With social interaction gaining prominence in today’s society, it is important to have the right promotional cameras to effectively contribute to this interactive realm. Whether you or your organization are interested in directly interacting with individuals through Face Time, Twitter, Facebook, or Foursquare to name a few, personalized promotional cameras can provide you with this opportunity all while promoting your organization!
Skype, the “real-time-face-time” software application has become a big hit in the educational world. Teachers are using this tool to connect with other educators and specialists around the world in order to bring guest speakers and field trips directly to the classroom. To help teachers network more easily, Skype launched its newest network for teachers, Skype in the Classroom, on Tuesday. Using this new platform, teachers create profiles centered around the subjects, language, and age groups they teach, allowing them to more efficiently search for relevant subjects.
When consumers begin to associate a brand with old age or the past, it might be time to rebrand – which companies have successfully done through strategically contemporary marketing campaigns (such as Old Spice’s social media campaign, which garnered over 23 million YouTube views in just 36 hours). Whether online videos or promotional items are the vehicle by which rebranding is achieved is irrelevant; what’s important is that it is possible, so executives don’t need to start applying for jobs as soon as surveys show that a brand has an antiquated connotation.
In an attempt to show off the cooler side of the Smithsonian Institute, a team of artists recently launched a campaign to illuminate some “Historically Hardcore” heroes, including Theodore Roosevelt, Andrew Jackson, and Genghis Khan. Through a series of promotional items and posters, the artists attempt to appeal to a younger demographic’s interests by illustrating some of the biggest and baddest moments and figures in world history.
Going on nine years, Action Cycling Atlanta has been the producer of AIDS Vaccine 200, a 2-day, 200-mile cycling event that benefits AIDS vaccine research at Emory Vaccine Center.
As a dedicated promotional products supplier for Emory University, Pinnacle Promotions was eager to support and promote Emory Vaccine Center’s efforts to develop a vaccine for HIV/ AIDS. We were presented with the opportunity to do so in February when Emory hosted Spin to End, Action Cycling Atlanta’s indoor cycling fundraiser to benefit the AIDS Vaccine 200 event in May. The Pinnacle team contributed custom-designed promotional products for the event, including t-shirts, carabiners, and whistles.
On March 11, a massive 8.9 magnitude earthquake hit the Pacific Ocean near the coast of Honshu, Japan, resulting in a subsequent tsunami and overall tremendous damage to this northeast area of the country. With the country still in crisis – trying to stabilize a reactor in a nuclear plant rocked by the quake and searching for thousands missing, all in the midst of powerful aftershocks continuing to hit the region – many around the world are trying to help those affected by this disaster in any way they can – including by purchasing promotional products.
Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
As part of its ongoing “Open Happiness” campaign, Coca-Cola recently sent a “Happiness Truck” to the streets of Rio de Janeiro, Brazil to make people smile. The truck is a bigger and better version of the Happiness Machine Coke planted on the campus of a London university last year (sparking a viral video): at the push of a button, it dispenses an ice-cold bottle of Coca-Cola Classic or Coca-Cola branded promotional products – visitors to the Happiness Truck received everything from Frisbees to surfboards to beach balls and balloons.
Judging by the smiles radiating from the faces of the crowd, I’d say the Happiness Truck accomplished its purpose in Rio de Janeiro, and the people who were visited by the fun-inducing vehicle will be able to remember that day every time they pick up the promotional products they pulled from the slot.
Although it isn’t officially spring, the warmer weather is definitely producing some “spring fever.” After a brutal winter, festivals and events are popping up across the nation’s cities; introducing the warm weather as well as allowing all the winter suffers to enjoy a weekend of fun and sun.
Distributing promotional products such as personalized koozies is a great way to connect your brand with hundreds of people instantly! By handing out personalized koozies or other event-relevant custom promotional products, you are creating brand awareness, interactivity, and positive press.
Department store operator jcpenney unveiled a new logo this week, offering the most significant change to the brand’s identity in 40 years. The design features all lower-case text with a two-tone backdrop to emphasize this alteration from “JCPenney” to “jcpenney.” They better start distributing their promotional products customized with the old logo quickly before the official debut of the new one this weekend during the broadcast of the Academy Awards. (jcpenney happens to be the exclusive retail sponsor of the Oscars.)
“Our new logo reflects the modern retailer we’ve become while continuing to honor our rich legacy,” said Myron E. (Mike) Ullman, III, chairman and chief executive officer for jcpenney. “We’ve made significant progress transforming our Company over the last several years by infusing great style into our assortments, delivering world-class customer service, and introducing new and innovative retail technologies that have made jcpenney a retail leader in the digital age.”
Today Borders Group announced it was filing for chapter 11 bankruptcy protection. Borders president, Mike Edwards said the current environment of curtailed customer spending, the lack of competitive capital resources, and other business negotiations has caused the group to go under.
As electronic promotional items like e-readers, MP3 players, and other media gadgets become the preferred medium, companies like Borders are struggling.
However, in an article by Barron’s columnist Tiernan Ray, Ray wrote mega bookseller Barnes & Noble is expected to have a positive EBITDA (earnings before interest, taxes, deductions, and amortization) of $104 million in 2013.
One of the reasons why companies such as Barnes and Noble, have been able to stay competitive is by creating and selling their own electronic promotional items. Ray adds, Barnes and Noble is expected to sell 2.35 million Nook units this year.
It seems like every day a different gadget is being developed to make your life more simple. Whether you need to protect your tablet, smartphone, or your desk looks like a sea of wires, there are new and unique promotional products available to clean up and organize every aspect of your life!
One of my personal favorite unique promotional products solutions is the cable drop. A large stress in my life evolves from my struggle to reach the cord to my iPhone charger (that falls behind my dresser every day ). Each night I squish my face against the wall and stretch my arm to lengths I never knew imaginable just to retrieve this power cord.
Many people complain that Valentine’s Day is a holiday created by greeting card and chocolate companies to boost sales in their respective industries, but it’s much more than that – it’s a chance to show those who matter to you how much you care about them in the most cutesy, cheesy, sparkly, over-the-top way you can think of. I encourage you to accomplish this daunting task with the aid of promotional gifts. Bosses, boyfriends, and grandmas alike can use promotional gifts to express their appreciation for those they appreciate.
With social interaction gaining prominence in today’s society, it is important to have the right promotional cameras to effectively contribute to this interactive realm. Whether you or your organization are interested in directly interacting with individuals through Face Time, Twitter, Facebook, or Foursquare to name a few, personalized promotional cameras can provide you with this opportunity all while promoting your organization!
