The world’s largest chocolate bar – unveiled in Chicago last week – measures almost 3 feet high, 21 feet long, and weighs in at 12,000 pounds. With 1,200 pounds of almonds, 5,500 pounds of sugar and 1,400 pounds of chocolate liquor, this bar could cure even the most serious of chocolate cravings!
While some critics were quick to denounce the world’s largest chocolate bar as another example of extreme food sizes that contribute to the childhood obesity epidemic, the manufacturers claim that their goal was quite the opposite. “We purposely made this bar to be an example of portion distortion,” said the CEO of World’s Finest Chocolate, the bar’s creator. “We’re committed to educating families about eating right and staying active in a fun and engaging way.”
To promote their message, World’s Finest Chocolate has launched the “Think Big, Eat Smart” tour. The company plans to showcase the world’s largest chocolate bar at schools throughout the Midwest region during the month of September.
Whether you want to advocate for portion control or any other message, promotional chocolate is a great way to educate consumers about your products and services. And, with Halloween and the winter holiday season just around the corner, there’s no better time to distribute promotional chocolate candies.
Photo by Peter Pearson on flickr