.

At Pinnacle Promotions, we understand that big promotional projects need an extra hand. Reach out to us at 877.300.2007 and let us help you with your corporate gifts, kits or events with the best custom padfolios and custom portfolios to make the right impression™.

What are the Top Differences: Padfolios vs. Portfolios?

Now that we’ve explored the pros and cons of both padfolios and portfolios, let’s dive deeper into the key differences between these two accessories. While both are designed to organize and protect your documents and notes, there are significant variations in their size, capacity, material, features and overall appearance. By understanding these differences, you can choose the accessory that best suits your needs and makes the right impression in any professional setting.

Size and capacity

The most significant difference between padfolios and portfolios is their size and capacity. Padfolios are smaller and designed for carrying a few documents and notes, while portfolios are larger and designed for carrying a complete set of documents.

Material and durability

Padfolios and portfolios can be made of various materials, such as leather, vinyl, or fabric. However, portfolios tend to be made of higher-quality materials and are more durable and long-lasting.

Features and accessories

While both padfolios and portfolios may include a notepad, portfolios often have additional features, such as a calculator, a pen holder or a USB drive. Portfolios also tend to have more organizational pockets and compartments than padfolios.

Appearance and style

Padfolios and portfolios have different styles and appearances. Padfolios are more casual and portable, while portfolios are more formal and impressive. The choice of material, color and design can also affect the overall look and feel of the accessory.

Pricing and value

Padfolios are generally more affordable than portfolios, as they have fewer features and are made of less expensive materials. However, portfolios can be a valuable investment for professionals who need to make a good impression and carry important documents.

How to Choose Between Customized Padfolios and Custom Portfolios

Choosing the right padfolio or portfolio is an important decision for any professional looking to stay organized and make a positive impression. With so many options available, it can be challenging to determine which one is right for you. In this section, we’ll provide you with some tips on how to choose the best padfolio or portfolio based on your needs, budget, and personal style.

Consider your intended use

Think about the situations where you will be using the padfolio or portfolio, and what type of documents and items you need to carry. If you only need to carry a few papers and notes, a padfolio may be sufficient. If you need to carry a complete set of documents, a portfolio may be the better choice.

Evaluate your brand style and preferences

Consider your style and preferences, as well as the image you want to project. If you prefer a more casual and portable accessory, a padfolio may be the way to go. If you want to make a professional and impressive statement, a portfolio may be the better choice.

Consider imprint options

Picking the right imprint method is crucial when choosing between a padfolio or portfolio. By thinking through your options and picking the right imprint method, you can create a custom padfolio or custom portfolio that really pops and makes the right impression on your professional contacts.

Imprinting options for padfolios and portfolios:

Screen printing: a great way to customize padfolios and portfolios with logos, graphics or text. It involves making a stencil of the design and then using it to transfer ink onto the surface of the accessory.
Deboss: this involves stamping the design into the surface of the padfolio or portfolio, creating a subtle and sophisticated look. This method is often used for creating a professional and upscale image and can be particularly effective when used with leather or other high-quality materials.
Full color: a fun and eye-catching way to customize padfolios and portfolios. It involves printing your design in full color onto the surface using a specialized printer. Keep in mind that this method may be more expensive than other customization options, but it’s well worth the investment!
Laser engraving: involves using a laser or other tool to etch the design into the surface of the accessory, creating a permanent logo or message that never wears. This method is often used for creating a professional and high-end look and can be particularly effective when used with durable materials like leather.

Weigh the pros and cons of each option

Consider the advantages and disadvantages of each option, and how they relate to your needs and preferences. Think about the size, capacity, material, features, and appearance of each accessory.

Assess your budget and investment

Finally, consider your budget and how much you are willing to invest in the accessory. Padfolios are generally more affordable than portfolios, but it is important to choose a high-quality and durable option that will last for a long time.

Let Pinnacle Promotions Help You Decide on Portfolios vs. Padfolios

In summary, both padfolios and portfolios offer a range of benefits and drawbacks depending on your needs and preferences. Padfolios are a more portable and affordable option, while portfolios offer more space and are often made of higher-quality materials.

Ultimately, the decision between the two comes down to personal preference and the specific requirements of your job or profession. By understanding the differences between these accessories and considering your own needs, you can make an informed choice that helps you stay organized and make the right impression in any professional setting.

