Everyone is talking about it! The ALS Ice Bucket Challenge. The challenge was started by golfers on a television show called the Morning Drive, and brought full-circle when golfer Chris Kennedy challenged his cousin and connected the challenge to fundraising for ALS research. The challenge has helped to raise almost $95 million dollars this year, whereas the ALS Association raised just over $2 million dollars in all of last year. The Pinnacle Art department was recently challenged, and they performed their own ice bucket challenge. (Watch the Pinnacle Promotions Ice Bucket Challenge HERE)
If your organization doesn’t have the notoriety yet of the ALS challenge, there are things you can do to generate awareness for your cause or event with the use of promotional products. And, when thinking about awareness products the first question you should ask yourself is, “What do I hope to accomplish with this promotional item?” Most of our top promotional products fall into one of three categories: Giveaways, Prizes, For Sale.
Here are some examples of products our clients have used for Awareness events, and the categories in which they were used:
Brand the right promotional product for either a giveaway, a prize or as a for-profit item, you can put your event or cause logo on an item that can extend the reach of your message. Use the branded items to share your story, to start a conversation or to raise money. Awareness is the ultimate goal even if you aren’t using an ice bucket to get your cause out there.
Do you have a favorite promotional product from an event or cause? Share a picture with us on our Facebook page at facebook.com/pinnaclepromotions.