Tag Archives: unique promotional products

Seasonal Promotional Products: How to “Fall” Into the Perfect Marketing Strategy

As a business owner, you may find yourself more engrossed in the day–to-day processes and challenges, than in the big picture. Instead of being narrowly focused, remember your primary goal–growing the business and building your brand.

To achieve that goal, you will have to play the role of a business owner AND a marketer. You need to have a strong, overall marketing strategy in place, which you can adhere to and implement consistently within your means.

By doing so, you have the ability to capitalize on seasonal marketing opportunities. Though your particular business may not be a simply seasonal one, you may have started to notice that consumers’ purchase behaviors are influenced by seasonal changes, trends, and events-i.e., Back to school, Easter, winter weather, etc.

A great way to leverage these occurrences is to develop promotional campaigns. In these efforts to develop marketing that actually resonates with consumers, offering custom branded promotional giveaways and incentives will help you to effectively attract customers, and retain them for the long run.

As the fall season is officially just a month away, we are here to provide your business with some fall marketing tips and ideas.

Fall Weather

The way that consumers, feel, their habits, their moods, and their interests are, believe it or not, influenced by changes in the weather. By keeping your brand relevant to the season and these seasonal desires, you are showing customers that they matter, and you can stay connected and engaged with those consumers. With the arrival of color changing leaves, and cooler days, consumers are dressing warmly and spending more time outdoors with the family, playing sports, taking pictures, camping, attending fall festivals, etc. To set your business apart from the competition, and to provide customers with incentives to begin or continue business with you, you could provide them with complementary, custom branded promotional gifts.

For example, with the Game Day Hooded Blanket in hand, watching a thrilling game of football couldn’t be more relaxing. It’s a cleverly designed combination hooded poncho, backpack, and even a blanket, with inner hand-warming pockets all in one! The backpack allows for easy storage and transportation. With all of these features and your corporate logo custom printed on it, customers will carry literally carry your brand to a larger audience, and you can set yourself apart from the competition.

Ultra Cotton Long Sleeve T-Shirt                    Game Day Hooded Blanket

 

Fall Holidays/Events

The fall season brings with it many notable holiday observances that you could utilize in promoting your business. For one, there’s Labor Day. Labor Day is generally celebrated by Americans as the symbolic end of summer, and it’s a time when people like to have picnics, barbecues, and other outdoor events. It is the perfect time to promote your business, and help customers enjoy the special day. Some custom branded giveaways could give your business the extra marketing edge.

The Chill and Grill Outdoor Kit takes the hassle out of outdoor shindigs. This handy portable grill comes equipped with a large cooler compartment and tongs included, as well as extra zippered compartments to store grilling supplies and food. Comfortable grip handles and a shoulder strap make it easy for customers to become the grill master of the party. The best part is that you can custom print your corporate logo on it in a large space. In doing so, consumers enjoy their get togethers, while you can effectively develop brand awareness.

Chill and Grill Outdoor Kit

This is just one instance in which providing your customers with custom promotional products can be useful for the fall holiday season. Consider how you could utilize the spirit of other fall holidays to promote your brand in a way that is truly relevant to consumers – especially your desired target audience.

Capturing the spirit of the season creatively will help your consumers connect and relate to your brand and your message. Custom products or schwag will make that possible within the scope of your budget and marketing strategy. You ultimately want to build your business and your overall image.

So, put on your marketing AND business leader caps, and “fall” into the perfect marketing strategy!

Custom Electronics: Supercharge Your Brand

Technology has become completely ingrained in our society, and most people would consider it a necessity in their everyday lives. Nowadays, it seems that we can barely fathom how we would even function without having access to all the gadgets and gizmos at our disposal.

As a business, building your brand is essentially about capturing the customer’s attention, and clearly communicating your value. So in this day and age, combining bold branding with technology will steer your business towards success. With promotional custom branded electronics, you’ll supercharge your brand–literally. Here are just a few ways in which you can connect with current and potential customers by lending them a helping hand with custom promotional electronics.

