On June 3rd, 1929 the first ever tradeshow was held at Atlantic City Convention Center to focus on the electric light. Whether you call them tradeshows, trade fairs, or expos, these industry events allow businesses and organizations to share information, advertise their wares, and learn about competitors and trends. In America alone, in excess of 2500 tradeshows take place annually, with many virtual tradeshows also taking place online to encourage global participation.
The first contact that your organization will most likely have with other exhibitors and attendees will be a display or booth. Eye-catching and appealing displays and signage are vital in order to distinguish your company from the rest. In light of the high numbers in attendance at most trade shows, use bold colors and concise phrasing to attract attention and showcase your professionalism.
Giveaways and promotional products are other key drivers in drawing a crowd to a booth or display. Participants and other exhibitors will collect numerous goodies throughout the duration of the event, so providing custom imprinted totes and bags to gather belongings is a great way to get your brand noticed from the outset. Additionally, badge holders are valuable promotional tools because participants frequently wear identification badges or name tags around their necks.
Check back tomorrow for more advice to help make your company’s next tradeshow experience both enjoyable and lucrative!
Dana
Marketing Assistant