Pinnacle Promotions Marketing Company Blog

Happy Meal Hamburger and a Side of Promotional Toys Please

Posted on December 21st, 2009

happymealThe “Happy Meal” debuted at the fast-food chain McDonald’s in June of 1979 as an advertising medium to promote McDonald’s as a family restaurant, especially one for those with small children. It cost one dollar, and along with the choice of hamburger or cheeseburger, small fry, and small drink, also came, of course, the Happy Meal Toy, which in 1979 meant either a McDoodler stencil, a puzzle book, a McWrist wallet, an ID bracelet or McDonaldland character erasers. Since then, children across the globe have been delighting in this kid-sized meal with a side of fun found in cheap, plastic promotional toys.

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