Here’s our 1-2-3 for choosing padfolios vs portfolios:

If you’re considering using custom padfolios or custom portfolios as part of your marketing strategy, there are a few things to keep in mind.

#1 Understand your purpose: Choose a custom padfolio or custom portfolio that reflects your recipients’ needs.

#2 Choose a high-quality custom padfolio or portfolio: You want your padfolios and portfolios to be durable and long-lasting, so choose a brand and model with a good reputation for quality and the right price point for your budget.

#3 Consider the timing: Consider when and where you will give out your custom padfolios or custom portfolios. For example, if you’re preparing portfolios to help outfit your team for an important sales pitch, you will need them a few weeks before the big meeting.

We can even put together virtual IdeaKits™ full of customized padfolios and portfolios or other promotional swag to make your next promotional project a hit! Call us at 877.300.2007 and let us help you get the best plan together to help grow your business and brand.

Apr

2023

Pinnacle Promotions’ Top 6 Favorite Golf Brands

Add your logo and hit a hole-in-one with our favorite golf brands of 2023!

The birds are chirping, the flowers are blooming and the sun is shining — that means spring is in the air and golf season is here!

Are you an avid golfer looking to spice up your game and show off your brand at the same time? Or maybe you’re a business owner searching for a unique and effective way to promote your company? Look no further than promotional golf products!

From customized golf balls and tees to branded golf bags and apparel, the possibilities are endless. Not only do these products make great gifts for clients or employees, but they also serve as powerful marketing tools on the course. Just imagine a group of golfers sporting your company’s logo as they play a round of 18 holes. Talk about exposure!

But with so many options out there, it can be overwhelming to choose the right promotional golf products for your needs. That’s why we’re here to break down the top products on the market and help you make the most out of your branding efforts. So grab your clubs and let’s tee off into the world of promotional golf products!

#1 Peter Millar Golf Products

Peter Millar is a luxury clothing brand that offers a wide range of sophisticated and timeless golf apparel for men and women. Founded in 2001, the brand prides itself on its commitment to quality materials, meticulous craftsmanship and attention to detail.

Some of our personal favorite items are the Peter Millar Men’s Perth Performance Quarter-Zip and the Peter Millar Women’s Raglan Sleeve Perth Layer Quarter-Zip. These quarter-zip pullovers offer moisture-wicking for quick drying, UPF 50+ sun protection and easy care for maximum comfort and coverage as you practice your swing.

#2 Titleist Golf Products

Titleist is a renowned golf brand that has been producing high-quality golf equipment and accessories for over 80 years. The brand is known for its innovative designs, superior performance and exceptional craftsmanship, making it a top choice for professional golfers and amateurs alike.

When we get on the green, we always grab our Titleist Pro V1 Golf Balls, toss on the iconic Titleist Tour Performance Golf Hat and pack up our Titleist Players 4 Carry Bag Plus, all perfectly branded with custom logos. One of our go-to promotional incentive gifts is the Titleist Pro V1 Golf Ball Tin, a unique gift bundled in a customizable tin that comes with three golf balls, a sharpie and five golf tees.

#3 Imperial Golf Products

Imperial is a premium golf brand that specializes in high-quality hats, visors, and other headwear. Founded in 1916, the brand has a long history of providing golfers with stylish and functional headwear that is perfect for the course. With a focus on quality materials and exceptional craftsmanship, Imperial is a go-to choice for golfers who demand the best.

We’re huge fans of the Imperial Original Performance Cap and Imperial The Original Sport Mesh Cap. Both caps offer a great imprint area so you can show off your brand as you play through the next hole.

#4 Fairway & Greene Golf Products

Fairway & Greene is a luxury golf brand that offers a range of fashionable apparel for both men and women. With a focus on classic designs and premium materials, the brand delivers a refined aesthetic perfect for the golf course and beyond.

Who doesn’t love a classic look as they tee up for the season? The Fairway & Greene Men’s Owens Stripe Polo provides the classic golfer look with a breathable feel — meaning there is guaranteed comfort on the green. The Fairway & Greene Women’s Wells Quarter-Zip offers style and versatility to help ensure coverage, comfort and confidence.

#5 Nike Golf Products

Nike is a classic provider of all things sports related, which means this leading global sports brand offers a wide range of golf equipment, apparel and accessories. Known for its innovative designs, superior performance and iconic branding, Nike is a top choice for golfers of all levels.