Help them unwind

No, we don’t mean offer free drinks to all your customers. When it comes to technology and electronics, it’s about wires. With everything from cell phone and computer chargers, to video game consoles, to earphones, people have a lot of cords and wires to keep track of, and it becomes a tangled mess very quickly. You can provide customers with certain custom promotional products to reduce the clutter, and at the same time, bring out the best in your brand.

For example, the Cord Wrap/Earphone Organizer is a neat way to keep earphones or other cords wrapped up in place. Even better, you can custom print your corporate logo directly on this handy organizer. Another unique item to help customers organize their electronic chaos is the Tangle® Hub 2.0, a fun-shaped, brightly colored little hub with convenient ports, that each twist 180 degrees for easy accessibility. With your branding printed on each and every port, customers are constantly reminded of your business, and how it is impacting them on a daily basis.

Cord Wrap/Earphone Organizer          Tangle® Hub 2.0

 

Turn Up the Volume

Customers love their music, and can be very particular about enjoying the subtle nuances and true sound quality. Providing customers with attractive and quality bluetooth speakers will make that experience even better. Personalizing a useful item like a Bluetooth speaker by printing your branding across the front gives you the unique opportunity to directly appeal to customers’ sensibilities, as well as call-out to your brand. Customers don’t have to worry about lugging around a bulky item just to enjoy their music to its fullest. Something like the Havoc Speaker easily provides hours of playback time, and even recharges in 1.5 hours. It also includes a micro USB to USB recharging cable. Or, another wonderful option is The Palo Speaker, which makes listening on-the-go super easy.

Havoc Speaker            The Palo Speaker

 

Keep Everything in its Place

With all those electronics, things can get out of hand. For example, it’s very frustrating to have your cell phone one minute, and lose it the very next. For times like that, make your brand useful. A cool Jelly Sticky Pad® allows you to stick your digital devices, glasses, and/or any other small items that easily get lost to it, and it leaves no sticky residue. Having precious items sneakily slide away from you is no longer an issue. With plenty of room for large printing, this is an incredibly cost-effective and meaningful way to show customers appreciation and to put your brand at the top of their minds.

Jelly Sticky Pad

Utilizing custom branded electronics, and these deceptively simple ideas in your marketing strategy will establish a brand message that resonates with customers, and gives you effortless brand-building opportunities.

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Are You Pinnacle Perfect?

We’ve told you how valuable promotional products can be for marketing your business. With Pinnacle Promotions on your side, building your brand couldn’t be easier.

Once you’ve decided that you’re ready to take the plunge into the realm of promotional products, there are so many options that are available to you, from type to print style, to color. When you don’t have much time to get the high quality and affordable custom branded promotional products that your business needs ready for your event, we have you covered.

Enter Pinnacle Perfect—our most popular promotional items, with simplified swag options at factory direct prices. With Pinnacle Perfect products, you won’t have the hassle or hesitation, as these products have quick turnarounds backed by our Pinnacle Platinum Guarantee.

Your marketing may not be perfect, but to help you get there, there’s Pinnacle Perfect. These schwag products span across different categories from drinkware to bags to office accessories and more. It’s just a matter of finding what works for you.

Drinkware

For example, Pinnacle’s take on the classic white coffee mug has proven to be a simple, yet extremely effective takeaway piece for customers, as they have a way to remember your brand each and every day, while sipping their favorite beverages. As an added convenience, this ceramic mug is microwave safe with a comfortable handle. Then, with your branding cleanly printed on the front of the mug, you will be ready for your next event!

 Pinnacle Perfect Coffee Mug

Giveaways & Favors

We’ve got some perfectly fun and still useful swag like these LED Key Tags. These custom branded LED key tags come in four bold colors and even include batteries. The LED feature coupled with custom branding certainly takes it up a notch not just in terms of appearance, but also in terms of marketing power.

 Pinnacle Perfect LED Key Tags

Technology & Electronics

In this age of technology-obsessed consumers, it is a great time to take advantage of the marketing opportunity available. Pinnacle Perfect Metallic Powerbanks can be screen printed or laser engraved with your corporate logo,  adding some energy not just to devices, but also to your marketing. With a sleek finish and a choice of four vibrant colors, you can appeal to consumers, as well as add some personality to your brand.

