March 5th, 2013
This is the last post in our trend series. This year we are seeing a lot of products with a clean, polished, All American feeling. Think about yachting, being outdoors in the springtime, crisp clean fabrics, stripes, aviator sunglasses and easy styling. Primary colors come to mind- especially navy, red, yellow and kelly green. Don’t forget your natural tones like khaki and stone.
American classic will be a popular trend because your customers will be familiar with the styling of the product. And their brand will be quietly associated with clean, classic products that have a sense of familiarity to the end user. Tote bags, sunglasses, drinkware, cooler bags, button downs, and backpacks fall within this trend.
Here are some of my favorite American Classic products:
The Classic Rugby shirt:
Aviator Custom Sunglasses:
Port and Company All American Tee:
Game Day Cup:
Alternative Apparel Slouchy Pullover:
Nantucket Fashion Tote:
Check out our Pinterest board, featuring American Classic.
February 26th, 2013
One of the most practical trends I am seeing in the promotional products market is “American Utility.” My definition of American Utility is a product that is stylish, yet functional. The item can have a rustic or rugged feel to it. Heavier weighted fabrics, like canvas are prevalent, and are used to make backpacks, uniforms, and outdoor gear. Hardware is a major element to this trend; tool kits, knives, flashlights and various accessories are big on functionality. Key colors include khaki, grey, black, olive green, navy and orange. Camouflage and denim are also important.
On a marketing note, who would not want to give a product that isn’t functional? Chances are the end user will think of you every time they reach for that multi-tool or Chillin Can Camo dispenser!
Here are some of my favorite American Utility discoveries.
Heritage Supply Duffel Bag- Check out the buffalo plaid lining!
Men’s and Ladies Straight Collar Chambray Shirts. Love the darker wash!
Fred & Friends i Pound Stylus- SO hilarious, but useful!
Alternative Apparel Eco Jersey Hoodie in Camo/True Orange- So hip!
Guzzy 22 oz. Filtered Water Bottle- A filtering system that reduces bacteria, heavy metals, parasites and more!
Check out our Pineterest boards too!
February 14th, 2013
A big part of the Merchandising Team’s job at Pinnacle is spotting trends and finding products and apparel that resonate with our clients and the end-users. We do this by subscribing to trend reports, following retail trends, and keeping a keen eye when we’re out in public and at events. Each year, Pinnacle sends a team to the PPAI Expo to focus a few days entirely to uncovering the latest products, apparel, and trends specifically in the promotional products industry. When we came back we reported to the entire Pinnacle family on the 6 major trends we were seeing.
Trend #1: Neo Retro - a throwback to yesteryear with iconic objects, saturated colors, and synthetic materials. We’re seeing lots of turquoise, coral, and mint. Here are some easy ways to incorporate this trend into your promotional products and branded apparel purchases this year.
Vintage Weekender Bag in turquoise, made with retro vinyl material
Ella Neoprene Cooler has a sleek, retro shape and fun flower detailing
Vintage Soda Bottle made from tritan material and available in 8 retro colors
Men’s 7.5 oz. La Brea Piped Jacket is a more stylized track jacket with retro inspiration
For more Neo Retro inspiration visit our pinboard on Pinterest or give us a call! We’d be happy to put together an IdeaKit with product ideas that fit your brand.
What do you think about this trend? Does it work well for your target?