trade show giveaways

Choosing the Perfect Promo Products for Your Trade Show Giveaway

Choosing the Perfect Promo Products for Your Trade Show Giveaway

A trade show is an excellent opportunity for you to meet potential customers, and convey your brand message to the masses in a more casual setting. As trade show attendees are visiting and passing by many businesses’ booths, putting together a professional presentation and display that is memorable is more important than ever.

At trade shows, many businesses frequently give their booth visitors some sort of promotional swag, in the hopes that their brand is seen as unique and truly one of a kind. Your brand can succeed using this method, only by distributing the right promotional products. How can you decide what promotional giveaways will Make the right impression™, those products that will not simply be thrown away after the show? Here is what you should remember when deciding what promotional swag works best for your company at the next trade show.

1. Is the product representative of your brand?

When you are thinking about what sorts of promotional swag to give to booth visitors, you should first and foremost remember why you are there in the first place—to communicate your brand message to potential customers in a way that doesn’t come off as forced or a hard sell, and ultimately, generate qualified leads. Your chosen promotional product should tie in to how your brand is a solution for a prospective customer. If the product is just another tchotchke and is not representative of your business, then it is most likely headed for the trashcan. A product that is consistent with your brand doesn’t just mean that if you’re in the tech industry, for example, you should give out custom powerbanks. Does that product actually align with your corporate personality? Some products may be more fitting for buttoned-up brands, while some products are more appropriate for sporty or quirky brands.

The Karera UL Listed Powerbank

2. How useful is the product?

For a promotional giveaway that actually has an impact on your audience, that product has to be a combination of creativity and practicality. The product should have some valuable use to the customer, while still have a creative flair. After all, the right product will trigger the customer’s memory of your business—what you do, what are your products/services, and what is your unique selling proposition. It should be a high quality product that has the potential to see long-term use, and have a lasting charm.

Once you combine that usefulness and some personality, you could potentially create some brand buzz during, and even after the trade show. This will allow your business to really stand out in the crowd. You should also remember to scope out the audience. Don’t give out swag to every single one of your booth visitors, only to those who actually expressed a sincere interest in your products or services. If you are trying to reach a very specific audience, then consider having two sets of promotional swag—one set that caters to those top prospects, and one set of products with more mass appeal.

For instance, journals and portfolios are usually popular with everyone, while a more valued customer may get a mini wireless speaker. With a proper understanding of your audience, you can utilize promotional products that cater to their needs, and at the same time, you can still gain valuable leads and business.

Leeman New York Mini Tuscany Journal                          Bluetooth Mobile Mini Wireless Speaker

3. Quality Matters

At the end of the day, quality product really does make the difference between closing a deal and losing a deal. You want to inspire potential customers, not discourage them from conducting business with you. You will have to ask yourself what is the best quality promotional giveaway you can get within your marketing budget. Just because you have a limited budget, doesn’t mean that you have to sacrifice quality. You can easily find a unique, brand appropriate custom promotional product to ramp up your trade show booth, and connect with customers. If your promotional item looks cheap and breaks easily, it is nothing but a poor reflection on your brand and business. No matter what your industry or line of expertise may be, you don’t want your business to be associated with inferior quality. By providing booth visitors with this sort of product, customers have much lower expectations of the quality of service that they can expect from your business.

Merit Business Tote

Once you have your trade show booth and professional presentation all ready to go, a high quality, creative, and practical promotional giveaway item that represents your brand and business will certainly encourage your potential leads to become real customers. By following these guidelines, you will be on track to having the best trade show ever, well within your marketing budget.

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Trade Show Tuesday: How to Create a Killer Trade Show Display

Trade Show Tuesday: How to Create a Killer Trade Show Display

Businesses of all sizes utilize trade shows as a platform to share their products and services, to interact directly with their target audiences, and most importantly, to find customers and help their business grow by driving sales.

In order to do this and to successfully attract the attention of potential customers, each business must create a memorable exhibit that differentiates itself from the others.

With a combination of creativity and smart planning, it’s easy to create a winning trade show display. Keep the following in mind when designing your booth’s display at your next trade show.

 1. Consider Exhibit Size

You may think that having the biggest booth at the trade show is a sure fire, winning marketing strategy. However, this is definitely not the truth. Instead, you should consider what your goals are, as well as what’s required to achieve those goals. You may be more focused on generating sales or introducing a new product to the public or EVEN just to gain a stronger brand awareness. Consider how many attendees you can expect at the show, how many of your own representatives will be at your booth, and how much space is required for you to conduct business. Once you have an idea of what you need to stand out amongst the plethora of other exhibits, you can then decide what sorts of graphics and displays you need to achieve the most visual impact. 

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Item#: 333285 – Show ‘N’ Rise ™ 10′ Curve Floor Mural Display Item.

