Where can I find promotional products info, breaking news and tested recipes all in one spot? Why YouTube of course!

Each year my friends and I have a tradition. Post Thanksgiving with our families, we all get together and host our “Friendsgiving” feast.

I have to say this is one of my favorite traditions. As we establish families of our own, it’s nice to take the time to get together and reflect on the fun memories we share as a tightly-nit group.

This Friendsgiving, one of my closest friends volunteered to cook the turkey. Being that he has never even considered cooking any sort of poultry, I can honestly say I was a bit concerned about the risk of food poisoning.

However, being that I am a wonderful friend, I decided to be a champ and have a little turkey alongside the piles of casseroles, potatoes and pies. And I have to say, I, along with the rest of the group, was pleasantly surprised by the quality of the roasted turkey. Not too moist, not too dry. Overall a pleasant – and luckily safe – meal.

Being that everyone was more than a little surprised at how good the bird turned out, we couldn’t help but ask how he did it. His response: “I YouTubed it.”

Now I’m no stranger to looking up industry news, innovative promotional products releases and tips and trends in the world of marketing via the Internet. But I have to say, no matter how familiar I am with the multitude of social media sites out there; their ever-growing usage never ceases to amaze me. I never would have thought that you could successfully learn how to cook a turkey simply by pulling up everyone’s favorite online video site.

This brings the power and necessity of YouTube to a level I never expected. Forget Mom’s traditional recipe book: now you can get the play by play online for free.

Just for giggles, I typed “how to roast a turkey” into the search in YouTube and got nearly 4,500 results. Apparently all you need is an Internet connection, and abracadabra – a perfectly cooked Friendsgiving meal!

As social media continues to blossom, and more and more users turn to the internet to find information that was traditionally found in cookbooks, phone books and encyclopedias, I’m curious and excited to see what comes next!

Marketing Coordinator
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image by: http://www.flickr.com/photos/eleaf/ / CC BY 2.0

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