Our recent Pinnacle Promotions Atlanta Idea Expo ’14 was a huge success! We invited area customers and prospects to join us for the day to take advantage of promotional samples and a chance to meet with vendors. We hosted several educational seminars. And, we invited our guests to sit down with us for lunch provided by local fav Cue. One of the educational seminars focused on the idea that you can use social media to connect, sell and reward your customers using promotional products.
‘There’s no such thing as bad publicity’ – Phineas T. Barnum
That’s not completely true. In today’s crowdsourcing environment, a positive public image is vital. Businesses are competing for an ever-dwindling mindshare using all tools at their disposal. Which means that the value of the credible, qualified customer review is higher than it has ever been before.
Trustpilot is an online-review platform for ecommerce businesses. Trustpilot boasts more than 7.5 million reviews on its site, representing businesses in more than 16 countries. One of the key value-adds of Trustpilot is its relationship with Google that lists Trustpilot reviews in the Google Seller Ratings. Unlike other crowd sourced or location-based review options, Trustpilot is regulated and cannot be “gamed” in the business’s favor. It is entirely customer focused, customer controlled.
Pinnacle Promotions uses Trustpilot for its customer review program. And, we are so very proud to accept the first-ever Trustpilot Customer Milestone Award. In July, Trustpilot recognized Pinnacle Promotions for collecting more than 500 reviews. Of those reviews, the majority are five-stars.
“We are honored to be the first recipient of the Trustpilot Customer Milestone Award, the party was fantastic. The entire company got to celebrate this achievement together over cake, cookies and champagne. We take our customer experiences very seriously and it’s great to know there’s a company out there that does too and is willing to recognize those that do. Thanks Trustpilot.” – Justin Hutchinson, Director of Inside Sales at Pinnacle Promotions
Trustpilot threw a party for the team at Pinnacle to celebrate this momentous occasion. Complete with cake, cookies and champagne, Trustpilot raised a glass to Pinnacle. Trustpilot selected their top ten favorite reviews and had them framed and presented to the team during this company-wide event. Read the Trustpilot blog post, here.
Pinnacle strives every day to provide a high level of excellence in products and service. We look forward to continued positive relationships with our customers. Thank you, Trustpilot, for recognizing Pinnacle and this groundbreaking achievement!
Not putting your brand name on the door of your business is the same thing as not using a promotional product. The price of NOT using promotional products all but guarantees people will forget you.
The Advertising Specialty Institute, a leading promotional products association, releases an annual impressions study. ASI breaks down the effectiveness of promotional products against other types of advertising, by product, and by demographic. Every single study type drives home the high-value effectiveness of promotional products.
Here are the top 5 ways to not use promotional products to guarantee people forget you:
1. Don’t put your brand logo on a promotional pen that people find in their kitchen drawer, on their desk or in their purse.
2. Don’t brand a personalized note pad…let’s just keep calling it scrap paper.
3. Don’t put your logo on a shirt or customized uniform to ensure no one thinks about you when you see it in a crowd.
4. Don’t put your company name on a reusable tote bag that you give out at a tradeshow and no one will thank you for not helping them carry all of their show swag.
5. Don’t put your restaurant logo on a custom mug, on the menu or on the café door. Why do you want people to remember where they at that delicious meal that time?
Click to see our best selling promotional items, and make sure your brand is never forgotten!
Pinnacle Promotions recently celebrated our 20th birthday! Pinnacle owners Mitch and Dave Weintraub have been in this business long enough to see new products come and go. We decided to take a look back at promotional products that weren’t around 20 years ago when these two brothers started up the business.
2. BPA Free Water Bottles
4. Stylus Pen
Take a look around you right now! What things do you see that weren’t around 20 years ago? Tell us in the comments below.
We are in the gear business. So, when we saw this article about secret geek gear for sale, we couldn’t resist.
Company stores have been around for years. Disclosure: Pinnacle Plus is the online store partner for Pinnacle Promotions.
Company stores are ideal for companies that have to manage uniforms, marketing materials, or general swag for the people outside of the organization. Recently, PC Magazine decided to shop their way through a number of technology company stores. Check out their findings and see which are our favorites:
Would you wear your corporate logo on your boxers? Give your wife Chrome earrings for your anniversary? Let us know what you think of the geeky company stores and their swag!
