Tag Archives: Trade Shows

Jolt Charger_Rectangle_Resized

Power Bank 101: Your Guide to Promotional Power Banks

With most people owning a smartphone, tablet, laptop or all of the above, portable chargers – aka “power banks” – have quickly become sought after tech gadgets. This hot techie accessory has many monikers – power bank, charger, emergency battery and power rock – just to name a few.

One can easily spend upwards of $40 purchasing a power bank at retail price. Be a lifesaver to your clients – give them the gift of power with a personalized portable charger! Engrave your logo onto a power bank, and they’ll think of your brand every time they plug their device into the emergency battery. And with everything from laser engraving to 1 color screen print and full color design, the different ways to prominently customize your logo are essentially endless!

Here are some of my favorite portable chargers – from basic to more high tech.

1. Jolt Mobile Phone Charger

The Jolt Charger is the classic type of power bank and the most popular among users. With this product, you’re able to charge a smartphone 100% (due to the 2200mAh battery) – providing up to 8 additional hours of talk time. This is an ideal battery to have in your purse or suitcase, and this gadget is reliable for someone who travels or is away from a power outlet most of the day.

Jolt Mobile Phone Charger Item #7120-15

Jolt Mobile Phone Charger Item #7120-15

2. Portable Dual-Port Charger

If you’re looking for smartphone and tablet emergency batteries, I would recommend a dual port charger with a 7800 mAh battery. mAh (milliampere hour) is the determining measure for how much energy the battery will hold. This power bank can handle charging a smartphone AND a tablet to full battery with ease, and it also has 2 designated ports to allow the proper amps to the device at hand. My favorite one is the Portable Dual-Port Charger. Its digital battery indicator and cool laser logo customization illuminates your logo, making this power bank the ultimate luxury option. I like the idea of having one battery that can charge both!

Portable Dual Port Charger Item #2635

Portable Dual Port Charger Item #2635

If you’re looking for something that’s efficient, convenient AND multifunctional, then these next power banks are the ones for you:

3. Glow in the Dark Power Bank

Never lose sight of your portable charger again! With the Glow in the Dark Power Bank, now you can find it in your dark bag, purse or briefcase with ease. Not only is it easy to locate in your time of need, this little gadget also has enough power to charge you up for a whopping 8 hours of talk time!

Glow in the Dark Powerbank Item #7120-43

Glow in the Dark Powerbank Item #7120-43

4. Mobile Charger with LED Light

The Leeman NY Charger has an ultra-bright LED flashlight, and has been tested and certified by the UL (Underwriters Laboratory). This battery will charge smartphones 100% and tablets 70%- 100% based on the make and model, and it’s Lithiom-ion battery allows you to charge your device virtually anywhere.

Mobile Charger with LED Light Item #PL-4449

Mobile Charger with LED Light Item #PL-4449

Since most people today are so dependent on their smartphones and tablets, power banks and portable chargers have quickly become essential tools. Get your logo on one of these gadgets and not only will you be promoting your brand, but you’ll also be helping your client in their time of need!

Visit our power bank shop to browse other power bank options or to purchase any of the gadgets mentioned above.

Pinnacle Promotions

Tradeshow (1)

3 Must-Haves for a Killer Tradeshow Display

Tradeshow season is upon us! If you will be presenting at a tradeshow this season, you need to read this!

Of course, everyone on the tradeshow floor will have a booth contest, caricaturist, prize wheel or some other sort of entertainment. But, don’t forget about the basics. Do you have what it takes for a great tradeshow display?

Here are our picks to guarantee you have a killer tradeshow display!

1.

In a show with hundreds of vendors, grab the passers-by with an eye-popping display. But make sure it is something you can take down, put up, and travel with easily!
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2.

Don’t go bare! A classy table drape and side banners add a simple elegance and buttoned-up look to any booth space.
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3.

Attendees will remember you long after the show is over if you have unique, economical giveaways. Essentials include a reusable branded tote for carting away the show goodies, and a functional giveaway such as a promotional stylus pen or mini-journal.