With so many Nike golf products to choose from, it was hard to decide which was our favorite! The Nike Dri-FIT Micro Pique 2.0 Polo and the Nike Women’s Dri-FIT Micro Pique 2.0 Polo are engineered with soft, stretchable micro pique fabric for ultimate moisture-wicking capabilities. Add the Nike Dri-FIT Swoosh Visor or the Nike Featherlight Cap, and your backstroke won’t be the only thing turning heads!

#6 Callaway Golf Products

Callaway is a well-known golf brand that produces high-quality golf clubs, balls and accessories. The brand has a long history of innovation and has developed some of the most popular golf clubs on the market.

While the Callaway Men’s Tonal Polo and the Callaway Women’s Tonal Polo are some of our favorite golf apparel brands, we can’t help but bring the focus to the Callaway Chev Stand Golf Bag. These bags come in so many vibrant colors with a 7-Way top with an integrated molded handle and full-length dividers. It also has six pockets to help ensure you have everything you need when you head out on the green.

Tee Up Your Brand with Pinnacle Promotions

Promotional golf products are an excellent way to build brand recognition, engage with customers and create a lasting impression. A great way to use promotional golf products is to give them as gifts to clients or employees. Customized golf balls, tees or apparel with your company’s logo are sure to be appreciated and can help to establish a positive relationship.

You can also use branded golf products as giveaways at golf tournaments or events, providing valuable exposure for your brand. Additionally, offering branded golf products as prizes for a company-sponsored golf outing can be a fun and effective way to promote team building and camaraderie among employees. Overall, the possibilities are endless, and with a little creativity, you can use promotional golf products to make a big impact on your business.

Finding the right promotional golf products can be hard! With so many brands to choose from, you want to ensure that you get the right promotional golf gift for your brand and budget.

That’s where your promotional professionals step in to help! At Pinnacle Promotions, we have our finger on the pulse of the latest promotional trends and branded golf products. We can help source popular retail golf brands, including Peter Millar, Titleist or Fairway & Greene. We can even help you build personalized kits with unique promotional golf items!

To learn more about how we can help make your next golf tournament par-fect, call us today at 877.300.2007. We may not be able to help you improve your backstroke, but we are happy to assist with showing off your brand on the green!

Mar

2023

10 Reasons Why You Should Choose Sustainable Swag in 2023

Choosing sustainable promotional products will positively affect our environment, your business and your customer base. Here are Pinnacle Promotions’ ten reasons to consider going sustainable in 2023!

Sustainable promotional products are all the rage in 2023, and for a good reason! As the world becomes more environmentally conscious, it’s up to us to manage the life cycle of the products we sell or give away. What better way to do that than with thoughtfully sourced, sustainable swag?

Today, long-term and ethical sustainability is a topic that is on everyone’s mind. Whether it’s off-setting corporate emissions, reducing plastic waste, conserving energy, supporting humanitarian efforts or purchasing eco-friendly products, there is no denying that the environment needs our help. And this is where sustainable promotional products come in.

So why should you consider making sustainable efforts a priority this year? These products not only help to reduce our environmental footprint, but they also make great marketing tools for businesses. Let’s dive right in and explore why sustainable swag is the way to go in 2023!

Ten Reasons Why You Should Choose Sustainable Swag This Year:

#1 Save the planet, one product at a time

By using sustainable promotional products, we’re reducing waste and conserving resources. Products made from biodegradable materials, like bamboo and recycled paper, break down naturally and don’t contribute to the never-ending pile of garbage in landfills. How awesome is that?

#2 A reputation to be proud of

Companies that go green with their promotional products show they care about the environment and are committed to doing their part. And customers love it! ASI Central confirms that 78% of customers say a sustainable lifestyle is important to them. Showing your brand cares about the planet builds a positive reputation. And a positive reputation means repeat customers.

#3 Save money and the planet

Sustainable promotional products cost a little more upfront but are more cost-effective and last longer in the grand scheme. Plus, you feel good about doing your part to save the planet. Win-win!

#4 Marketing opportunities you can’t miss

Sustainable promotional products offer unique marketing opportunities for eco-friendly campaigns, events, and product launches. From trade shows and conferences to holiday-specific events for Earth Day, World Oceans Day or World Nature Conservation Day, your brand can stand out from the crowd and show the world how committed you are to save the planet.

