December 10th, 2013
The best gift I ever received was…
Pinnacle Promotions is hosting a contest to give away our top picks for Holiday Thank You Gifts. I am ineligible to enter.
However, I still want to have the chance to tell everyone about the best present I ever received.
I am a life-long Houston Oiler fan, who has converted into a Houston Texans fan. Three years ago, my husband gave me tickets to the Houston Texans vs. Tennessee Titans football game in Nashville, only a few hours from where I live. I had never before been to an Oilers or Texans football game, home or away.
My husband purchased amazing seats to the December game. He booked a beautiful hotel in the heart of Nashville. Who just happened to be staying at the hotel? Why, the Houston Texans team, staff and flight crew were all staying at the hotel. By chance, we became fast friends with the flight crew before we even knew who they were. That friendship led to player introductions, too-numerous-to-count photos, sideline passes and life-long friendships.
While Pinnacle Promotions is not giving away tickets to the Texans-Titans football game, we are giving away a fabulous gift pack of items from our top picks of promotional, customized Thank You Gifts for end of the year giving.
What is the best gift you ever received? CLICK THE FOLLOWING LINK and tell us. You just might win! ENTER HERE!
November 26th, 2013
According to the European Promotional Products Association, a whopping 91% of consumers keep a promotional product in their kitchen. This was surprising to me, until I realized that the EPPA was talking about me. Not only do I do this, but also I might be a promotional product hoarder.
The best burger place in the Dallas-Fort Worth area is called Scotty P’s. There are six locations. The menu items are the same at each location, but are named specific to that location. For example, the BBQ burger is called the Watson Burger at the Allen location, and the Warren Burger at the Frisco location based on prominent members of those communities.
It’s not just the food that draws you to Scotty P’s. For years, they gave a plastic cup with each drink purchase. There was no upsell attached to the cup. You bought a drink; you got a cup with their logo imprinted on it. As loyal customers, we have more than one Scotty P’s cup. The Pink cup during October was especially sought after. Some restaurants maintain arrangements with their drink brand to provide promotional cups. These cups are usually co-branded with the restaurant logo and the drink brand logo. The Scotty P’s cups are just branded with their corporate logo.
Inspired by the EPPA statistics, I decided to take a look around the kitchen. After further review, I decided I might be a promo hoarder. I own more than 30+ Scotty P’s cups. And, I don’t even live in Texas any longer.
Are you one of the 55% of people who keep a promotional product in your bedroom? Are you one of the 25% of people who use a promotional pen in the home or office? Tell us: Are you a promotional products hoarder?
November 13th, 2013
Internet-banking giant ING and their sponsorship of perhaps one of the largest sporting events took a big blow in 2012.
“Superstorm Sandy” landed on the upper east coast starting on October 22 through October 31st, 2012. Hurricane Sandy would become the second-costliest hurricane in U.S. history. The ING New York City Marathon, which was scheduled to take place on November 4, went through a painful decision-making process that resulted in the full cancellation of the marathon only two days before the event.
With the cancellation, ING and the New York Road Runners club faced a hailstorm of criticism. Runners were upset the marathon was cancelled. Runners were upset the marathon was not cancelled sooner. Participants took to blogs and social sites to express their feelings. Race organizers faced a daunting PR challenge, but one not completely unique to events of this nature. What to do with all the race swag?
From t-shirts and clappers to the actual finishers medal, race organizers faced a difficult problem. In an effort to create goodwill among racers who couldn’t race and wanting to encourage people to sign-up for next year’s race they made an unprecedented decision. They would take every opportunity to get the gear to the 2012 registrants. When race entrants showed up to the 2013 expo to get their race bibs and promotional items, the 2012 registrants were directed to a location within the Javitz Center to receive the 2012 race shirt and their 2012 finisher’s medal.
Image by Robert Reese
The icing on the PR cake for ING and the NYRR came in the form of a poncho. In light of the events in Boston last year, race entrants were strongly discouraged from checking a bag at the race start for security reasons. Following the completion of the race, if a runner had not checked a bag they were directed to a special area of the race route. Upon exiting the official race area, runners were given a customized fleece-lined poncho.
The ING Marathon is not the first event to face a swag problem. Each year teams produce promotional items to acknowledge a sporting event that hasn’t happened yet. In the event that your team is playing in the big game, chances are the celebratory shirts and hats have already been printed. When the team loses, what to do with the promotional or marketing materials? Because of licensing agreements, most items are donated overseas.
The ING NYC Marathon organizers were able to heal some old wounds by giving 2012 runners their gear and medals. And, they were able to build good will with the 2013 by rewarding them for choosing the less convenient bag option. In this case, the ponchos went a long way towards swag redemption.
October 30th, 2013
We here at Pinnacle Promotions are in the branding business. We sell promotional items with your logo on them, branded marketing materials, and corporate gear and uniforms. So, when it comes to Halloween we can’t help but look at it through our “business” glasses. We have polled our team and developed the definitive “Top 10 Uniforms as Halloween Costumes” list. See if you agree!
10. Police Officer – Regular or S.W.A.T style.
9. Doctor – Regular or Zombified.
8. Nurse – Regular or Sultry.
7. Football player – Extra points for the consistent team branding throughout.
6. Football referee – Last year’s referee uniforms were made extra-special by the addition of black glasses and Hoover canes to represent the blind referee take on the replacement refs used by the NFL during the 2012 strike. The Immaculate Deception still ranks as the #1 Blown Call by a Ref (Replacement Ref) in the history of the NFL.