Economy Tote Bag

Economy Tote Bag

Satin Stylus and Pen

Satin Stylus and Pen

Spiral Jotter with Sticky Notes & Pen

Spiral Jotter with Sticky Notes & Pen

Stay top-of-mind on the tradeshow floor, and long after your attendees have returned home. A powerfully branded display, with tables drapes and banners will reel in your audience. The perfect promotional giveaway item will help you make the right impression long after the show attendees leave your space.

Comment, and tell you your thoughts on tradeshow display must-haves!

Pinnacle Promotions

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Can’t Miss Tradeshow Tech Trends

Whether you are attending the tradeshow, hosting the booth, or the guest speaker, tradeshow technology is on the rise, and fast! Technology is making an impact across all aspects of the tradeshow world. Here are some key areas technology is changing the way we conduct and attend tradeshows.

Giveaways

Giveaways have become more prevalent than ever at tradeshows, and the use of tech tradeshow giveaways has increased year over year. Giveaways have transformed beyond uni-function pens, keychains, and bags.

-The promotional pen is no longer just a pen; it is a pen stylus and LED light combination.
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-The branded keychain is no longer just a keychain; it is a LED flashlight and bottle opener.
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-The imprinted bag is no longer just a bag; it is a full-color, screen-printed, reusable tote bag complete with embedded QR codes that links to the full event schedule online.
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Security

Security has become an exceedingly important part of the tradeshow experience. It is more important than ever to protect your identity when traveling for business. It’d not just your personal information that is at risk, but a compromised corporate credit card can be a nightmare for both employee and company.

– RFID-protection (RFID, Radio-frequency Identification, is the wireless use of radio frequency to access information and transfer data) technology can be found in everything from logo’d travel wallets to laptop bags and briefcases. 0011-28_500

-We recently wrote about the rise of RFID protection in promotional products.

Apps

Last but not least, get a good app! Whether at a small venue near your office, or McCormick Place in Chicago there are several apps that can help the tradeshow traveler on the go!

-Google Maps can help you avoid traffic and arrive on time at the right destination.

-Whether parking at the airport or convention center, you’ll probably leave the facility with your arms full and tired feet. Don’t wander! Use the Find My Car app to help you locate your vehicle right away.

-This great blog post highlights a few other apps that can help make your tradeshow experience better.

Whether the attendee or host, your tradeshow experience will be touched, and more than likely improved by the increased use of technology. Be on the cutting edge of what you see on the tradeshow floor, and stand out among the competitors by upping your technology game with unique giveaways. Be safe with RFID technology promotional products. And, don’t forget to use Find My Car so you aren’t left wandering the convention center parking garage after a long day on the show floor.

Pinnacle Promotions

Tradeshow season is coming!

Tradeshow season is coming!

When the holidays come to a close, most businesses can count on one thing: the start of tradeshow season. January brings with it some of the largest and innovative tradeshows of the year. Starting with CES and PPAI in Las Vegas and rolling into car shows, boat shows, and wedding shows that will eventually dominate the spring. There are almost 1,000 tradeshows in January alone across the United States.

Ido Leffler recently wrote a stellar blog post on tradeshows, “How to Dominate Any Tradeshow, and Why Even Solo Entrepreneurs Should Try.” Leffler focuses on two main points:
…People want two things:
• They want to be entertained.
• They want free stuff.

Leffler explains that you can entertain people in a number of ways. First, by exhibiting a creative booth space. Something more than just a folding table. And then, it is imperative that you give people your time. Screen shot 2013-12-18 at 9.52.29 AM

As for the free stuff, Leffler states that this is “Manifesto Rule Numero Uno.”

