Tag Archives: Trade Shows

Trade Show Tuesday: Gearing Up for Your Winter Show

Trade shows are a great opportunity to capture the attention of potential customers, showcase your new products or services, and learn about industry trends and news. But to truly be prepared for presenting at a trade show, you need to start planning at least a few months in advance. Summer vacations are winding down, but before you know it winter will be upon us. That means that now is the time to start getting geared up for the winter trade shows.

At a trade show, perhaps more than in any other place, it is the optimal chance for your business to connect with customers and Make the right impression.™ To generate traffic to your booth, aside from having an excellent presentation, you can offer clever and creative giveaways to your visitors. Custom branded promotional products or schwag will help attendees remember your brand and appreciate your service. Here are some of those products that will be perfect giveaways for the winter trade show.

Keep Warm Buddy Set

Your booth attendees will literally warm up to your brand, when they have the Keep Warm Buddy Set in hand. This includes a comfortable fleece scarf, gloves, and cap in a neat drawstring bag, all of which can be custom embroidered with your corporate branding. Offering this convenient and useful branded bag to potential customers and clients as a token of appreciation, as opposed to items that will more than likely be tossed aside, will allow your brand to stand out amongst the competition, and hence be remembered. So, when planning for the trade show, remember to take timing and the season into consideration, and take advantage of that.

 Keep Warm Buddy Set

Plush Blanket

This is the perfect medium to get brand exposure and help customers stay warm and cozy all year long, not just in the winter. Your company logo can be embroidered on this microfiber fleece blanket for maximum branding impact. Since this product is not limited to a particular audience, you can attain even greater brand reach, which makes it a useful marketing tool at the trade show. Showing customers your soft side has never been easier, or more appealing.

Plush Blanket

Malmo Mix n Match Gift Set

When it starts to get chilly, nothing hits the spot like a hot beverage. That is why this gift set is an excellent choice as a giveaway. A sturdy and stylish travel mug AND a travel tumbler will make enjoying hot drinks on the go easy. Your corporate branding can be custom printed on both, and the two are packaged neatly in a silver gift box. You have lots of colors to choose from, and can also choose to have both the tumbler and the mug the same color or two different colors. Even better, you can enjoy free printing set up on the second item. You can really show that your brand has personality, and can create an inviting atmosphere for your booth visitors.

Malmo Mix n Match Gift Set

For the winter trade show, tap into the timing and spirit of the season with promotional products like these in your marketing arsenal. Remember, that to Make the right impression™, you should be able to connect with customers, and show them that you have put some thought into your entire trade show package, from the display to the presentation to the giveaways.

Make sure that everything that you do comes together to produce a cohesive brand message, with a dose of personality.

 

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Trade Show Tuesday: How to Create a Killer Trade Show Display

Businesses of all sizes utilize trade shows as a platform to share their products and services, to interact directly with their target audiences, and most importantly, to find customers and help their business grow by driving sales.

In order to do this and to successfully attract the attention of potential customers, each business must create a memorable exhibit that differentiates itself from the others.

With a combination of creativity and smart planning, it’s easy to create a winning trade show display. Keep the following in mind when designing your booth’s display at your next trade show.

 1. Consider Exhibit Size

You may think that having the biggest booth at the trade show is a sure fire, winning marketing strategy. However, this is definitely not the truth. Instead, you should consider what your goals are, as well as what’s required to achieve those goals. You may be more focused on generating sales or introducing a new product to the public or EVEN just to gain a stronger brand awareness. Consider how many attendees you can expect at the show, how many of your own representatives will be at your booth, and how much space is required for you to conduct business. Once you have an idea of what you need to stand out amongst the plethora of other exhibits, you can then decide what sorts of graphics and displays you need to achieve the most visual impact. 

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Item#: 333285 – Show ‘N’ Rise ™ 10′ Curve Floor Mural Display Item.

