March 8th, 2010
Tomorrow, March 9, marks Barbie’s 51st birthday (though she doesn’t look a day past 22). Yes it was 51 years ago that “Barbie” – named after her creator Ruth Handler’s daughter Barbara – was first presented at the American International Toy Fair in New York City. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries since its debut, despite plenty of controversy and lawsuits that have tried to deface this cultural icon. But, alas, Barbie has prevailed through the decades, enchanting the lives of little girls everywhere and helping to boost many other noted brands as a promotional toy.
From Oreo cookies to Christian Louboutin high heels, read on about some of Barbie’s most noted promotions:
December 21st, 2009
The “Happy Meal” debuted at the fast-food chain McDonald’s in June of 1979 as an advertising medium to promote McDonald’s as a family restaurant, especially one for those with small children. It cost one dollar, and along with the choice of hamburger or cheeseburger, small fry, and small drink, also came, of course, the Happy Meal Toy, which in 1979 meant either a McDoodler stencil, a puzzle book, a McWrist wallet, an ID bracelet or McDonaldland character erasers. Since then, children across the globe have been delighting in this kid-sized meal with a side of fun found in cheap, plastic promotional toys.
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