Someone said to us recently, “What IS a promotional product?” We were aghast to realize everyone might not necessarily know what is classified as a promotional product. Promotional products can be anything. And if you take a look around, you might be surprised to find out just how many promotional products you do own!
Here are a few promotional items that you might find around your home and office right now:
The concert tee
Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.
The traditional bank pen may be where it all started! The very foundation of promotional products has always been a logo on a pen.
Reusable soda cups have become the staple for restaurants. And, when paired with the restaurant logo and the soda name the promotional soda cup becomes the double-marketing whammy!
This classic promotional item may not be as popular any longer, but the personalized matchbook was an early marketing adopter due to the high-visibility and available imprint space.
A fixture in the real estate markets, the promotional magnetic calendar can be found on many a refrigerator at the start of the New Year!
We asked a focus group to tell us the most useful promotional item at their desk right now. Their overwhelming answer? The letter opener.
The reusable shopping bag market has exploded! With everyone trying to do his or her part to save the planet, the value of the grocery tote has grown. The state of California has become the first state to propose banning plastic bags. Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the VERY near future.
Take a look around! Tell us just how many promotional products you see. We think you will be surprised at how many promotional products we have in our lives and the prominence of some of those products. Now that you see just how many things classify as promotional products, think about your audience reach when you put your brand on a customizable item. The value of promotional products cannot be understated!
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