 Pinnacle Perfect Metallic Powerbanks

Believe it or not, your company has tremendous marketing potential. With Pinnacle Perfect products, you don’t have to jump through the hoops to achieve success.

In terms of utilizing schwag and custom products, don’t get bogged down by the vast number of choices available to you. Follow our simple breakdown of cost-effective, immensely popular, custom promotional products, and you’re sure to Make the Right Impression™.

 

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Custom Beach Towels: The Perfect Summertime Swag

There is no denying that the summer season means spending more time outdoors with the family, whether that’s a seaside picnic, an afternoon at the beach, a cool dip in the pool or anything else.

Knowing this, your business shouldn’t miss out on the marketing opportunity available to you during this time of the year. You may be running marketing campaigns on a shoestring budget, and are consequently hesitant to explore other marketing avenues.

This is where custom beach towels come into the picture. With this remarkable giveaway piece of branded swag, your business can provide customers with an incentive to connect with you.

Here are just a few reasons why custom beach towels are some of the most beneficial promotional items.

Functional

More than likely a beach towel will NOT be thrown away. Regardless of age, everyone has a use for a custom towel. To dry off, to have a spot to stretch out on the beach or laze in the grass, it will constantly be used. Unlike some other promotional tchotchkes, when it comes to custom towels, one size fits all. You won’t have to worry about having a bunch of different sized items left over. With its staying power, customers will be using their branded towels in more places and in more facets of life, which undoubtedly means that your brand has the potential to reach a broader audience, and attract a fresh following.

 Basic Weight Colored Promotional Beach Towel

Bigger Branding

The imprint area of many types of promotional products presents a slight constraint; size. You have a relatively small section in which to creatively display your corporate branding. This is not at all the case with custom beach towels. You actually have the largest imprint area of almost all promotional products. That much space gives your business a major branding advantage. Your corporate logo can be seen at company events, tradeshows, and beyond. Employees and customers alike will love receiving this token of appreciation time and again.

0.5 lb./doz. Light Weight Beach Towel

Cost-Effective

For many businesses, traditional forms of advertising, such as television and magazine are not feasible within their marketing budgets. A custom promotional towel essentially enables your customers to spread your marketing message, as it is completely portable. Customers can conveniently carry your brand wherever they go. The best part is that you don’t have to spend much to produce an eye-catching and professionally finished product.

 ColorFusion 35" x 60" Beach Towel

It’s pretty clear to see that custom beach towels offer advantages that you cannot get from other promotional products and forms of advertising. You don’t need to break the bank or concern yourself with marketing restraints just to achieve your business goal of brand recognition.

For more custom outdoor products and sunny essentials, visit Pinnacle Promotions, and we would be happy to help you begin your branding journey.

 

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Custom Bag Must-Haves: Finding the Perfect Summer Bag

When it comes to choosing the perfect summer bag, every person has his/her own judging criteria. And as the seasons change, so do the style trends, and in turn, the needs of the customer. Along with being attractive, a good bag needs to meet a customer’s lifestyle.

In fact, according the Advertising Specialty Institute, bags have been found to generate more impressions than any other promotional item. In terms of your business, you can take advantage of this opportunity, in order to build your brand.

How??

By rewarding current customers for their continued support, and attracting potential customers with a custom bag that’s both fashionable and functional.

Utilize these suggested promotional products, and you’ve literally got sales in the bag!

Barbados Tote

Customers are sure to appreciate the Barbados Tote Bag, which is a sturdy alternative to the traditional plastic bag. In two summery colors, and made of straw paper with cotton rope handles, this bag is easy on the eyes AND on the hands. You may think that it’s special enough to turn heads at summer get-togethers, but by custom printing your corporate logo on it, you can make your brand the starring feature. With each use, your customers can inspire curiosity about your brand amongst your potential clients, consequently building your audience and achieving heightened brand awareness. Your business will certainly not blend in with the competition using this fresh perspective on a standard summer bag.