2. Make Your Brand the Star

At a trade show, you want to make your brand the focal point of your display. Instead of overwhelming attendees with excessive information and graphics, it’s absolutely essential to clearly outline your brand message, your mission, and its benefit to your target audience. If you can do this effectively, that attendee will be interested in learning more and possibly even conducting business with you. Keep in mind that trade show attendees have only a few moments of their time to see what you have to offer. Ultimately, you ideally want to create a professional looking booth that makes your brand’s point and clearly explains your business. Items like custom table skirts are perfect for brand recognition and awareness. Remember that you are trying to draw in potential prospects with your display – not just random people. Therefore, while your brand is still the focus of the display, you should know whom your target prospects are, and then develop your design accordingly. 

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Item#: 109002 – Four sided 6′ Standard Table throw

3. Make Your Display Memorable

In order to get some ROI from your trade show display, above all, you have to make it memorable. There’s no point in investing extensive time and energy into creating a display that doesn’t attract prospects or stay fresh in their minds long after leaving the trade show. You want your display to be the most positive representation of your business, so you must know your unique selling proposition (USP). What is it that differentiates you from your competitors? Knowing this, you can create appropriate and impactful graphics, and this will make it easier to showcase your products and services in a memorable way. Incorporating promotional products or promotional giveaways into your trade show strategy is also an incredibly cost effective and creative way to grab attention and invite customers to your booth. Providing attendees with complementary, unique and useful promotional takeaway items functions as an alternative business card and call to action that can actually be used everyday.

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Item#: 227 – Silicone Card Sleeve

When planned and executed correctly, trade shows can be incredibly effective marketing tools. So before you head out to your next trade show, make sure that you have a professional display, a brand with personality, and a smile on your face.

Going in with a plan will make the experience all the more relaxing and will help you reap the maximum benefit and ensure that you Make the right impression™.

 

Jolt Charger_Rectangle_Resized

Power Bank 101: Your Guide to Promotional Power Banks

With most people owning a smartphone, tablet, laptop or all of the above, portable chargers – aka “power banks” – have quickly become sought after tech gadgets. This hot techie accessory has many monikers – power bank, charger, emergency battery and power rock – just to name a few.

One can easily spend upwards of $40 purchasing a power bank at retail price. Be a lifesaver to your clients – give them the gift of power with a personalized portable charger! Engrave your logo onto a power bank, and they’ll think of your brand every time they plug their device into the emergency battery. And with everything from laser engraving to 1 color screen print and full color design, the different ways to prominently customize your logo are essentially endless!

Here are some of my favorite portable chargers – from basic to more high tech.

1. Jolt Mobile Phone Charger

The Jolt Charger is the classic type of power bank and the most popular among users. With this product, you’re able to charge a smartphone 100% (due to the 2200mAh battery) – providing up to 8 additional hours of talk time. This is an ideal battery to have in your purse or suitcase, and this gadget is reliable for someone who travels or is away from a power outlet most of the day.

Jolt Mobile Phone Charger Item #7120-15

Jolt Mobile Phone Charger Item #7120-15

2. Portable Dual-Port Charger

If you’re looking for smartphone and tablet emergency batteries, I would recommend a dual port charger with a 7800 mAh battery. mAh (milliampere hour) is the determining measure for how much energy the battery will hold. This power bank can handle charging a smartphone AND a tablet to full battery with ease, and it also has 2 designated ports to allow the proper amps to the device at hand. My favorite one is the Portable Dual-Port Charger. Its digital battery indicator and cool laser logo customization illuminates your logo, making this power bank the ultimate luxury option. I like the idea of having one battery that can charge both!

Portable Dual Port Charger Item #2635

Portable Dual Port Charger Item #2635

If you’re looking for something that’s efficient, convenient AND multifunctional, then these next power banks are the ones for you:

3. Glow in the Dark Power Bank

Never lose sight of your portable charger again! With the Glow in the Dark Power Bank, now you can find it in your dark bag, purse or briefcase with ease. Not only is it easy to locate in your time of need, this little gadget also has enough power to charge you up for a whopping 8 hours of talk time!

