Tag Archives: Trade Shows

Promotional Products for the Hippie Inside Us All

So I’m a couple of days late, but this week (August 15-18) marked the 40th anniversary of what is now regarded as one of the most monumental events in music history, and an icon of the 1960’s hippie counterculture, the Woodstock Music & Art Fair. Billed as “3 Days of Peace & Music” – which ran over into a fourth day – the Woodstock festival lured over 400,000 concertgoers despite heat, rain and mud, to a 600-acre dairy farm in Bethel, New York (43 miles south of the actual town of Woodstock, New York) for a queue of 32 live acts from the likes of the Grateful Dead; Janis Joplin; Creedence Clearwater Revival; The Who; Jefferson Airplane; Joe Cocker; Blood, Sweat & Tears; Crosby, Stills, Nash & Young; and Jimi Hendrix, just to name a few.

It was originally spawned as a fundraising effort by four young men (the oldest of whom was 27 in the summer of ’69) to raise money to build a recording studio in Woodstock, NY where artists like Bob Dylan and Richard Manuel already resided. Their idea began as a 2-day rock concert for 50,000 people or so in Wallkill, NY, with tickets ranging in price from $7 to $18. It would evolve into the free, 4-day, half a million people event in Bethel it became thanks to the citizens of Wallkill passing a last minute law banning the concert, early arrivals camping out before security gates were placed, and an ultimate decision to make the concert free instead of attempting to pool resources to improve fencing and security. Despite the challenges and changes, the crowds, the rain, the hour-long lines for the toilet, and the result of a $1 million debt and 70 filed lawsuits, Woodstock still produced an overall sense of success as, with the potential for riot and disaster, there was only social harmony and great music.

In honor of Woodstock’s anniversary, I have compiled a list of promotional products to help bring out the hippie that inevitably lies somewhere within us all, the part of our minds and souls where there is only room for peace, love and music.

An acid wash t-shirt – because actual acid was made illegal by the Controlled Substances Act in 1970.

A bandana – because you need something to cover up your greasy, dread-like locks.

Aviator-style sunglasses – because your eyes will need shade from the bright, summer sun.

And of course, a lighter – because legend claims that the practice of waving lighters at concerts began during Woodstock when candles were held aloft as the sun went down and Melanie took the stage.

Jaime
Creative Writing Intern
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A Promotional Product Idea That Is Worth Betting On…

Let me preface this post by saying that I consider myself to be extremely unlucky. Aside from the watergun I won playing Bingo when I was 8, I can’t remember the last time I won a contest or drawing. My sister, on the other hand, continues to win countless freebies: tickets to sporting events from furniture store raffles, numerous movie premiere tickets from radio stations, and even a weekend getaway courtesy of a large hotel chain. My losing streak, however, does not discourage me from trying my luck every so often with scratch-off lottery tickets. 9 times out of 10, I wind up empty-handed, but the mere prospect of scratching off prizewinning boxes is enough to keep me coming back for more. “Not a winner” this time? I guess that means I have to buy another ticket!

One of my favorite giveaway ideas involves the aforementioned scratch-off cards. At a tradeshow booth or even in a direct mailing to valued customers, distribute custom imprinted scratch-off cards to promote your brand. If you are feeling generous, make every card redeemable for an inexpensive gift so that everybody feels like a winner, or vary the price points of your prizes to add to the excitement and suspense. Premium giveaways featuring your company’s logo and contact information can generate buzz and create brand awareness, and you can minimize costs by only giving out a handful of winning cards.

Scratch-off cards, unlike most promotional products, provide an experience instead of just a giveaway item. When people are engaged in a memorable activity related to your company, they are much more likely to think of your brand first and foremost when they have a need for your services in the future. Also, the originality involved with scratch-off card promotions can be helpful in terms of referrals, lead generation, and client retention.

You don’t need luck to ensure the success of your next promotional giveaway- customized scratch cards are destined to do the trick!

Dana
Marketing Coordinator
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Magic Answer Ball Says…

greeblie-instrument-of-evilI never thought I would have one. I had friends that bought them. I remember passing by rows of different colored ones in my local department store. But I never saw anything special about the little magic toys.
That is until about a week ago, when my entire outlook on the little round liquid filled balls forever changed. Of course I’m talking about the classic Magic Answer Ball!

Until I received one in the mail a few days ago, I never realized how much I would enjoy having the little fellow accompany me on my desk every day! Sent to me from a prominent industry company to announce a future conference, the little answer ball now sits in front of me directly beneath my computer screen. While I don’t actually believe it can predict the future, it’s a great stress reliever! I find myself asking it questions repeatedly throughout the day. Typically asking the same question an average of about four times until I get the answer I want!

The Magic Answer Ball did its job beautifully! It announced an upcoming event in a fun and memorable way. I have no idea what I did with the included literature, but all I have to do is ask it one question and I’m reminded of the date, location and theme of their conference.

Fun toys and games make excellent promotional giveaways. When a client gets something unexpected and fun, they’re more likely to hang on to it. Puzzles, decision makers, yo-yos, even darts, all make excellent promotional gifts.

