With social interaction gaining prominence in today’s society, it is important to have the right promotional cameras to effectively contribute to this interactive realm. Whether you or your organization are interested in directly interacting with individuals through Face Time, Twitter, Facebook, or Foursquare to name a few, personalized promotional cameras can provide you with this opportunity all while promoting your organization!
Skype, the “real-time-face-time” software application has become a big hit in the educational world. Teachers are using this tool to connect with other educators and specialists around the world in order to bring guest speakers and field trips directly to the classroom. To help teachers network more easily, Skype launched its newest network for teachers, Skype in the Classroom, on Tuesday. Using this new platform, teachers create profiles centered around the subjects, language, and age groups they teach, allowing them to more efficiently search for relevant subjects.
If you’ve seen QR codes popping up on logo apparel, in magazines, or on retail windows, it’s because these distinct 2-D matrix bar codes are gaining lots of traction in the interactive and mobile marketing realm.
QR codes, also known as quick-response codes, are considered a convenience-oriented matrix that’s connecting the physical world to the digital world, instantly. Marketers have integrated QR codes into their campaigns because it’s engaging prospects. Now, by just scanning these codes with a web-enabled mobile phone, consumers on the go can instantly interact with their brand.
Through the codes, companies directly connect consumers to whatever information they wish to promote; whether it is a product page, a Facebook “like” page, coupons, or a campaign. Another attractive feature is the codes ability to measure response rates leading to a more accurate ROI calculation.
Now that QR codes are just beginning to gain traction in the U.S, you can still stay ahead of the creative marketing curve by incorporating QR codes with logo apparel. Promotional products such as shirts and hats last far longer than printed collateral such as flyers and direct mailers. Similarly, by printing a QR code on to logo apparel your company creates a walking marketing campaign!
The Flaming Lips aren’t exactly known for being conventional, which is why their new strategy for creating and disseminating music – while innovative – comes as no surprise to fans. Despite the fact that the Lips have been making music together since the early 1980s, they’re far from becoming obsolete: as frontman Wayne Coyne explains in a recent interview with Mashable, the band has embraced the changes that have troubled members of the music industry and are using social media, smartphone apps, and other new technologies to release their latest album as it’s built, one song at a time.
Coyne points out in the interview that yes, the Internet has made it virtually impossible for artists to prevent their music from being distributed widely and free of charge, a reality that has been a constant source of conflict since the days of Napster and P2P filesharing – but he also encourages musicians to use this to their advantage. The Lips’ recent release of a new single did just that: the song, which is split into twelve different YouTube videos meant to be played simultaneously, is meant to utilize multiple devices and thus encourages collective experience in a way that’s antithetical to the negative spin the music industry has always put on the term “filesharing.”
In addition to using social media, the Flaming Lips will make three upcoming songs tangible by putting them onto promotional flash drives that will be embedded in the gummi brains of some custom-made, 7-lb. gummi skulls. The promotional flash drives can only be accessed by chowing down on the sugary skulls, which will likely result in a huge tummyache that I assume will immobilize listeners by the time they get to the music itself.