Think for a moment about the various touch points customers have with your organization- maybe your website, maybe an automated phone recording, maybe a monthly account statement. But at some point in time, most of your customers will interact with a living, breathing ambassador of your brand. In a world where processes are becoming increasingly less personal, it truly makes a difference to receive individual assistance from a trained professional.
Take the Ritz-Carlton, for example. The hotelier empowers employees to go the extra mile for guests by offering monetary reimbursements for each customer issue they are able to resolve. To find out more about the Ritz’s creative employee recognition program and how to use promotional glass awards or other types of awards to motivate your staff, keep reading.