Glow in the Dark Powerbank Item #7120-43

Glow in the Dark Powerbank Item #7120-43

4. Mobile Charger with LED Light

The Leeman NY Charger has an ultra-bright LED flashlight, and has been tested and certified by the UL (Underwriters Laboratory). This battery will charge smartphones 100% and tablets 70%- 100% based on the make and model, and it’s Lithiom-ion battery allows you to charge your device virtually anywhere.

Mobile Charger with LED Light Item #PL-4449

Mobile Charger with LED Light Item #PL-4449

Since most people today are so dependent on their smartphones and tablets, power banks and portable chargers have quickly become essential tools. Get your logo on one of these gadgets and not only will you be promoting your brand, but you’ll also be helping your client in their time of need!

Visit our power bank shop to browse other power bank options or to purchase any of the gadgets mentioned above.

Pinnacle Promotions

Tradeshow (1)

3 Must-Haves for a Killer Tradeshow Display

Tradeshow season is upon us! If you will be presenting at a tradeshow this season, you need to read this!

Of course, everyone on the tradeshow floor will have a booth contest, caricaturist, prize wheel or some other sort of entertainment. But, don’t forget about the basics. Do you have what it takes for a great tradeshow display?

Here are our picks to guarantee you have a killer tradeshow display!

1.

In a show with hundreds of vendors, grab the passers-by with an eye-popping display. But make sure it is something you can take down, put up, and travel with easily!
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2.

Don’t go bare! A classy table drape and side banners add a simple elegance and buttoned-up look to any booth space.
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3.

Attendees will remember you long after the show is over if you have unique, economical giveaways. Essentials include a reusable branded tote for carting away the show goodies, and a functional giveaway such as a promotional stylus pen or mini-journal.

Economy Tote Bag

Economy Tote Bag

Satin Stylus and Pen

Satin Stylus and Pen

Spiral Jotter with Sticky Notes & Pen

Spiral Jotter with Sticky Notes & Pen

Stay top-of-mind on the tradeshow floor, and long after your attendees have returned home. A powerfully branded display, with tables drapes and banners will reel in your audience. The perfect promotional giveaway item will help you make the right impression long after the show attendees leave your space.

Comment, and tell you your thoughts on tradeshow display must-haves!

Pinnacle Promotions

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Can’t Miss Tradeshow Tech Trends

Whether you are attending the tradeshow, hosting the booth, or the guest speaker, tradeshow technology is on the rise, and fast! Technology is making an impact across all aspects of the tradeshow world. Here are some key areas technology is changing the way we conduct and attend tradeshows.

Giveaways

Giveaways have become more prevalent than ever at tradeshows, and the use of tech tradeshow giveaways has increased year over year. Giveaways have transformed beyond uni-function pens, keychains, and bags.

-The promotional pen is no longer just a pen; it is a pen stylus and LED light combination.
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-The branded keychain is no longer just a keychain; it is a LED flashlight and bottle opener.
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-The imprinted bag is no longer just a bag; it is a full-color, screen-printed, reusable tote bag complete with embedded QR codes that links to the full event schedule online.
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Security

Security has become an exceedingly important part of the tradeshow experience. It is more important than ever to protect your identity when traveling for business. It’d not just your personal information that is at risk, but a compromised corporate credit card can be a nightmare for both employee and company.

– RFID-protection (RFID, Radio-frequency Identification, is the wireless use of radio frequency to access information and transfer data) technology can be found in everything from logo’d travel wallets to laptop bags and briefcases. 0011-28_500

-We recently wrote about the rise of RFID protection in promotional products.

Apps

Last but not least, get a good app! Whether at a small venue near your office, or McCormick Place in Chicago there are several apps that can help the tradeshow traveler on the go!

Google Maps can help you avoid traffic and arrive on time at the right destination.

-Whether parking at the airport or convention center, you’ll probably leave the facility with your arms full and tired feet. Don’t wander! Use the Find My Car app to help you locate your vehicle right away.

-This great blog post highlights a few other apps that can help make your tradeshow experience better.

Whether the attendee or host, your tradeshow experience will be touched, and more than likely improved by the increased use of technology. Be on the cutting edge of what you see on the tradeshow floor, and stand out among the competitors by upping your technology game with unique giveaways. Be safe with RFID technology promotional products. And, don’t forget to use Find My Car so you aren’t left wandering the convention center parking garage after a long day on the show floor.