“Turn the convention hall into a walking billboard about you and your brand. Conventioneers love tote bags. Why? Because there are tons and tons of free stuff to be had, and after about two hours they are going to need something to carry the swag in. We always order thousands of great tote bags. No cheap paper or thin cotton for us. Our bags are big, bright, and unique, and by day two we try to make sure that every single person in the hall is carrying one. Be shameless and be fun. Slap your logo on the bag, add some bright colors, and make sure that people instinctively smile when they see it. Have tons of product to give away at the booth, and give it away freely. Don’t be one of those guys withholding the good stuff for the “big guys.” Instead, be the guy with the product that everyone is using and talking about. Freely distributing swag (even if it costs you) is in your best interests; you want those walking adverts wandering the convention.”

Last year, promotional reusable bags and customized cinch bags were top-sellers for Pinnacle Promotions. They are great surfaces for your corporate logo, and you can guarantee that all the other items that people collect at the tradeshow will then be stuffed inside YOUR bag. As Leffler states, they are going to need a place to keep all the other swag!Screen shot 2013-12-18 at 9.34.45 AM

Humor is another way to get people to remember your name. The Learning Revolution, by Gordon Dryden and Dr. Jeannette Vos explains that one of the keys to memory is emotion. Make them laugh, make them smile, and they will remember you. The blah blah blah is always popular for every type of tradeshow because it makes people smile, and could possibly help to spark a conversation.
PL4140hiresThis is a stress ball AND a device holder!

Are you headed to a tradeshow this January? What’s the best promo item you ever received at a tradeshow?

Pinnacle Promotions

Just When I Think I’ve Seen it All…

Having been in the promotional products industry for nearly 5 years, I like to think that I’ve seen just about every gizmo, gadget and trinket out there. But today – I was wrong.

Earlier this morning while brainstorming with a client for unique tradeshow gift ideas to consider for their upcoming season next year, I stumbled across a factory that makes disposable breath alcohol detectors.

This FDA cleared item, available in zero tolerance (.02%) and impairment (which begins at .04%), can help party-goers check their blood-alcohol content in less than two minutes before deciding if they are fit to drive, or need to call a taxi. Of course – these kits are fully customizable with a full color label and can be produced in 1-2 weeks.

While it may not make my presentation for today’s client, I think I have a few customers in mind that would find these promotional products especially interesting for their customer base.

John
Account Manager
view my bio!

Promo Product Paparazzi

from Perez Hilton

from Perez Hilton

Of course we all know the current controversy surrounding Tiger Woods and his Supermodel wife, Elin Nordegren.  What really went on that night of the crash may forever remain speculation. Tiger has since been dropped by many of his endorsers and it has even been rumored that he may be leaving golf forever.  Just because he has been affected negatively by this situation, that doesn’t mean his mistresses have been hurting during all of this.  All 7 (no, 8…wait, is it 9? 10? Shoot, who can keep up!?) of them have been earning their fair share by selling their stories to the tabloids and various media outlets.

Just when we all thought that it was only the lady friends that were reaping all of the benefits, along came John Gribbin.  This may be the first time you have ever heard of this man — believe me, I had never heard of him until about a week ago!  Gribbin wrote a book named Get a Grip on Physics.  Sound exciting?  Eh, not really. So just how does this correlate with the Tiger Woods scandal?

On the night of November 27th, when good ‘ol Tiger wrecked his vehicle, it just so happened that Gribbin’s book was on the floor board of his 2009 Cadillac Escalade.  With what some people would call pure luck, the book ended up in hundreds of paparazzi photographs.  Since then, the book has risen significantly in sales and went from 396,224 on Amazon’s sales rank to 2,268! How about that for product placement!  Just think how amazing it would have been if one of YOUR company’s promo products had made a cameo that night!

Katie McCormick
Account Coordinator

Pink Gloves Dance: Can You Spot the Promotional Products?

Providence St. Vincent Medical Center in Portland, Oregon sure knows how to get down and dance! They are the makers of this very popular YouTube video – Pink Gloves Dance.

It all started with a glove manufacturer, Medline Industries, which decided to make pink hospital gloves instead of green. For each case sold in the month of October, Medline donated $1 to breast cancer research.