Give it a try. Branch out from the norm and take a fun approach to your next promotion.

Kim
Marketing Coordinator
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A Special Holiday for Your Pearly Whites…

Road Runner ToothbrushOn June 26, 1498, the earliest known toothbrush came into existence. It was invented in China, and was initially made from stiff, coarse hog hair affixed to bone or bamboo handles. In 1938, Dupont de Nemours invented the first toothbrushes to feature nylon bristles.

Good oral hygiene is highly valued in today’s world. As a whole, American society strives for brighter, whiter, and straighter teeth to try and emulate the star-quality smiles flashed by celebrities on the red carpet. Toothbrushes are the first item many of us reach for in the morning and the last thing we touch before going to bed, so custom imprinted toothbrushes are certain to impact the lives of your clients or employees.

Dentists, of course, often employ promotional toothbrushes as giveaways, but there are plenty of other professions that, using a creative approach, can effectively integrate dental hygiene products into their marketing mix. Any industry that requires extensive traveling, such as Consulting, should consider distributing practical items like travel toothbrushes or floss dispensers to employees or customers to increase your brand awareness.

In honor of this important day in history (and its implications for your teeth!), be extra precise with your brushing and flossing this weekend!

Dana
Marketing Assistant
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Join the Craze…B.Y.O.B.

 

Deluxe Non Woven Logo BagThat is Bring Your Own Bag! I know what you were thinking… but it’s the Reusable Grocery Bags that are the biggest trend in grocery stores, specialty food shops and convenience stores right now. Almost every retailer is now selling their own branded reusable grocery tote at checkout to encourage a “greener” way of living. The negative impact of plastic bags on the environment has been heavily publicized in recent years. The Environmental Protection Agency released a study in 2001 estimating the U.S. plastic bag, sack and wrap consumption is somewhere around 500 billion, and a trillion plastic bags are consumed worldwide each year. Of those, millions of these plastic bags end up outside of a landfill in our litter stream. It is hard to ignore and now more than ever, people are encouraged to do their part to minimize the environmental damage caused by plastic bags.

I’ve noticed more and more shoppers bringing their own reusable bags to do their weekly grocery shopping and it is becoming embarrassing or shameful to use the store-provided plastic bags. Not only do you not want to be spotted using a plastic bag, but reusable totes are a great promotional marketing opportunity. Think about it, if you purchase imprinted grocery totes and give them to your customers you not only make a statement about your company’s sustainability initiatives, but you also have provided them with a bag featuring your logo that they will be carrying around the grocery store every week. It’s a win win marketing strategy!

For other eco-friendly promotional products, shop our EarthSmart™ line.

Heather
Marketing Manager
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Tradeshow Tips and Tricks, Part 2 of 2

 

A great way to increase trade-showShow 'N' Rise ™ 10' Curve Floor Mural Display traffic is by holding a raffle or drawing for a premium giveaway. Advertise this contest before the event so that attendees and exhibitors know the prize in advance, or even increase suspense by having a surprise giveaway. Put out a bowl or box (or even a briefcase, as pictured above!) for visitors to enter the contest by submitting a business card, and this way you will be able to follow-up after the drawing.

Now that you know how to lure visitors to your booth, hold their interest by distributing inexpensive giveaways to keep your name fresh in their minds long after the trade-show is over. Remember that unique and exciting giveaways can make a lasting impact on recipients because of their novelty factor, but traditional, more practical items like jotters and journals also prove to be successful time after time.

Impress spectators at your booth by filling folders with marketing collateral about your business, testimonials from past clients or partners, and any other relevant information that could pique their interest. Have several copies scattered around your table or display, and a few extras in case visitors want to take one with them.

Cause a stir at your next trade-show with promo products from Pinnacle Promotions!

Dana
Marketing Assistant
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Tradeshow Tips and Tricks, Part 1 of 2

On June 3rd, 1929 the first ever tradeshow was held at Atlantic City Convention Center to focus on the electric light. Whether you call them tradeshows, trade fairs, or expos, these industry events allow businesses and organizations to share information, advertise their wares, and learn about competitors and trends. In America alone, in excess of 2500 tradeshows take place annually, with many virtual tradeshows also taking place online to encourage global participation.

The first contact that your organization will most likely have with other exhibitors and attendees will be a display or booth. Eye-catching and appealing displays and signage are vital in order to distinguish your company from the rest. In light of the high numbers in attendance at most trade shows, use bold colors and concise phrasing to attract attention and showcase your professionalism.

Giveaways and promotional products are other key drivers in drawing a crowd to a booth or display. Participants and other exhibitors will collect numerous goodies throughout the duration of the event, so providing custom imprinted totes and bags to gather belongings is a great way to get your brand noticed from the outset. Additionally, badge holders are valuable promotional tools because participants frequently wear identification badges or name tags around their necks.

Check back tomorrow for more advice to help make your company’s next tradeshow experience both enjoyable and lucrative!

Dana
Marketing Assistant
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