2. Make Your Brand the Star

At a trade show, you want to make your brand the focal point of your display. Instead of overwhelming attendees with excessive information and graphics, it’s absolutely essential to clearly outline your brand message, your mission, and its benefit to your target audience. If you can do this effectively, that attendee will be interested in learning more and possibly even conducting business with you. Keep in mind that trade show attendees have only a few moments of their time to see what you have to offer. Ultimately, you ideally want to create a professional looking booth that makes your brand’s point and clearly explains your business. Items like custom table skirts are perfect for brand recognition and awareness. Remember that you are trying to draw in potential prospects with your display – not just random people. Therefore, while your brand is still the focus of the display, you should know whom your target prospects are, and then develop your design accordingly. 

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Item#: 109002 – Four sided 6′ Standard Table throw

3. Make Your Display Memorable

In order to get some ROI from your trade show display, above all, you have to make it memorable. There’s no point in investing extensive time and energy into creating a display that doesn’t attract prospects or stay fresh in their minds long after leaving the trade show. You want your display to be the most positive representation of your business, so you must know your unique selling proposition (USP). What is it that differentiates you from your competitors? Knowing this, you can create appropriate and impactful graphics, and this will make it easier to showcase your products and services in a memorable way. Incorporating promotional products or promotional giveaways into your trade show strategy is also an incredibly cost effective and creative way to grab attention and invite customers to your booth. Providing attendees with complementary, unique and useful promotional takeaway items functions as an alternative business card and call to action that can actually be used everyday.

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Item#: 227 – Silicone Card Sleeve

When planned and executed correctly, trade shows can be incredibly effective marketing tools. So before you head out to your next trade show, make sure that you have a professional display, a brand with personality, and a smile on your face.

Going in with a plan will make the experience all the more relaxing and will help you reap the maximum benefit and ensure that you Make the right impression™.

 

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Trade Show 101: Five Secrets to Winning at Your Next Trade Show

Trade Show 101: Five Secrets to Winning at Your Next Trade Show

Trade show season is upon us, y’all, and there’s no escaping it.

In fact, statistics show that 82% of trade show attendees have buying authority, and that 77% of executive decision makers found at least ONE new supplier at the most recent trade show they attended.

Those numbers are staggering, and they cannot be ignored.

That being said, you can’t just go waltzing into a trade show and expect to draw people’s attention and become the king of the crowd – that’s just not how it works. Your trade show booth has to be attention-grabbing, original and different from everyone else.

Trade shows are a chance for you and your business to shine, and they’re the perfect opportunity for you to show potential customers why they should choose YOU over the competition.

Now – just how do you do that?

1. Trade Show Displays and Signage

Trade show displays help you and your business Make the right impression™ right from the very beginning. Most of the time, trade show displays are the very first thing attendees will see, therefore making sure you have an attention-grabbing display is more than just important – it’s necessary. Your display should be large in size, and it should accurately depict your brand and business. A display like this one is not only large enough to demand attention, but it’s also completely customizable, AND it comes equipped with everything from a pop-up frame to graphic end panels.

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2. Giveaways, Giveaways and More Giveaways

You know that promotional products are a must when it comes to trade shows, but you need to make sure that the promotional products you decide to bring along are items that your attendees will actually WANT. Creative giveaway ideas are the key to getting more traffic to your booth, as well as the key to retaining the attention of your attendees long after they’ve left the show. Items like custom sunglasses make perfect trade show giveaways because they’re efficient and practical, especially during the summer months. Custom flash drives are also popular among trade show attendees, and they’re also good for you because you can upload any documents or company information to the drive before giving them out to your prospects. That’s called taking advantage of hidden marketing gems!

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3. Trade Show Apparel

The one thing to remember about trade shows is that they’re in-person and real-time events. This is the one time – and it could be the ONLY time – for you to make a good first impression on the attendees who approach your booth. Having a chic and professional look for yourself and your colleagues is key to giving you and your business that buttoned-up look and feel. Remember – trade shows are a time for you to have a good time and show your brand’s personality, but it’s all about one thing at the end of the day: driving more business. Button up, straighten your tie or skirt, and get out there and Make the right impression™.

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4. Custom Bags and Totes

Technically, these items could fall under the giveaways section, but we decided to give them their very own space due to their sheer importance. When you give away custom bags and totes at trade shows, you are doing so much more than just providing attendees with a simple bag – you’re essentially making those attendees your very own personal brand ambassadors. Think about it. They’re going to put all of their trade show goodies in that bag – YOUR bag – and then they’re going to carry that bag with them everywhere they go for the rest of the day. That means your brand and your logo will be making its rounds, too, guaranteeing optimal exposure and mileage.

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5. Personality

Okay, we know this isn’t something you can buy and set up at your next trade show, but it’s still important nonetheless. Your personality and attitude is everything when it comes to making your trade show booth inviting and exciting for attendees. People will be more willing to make their way to your exhibit if you and your team are smiling and conversing with attendees. The whole point here is to make your attendees feel welcome and comfortable when they’re at your booth.

Trade shows are some of the best forms of marketing for your business, and when they’re executed correctly, they can drive brand recognition, leads and eventually sales.

So keep these five winning secrets in mind next time you’re gearing up for a trade show and you’ll be sure to Make the right impression™.

 

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