St. Vincent decided that the more health care workers wear pink gloves, the more people would talk about breast cancer. More than 200 hospital staff volunteered to wear the pink gloves in a video. There are lab technicians, janitorial staff, kitchen staff, nurses and doctors all showing their moves dancing in the hospital.

There are lots of different promotional products available to help support various causes, and a few ideas are featured on the Pinnacle Promotions Promotional Marketing Calendar.

We even have a specific page dedicated to Breast Cancer Awareness Month which provides several product ideas and marketing recommendations.

Can you spot the following promotional products in the video?

1) Flag
2) Scrubs
3) Lanyard
4) Doctor Jacket
5) Hawaiian Lei
6) Pink Umbrella

One of my favorite and most effective promotional products is the pink umbrella. While it’s raining as you walk through the town, your awareness message can be seen from so many people. I encouraged the use of a fold up umbrella to one of my non-profits last year for their campaign. They received such positive feedback that they decided to use umbrellas again this year!!

Eliza
Account Manager
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Promotional Products to help your Marketing Campaign Win Big

While many people swear that bingo is a game of luck, I have my doubts. In the 20 years that I have been playing bingo with my family, my older sister has consistently been the winner. In fact, she’s stockpiled so many M & M’s (we don’t play for money) that she could open her own candy store. Despite the fact that I very rarely win, I love bingo. There’s something about choosing a card and covering the free spot that brings me back to my childhood in a way that I just don’t find with more competitive games. And, the best part is that people of all ages and cultures can share a game of bingo.

In fact, the game of bingo originated with an Italian lottery game called “Lo Giuoco del Lotto d’Italia” in the 16th century. Over the years, the game evolved and its popularity increased. Germans often used the game in schools as a way to teach spelling and math, a tradition that has since been brought to America. While bingo has been around for many centuries, only recently have businesses begun to realize the game’s marketing potential. And, since December is Bingo Month, I thought now would be a great time to share my love for the game, as well as a valuable lesson about promotions.

In addition to being a great way to bring family and friends together for a little healthy competition, bingo and other scratch2interactive games are great ways to advertise a brand. Like bingo cards, customized scratch off cards engage and excite consumers by offering them a chance to win a grand prize at essentially no expense. Scratch-off cards, which feature pre-selected numbers that are hidden behind a removable film, are cost-efficient promo products that are especially great giveaways at tradeshows.

You can customize the cards with your company’s name and logo and have each card contain a small prize, such as merchandise or service discount. Hand out the cards at the tradeshow entrance and increase your traffic by telling winners to claim their prize at your booth. Or for improved Internet sales, allow winners to redeem their prize only by visiting your Web site. Any way you choose to utilize scratch off cards, you will surely hit the jackpot for your marketing campaign.

Sarah
Creative Writing Intern
view my bio!

 

Top 5 Ways to Tell If You’ve Bought the Wrong Promotional Products

dsc00344On November 5, 2007, the Writers Guild of America went on strike. The Writers Guild of America, East (WGAE) and the Writers Guild of America, West (WGAW) are labor unions which serve to protect the rights of film, television, and radio writers. The 100 day strike, which ended on February 10, 2008, was aimed at the Alliance of Motion Picture and Television Producers (AMPTP), and striking writers protested against inadequate compensation for their work when compared to the massive revenue earned by the production studios. Both parties reached a mutually agreeable settlement, and after months of subjecting the American public to re-runs, the writers returned to work.

The Late Show with David Letterman was one of the few shows to reach an “interim agreement” with the Writers Guild of America in December of 2007 prior to the end of the strike. This meant that despite otherwise limited television options, Dave’s jokes and banter were able to keep viewers laughing.

Just in case Dave’s writers should ever happen to go on strike, however, the Marketing Department here at Pinnacle is ready to come to his rescue with fresh comedic material! We have taken the liberty of coming up with a Top 5 List to take the place of his usual Top 10 List segment if he is ever in dire need of a script:

Top 5 Ways to Tell If You’ve Bought the Wrong Promotional Products

5) South Florida trade show attendees stare blankly at the promotional ice scrapers that you have given them, but have no idea what the items are or how they should be used.

