On November 5, 2007, the Writers Guild of America went on strike. The Writers Guild of America, East (WGAE) and the Writers Guild of America, West (WGAW) are labor unions which serve to protect the rights of film, television, and radio writers. The 100 day strike, which ended on February 10, 2008, was aimed at the Alliance of Motion Picture and Television Producers (AMPTP), and striking writers protested against inadequate compensation for their work when compared to the massive revenue earned by the production studios. Both parties reached a mutually agreeable settlement, and after months of subjecting the American public to re-runs, the writers returned to work.
The Late Show with David Letterman was one of the few shows to reach an “interim agreement” with the Writers Guild of America in December of 2007 prior to the end of the strike. This meant that despite otherwise limited television options, Dave’s jokes and banter were able to keep viewers laughing.
Just in case Dave’s writers should ever happen to go on strike, however, the Marketing Department here at Pinnacle is ready to come to his rescue with fresh comedic material! We have taken the liberty of coming up with a Top 5 List to take the place of his usual Top 10 List segment if he is ever in dire need of a script:
Top 5 Ways to Tell If You’ve Bought the Wrong Promotional Products
5) South Florida trade show attendees stare blankly at the promotional ice scrapers that you have given them, but have no idea what the items are or how they should be used.
4) Outraged hockey players throw the pink fashion tote bags that you have given them in the garbage.
3) Sneezing, sniffling, and allergic reactions ensue when you deliver scented hand lotion imprinted with your company logo to an allergy clinic.
2) Promotional picnic kits, complete with wine bottle openers and wine glasses, offend the audience at a meeting for recovering alcoholics.
1) A custom t-shirt in the wrong size and for the wrong gender may not be appreciated by all recipients…
ie for a Marketing Department comprised mostly of petite ladies, a 5XL Men’s t-shirt (that is actually large enough to accommodate 3 of us at once, as pictured above) is not a wise gift for one of the employees. (NOTE: this item was not given to us as an actual gift, and was merely found in our company showroom.)
In closing, I would just like to reiterate that while these examples are given because of their comedic value, there is an important lesson to be learned by recognizing the needs of your target audience. It is highly unlikely that a marketing manager would purchase such inappropriate gifts as women’s tote bags for a group of males, but there are plenty of minor oversights that can cause a brand to accidentally alienate, or even offend, its audience.
The experienced sales representatives at Pinnacle Promotions can provide a wealth of information if you are willing to reach out to them with your questions via phone, e-mail, or LiveChat. Also, Promotional Products – A Survival Guide is now available for purchase. This handy book is a compilation of background information, trends and advice related to the promotional products industry, and covers the ins and outs of the ordering process in great detail. There are numerous reliable sources to consult regarding promotional products, so make sure to take advantage of them to learn how to use these items in the most effective way possible!