reusable grocery bags

Custom Reusable Grocery Bags: Why You Should Build an Eco-Friendly Brand

Custom Reusable Grocery Bags: Why You Should Build an Eco-Friendly Brand

How many brands have you come into contact with today? Do you even know? More likely than not, you’ve interacted with hundreds of brands today without even realizing it.

Branding is all around us – from the choice of toothpaste that you brush your teeth with to the brand of cereal that you eat for breakfast. It’s a part of our everyday lives.

However, research by Havas Media Group suggests that “consumers would not care less if 73% of brands were wiped off the face of the earth, and that only a fifth of brands notably improve people’s quality of life.”

Have you ever considered how brands play a role in YOUR daily life?

“In an age of transparency and empowerment, brands are not meeting people’s requirements,” said Amy du Pon, head of strategic planning at Havas Media Group. “People expect large companies to be involved in social problems and their quality of life, but companies are not delivering on this new social contract.”

With that being said, it’s now more important than ever for your business to take extra steps to align your brand with the expectations of customers. And at the same time, brands should look beyond their own personal agenda.

Instead of simply trying to improve the perception of your brand by telling customers that “going green” is good, you can show your audience that you’re serious about their well-being by launching eco-friendly campaigns aimed at improving our world.

Building an eco-friendly brand in the right way can prove to be a useful business strategy, as well as a quick and easy way to win over the hearts of your audience.

Here are a few ways that eco-friendly promotional products like custom reusable grocery bags can not only help to grow your business, but can also build your reputation as a brand that cares.

A Way to Engage Consumers

When someone carries your custom reusable grocery tote with them to the store, they’ll not only be getting more eyes on your brand, but they’ll also be shrinking their environmental footprint. As a business, you should emphasize to customers that you are only a small part of the solution, and that it is up to them to continue good environmental practices. In these ways, developing an eco-friendly brand is a good gateway to customer engagement. You can develop a valuable, ongoing conversation and relationship with the customer, all while establishing a shared passion for bettering the environment.

Screen Shot 2015-04-28 at 10.51.19 AM

Item#: LT-3735 – Two-Tone Metro Enviro-Shopper Custom Bag


A Way to Focus on What Makes Your Brand Unique

In a sea of brands that are trying to promote “sustainability,” how do you stand out? Rather than focusing exclusively on an eco-friendly message, bring the unique differentiators that set you apart from your competition to the forefront, and then bolster that message with the eco-friendly one. With the different printing options available with custom reusable grocery bags, you can add that extra bit of personalization that will make a difference and push customers to choose your brand. This gives you the chance to tell your brand story, as well as highlight the environmental values that your brand upholds and represents.

Screen Shot 2015-04-28 at 10.52.21 AM

Item#: 39PS1313: Abe Celebration Non Woven Bag


A Way to Advertise Without the Waste

While marketing is absolutely required for a business to grow and be successful, it doesn’t necessarily have to be in the form of wasteful fliers, packages, brochures, etc. This is where your brand can benefit from going green and taking advantage of eco-friendly products. Custom reusable grocery bags allow you to market not just exclusively to your target audience, but also well beyond – and without negatively affecting the environment with wasteful litter. Customers can have your branded grocery bag with them on each and every shopping excursion, which guarantees brand exposure and helps establish you as an eco-friendly business.

Screen Shot 2015-04-28 at 10.52.49 AM

Item#: 3392 – Non-Woven Grande Tote Bag


Building an eco-friendly brand can help to boost your business, and it reminds customers of your value, as well as your commitment to improving their lives and the environment.

Reinforcing this message to your customers will inherently provide them with the motivation to continually support and advocate your brand and business.

Custom reusable grocery bags are just one of the eco-friendly products we provide here at Pinnacle Promotions, and we’re proud to provide promotional products that make a difference!

If you’d like to learn more, be sure to check out this post about BPA-free water bottles to see how they can also help to improve the overall well-being of your audience!


Posted by Admin, 0 comments

Not Your Mama’s Market

Over the weekend, I attended the Atlanta Underground Market, a monthly private event showcasing food from a variety of different vendors – mostly home cooks and small businesses. The particular theme of this month’s event was brunch and it featured delicious food from over 20 different vendors. Some of my favorites were the Arepa with winter Vegetables, roasted Butternut squash, eggplant, collard greens, caramelized onions, black beans and Strawberry Margarita cookie. With all this great food, there was only one problem: my eyes were much bigger than my stomach.

Atlanta Underground Market
photo credit: Sprint2theTable Creative Commons License

Read More!

Posted by Lee, 0 comments

Make It a Habit to Remember Reusable Grocery Bags

reusable grocery bags from Pinnacle PromotionsWhile many large grocery chains have offered rebates to shoppers who bring their own reusable grocery bags in the past, they are learning that discounts alone are not enough to reinforce this environmentally friendly habit. While 50% of consumers in 2010 stated they “try” to bring reusable bags from home to the supermarket, half of those shoppers report actually using reusable grocery bags never or less often than once a month. Read full article…

Posted by Admin in Recycled Promotional Products and Green Initiatives, 0 comments

Spotlight on Reusable Grocery Bags: Demystifying the Latest Health Concerns

Reusable Grocery Bag for Promotional Use

Friend or Foe? Make sure to get all the facts before making a decision.

Recent allegations of unacceptable lead levels in some reusable grocery bags has led many retailers to pull their bags off the shelves as a precautionary measure. The Tampa Tribune discovered through a series of laboratory tests that some local reusable bags had lead levels greater than federal limits set for paint and in conflict with pending regulations about children’s toys.

While lead has been linked to learning disabilities in children and fertility problems in adults, it is important to consider the purpose of these reusable grocery bags and the quantity of lead which they actually contain. The substance in question is not in a form that could easily rub off on food or penetrate the skin, such as the lead found in some types of wet paint, so does not pose an immediate threat to consumers. However, over time, the bags can deteriorate and the paint used in their manufacturing processes can flake off and threads can fray, thus releasing the lead and becoming a health hazard. Keep reading…

Posted by Admin in Current Events News, 0 comments