#5 Happy employees, happy planet

Companies can improve employee engagement and motivation by adopting sustainable practices, including using sustainable promotional products. Your employees will be proud to work for a company that cares about the environment!

Pinnacle Pro Tip

Are you getting ready for your quarterly charity or employee volunteering event? This would be an excellent opportunity to promote your organization’s sustainability efforts with swag made from recycled materials or reusable promotional products to share with your team!

#6 Showcase your social responsibility

Using sustainable promotional products is a way for companies to show their social responsibility and commitment to improving the world. This can build trust and loyalty among your customers and stakeholders and attract new customers looking to support environmentally conscious brands.

#7 Lead by example

Companies that use sustainable promotional products set an example for others to follow. They inspire other organizations to take action and make changes that can help protect the planet. By taking a leadership role in promoting sustainable practices, your company can help drive positive change in their communities and beyond.

#8 Differentiate from competitors

Companies need to find ways to stand out from their competitors in a crowded market. Using sustainable promotional products, you can differentiate your brand and set yourself apart from others who may need to be more committed to environmental sustainability. This can help you build a unique brand identity and strengthen your competitive position in the market.

#9 Promote Healthy Living

Many sustainable promotional products promote healthy living by encouraging people to live an active lifestyle, such as reusable water bottles, eco-friendly yoga mats, and organic cotton t-shirts. These products not only help to reduce waste, but they also promote healthy habits and can help to improve overall health and wellness.

#10 Encourage Sustainable Behaviors

Using sustainable promotional products is not just about reducing waste but also about encouraging sustainable behaviors and habits in our communities. By using products that are made from renewable resources and designed to last, you can encourage customers to adopt sustainable behaviors and practices in their own lives.

Going Above and Beyond with Sustainable Promotional Products

Now you have some practical reasons to go green this year! But sustainable promotional products can go beyond just selling or giving out promo. Sustainable swag also helps to generate positive publicity for your brand.

Just think! You are ready to launch a new line of branded recycled cotton shirts in your company store. You can promote this new launch on your social media and other platforms, which can help spread awareness about environmental sustainability efforts. You even partner with a well-known influencer to send a kit with all your brand’s new sustainable products.

Or you’re preparing for your quarterly charity or employee volunteering event for Earth Day. This would be an excellent opportunity to promote your organization’s sustainability efforts with swag made from recycled materials or reusable promotional products to share with your team on their volunteer adventures! That way, you can effectively showcase your sustainability efforts and market your business.

Sustainable Swag Ideas with Pinnacle Promotions

Using sustainable promotional products will be important in 2023 and beyond. Companies that choose sustainable products can benefit in many ways, including improving brand reputation, attracting new customers, showcasing brand leadership and more. By incorporating sustainable promotional products into their marketing strategies, companies can help to drive positive change and contribute to a better future for the planet.

But there is certainly a lot to unpack when it comes to sustainability. Where do you start? Especially when sustainable promotional products can come in many different forms!

That’s where your promotional professionals step in to help. At Pinnacle Promotions, we have our finger on the pulse of the latest promotional trends and sustainable swag. We can help source some popular sustainable swag ideas, including recycled tote bags, bamboo pens and reusable coffee cups.

To learn more about our sustainable swag options, call us today at 877.300.2007. We’re happy to assist with making the planet a little bit brighter with promo!

Feb

2023

Your 2023 Branded Backpacks Buying Guide

Now that the new year is in full swing, it’s time to assess your promotional marketing closet. You may want to start thinking about a strategic refresh that will cultivate brand loyalty and wow your employees, customers and partners. That also means not just rebuying the same old promotional products that worked five years ago.

Branded backpacks can revamp your marketing strategy. Here is a great example — let’s say you just hired a new employee, Kyle, who is an excellent addition to your organization. You want a thoughtful way to welcome Kyle with some branded items he will be happy to have and use long-term. You gather a t-shirt, pens, notebooks and branded water bottles, but since Kyle works remotely, you wonder how you can kit all these items together. That’s when your promotional account manager says that Kyle can receive his welcome package as a kit in a custom branded backpack, drop-shipped directly to his home.