Barbados Tote

Captiva Bag

From the beach to the trade show to the company picnic, the Captiva Bag truly lives up to its name – captivating audiences. The simple, yet impactful design provides a huge, blank canvas for neatly screen-printing your corporate logo on the front of the bag. Additionally, you can choose from three bright color schemes that are perfect for any season. As an added bonus, this custom bag is available for free rush production 5 days after your logo art is accepted. A Captiva custom swag bag is a simply meaningful gift for customers to commemorate their positive experience with your brand.

 Captiva Bag

Whale Beach Bag

Keep your gear and accessories in, and keep out the sand, water, and dust. The Whale Beach Bag is a sturdy mesh bag equipped with plenty of pockets and tremendous storage space. It will be the perfect accessory for customers to use regularly over a long period of time in all different places. Custom branding this bag will allow customers to safely and stylishly carry their necessities, and to act as your personal marketing team. In doing so, your business can build brand awareness and recognition at very little cost to you.

 Whale Beach Bag

Your ongoing business goal is to build brand awareness and “get your name out there.” Custom promotional bags have proven to be impressive marketing tools to make this possible. Custom bags allow you to capture the character and personality of your brand, all while building a loyal following.

For more great ideas for unique, brand-building giveaways and swag, be sure to visit Pinnacle Promotions to learn how you can Make the right impression™.

 

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Promotional Calendars: A Year’s Worth of Branding

If your business is on the fence about using promotional products as a marketing tool, consider a product that will not just represent your brand, but will also prove to be useful for customers.

With consumers living chaotic lives, they need a way to keep their minds clear and their days organized. Therefore, an excellent promotional product to take advantage of is a custom calendar.

Here’s a selection of promotional calendars on sale now that will provide a year’s worth of branding without much effort on your part.

Life’s Little Instruction Book Desk

What sets this calendar apart from the others? With this custom calendar, your customers can get every month of 2016 off to a bright start. Each month, customers will enjoy reading a piece of handy advice from H. Jackson Brown, the acclaimed American author of the best seller, Life’s Little Instruction Book. With your corporate logo custom printed on the base of the calendar, this sale item will make an exceptional complimentary gift to customers that reminds them of some helpful little life lessons AND your business value. Perfect for the home or the office, this custom calendar is an attractive and cost-effective way to achieve long-term branding.

 Life's Little Instruction Book Desk

Scenic Moments Large Desk

Customers can take a trip across North America over the course of a year without ever leaving their desks, and they can rest easy knowing that your custom calendar is close at hand. When brought together, these features create a winning combination that gives your business the ticket to better brand awareness. Being able to connect with customers and to simultaneously promote your products and services without having to distribute something bulky to them, will give you a huge advantage over your competitors.

 Scenic Moments Large Desk

Presidents Hanger Span-A-Year

There’s never a bad time to learn a little history. This single-page custom calendar features all forty-four United States presidents, with the Declaration of Independence as the background. On the backside of the calendar, you will find short bios of each and every president. A rectangular area in the middle of the calendar provides a solid amount of space for you to add your corporate logo and any additional branding. With the information provided, customers will be inclined to retain it as a keepsake even after the year is over. This custom calendar is a meaningful tool that provides value to your customers (and your brand) every day of the year.

 Presidents Hanger Span-A-Year

Adding custom calendars to your marketing campaigns will benefit customers day by day at little cost to your business, all while successfully developing brand awareness and building a loyal following.

Making your brand and business a success does not happen overnight. It takes time and strong marketing, and promotional calendars are a top choice for expediting this process and helping you Make the right impression™.

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Promotional Travel Essentials: Perfect Products for the Globetrotter

Exploring new places and new cultures across the world is an exciting experience. Whether your customers are traveling for business or for pleasure, making their travels as smooth as possible is a surefire way for your brand to Make the right impression™.

Promotional travel products are perfect for guaranteeing smooth sailing travel for your customers, and they’re the ideal way to ensure your brand and logo travels as far and as wide as they do!

These promotional travel essentials are perfect for jet setters and globetrotters alike, and they’re guaranteed to gain some serious mileage and exposure:

Cutter & Buck Legacy Passport Wallet

Before your customers set off on their travels, they’ll need a safe place to keep their tickets and other important documents. The Cutter & Buck Legacy Passport Wallet is able to hold two credit cards and contains a mesh ID holder, deterring others from seeing sensitive information. In addition, there’s a roomy pocket for storing money, boarding passes, and more, as well as a hand dandy passport pocket. It’s made of durable and attractive leather, and is compact for easy storage. Getting your logo custom printed onto this wallet will be perfect for helping customers stay organized and calm when traveling – all while reminding them of your value.

