July 24th, 2012
I currently in love the look of an easy relaxed flowy t-shirt in a bright color with skinny jeans or cutoffs. Great to layer with a tank underneath in a contrasting color, you easily have the look of color blocking which is so 2012. And the solid color is the perfect backdrop for an amazing summer weight scarf or statement necklace. The Bella Flowy Draped Dolman Tee is elegant and modern at the same time.
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July 15th, 2010
Pancakes and cartoons: if you ask me, indulging in these two guilty pleasures sounds like an ideal way to kick off a Sunday morning! A few weeks ago, I visited a local IHOP restaurant to chow down on some delicious chocolate chip pancakes, and instead of walking into an ordinary IHOP, I was presented with an atmosphere that was much friendlier and more inviting. The reason for the kid-friendly ambience? A marketing campaign promoting the newly released, animated movie, “Despicable Me” at all IHOP locations.
For more information about this great example of cobranding, the effectiveness of promotional apparel and why you should see “Despicable Me,” keep reading…