One of the most practical trends I am seeing in the promotional products market is “American Utility.” My definition of American Utility is a product that is stylish, yet functional. The item can have a rustic or rugged feel to it. Heavier weighted fabrics, like canvas are prevalent, and are used to make backpacks, uniforms, and outdoor gear. Hardware is a major element to this trend; tool kits, knives, flashlights and various accessories are big on functionality. Key colors include khaki, grey, black, olive green, navy and orange. Camouflage and denim are also important.
On a marketing note, who would not want to give a product that isn’t functional? Chances are the end user will think of you every time they reach for that multi-tool or Chillin Can Camo dispenser!
Here are some of my favorite American Utility discoveries.
Heritage Supply Duffel Bag- Check out the buffalo plaid lining!
Fred & Friends i Pound Stylus- SO hilarious, but useful!
Alternative Apparel Eco Jersey Hoodie in Camo/True Orange- So hip!
Guzzy 22 oz. Filtered Water Bottle- A filtering system that reduces bacteria, heavy metals, parasites and more!
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