Posted on January 18th, 2011
Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
Fresh off the announcement of their new corporate logo (essentially dropping the name from the design so the brand can expand beyond its coffee roots) Starbucks has announced another new launch. The ‘Trenta’ cup size is set to debut in the US, rolling out in 14 states today, January 18, and expected to be available in all retail stores by May 3. With a 31-fluid ounce capacity, the Trenta promotional disposable cup provides 7 extra ounces of beverage consumption than Starbucks’ former largest size, the Venti – though currently it will only be available for iced coffee, iced tea and lemonade drinks.