Kyle receives his welcome kit and posts it on LinkedIn the next day — promoting how welcoming your organization is. Your HR representatives even see an uptick in qualified candidates for currently open positions!

That’s just one scenario where custom backpacks can make a difference. Let’s take a look at the benefits of branded backpacks, the types and features of custom branded backpacks and how to choose the right one for your brand.

The Benefits of Custom Branded Backpacks

There are several benefits to custom company backpacks. First and foremost, customers, employees and partners love free items! According to the 2019 PPAI study, 8 out of 10 people like receiving promotional products. In this same study, 29% of recipients like to receive wearables – like backpacks.

Another great benefit of custom logo backpacks is that they promote sustainability. You are providing your customers or employees with a reusable, wearable item that they can carry their items in rather than using a plastic bag. There are even backpacks that are eco-friendly or made with recycled materials to help boost sustainability efforts!

Finally, custom backpacks are functional — meaning customers or employees are more likely to use them. A 2021 PPAI consumer research report found that 75.4% of those who receive promotional products keep promo when it is useful!

Pinnacle Pro Tip

Making a curated list of who you plan to give or sell these custom backpacks to beforehand will help you get the most bang for your custom backpack buck.

Things to consider when choosing your next branded backpack

Before you rush off and start ordering custom branded backpacks, you will need to consider a few things to help ensure you select the right custom logo backpack that suits your brand.

Purpose

What do you want the backpacks to be used for? Will they be used for school, travel, work, or other activities? With such a large variety of branded backpacks, you want to choose a style that will best suit the needs of your recipients. A university may want to pick a backpack for everyday carry on campus while a corporate enterprise may want to choose a padded computer backpack for travel between the office and home.

Quality

Make sure to choose a custom logo backpack with durable materials and sturdy construction. It should withstand regular use and hold up to the weight of the items being carried. Name-brand promotional backpacks will also help boost brand reputation.

Size

Consider the size of the backpack and how much it can hold. If it’s too small, it won’t help carry necessary items, such as textbooks, computers or lunches. If it’s too big, it may be cumbersome to move around.

Price

Determine your budget and find a branded backpack that fits your needs. Remember that cheaper options may not be as durable or functional as more expensive ones. If you need assistance finding a custom logo backpack that fits your budget, you can always reach out to one of our account managers.

Branding

Think about how you want to promote your brand. Will you have your logo or a message printed on the backpack? Is there a specific color of backpack that could help emphasize your brand and logo? If so, consider the size and placement of the branding elements and backpack color choices.

Style

Choose a style that will appeal to your target audience. Consider factors such as color, design, and additional features (like pockets or padded straps). Look into current trends to ensure you purchase custom backpacks that appeal to your target audience.

Quantity

Determine how many backpacks you need and if you need to order them in bulk. This can affect the price per unit and the turnaround time for production.

At Pinnacle Promotions, we understand that big promotional projects need an extra hand. Reach out to us at 877.300.2007 and let us help you with your corporate gifts, kits or events with the best branded backpacks to make the right impression™.

Most Common Custom Backpack Styles

There are so many choices when it comes to branded backpacks. As mentioned above, consider the purpose behind your purchase! That will be the determining factor of what kind of backpack to choose.

A college student is less likely to need a hiking backpack, just like a corporate software engineer most likely won’t use a rucksack backpack. Making a curated list of who you plan to give or sell these custom backpacks to beforehand will help you get the most bang for your custom backpack buck. Here are our favorite custom backpack styles:

Everyday Backpacks

People use these types of backpacks daily — for school or the gym. These are designed with a front-loading main compartment, a large pocket, pair of shoulder straps and a grab handle. There is no big focus on special tech features or weather durability, and they don’t vary much in size.

Computer Backpacks

Computer backpacks are a more durable option made with a sleeve or compartment that can hold a laptop. The size of these compartments varies — so it’s essential to pay attention and choose a size that could accommodate most laptop sizes. You may also want to ensure that the compartment is padded, an added feature not all laptop custom backpacks have.

Rucksack Backpacks

This backpack is very similar to the everyday backpack, but the main compartment is a flap rather than a zipper that can be closed with a drawstring, buckles or snaps. These are also usually made with canvas materials.

Travel Backpacks

Made for easy access and carry, travel backpacks are usually TSA-friendly — meaning you have quick access to a laptop compartment that can be opened before scanning. They are also typically carry-on approved by airliners so that you don’t have to worry about checking a bag or lost luggage.