4) Outraged hockey players throw the pink fashion tote bags that you have given them in the garbage.

3) Sneezing, sniffling, and allergic reactions ensue when you deliver scented hand lotion imprinted with your company logo to an allergy clinic.

2) Promotional picnic kits, complete with wine bottle openers and wine glasses, offend the audience at a meeting for recovering alcoholics.

1) A custom t-shirt in the wrong size and for the wrong gender may not be appreciated by all recipients…
ie for a Marketing Department comprised mostly of petite ladies, a 5XL Men’s t-shirt (that is actually large enough to accommodate 3 of us at once, as pictured above) is not a wise gift for one of the employees. (NOTE: this item was not given to us as an actual gift, and was merely found in our company showroom.)

In closing, I would just like to reiterate that while these examples are given because of their comedic value, there is an important lesson to be learned by recognizing the needs of your target audience. It is highly unlikely that a marketing manager would purchase such inappropriate gifts as women’s tote bags for a group of males, but there are plenty of minor oversights that can cause a brand to accidentally alienate, or even offend, its audience.

The experienced sales representatives at Pinnacle Promotions can provide a wealth of information if you are willing to reach out to them with your questions via phone, e-mail, or LiveChat. Also, Promotional Products – A Survival Guide is now available for purchase. This handy book is a compilation of background information, trends and advice related to the promotional products industry, and covers the ins and outs of the ordering process in great detail. There are numerous reliable sources to consult regarding promotional products, so make sure to take advantage of them to learn how to use these items in the most effective way possible!

Dana
Team Lead – Social Media
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Promotional Products to Recruit A Few Good Employees

promotional jottersFor the first time since its inception in the 18th century, the US Army has introduced an advertising campaign to recruit officers. Overcome with young recruits – due in part to the economic downturn and the damaged job market – they have found themselves short on officers to lead them. The force has expanded by more than 50,000 troops since 2005, only 83 percent of which in 2008 held a high school diploma, coming up just short of the Army’s goal of 90 percent for the third consecutive year. So while it is meeting, and exceeding, its goal for total number of recruits, it is not finding enough men and women qualified to lead them.

The new ads do not stray far from the style of their typical recruitment efforts depicting soldiers in fatigues marching to patriotic music. But they have been altered to appeal to more ambitious and higher-educated young Americans, those who may not normally consider the Army as a positive step toward their career objectives. They have created four television commercials as the nucleus of the campaign, featuring stories of high-ranking corporate executives who began their careers as Army officers or showing pictures of notorious generals from George Washington to Colin Powell. The goal is not only to find officers for the Army now, but also to do an overall better job of marketing that position within the force. As Lt. Gen. Benjamin C. Freakley, head of the Army Accessions Command, which oversees recruiting told NY Times reporter Douglas Quenqua, “If you think about it as brand or product management, we have this product within our brand that gets no notoriety. For those who just graduated college, now is the time to become aware they can come to officer candidate school. We think the timing is right to get the notion out.”

Is your company looking to recruit new hires? While you may not have the budget to permit a national television ad campaign, there are many other less costly ways by which to find the right candidates to help build your business. The job market is beginning to heat up again, and especially the demand for entry-level employees. One way to acquire new recruits is by offering promotional products, especially if the candidate is not actively pursuing a position with your company. Promotional products can help lure people to your booth at job fairs and career shows, and help them remember your company after the event too. You could choose something of use to them at the time of the event like promotional jotters to take notes about the companies they meet or even offer bottles of water with labels customized with your company name and logo. Another idea to support your recruiting process is to offer promotional gifts as incentives for employees who bring in prospects. Browse our online selections of gifts and giveaways for some more promotional marketing ideas.

Here is one of the new Army Officership Recruiting Commercials:

 

Jaime
Creative Writing Intern
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