Seasonal Products

Seasonal Promotional Products: How to “Fall” Into the Perfect Marketing Strategy

Seasonal Promotional Products: How to “Fall” Into the Perfect Marketing Strategy

As a business owner, you may find yourself more engrossed in the day–to-day processes and challenges, than in the big picture. Instead of being narrowly focused, remember your primary goal–growing the business and building your brand.

To achieve that goal, you will have to play the role of a business owner AND a marketer. You need to have a strong, overall marketing strategy in place, which you can adhere to and implement consistently within your means.

By doing so, you have the ability to capitalize on seasonal marketing opportunities. Though your particular business may not be a simply seasonal one, you may have started to notice that consumers’ purchase behaviors are influenced by seasonal changes, trends, and events-i.e., Back to school, Easter, winter weather, etc.

A great way to leverage these occurrences is to develop promotional campaigns. In these efforts to develop marketing that actually resonates with consumers, offering custom branded promotional giveaways and incentives will help you to effectively attract customers, and retain them for the long run.

As the fall season is officially just a month away, we are here to provide your business with some fall marketing tips and ideas.

Fall Weather

The way that consumers, feel, their habits, their moods, and their interests are, believe it or not, influenced by changes in the weather. By keeping your brand relevant to the season and these seasonal desires, you are showing customers that they matter, and you can stay connected and engaged with those consumers. With the arrival of color changing leaves, and cooler days, consumers are dressing warmly and spending more time outdoors with the family, playing sports, taking pictures, camping, attending fall festivals, etc. To set your business apart from the competition, and to provide customers with incentives to begin or continue business with you, you could provide them with complementary, custom branded promotional gifts.

For example, with the Game Day Hooded Blanket in hand, watching a thrilling game of football couldn’t be more relaxing. It’s a cleverly designed combination hooded poncho, backpack, and even a blanket, with inner hand-warming pockets all in one! The backpack allows for easy storage and transportation. With all of these features and your corporate logo custom printed on it, customers will carry literally carry your brand to a larger audience, and you can set yourself apart from the competition.

Ultra Cotton Long Sleeve T-Shirt                    Game Day Hooded Blanket


Fall Holidays/Events

The fall season brings with it many notable holiday observances that you could utilize in promoting your business. For one, there’s Labor Day. Labor Day is generally celebrated by Americans as the symbolic end of summer, and it’s a time when people like to have picnics, barbecues, and other outdoor events. It is the perfect time to promote your business, and help customers enjoy the special day. Some custom branded giveaways could give your business the extra marketing edge.

The Chill and Grill Outdoor Kit takes the hassle out of outdoor shindigs. This handy portable grill comes equipped with a large cooler compartment and tongs included, as well as extra zippered compartments to store grilling supplies and food. Comfortable grip handles and a shoulder strap make it easy for customers to become the grill master of the party. The best part is that you can custom print your corporate logo on it in a large space. In doing so, consumers enjoy their get togethers, while you can effectively develop brand awareness.

Chill and Grill Outdoor Kit

This is just one instance in which providing your customers with custom promotional products can be useful for the fall holiday season. Consider how you could utilize the spirit of other fall holidays to promote your brand in a way that is truly relevant to consumers – especially your desired target audience.

Capturing the spirit of the season creatively will help your consumers connect and relate to your brand and your message. Custom products or schwag will make that possible within the scope of your budget and marketing strategy. You ultimately want to build your business and your overall image.

So, put on your marketing AND business leader caps, and “fall” into the perfect marketing strategy!

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Megan’s Product Pick of the Week: The Promotional Raincoat

As of Tuesday afternoon, Tropical Storm Isaac is now a Category 1 hurricane. Since we are smack dab in the middle of hurricane season, I thought I would help my readers out by suggesting a rain jacket to brave the upcoming storms.

My favorite promotional raincoat is the New Englander. With its waterproof polyurethane shell, heat-sealed seams and mesh lining, this rain jacket will keep you dry in any downpour.