5. Sons of Anarchy patched-jacket – You want to be in the club, you gotta wear the cut. Is there a better-branded show on TV right now? Everything on that show has a SOA logo on it!
4. Harry Potter school uniform – We particularly love the Hogwarts logo on the chest.
3. Super Mario Brothers – Always a party favorite and branded with the classic “M.”
2. NASCAR Driver – This ranks pretty high because the excessive branding on NASCAR driver uniforms just speaks to us!
And the #1 “Uniform as Halloween Costume” is…(drumroll please)
1. Superman – Is there better branding in Halloween costumes than the simple, chest-sized “S” on Clark Kent’s uniform for his “other” job?!?!?! “This is a job for Superman!”
Tell us, did we miss anything? What is your favorite uniform as Halloween costume?
February 28th, 2013
Mobile devices from smartphones to tablets are becoming hugely popular and are taking a slice of the pie in terms of total web traffic. KISSmetric put together a great infographic on how Mobile Devices are Changing Business. Interesting to note that mobile (phone & tablet) accounted for about 20% of the total web traffic in the US in 2012 and mobile is projected to surpass desktops as the most commonly used device to access the web worldwide in 2013.
This is a trend you can’t ignore and luckily we have plenty of products that are designed to enhance our fast-paced mobile lifestyle. Our Mobile Tech products feature the newest technology and cutting edge gadgets from tablet cases and re-charging devices to cell phone accessories like microfiber cloths and earbuds. Don’t let that word “technology” make you think that everything is expensive… there are plenty of inexpensive promotional products that will allow you to dip into this trend without exceeding your budget. Here are some of my favorites:
Stylus with Cleaning Cloth features a sleek barrel that pulls apart to reveal a hidden screen cleaner. Earphone jack keeps your stylus attached and ready to work. Great mobile tech item under $2!
The Xoopar Robo Powerbank is a clever robot with adjustable legs and arms that powers your mobile devices. This was designed to cater to proud tech geeks… believe me, this is a huge market! Imagine the delight when they receive this cool gadget.
The Microbuff Mini is a cute microfiber cloth that features repositionable Sticky Pad Technology® that allows you to grip it tightly to back of most gadgets without leaving a sticky residue. Remove from the back of your phone, clean your screen and replace. Another great inexpensive mobile tech product as low as $0.98.
Brookstone® Leather iPad Stand with Sleeve allows you to easily and comfortably view your iPad while on the go. Sleeve secures tablet to your hand or arm for easy viewing… talk about enhancing your mobile experience! It also folds into a multi-angle stand for ultimate viewing.
Do the majority of your clients have smartphones and tablets? These accessories may be the perfect branding opportunity. Check out more great Mobile Tech products on our pinboard or on our website.
December 27th, 2012
This time of year everyone starts to think about what inexpensive, yet unique tradeshow giveaway they are going to use for their upcoming shows. Sometimes just a twist on an existing product does the trick. Take your normal sticky note that everyone uses and turn it into a creative marketing message.
The Time’s Up Sticky Notes is a watch shaped sticky memo that wraps around your wrist to ensure you don’t forget your important tasks. This tradeshow giveaway is perfect for a “we’ll save you time” marketing message. It includes 50 sheets and comes in a recyclable case with a large imprint area on the front. Consider handwriting a unique message on the first watch shaped sheet to give your potential customers information about your company or product.
December 20th, 2012
Last weekend NPR hosted their first ever warehouse sale where public media fans lined up to buy NPR swag and meet their favorite personalities. It was deemed a big success as lines formed outside its Washington D.C. building. They sold everything from your basic t-shirts, coffee mugs, window clings, and beer koozies to bizarre items like Carl Kasell plush dolls and pillows. They incorporated social media into the event by using the hashtag #NPRswag to tag pictures of you and your NPR merchandise. Check out NPR’s blog to see a slideshow of fans and their merchandise.
Photo credit dcist.com
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November 15th, 2012
So it’s pretty much common knowledge that as part of a healthy diet you are supposed to drink 8 glasses of water a day. I try to do this everyday and I’ve also eliminated soda from my diet. Most days I’m content just drinking my water, but I recently found a new product, the TakeOut Tumbler Infuser that makes getting my 8 glasses of water easy and fun!
When I first got my sample of the TakeOut Tumbler Infuser I checked out the quality of the tumbler. I was pleased that the straw fit tightly in the lid and the double walled acrylic construction was well made. For branding purposes, the full color wrap around insert gives you plenty of space to promote your company or organization. The infuser basket also easily snapped in and out of the lid which made me immediately start thinking of creative recipes for infused water.
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June 19th, 2012
Now that summer 2012 is fully underway, it is time to think about clothing that you can wear on vacation. I am fully into the nautical trend this year, and love the look for men and women alike. One of my favorite nautical staples is the stripe. I think stripes are classically cool and can be flattering when styled right.
The mini stripe is a pattern that can be worn by just about anyone. Since the stripes are subtle, they will not enhance any flaws. So, you can be on trends wearing stripes, but in a tasteful and forgiving way. I love these new tees; they have the right amount of classic and edge. A one-color logo screen print would look great on these!
The Men’s mini stripe notch tee: Made of 100% ring spun cotton, this tee is so soft to the touch! Choose from 3 classic stripe combinations. Love the contrast tipping around the v-neck too!
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May 29th, 2012
I like gadgets that make my life easier. With a 21-month old, I need all the help I can get! And if those novelties help the environment and reduce my impact on the world, that is definitely a bonus. Working in the promotional products industry, I have seen a lot of gimmicks, but this one really caught my eye.
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