To celebrate National Ballpoint Pen Day taking place this week, there are 3 surprising things you don’t know about pens and we want to enlighten you!
When shopping for promotional pens, don’t make the mistake of missing out on 3 key factors that matter and should be part of your decision-making process.
Even pens need to meet specific state safety requirements. Most pen brands meet CA Proposition 65 requirements about chemical safety. Make sure the pens you purchase are up to code.
Most legal documents need to be signed in blue ink. This helps instantly distinguish between an original document and a photocopy. Blue is standard for most pen companies, but make sure you mention it to your account manager if you prefer black ink.
For lefties, the key to pens is the smudge-factor.
People who write left-handed have a problem with pens that have ink that smudges. Some pen brands offer “quick-dry” ink that prevents the smudge-factor.
When thinking personalized, promotional pens, think about these 3 surprising things that help guarantee the pen you choose will help you to Make the right impression.™
On the episode of Friends titled “The One Where Joey Loses His Insurance,” Ross has begun to teach his first-ever college course. He is intent on making the right impression, and starts his very first class by introducing himself with an English accent. The hilarity ensues when Monica and Rachel stop by class one day for lunch and discover the bogus accent. He insists the entire fiasco began all because he wanted to make the right impression.
In the promotional products industry, without careful guidance it can be all too easy to make the wrong impression. Our sales team shared examples of the right way to Make the right impression.™
Right: Hand sanitizer for the hospital or doctor’s office
Wrong: Food containing nuts for the hospital or doctor’s office
Right: Branded towels for the local gym
Wrong: Orca whale stress balls for the local gym
Right: A gift pack including sunglasses, hats and sunscreen for the luxury resort in South Florida.
Wrong: Heavy, customized fleece jackets for the luxury resort in South Florida.
Right: Ribbon reflector light for a cancer fundraiser
Wrong: Zippo lighter for a cancer fundraiser.
Right: Filtered water bottle for an alcohol treatment facility.
Wrong: Shot glass for an alcohol treatment facility.
Right: Customized cowbells for the local chicken fast-food restaurant.
Wrong: Customized chicken feet for the local chicken fast-food restaurant.
At Pinnacle Promotions, we know the right way to Make the right impression.™
A smile? A gift with purchase? A full refund on a defective product?
Or, a rude clerk? A non-responsive manager? A poor-quality product?
Each day companies go above and beyond, or fail miserably, to make the right impression. Have you had a company make a lasting impression on you one way or the other? Tell us what you think is the best way to Make the right impression.™
Based on Robert Fulghum’s wildly popular book, All I Really Need to Know I Learned in Kindergarten, we have added our own twist on the “things I learned in Kindergarten” for the promotional products industry.
All I really need to know to Make the right impression™ I learned in Kindergarten.
1. Offer your attention and advice willingly.
2. Do what is right.
3. Praise in public, critique in private.
4. Leave a customer’s office the way you found it.
5. Try, and then try again.
6. Be kind. Apologize first.
7. Be on time.
8. Offer a clean, dry hand to shake.
9. Care more about people than they care about you.
10. Come bearing gifts, such as quality promotional products.
11. Confidently promise and over deliver.
12. Listen. Really listen.
What does every cubicle need? When we posed that question to our team, we got some varied answers. Here are some of our top picks:
Ball chair: We were surprised to see how many people thought this belonged in every cubicle.
Sock Monkey: We thought to ourselves, “Sure, a playful toy.” Nope. People mentioned Sock Monkey by name. Is that a thing that we just aren’t aware of?
Stress Ball: Everyone needs one of these in their cube for the coworker who won’t read the entire email.
Dual-Monitor arm: Who uses just one monitor these days?
Favorite Coffee Mug: Duh.
Tech Toys: Our Social Media Manager is addicted to the Gwee™ Button touchscreen cleaning device.
Mouse Pad: Most agreed that a wrist-rest on the mouse pad is a necessity.
Phone rest: That way we can see each song change or text from our mom. This stand comes with a stylus pen!
We’ve made a Pinterest Board with some of our favorites. What would you add to this list?