Pinnacle Promotions

Tradeshow season is coming!

Tradeshow season is coming!

When the holidays come to a close, most businesses can count on one thing: the start of tradeshow season. January brings with it some of the largest and innovative tradeshows of the year. Starting with CES and PPAI in Las Vegas and rolling into car shows, boat shows, and wedding shows that will eventually dominate the spring. There are almost 1,000 tradeshows in January alone across the United States.

Ido Leffler recently wrote a stellar blog post on tradeshows, “How to Dominate Any Tradeshow, and Why Even Solo Entrepreneurs Should Try.” Leffler focuses on two main points:
…People want two things:
• They want to be entertained.
• They want free stuff.

Leffler explains that you can entertain people in a number of ways. First, by exhibiting a creative booth space. Something more than just a folding table. And then, it is imperative that you give people your time. Screen shot 2013-12-18 at 9.52.29 AM

As for the free stuff, Leffler states that this is “Manifesto Rule Numero Uno.”

“Turn the convention hall into a walking billboard about you and your brand. Conventioneers love tote bags. Why? Because there are tons and tons of free stuff to be had, and after about two hours they are going to need something to carry the swag in. We always order thousands of great tote bags. No cheap paper or thin cotton for us. Our bags are big, bright, and unique, and by day two we try to make sure that every single person in the hall is carrying one. Be shameless and be fun. Slap your logo on the bag, add some bright colors, and make sure that people instinctively smile when they see it. Have tons of product to give away at the booth, and give it away freely. Don’t be one of those guys withholding the good stuff for the “big guys.” Instead, be the guy with the product that everyone is using and talking about. Freely distributing swag (even if it costs you) is in your best interests; you want those walking adverts wandering the convention.”

Last year, promotional reusable bags and customized cinch bags were top-sellers for Pinnacle Promotions. They are great surfaces for your corporate logo, and you can guarantee that all the other items that people collect at the tradeshow will then be stuffed inside YOUR bag. As Leffler states, they are going to need a place to keep all the other swag!Screen shot 2013-12-18 at 9.34.45 AM

Humor is another way to get people to remember your name. The Learning Revolution, by Gordon Dryden and Dr. Jeannette Vos explains that one of the keys to memory is emotion. Make them laugh, make them smile, and they will remember you. The blah blah blah is always popular for every type of tradeshow because it makes people smile, and could possibly help to spark a conversation.
PL4140hiresThis is a stress ball AND a device holder!

Are you headed to a tradeshow this January? What’s the best promo item you ever received at a tradeshow?

Pinnacle Promotions

Just When I Think I’ve Seen it All…

Having been in the promotional products industry for nearly 5 years, I like to think that I’ve seen just about every gizmo, gadget and trinket out there. But today – I was wrong.

Earlier this morning while brainstorming with a client for unique tradeshow gift ideas to consider for their upcoming season next year, I stumbled across a factory that makes disposable breath alcohol detectors.

This FDA cleared item, available in zero tolerance (.02%) and impairment (which begins at .04%), can help party-goers check their blood-alcohol content in less than two minutes before deciding if they are fit to drive, or need to call a taxi. Of course – these kits are fully customizable with a full color label and can be produced in 1-2 weeks.

While it may not make my presentation for today’s client, I think I have a few customers in mind that would find these promotional products especially interesting for their customer base.

John
Account Manager
view my bio!

Promo Product Paparazzi

from Perez Hilton

from Perez Hilton

Of course we all know the current controversy surrounding Tiger Woods and his Supermodel wife, Elin Nordegren.  What really went on that night of the crash may forever remain speculation. Tiger has since been dropped by many of his endorsers and it has even been rumored that he may be leaving golf forever.  Just because he has been affected negatively by this situation, that doesn’t mean his mistresses have been hurting during all of this.  All 7 (no, 8…wait, is it 9? 10? Shoot, who can keep up!?) of them have been earning their fair share by selling their stories to the tabloids and various media outlets.