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Megan’s Product Pick: the Kikkerland® Red Party Cup!

Summer is in full swing here in Atlanta. I came across the PERFECT seasonal party favor…the Kikkerland Ceramic Red Party Cup!

Modeled after the infamous Red Solo Cup, this fun twist on the plastic classic is ceramic and reusable! Applications of this product include: festival giveaways, music promotions, family reunions…even weddings! What guest wouldn’t be happy to receive a Red Party Cup in their goodie bag? They will think about you and your brand every time they reach for it! And don’t you think your logo would look fabulous printed on this fashionable tumbler?

Check out more cool ideas here.

Merchandising Manager

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Product Pick of the Week: Seasonal Products for Halloween and Fall

It’s officially fall and (thankfully!) the weather is starting to get cooler. I’ve noticed a few of the fabulous fall colors starting to show in the trees, and I can definitely feel the beginnings of fall in the air. As corn mazes and fall festivals begin to pop up our Weekend Guide and personal calendars, I can’t help but think about all the fun that comes with the change in the season.

I personally have to admit I’m in love with Autumn. It’s by far my favorite time of the year here. The colors and cool breeze are the best. And without going into too much detail about my craziness, I’m a hugely big sucker for Halloween. I love the costumes, the decorations and of course the cute little goblins and ghouls. I guess it doesn’t hurt that there is always an abundance of candy left over after the 31st as well!

My family has always gone all out for the occasion so I guess it comes with the territory that I would try to incorporate the festivities into my marketing efforts as well. Of course for me, my Halloween planning starts with finding perfect seasonal products to fit within my marketing mix.

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Celebrate the Summer Solstice with Various Seasonal Products

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

If you’re among the millions of people who find yourself reciting the age-old mantra of wishing there were more hours in the day, then today is your lucky day. Students, employees, and procrastinators alike scrambling to complete last minute tasks on their to-do-list can rejoice in the extra hours of daylight granted by the June 21st Summer Solstice. Although many agree that the humidity and ninety-five degree weather have been well underway since early June, today marks the official first day of summer in the Northern Hemisphere.

The word “solstice” is derived from the Latin sol (sun) and sistere (to stand still) and refers to the moment in which the sun’s rays are positioned directly above the Tropic of Cancer. The sun continues to rise higher until it appears to come to a standstill in the sky, resulting in varied sunset times of approximately 11:42 p.m. in Alaska, for example, and 9:10 p.m. in Seattle, Washington.

For centuries, cultures throughout the world have regarded the Summer Solstice as a major celestial event and have employed various seasonal products to celebrate the annual occurrence in a number of unique ways. Ireland plays host to “Midsummer Carnivals,” which feature fairs, concerts and fireworks whereas Spain offers special foods and bonfires on the beach. Also, on this day, the Chinese honor Li, the Goddess of Light while the Swedish dance around a raised maypole covered entirely in flowers and greenery.

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Essential Seasonal Products for the Masters Golf Tournament

You know its spring time when the azaleas begin to bloom and those four golfing days in Augusta we call the Masters are only days away.

If you are one of the few and fortunate who have tickets to this year’s tournament, stylishly protect yourself from the elements and follow your favorite players with the following essential, seasonal products.

To keep cool and protect your skin from the sun, consider the Nike Tech Basic Dri-FIT UV Sport Shirt. The “dri-FIT” technology wicks perspiration away from the body keeping you comfortable. And, if you are sensitive to the sun or just want to have that added protection, the shirt has 30-UPF protection built right into its’ fibers.

For the die-hard observer, keep track of the player’s stats with a custom golf pencil with eraser. If your business or family happens to be a patron, consider distributing your badges with one of these handy golf pencils, available in three colors.

Some other great essential seasonal products include the lightweight  personalized lunch bag. This bag is well insulated so it can keep all your perishables cold. Similarly, the PEVA lining prevents spills from leaking. Another great feature is the drawstring strap, which allows you to keep your hands-free! Continue reading →

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