Outdoor/Hiking Backpacks

Made for people who love being outdoors, hiking backpacks are durable and weather resistant. These backpacks are equipped with attachment points, a large main compartment and a ventilated back panel so you can clip and carry all your necessary outdoor gear.

Anti-Theft Backpacks

While anti-theft backpacks look just like any other regular backpack, they are actually equipped with hidden zippers and compartments, cut-proof materials, locks for zipper pulleys and some have RFID-blocking pockets to help deter thieves from easily stealing valuables.

Duffel Backpacks

Duffle backpacks are convertible duffels with shoulder straps. These backpacks can be a great alternative to an everyday backpack or carry-on, giving you more room to pack all your travel essentials.

Tote Backpacks

Much like a standard tote, the tote backpack has tote handles and shoulder straps for easy carry.

Drawstring Backpacks

Think of a gym sack with drawstrings to close and carry the bag. These are not the most durable or functional choice of backpack — they offer little room for carry and are not great at protecting your items from bumps or drops. But they are very lightweight and affordable, making them a great choice for the gym!

Hydration Backpacks

Small and lightweight, the hydration backpack has a compartment that holds water with an included straw. These backpacks usually have a few standard storage pockets so you can carry a few on-the-go necessities when on outdoor adventures.

There are several subsets of these customizable backpacks, but now that you know the most common choices, you can narrow down which kind will suit your brand needs or marketing campaign.

Growing Your Brand with Promotional Backpacks

Utilizing custom branded backpacks is a great strategy as you build your promotional event calendar out for the year. Branded backpacks are a practical, creative way to get your brand out into the world while bolstering client and employee relationships. They also make kitting your promo easier!

Here’s a our 1-2-3-4 for choosing custom branded backpacks:

If you’re considering using branded backpacks as part of your marketing strategy, there are a few things to keep in mind.

#1 Understand your purpose: Choose custom branded backpacks that reflect your recipients’ needs and fit into your promotional event.

#2 Choose high-quality custom backpacks: You want your custom backpacks to be durable and long-lasting, so choose a brand and model with a good reputation for quality and the right price point for your budget.

#3 Customize the design: Make sure your custom company backpacks reflect your brand and include a clear and visible message or logo.

#4 Consider the timing: Consider when and where you will give out your promotional backpacks. For example, if you’re preparing backpacks for an attendee kit at a conference, you will need them a few weeks before the event.

With such a variety of choices, you may struggle with how to choose, but you don’t have to tackle your next project alone! At Pinnacle Promotions, we have experienced professionals who can assess your brand needs and your quarterly or event budget and then offer the right solution for you. We can even put together virtual IdeaKits™ full of customized backpacks or other promotional swag to make your next promotional project a hit! Call us at 877.300.2007 and let us help you get the best plan together to help grow your business and brand.

Jan

2023

Your Buying Guide to Branded Water Bottles

Expanding your promotional marketing efforts doesn’t have to be hard. In this buying guide, we will fill you in on how to pick the branded water bottle that will fit your marketing efforts, your brand and your budget.

Branded water bottles are a useful marketing tool for businesses and organizations. They can be imprinted with your company logo or message and given out as promotional items at events, trade shows, or as part of a marketing campaign.

One of the best parts of customized water bottles is that they are functional! So you can expect your employees, customers and partners to carry them as they tackle life’s daily challenges.

So how can you get started on choosing and customizing branded water bottles? That’s where Pinnacle is here to help. This buying guide will assist you in finding the right custom water bottles to fit your brand!

Benefits of Customized Water Bottles

You may be thinking to yourself “why should I choose custom water bottles as a brand strategy?” — a valid question. According to the PPAI Research 2019 Consumer Study, eight out of ten people like getting promotional products. And seven out of ten wish they received promotional products more often.

And while that study may just look at promotional products overall, a 2022 ASI Ad Impressions Study found that drinkware was the number-one most influential promotional category in the Southeast, Midwest and Pacific regions of the United States.

Water bottles and other drinkware are starting to become a status symbol, with many of the top retail brands such as YETI and S’Well embracing the promotional marketing potential and selling bulk custom water bottles — so you can add your logo to top-name brands to help boost your brand reputation.

