Trending Now: Trend #6 American Classic

This is the last post in our trend series. This year we are seeing a lot of products with a clean, polished, All American feeling. Think about yachting, being outdoors in the springtime, crisp clean fabrics, stripes, aviator sunglasses and easy styling. Primary colors come to mind- especially navy, red, yellow and kelly green. Don’t forget your natural tones like khaki and stone.
American classic will be a popular trend because your customers will be familiar with the styling of the product. And their brand will be quietly associated with clean, classic products that have a sense of familiarity to the end user. Tote bags, sunglasses, drinkware, cooler bags, button downs, and backpacks fall within this trend.
Here are some of my favorite American Classic products:

The Classic Rugby shirt:

 

 

 

Aviator Custom Sunglasses:

 

 

 

Port and Company All American Tee:

 

 

 

Game Day Cup:

 

 

 

Alternative Apparel Slouchy Pullover:

 

 

 

Nantucket Fashion Tote:

 

 

Check out our Pinterest board, featuring American Classic.

 

 

 

Megan
Merchandising Manager

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