Tag Archives: tradeshow giveaways

“That’s a Tier 2 problem.” Ummmm…what?

“That’s a Tier 2 problem.” Ummmm…what?

My laptop was not working. I had no idea what was wrong with it. So, I took my computer to a store that sells that computer, and that computer only. Upon further inspection, the technician kindly let me know that I have a “Tier 2” problem. I asked, “What is a Tier 2 problem?” He answered, “About $250.” Ummmm…what?

Many industries have their own terms that are proprietary to the market or industry. The promotional products industry is no different. We have assembled a few of our favorite terms here that some customers may know, but these terms might not necessarily be household names. Not only will we define them for you, but we’ll do it in less than #sixwords!

Four-color process
: Your full-color-logo on something
Stock the closet: Your corporate stash of promo items
Setup charge: Charge to setup the imprinting machine
Imprint: Your logo or design for production
Vector: Points and lines that make shapes
Raster: Squares of pixels that make shapes
Pad print: Stamp your imprint on your item
Deboss: Elegant concave imprint on squishable item
Digitizing: Embroidered image becomes digital sewing file
PMS Color: Color number matching your brand guidelines (PMS LINK)
Run Charge: Charge per color for color printing
Flash Charge: White base for dark printing wearables

Any other terms you want us to explain in #sixwords? We’re here for you! Check out our FAQs for more information.

Pinnacle Promotions

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Top 5 Essentials When Attending a Tradeshow

Last week was my first PPAI Expo in Vegas.  I had been to other regional tradeshows, but this is the largest, longest-running tradeshow in our industry.  Every year marketers from all over the country come to see, touch, and feel the newest and most unique promotional products and apparel.  The Mandalay Bay convention center has 2 floors filled with rows and rows of booths with products to see.  I knew I needed a game plan before I stepped on the show floor.  Speaking with co-workers that had been to the Expo before, I was given the 5 Essentials When Attending a Tradeshow.  Bonus, I also figured out 1 additional product we’ll be bringing with us next year!

1) Comfortable Shoes - with so much walking you need comfortable shoes to make it through a full show day.  If you can find a mix of comfort and style that is ideal.  I chose my grey, corduroy TOMS and they proved to be an excellent choice.

2) Tote Bag - You need a tote bag to carry your notebook or padfolio, business cards, phone, and other supplies, preferable with lots of pockets.  Pockets and dividers make finding your things quick and easy when time is of the essence.  Megan and I brought our new Pinnacle tote bags that had 4 separate outside pockets and internal pockets for your phone and business cards.

Megan and me with our new Pinnacle tote bags.

3) WATER – walking and talking can make you thirsty… I recommend you bring a bottle of water because a small soda is $5 at the convention center!

4)  Smartphone/Camera – When you are busy going booth to booth, you’ll want to take lots of pictures of the cool, unique products you find.  Tip: Take a picture of the company sign or business card so you remember where you saw that cool product.  Keep everything digital to avoid having sore arms and shoulders from catalogs and product samples. (Obviously there are some things just too cute not to pick up, hence the tote bag)

5) Hand Sanitizer – shaking hands and touching products that thousands of other people are touching is less than sanitary.  Make sure you bring hand sanitizer or snag a promotional hand sanitizer that someone is giving away.


BONUS Essential for tradeshows – Energy Bar (no not a protein bar, but that’s not a bad idea either) an Energy Bar or Emergency Mobile Device Battery, as they are being called is a small compact battery device that once charged will recharge your smartphone or other mobile device.  I know my phone died on me every day around 4pm when I still had more pictures to take and people to communicate with.  I will definitely bring something like this with me next year!

Hope you enjoyed my list of essential products when attending a tradeshow.  Many of these products that are valuable at a tradeshow can be imprinted with your logo and are great giveaway items for those attendees that didn’t come prepared (custom bottled water, tote bags, hand sanitizer, etc).  My personal tip would be to have a “recharging station” at one end of your booth with chairs, custom bottled water, and a place to recharge your phone.  While your potential clients are resting their feet and recharging, you can be building relationships and provide marketing collateral or a promotional video for them to watch.

Are there any other products I left out?  Let me know if there are other products you feel are essential when attending a tradeshow in the comments below.

 

Heather

Merchandising Manager

Case Study: Flexible Promotional Vase

This spring we helped one of our customers, Michelle find an inexpensive, unique item for her event.  After looking through many promotional products in her price range, she decided to order a sample of the Flexible Promotional Vase.

After reviewing the product she was pleasantly surprised to find that the vase was not as thin as she expected and was “amazed and excited about the quality of the item”.  She placed an order and purchased enough to display on her registration table as well as give as a gift to each person attending.  Not only did the Flexible Promotional Vase act as a decorative piece on her table, but it also was very well received by her attendees.  Everyone left with a quality branded vase which they could use in their home or office to display flowers.  Michelle felt the vase had a “lot of bang for the buck”!

Read more about the Flexible Promotional Vase and watch our how-to video

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