A big part of the Merchandising Team’s job at Pinnacle is spotting trends and finding products and apparel that resonate with our clients and the end-users. We do this by subscribing to trend reports, following retail trends, and keeping a keen eye when we’re out in public and at events. Each year, Pinnacle sends a team to the PPAI Expo to focus a few days entirely to uncovering the latest products, apparel, and trends specifically in the promotional products industry. When we came back we reported to the entire Pinnacle family on the 6 major trends we were seeing.
Trend #1: Neo Retro – a throwback to yesteryear with iconic objects, saturated colors, and synthetic materials. We’re seeing lots of turquoise, coral, and mint. Here are some easy ways to incorporate this trend into your promotional products and branded apparel purchases this year.
Vintage Weekender Bag in turquoise, made with retro vinyl material
Ella Neoprene Cooler has a sleek, retro shape and fun flower detailing
Vintage Soda Bottle made from tritan material and available in 8 retro colors
Men’s 7.5 oz. La Brea Piped Jacket is a more stylized track jacket with retro inspiration
For more Neo Retro inspiration visit our pinboard on Pinterest or give us a call! We’d be happy to put together an IdeaKit with product ideas that fit your brand.
What do you think about this trend? Does it work well for your target?
-Heather
Merchandising Manager