Promotional Products Blog | Pinnacle Promotions Marketing Company

This morning on my way to work, a shining beacon of inspiration hung above the highway: an illuminated Georgia DOT sign encouraging commuters to ‘Get Prepared for Preparedness Month.’ I immediately felt smug as I glanced in the rear view mirror at my automotive emergency kit. However, that comfortable feeling soon disappeared as I began to consider the opacity of the suggestion on the sign: ‘Get Prepared’ for what? I might have a couple of promotional kits in my car for first-aid catastrophes and vehicular issues, but that was the extent of my preparedness. As soon as I got to my desk I started in on a little research and development and was relieved to find that there is a promotional kit to prepare me for any unforeseen circumstances, from a lost button that needs reattached to an impromptu craft party. Get prepared…

A couple of weeks ago I wrote about a cool iPhone app called ‘Pilgrim’s Punch-Out’, inspired by the film (which was inspired by the graphic novel) Scott Pilgrim vs. the World. This time, it’s the other way around: the popular ‘Angry Birds’ game app, which has sold over 6.5 million times downloads, aims to expand its franchise to movies, television, and even promotional toys.  Rovio, the Finnish company behind the hit game, plans to create sequels and more versions of the ‘Angry Birds’ game to keep customers engaged with its characters and storyline, according to Variety.  An animated YouTube trailer created to kick off this campaign (featured above) has over 5 million views, an encouraging statistic as the company moves forward in its brave endeavor.  As Rovio CEO told Variety Daily, “There will be a huge concentration of games coming to smart phones… We hope we can be the first major franchise to come from mobile” (Variety).

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This is certainly not the first movie to make use of promotional products for public advertisement, but the recent screen adaptation of Elizabeth Gilbert’s best-selling memoir, Eat, Pray, Love, has taken cross-promotional product branding to a whole new level. If you can’t afford to drop your life for a yearlong adventure in self-discovery through Italy, India and Indonesia, then perhaps you can at least indulge yourself in some motion-picture inspired merchandise.

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http://www.autoguide.com/auto-news/2010/07/hot-under-the-hood-what-to-do-when-your-car-overheats.html

My parents have always been very thrifty and when something is broken or doesn’t work, we do it ourselves. This motto has worked for the most part, but it isn’t always convenient and definitely not so when pertaining to vehicles. I have some family relatives borrowing said “unreliable” vehicle and it overheated last night. So there they sit at midnight on the side of the road and my brother and I had to find them. Their emergency flashers were on, but an emergency flashlight such as the Garrity L.E.D. Rechargeable Emergency Auto Lite could have worked perfectly so they could assess the situation and as a signaling device. There are plenty of promotional product emergency kits that could work in similar situations. Luckily we got everyone home safe, to be continued on the car.

Scott Pilgrim vs. The World, the newest addition to the long list of comics-inspired movies, hits theaters this Friday. If the adorable Michael Cera isn’t enough to get you excited about the film, don’t worry – there’s an app for that! Universal Studios has created a game that is reminiscent of  the classic Nintendo game Mike Tyson’s Punch-Out, in which Scott falls in love with his dream girl and must defeat 7 ex-boyfriends to win her over. Promotional games are an incredibly versatile way to get fans excited about a product or event – from iPhone apps to custom chess sets, this sort of marketing is a practically foolproof way to engage an audience. Having put myself in Scott’s shoes and tried to defeat all of Ramona’s exes in the virtual realm will sure have me rooting for him from my seat in the theater this weekend!

Kelsey
Marketing Intern
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Millions of students are gearing up to either head back to college or go into college as freshman. CBS reported students gain weight gradually, not just the first year. Parents expect their children to go off and prosper by packing in knowledge, not packing on the pounds. Promotional products to promote physical activity would be a perfect university welcome gift for incoming students. Fitness promotional products aren’t just your mom’s pedometer anymore, they are almost any product you would find in sporting goods stores ranging from promotional yoga mats to promotional stability boards. So no more excuses, they don’t even have to leave their dorm room to fit in a quick workout.

According to the National Retail Federation’s 2010 Consumer Intentions and Actions Back to School survey released a few weeks ago guys will be out-spending and out-buying their females co-eds in back-to-college merchandise. So if you are planning a marketing campaign to target university students you better be sure to include some promotional products that appeal to the males in this demographic.

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It’s Shark Week on the Discovery Channel, which means that I’ll be camped out on my couch every evening this week. Discovery and its sponsors have created a ton of promotional products to get viewers excited about the original programming they’ll debut during the next few days, including apparel, games, and even shark-inspired cocktails. I’ve found that I can deal a little better with those high-definition Great Whites when I keep a shark-shaped stress ball in hand while I’m watching (even though every year I swear I’m not going anywhere near an ocean for the next six months).

Brewdog, Scotland’s largest independent brewery, recently made headlines when it released £500, 55% ABV beer dramatically (and perhaps appropriately) called The End of History. While the price tag and very limited production (only 12 were made) make this particular drink a collector’s item, blogger Tom Scott came up with his own ‘Stotally Different’, budget-friendly version of Brewdog’s masterpiece that beer enthusiasts can create for themselves at home using items you don’t have to scrape off the road. Scott recommends using a stuffed teddy bear and a can of Sainsbury’s Value Lager, but you can substitute your own favorite promotional stuffed animal and beverage combination as you see fit.

With college football season quickly approaching, I am already anxious to see the new, innovative products to hit the tailgating scene. Promotional coolers, while certainly useful, are not typically the most exciting imprinted items… or so I thought! A cutting edge invention has proven my assumption wrong. Last football season, I spotted a Georgia Tech police officer riding around on a Cruzin Cooler- a motorized cooler with space for a custom decal on one side. After conducting a little bit of research on the Cruzin Cooler company, I have discovered that talk show host Ellen Degeneres was given her very own custom Cruzin Cooler with all kinds of amazing special features. To learn more about Ellen’s one-of-a-kind cooler/scooter, keep reading…