One of the most practical trends I am seeing in the promotional products market is “American Utility.” My definition of American Utility is a product that is stylish, yet functional. The item can have a rustic or rugged feel to it. Heavier weighted fabrics, like canvas are prevalent, and are used to make backpacks, uniforms, and outdoor gear. Hardware is a major element to this trend; tool kits, knives, flashlights and various accessories are big on functionality. Key colors include khaki, grey, black, olive green, navy and orange. Camouflage and denim are also important.
On a marketing note, who would not want to give a product that isn’t functional? Chances are the end user will think of you every time they reach for that multi-tool or Chillin Can Camo dispenser!
Here are some of my favorite American Utility discoveries.
Heritage Supply Duffel Bag– Check out the buffalo plaid lining!
Men’s and Ladies Straight Collar Chambray Shirts. Love the darker wash!
Fred & Friends i Pound Stylus– SO hilarious, but useful!
Alternative Apparel Eco Jersey Hoodie in Camo/True Orange- So hip!
Guzzy 22 oz. Filtered Water Bottle– A filtering system that reduces bacteria, heavy metals, parasites and more!
Check out our Pineterest boards too!
-Megan
Merchandising Manager