Cutter & Buck Legacy Passport Wallet

Luxe 19″ Hardside 4-Wheeled Spinner Carry-On

Now that your customers have their tickets in hand, they’re ready to pack their bags. This expandable and sturdy suitcase with 360-degree wheels is very easy to carry and drag. To ensure that items remain safe and secure, it comes with a TSA lock, and the straps and zippered compartments on the inside ensure your items stay in place during travel. The lightweight build provides the added benefit of meeting the carry-on baggage size requirements of most major airlines. Through the printing method of debossing, your custom logo can be printed directly on this suitcase, and as your customers carry this with them on their travels, your brand will quickly see increased visibility across the board.

Luxe Hardside 4-Wheeled Spinner Carry-on

Travel Pro USB 2-Pole Adapter & USB Charger

Once customers have reached their destination, they’ll need a way to charge up their devices, regardless of where they may be. The Travel Pro USB 2-Pole Adapter & USB Charger, which functions in more than 150 countries, should definitely meet their needs. You can custom print your logo on the front, and as an added bonus, this custom power bank comes equipped with an LED backlight that prominently highlights your logo and makes your brand shine. Besides being effectively multipurpose, it’s also very easy to store and transport. Giving your brand this extra jolt will help customers relate to and connect with it.

Travel Pro USB 2-Pole Adapter & USB Charger

Custom promotional products like these travel essentials can make your brand an important and necessary part of a great travel experience, as well as remind customers why your brand really matters.

With the sheer size and scope of the travel industry, these items will keep your brand on the move, and you can increase your brand’s chances of being seen locally, nationally, and perhaps even internationally!

 

Corsages

Unique Promotional Products for Prom Giveaways

The theme. The dresses. The dance moves.

Prom can be one of the most exciting and unforgettable events for high school students, and giving away the right promotional products leaves them with more than just memories.

The key is to give away items that they can treasure long after their done with high school, and with everything from promotional cups to T-shirts and even chocolate, we’re sure some of these promotional products will leave them dancing even long after the music stops:

1. Promotional Drinkware and Tumblers

Branded cups and tumblers make easy and inexpensive party takeaways that are sure to leave a lasting impression. Popular among all ages, promotional tumblers are the perfect way to leave students with a promotional item they’ll use long after their high school career has ended.

24 oz. Revolution Tumbler Item #24REVNEO

24 oz. Revolution Tumbler Item #24REVNEO

2. Promotional Chocolate

Okay, we can’t exactly promise that this sweet promotional product won’t get eaten right away, but c’mon – what’s cooler than getting your logo on a sweet piece of promotional chocolate? Get your school mascot or logo on one these party treats to leave them with some sweet and tasty memories.

Logo Caramel Chocolate Apple Item #LCCA

Logo Caramel Chocolate Apple Item #LCCA

3. Promotional T-shirts

Custom promotional T-shirts are among some of the most popular promotional products on the market, and a commemorative shirt makes for a great giveaway item. Not only are you providing everyone with a keepsake, but you’re also getting your mascot, brand or logo onto a wearable item that’s sure to gain exposure. Prom night wouldn’t be complete without the perfect promotional T-shirt.

Port & Company 5.5-oz All Cotton T-Shirt Item #PC54

Port & Company 5.5-oz All Cotton T-Shirt Item #PC54

4. Promotional Photo Frames

Take a second to think about how many pictures are taken before prom, at prom AND after prom. Between eager parents, selfies, photo booths and more, the opportunities to create photographic memories are endless. Therefore, providing your students with a promotional photo frame that’s screen-printed with the event name is a promotional item they’ll be using for years to come.

5" x 7" Aluminum Frame Item #1070-56

5″ x 7″ Aluminum Frame Item #1070-56


With the right promotional products for prom, partygoers can focus on the most important part of the night: making memories. Be sure to check out Pinnacle Promotion’s selection of promotional items for Prom Night to give away memories that won’t fade with time.