Here are some more benefits to using promotional water bottles as part of a marketing strategy:

#1 They are practical

Most people know the benefits of staying hydrated, but many people still struggle with drinking enough water. This means branded water bottles are something that people use on a daily basis, so they are likely to get a lot of use and visibility.

#2 They are portable

Customized water bottles can be easily carried around and people will take them with them wherever they go. This can help to increase the reach of your marketing message.

#3 They are customizable

Branded water bottles can be customized with a wide range of colors, designs and messages. So you can create a look that matches your brand and promotes your business.

#4 They are cost-effective

One of the best benefits of custom water bottles is that these items are relatively inexpensive marketing tools, especially when you consider the potential reach and impact of your message.

At Pinnacle Promotions, we understand that big promotional projects need an extra hand. Reach out to us at 877.300.2007 and let us help you with your corporate gifts, kits or events with the best branded water bottles to make the right impression™.

Choosing the Right Custom Water Bottle

After looking at the benefits, it’s time to choose the right branded water bottle for your organization. That means first assessing your “why” behind purchasing customized water bottles.

One example of when it might be appropriate to give out branded water bottles is at a trade show or conference. Attending these events can be a great way for businesses to network and promote their products or services to a large audience.

By giving out custom water bottles at a trade show or conference, businesses can help attendees stay hydrated while also promoting their brand. Attendees are likely to use water bottles throughout the event, which can help to increase the visibility of the company’s message.

In addition to giving out the water bottles at the event itself, businesses could also consider sending them out in advance as part of a conference or trade show registration package. This can help to generate excitement and anticipation for the event and can also serve as a reminder to attendees to bring water bottles with them to the event.

Six things to remember when buying customized water bottles:

#1 Quality

Choose a reputable brand that is known for producing high-quality, customizable water bottles. You want your branded water bottles to be durable and long-lasting, so they will continue to promote your brand for a long time.

#2 Capacity

Decide how much water you want your water bottles to hold. Options range from small bottles that hold around 12 ounces to large bottles that hold 32 ounces or more. Consider your target audience and the types of activities they will use the water bottles for when making this decision.

# 3 Material

Water bottles can be made from a variety of materials, including plastic, stainless steel, aluminum and glass. Plastic bottles are generally the most affordable option, but they may not be as durable as other materials. Stainless steel and aluminum bottles are more expensive, but they are also more durable and can keep drinks colder for longer periods of time.

#4 Customization

Consider what type of customization options are available for the water bottles you are considering. Think about how to customize water bottles. Can you choose from a range of colors and designs? Can you add your own logo or message? The more customization options you have, the better you will be able to make the water bottles fit with your brand.

#5 Price

Your budget when choosing branded water bottles will be a very important factor in your overall decision. Remember that you may need to order a large number of custom water bottles, so you’ll want to find a balance between cost and quality.

#6 Lead time

It is so crucial to have enough lead time to ensure you get your customized water bottle in time for your upcoming event. You must invest enough time for your water bottles to be produced and shipped. Customized water bottles can take several weeks to produce, so plan accordingly. There are some choices for 24 Hour Rush, but keep in mind that means that the product will be produced 24 hours after you’ve sent and approved your order.

Let the Promotional Professionals Help

Now you have all the tools you need to find the right branded water bottle that best fits your brand. You can take these tools with you as you begin to review your event, budget and custom water bottles!

Here’s our 1-2-3 for choosing branded water bottles:

If you’re considering using branded water bottles as part of your marketing strategy, there are a few things to keep in mind:

#1 Choose a high-quality water bottle: You want your custom water bottles to be durable and long-lasting, so choose a brand and model with a good reputation for quality.

#2 Customize the design: Make sure that your branded water bottles reflect your brand and include a clear and visible message or logo.

#3 Consider the timing: Consider when and where you will give out your customized water bottles. For example, if you’re attending a trade show, you might want to have them on hand to give out to attendees.

Of course, that doesn’t mean you have to tackle your next project alone. At Pinnacle Promotions, we have experienced professionals who can assess your brand needs and offer the right solution for you. We can even put together virtual IdeaKits™ full of custom water bottles or other promotional swag that will make your next promotional project a hit!

Overall, it’s important to do your research and choose a reputable supplier that can provide high-quality promotional water bottles at a reasonable price.