Tag Archives: tradeshow items

Megan’s Product Pick of the Week: The Glitter “Eye” Ball

Having been in the Industry for over a year now, it takes a really unique product to catch my eye. Mugs, journals, reusable totes and pens all have their place in the world, but most are not super exciting. I mean, a cinch pack is usually just a cinch pack, right? Yawn.

 

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Dancing With The Stars Uses Inexpensive Giveaway

Tonight is the Season 10 finale of Dancing With The Stars and there is much anticipation to see who will win the coveted mirrored disco ball. My vote is for Pussycat Dolls singer, Nicole Scherzinger and Derek Hough.  I think she is by far the best dancer out there, even if she does sing and dance for a living.  Her dance to “Lady in Red” was spectacular and Carrie Anne Inaba needs to get off illegal lift patrol… the dance was over!  I digress.

One thing I’ve never understood is the blood, sweat and tears that these dancers and celebrities risk all for what looks like a $20 disco ball?  Just goes to show you that it’s not all about the actual prize.  Here at Pinnacle we are always amazed at what an inexpensive giveaway can actually do for a business. People just LOVE free stuff, sometimes it doesn’t matter what it is.

Continue reading about inexpensive giveaways that work…

Promotional Products to help your Marketing Campaign Win Big

While many people swear that bingo is a game of luck, I have my doubts. In the 20 years that I have been playing bingo with my family, my older sister has consistently been the winner. In fact, she’s stockpiled so many M & M’s (we don’t play for money) that she could open her own candy store. Despite the fact that I very rarely win, I love bingo. There’s something about choosing a card and covering the free spot that brings me back to my childhood in a way that I just don’t find with more competitive games. And, the best part is that people of all ages and cultures can share a game of bingo.

In fact, the game of bingo originated with an Italian lottery game called “Lo Giuoco del Lotto d’Italia” in the 16th century. Over the years, the game evolved and its popularity increased. Germans often used the game in schools as a way to teach spelling and math, a tradition that has since been brought to America. While bingo has been around for many centuries, only recently have businesses begun to realize the game’s marketing potential. And, since December is Bingo Month, I thought now would be a great time to share my love for the game, as well as a valuable lesson about promotions.

In addition to being a great way to bring family and friends together for a little healthy competition, bingo and other scratch2interactive games are great ways to advertise a brand. Like bingo cards, customized scratch off cards engage and excite consumers by offering them a chance to win a grand prize at essentially no expense. Scratch-off cards, which feature pre-selected numbers that are hidden behind a removable film, are cost-efficient promo products that are especially great giveaways at tradeshows.

You can customize the cards with your company’s name and logo and have each card contain a small prize, such as merchandise or service discount. Hand out the cards at the tradeshow entrance and increase your traffic by telling winners to claim their prize at your booth. Or for improved Internet sales, allow winners to redeem their prize only by visiting your Web site. Any way you choose to utilize scratch off cards, you will surely hit the jackpot for your marketing campaign.

Sarah
Creative Writing Intern
view my bio!

 

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