Pinnacle Promotions

Stethoscope

Top Healthcare and Medical Promotional Items

Finding the right medical promotional items for your healthcare company can seem like a daunting task – but it doesn’t have to be. With everything from promotional fitness items to promotional first aid kits, there are numerous ways to promote your healthcare and wellness brand.

Getting your logo on these types of promotional products are perfect ways to ensure maximum brand exposure. Every time someone takes your promotional water bottle to the gym or uses one of your custom-printed bandages, your brand is getting in front of an entirely new audience.

With all the medical promotional items to choose from, one could find it difficult to find the right ones to use. So to help you out, we made a list of our top three favorites:

1. Walking Enthusiast Kit

When it comes right down to it, everybody wants to be able to see the results of their exercise, whether it’s running, jogging or simply just walking. Our Walking Enthusiast Kits not only help them track their movement throughout the day, but this promotional walking kit also helps to get your brand moving, too!

Walking Enthusiast Kit Item #3804

Walking Enthusiast Kit Item #3804

2. Travelers Exercise Kit

Traveling can sometimes put a dampener on a healthy lifestyle, but not anymore! Our next favorite medical promotional item is the Travelers Exercise Kit, which is perfect for those who are always on the go! This kit comes with everything from jump ropes to hand exercisers, and it’s convenient enough to toss into a purse, travel bag or even a laptop bag. Get your logo on one of these traveling promotional products for a little first class brand exposure.

Travelers Exercise Kit Item #PL-4401

Travelers Exercise Kit Item #PL-4401


 

3. Ultimate Gym Set- Water bottle, earbuds and armband

Give the gift of fitness with The Ultimate Gym Set, fully equipped with promotional water bottles, headphones and armbands. This promotional gym set not only encourages workouts for your recipients, but it also gets your logo onto items they’re going to be using on a daily basis.

Ultimate Gym Set- Water bottle, earbuds and armband Item #GFT4106

Ultimate Gym Set- Water bottle, earbuds and armband Item #GFT4106

With health and fitness on the rise in popularity among the masses, getting your brand onto healthcare and medical promotional items is one of the most effective ways of getting impressionable exposure. Be sure to check out our promotional products for health and wellness to learn more about the products above or to browse other options.

Pinnacle Promotions

Multicolored clothes on wooden hangers

3 Surprising Things You Don’t Know About…Promotional Apparel

When shopping for promotional apparel, don’t make the mistake of missing out on 3 key factors that matter and should be part of your decision-making process.

megan500
We interviewed our Sr. Merchandising Manager Megan McConnell and she shared her top 3 things that people need to know about purchasing promotional apparel.

Protection Factors

The trend of protection factors in fabrics also applies to promotional apparel. OSHA recommends your workforce be protected from UV Rays and monitor themselves for skin cancer regularly.

Many customizable items have fabric that is rated for UVA-blocking ingredients. Also, you can find micro-bacterial fabrics throughout promotional categories such as apparel and even home goods.

Port Authority Ladies Tech Pique Polo

Port Authority Ladies Tech Pique Polo

Port Authority Tech Pique Polo

Port Authority Tech Pique Polo

Quality Standards

The U.S. Consumer Product Safety Commission has strict requirements for apparel labeled or sold as “Youth” apparel. The fabric must be labeled for origin of location, contents and safety issues like flammability. A hooded promotional sweatshirt labeled for “Youth” does not have drawstrings around the hood, per USCPSC guidelines.

Gildan Youth Heavy Blend Hood

Gildan Youth Heavy Blend Hood

Get a sample!

Pinnacle recommends you request an actual sample when purchasing promotional apparel or uniforms. This helps with both product use and sizing. With a sample in hand, you can see better how the embroidered image will look and you can get a feel for sizing in length and width. Looking for tall or extended sizes? Talk to your Account Manager for more information! Call us today at 800-351-4226.

When thinking about promotional apparel for your organization or your customers, think about these 3 surprising things that help guarantee the customized apparel you choose will help you to Make the right impression.™

Pinnacle Promotions

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