There is no denying that the summer season means spending more time outdoors with the family, whether that’s a seaside picnic, an afternoon at the beach, a cool dip in the pool or anything else.
Knowing this, your business shouldn’t miss out on the marketing opportunity available to you during this time of the year. You may be running marketing campaigns on a shoestring budget, and are consequently hesitant to explore other marketing avenues.
This is where custom beach towels come into the picture. With this remarkable giveaway piece of branded swag, your business can provide customers with an incentive to connect with you.
Here are just a few reasons why custom beach towels are some of the most beneficial promotional items.
More than likely a beach towel will NOT be thrown away. Regardless of age, everyone has a use for a custom towel. To dry off, to have a spot to stretch out on the beach or laze in the grass, it will constantly be used. Unlike some other promotional tchotchkes, when it comes to custom towels, one size fits all. You won’t have to worry about having a bunch of different sized items left over. With its staying power, customers will be using their branded towels in more places and in more facets of life, which undoubtedly means that your brand has the potential to reach a broader audience, and attract a fresh following.
The imprint area of many types of promotional products presents a slight constraint; size. You have a relatively small section in which to creatively display your corporate branding. This is not at all the case with custom beach towels. You actually have the largest imprint area of almost all promotional products. That much space gives your business a major branding advantage. Your corporate logo can be seen at company events, tradeshows, and beyond. Employees and customers alike will love receiving this token of appreciation time and again.
For many businesses, traditional forms of advertising, such as television and magazine are not feasible within their marketing budgets. A custom promotional towel essentially enables your customers to spread your marketing message, as it is completely portable. Customers can conveniently carry your brand wherever they go. The best part is that you don’t have to spend much to produce an eye-catching and professionally finished product.
It’s pretty clear to see that custom beach towels offer advantages that you cannot get from other promotional products and forms of advertising. You don’t need to break the bank or concern yourself with marketing restraints just to achieve your business goal of brand recognition.