Providence St. Vincent Medical Center in Portland, Oregon sure knows how to get down and dance! They are the makers of this very popular YouTube video – Pink Gloves Dance.
It all started with a glove manufacturer, Medline Industries, which decided to make pink hospital gloves instead of green. For each case sold in the month of October, Medline donated $1 to breast cancer research.
St. Vincent decided that the more health care workers wear pink gloves, the more people would talk about breast cancer. More than 200 hospital staff volunteered to wear the pink gloves in a video. There are lab technicians, janitorial staff, kitchen staff, nurses and doctors all showing their moves dancing in the hospital.
There are lots of different promotional products available to help support various causes, and a few ideas are featured on the Pinnacle Promotions Promotional Marketing Calendar.
We even have a specific page dedicated to Breast Cancer Awareness Month which provides several product ideas and marketing recommendations.
Can you spot the following promotional products in the video?
1) Flag
2) Scrubs
3) Lanyard
4) Doctor Jacket
5) Hawaiian Lei
6) Pink Umbrella
One of my favorite and most effective promotional products is the pink umbrella. While it’s raining as you walk through the town, your awareness message can be seen from so many people. I encouraged the use of a fold up umbrella to one of my non-profits last year for their campaign. They received such positive feedback that they decided to use umbrellas again this year!!