Just when we all thought that it was only the lady friends that were reaping all of the benefits, along came John Gribbin.  This may be the first time you have ever heard of this man — believe me, I had never heard of him until about a week ago!  Gribbin wrote a book named Get a Grip on Physics.  Sound exciting?  Eh, not really. So just how does this correlate with the Tiger Woods scandal?

On the night of November 27th, when good ‘ol Tiger wrecked his vehicle, it just so happened that Gribbin’s book was on the floor board of his 2009 Cadillac Escalade.  With what some people would call pure luck, the book ended up in hundreds of paparazzi photographs.  Since then, the book has risen significantly in sales and went from 396,224 on Amazon’s sales rank to 2,268! How about that for product placement!  Just think how amazing it would have been if one of YOUR company’s promo products had made a cameo that night!

Katie McCormick
Account Coordinator

Pink Gloves Dance: Can You Spot the Promotional Products?

Providence St. Vincent Medical Center in Portland, Oregon sure knows how to get down and dance! They are the makers of this very popular YouTube video – Pink Gloves Dance.

It all started with a glove manufacturer, Medline Industries, which decided to make pink hospital gloves instead of green. For each case sold in the month of October, Medline donated $1 to breast cancer research.

St. Vincent decided that the more health care workers wear pink gloves, the more people would talk about breast cancer. More than 200 hospital staff volunteered to wear the pink gloves in a video. There are lab technicians, janitorial staff, kitchen staff, nurses and doctors all showing their moves dancing in the hospital.

There are lots of different promotional products available to help support various causes, and a few ideas are featured on the Pinnacle Promotions Promotional Marketing Calendar.

We even have a specific page dedicated to Breast Cancer Awareness Month which provides several product ideas and marketing recommendations.

Can you spot the following promotional products in the video?

1) Flag
2) Scrubs
3) Lanyard
4) Doctor Jacket
5) Hawaiian Lei
6) Pink Umbrella

One of my favorite and most effective promotional products is the pink umbrella. While it’s raining as you walk through the town, your awareness message can be seen from so many people. I encouraged the use of a fold up umbrella to one of my non-profits last year for their campaign. They received such positive feedback that they decided to use umbrellas again this year!!

Eliza
Account Manager
view my bio

Promotional Products to help your Marketing Campaign Win Big

While many people swear that bingo is a game of luck, I have my doubts. In the 20 years that I have been playing bingo with my family, my older sister has consistently been the winner. In fact, she’s stockpiled so many M & M’s (we don’t play for money) that she could open her own candy store. Despite the fact that I very rarely win, I love bingo. There’s something about choosing a card and covering the free spot that brings me back to my childhood in a way that I just don’t find with more competitive games. And, the best part is that people of all ages and cultures can share a game of bingo.

In fact, the game of bingo originated with an Italian lottery game called “Lo Giuoco del Lotto d’Italia” in the 16th century. Over the years, the game evolved and its popularity increased. Germans often used the game in schools as a way to teach spelling and math, a tradition that has since been brought to America. While bingo has been around for many centuries, only recently have businesses begun to realize the game’s marketing potential. And, since December is Bingo Month, I thought now would be a great time to share my love for the game, as well as a valuable lesson about promotions.

In addition to being a great way to bring family and friends together for a little healthy competition, bingo and other scratch2interactive games are great ways to advertise a brand. Like bingo cards, customized scratch off cards engage and excite consumers by offering them a chance to win a grand prize at essentially no expense. Scratch-off cards, which feature pre-selected numbers that are hidden behind a removable film, are cost-efficient promo products that are especially great giveaways at tradeshows.

You can customize the cards with your company’s name and logo and have each card contain a small prize, such as merchandise or service discount. Hand out the cards at the tradeshow entrance and increase your traffic by telling winners to claim their prize at your booth. Or for improved Internet sales, allow winners to redeem their prize only by visiting your Web site. Any way you choose to utilize scratch off cards, you will surely hit the jackpot for your marketing campaign.

Sarah
Creative Writing Intern
view my bio!

 

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