Tag Archives: promotional products

Event Planning: How to Organize a Killer Company Event

When it comes to your business, you’ve probably heard the phrase “image is everything.” This is true, as showing a sense of professionalism is important if you want to connect with other businesses and even with your own employees. However, that doesn’t mean that you can’t have fun with your brand.

In actuality, to Make the right impression™, it’s important to build a brand that’s truly professional with a sense of personality. A great way to promote team building, encourage new clients to consider doing business with you, to raise money for a cause, or even to launch a new product is to host a company event.

But, to put together a successful company event, it takes time and planning. From the location, to the publicity, to the catering, there are lots of elements to take into consideration. Here are some of the important steps to making your event a success.

Step One:

Obviously, the first step in planning a company event is to define the business purpose for holding the event, and who your target audience is. Every planning decision that you make will be driven by this knowledge, such as the event format, the content of the event itself, the location, etc. For example, is your aim in hosting this event to generate business leads, or to raise awareness for your company or a specific product? Once you have established this, you should make sure that your team is aware of that purpose.

Step Two:

The next step is to establish a budget, and accordingly, the complete experience. Determining a set budget allows you to understand what you can realistically do within your limitations and the scope of your resources. At the same time, once you have a set budget in mind, know if it will allow you to achieve your event goals.

Step Three:

Then keeping your goals and budget in mind, the third step is to figure out a theme and plan the experience. What do you want attendees to learn, achieve, and have as a result? What sort of entertainment, or activity sessions should invitees expect to see and hear, for example, games, speakers, maybe product demos, and/or food & drink? There should be some sort of element of engagement or fun, otherwise it will not be a worthwhile or memorable experience for you or for attendees. Think about what type of business you have, and what activities would be appropriate for your brand and your goals.

Step Four:

The fourth step, and probably one of the most important parts of putting on a great corporate event is to promote it. Why is this so important? Because, without promoting your event, nobody will know that it even exists, and without people, you don’t have an event! A couple of good ways to get the word out are to publicize it through social media, targeted emails or newsletters, or creatively reminding them by distributing custom branded invitations or other promotional products.

 Premium Seed Paper Invitation

Now, right from the moment that event invitees enter your event space, you can create a completely branded experience. You could first give them these handy Badge Holder Bifold Neck Wallets, which are perfect for storing ID cards, money, business cards, etc. This will make it easier for attendees to network at the event. Then, along the way, every display could be branded using these custom printed 8-foot economy table throws available in lots of different colors to meet your brand standards. From the décor to the swag and right down to the beverage glasses, don’t miss out on valuable branding opportunities.

 Badge Holder Bifold Neck Wallet Economy 8' Table Throw (3 sided)    12.5 oz Beverage Glass

Follow these steps, and organizing a killer company event will be a breeze. Finally, remember that utilizing effective branding in your corporate event with items like promotional schwag present a cohesive and professional image that STILL has personality.

Happy planning!

Pinnacle Spotlight: Coca-Cola

Here at Pinnacle Promotions, you’ll quickly find that your business has the ability to be a hero in your field, when you realize that your superpower is top-notch branding. No matter what sort of corporation, clients both large and small have found first-hand how custom branded promotional products only enhance their existing marketing campaigns.

Making the right impression™ is the key goal for any business, regardless of size. You want your customer to have a clear understanding of your core values, and to immediately associate with your brand in a positive way. If you recognize the customer’s value, and they can recognize your value, building trust, and in turn, your business will be a cinch. The challenge in attracting and retaining customers is oftentimes keeping your brand fresh and relevant. That’s where Pinnacle comes in. We’ll help you identify what makes you YOU, and provide your business with the most appropriate options.

In this regard, here’s what one of our most successful clients, (whom you may be familiar with!), The Coca-Cola Company, had to say about their experience:

“Pinnacle Promotions never ceases to amaze me. Their team constantly brings in new ideas that fit our brands’ images and personalities. They truly understand our brands’ needs and help take our products to the next level with their work. I can always rely on Pinnacle to provide me with the best options, from price-conscious pieces to premium items, and the results consistently turn out great! I am constantly impressed by their diligence and follow-up to ensure that we stay on track. I have never dealt with such a friendly and hard-working staff!”

You can see how a little custom promoting can really go a long way. In current times, bringing your brand to prominence has become increasingly difficult, as customers’ attention spans for marketing grow shorter, and the amount of competition is increasing. Thinking of new ways to always stay one foot ahead of the competition can wear you out, so utilizing custom branded promotional products in your marketing strategy will take that load off your back.

We’re honored to have contributed to the branding success of companies like The Coca-Cola Company, Emory University,  Cox Media, and more. From the world’s most recognized brands, to the small businesses that are still finding their footing, Pinnacle Promotions is ready to help you harness your branding power, and make the right impression™.

Top Products for Promoting Employee Wellness

It is often said that happy and healthy employees are better employees. That seems obvious, but employers oftentimes cannot figure out how to promote this sort of harmonious atmosphere in the workplace. In fact, the CDC (Centers for Disease Control and Prevention) found that “companies that support workplace health have a greater percentage of employees at work every day.”

While as an employer, you cannot prevent or cure a disease, taking small steps to promote employee health and wellness can make a big difference in the long run. Instituting large-scale health programs may be out of the scope of your business, but offering employees certain types of promotional products is an affordable and effective way to show them that you are taking their health into consideration, hence boosting productivity. With these promotional products, it’s not so much about achieving brand recognition, as it is about having healthier and happier employees. Here are just a few ideas to get you started.

10ml. CleanZ Pen Promotional Hand Sanitizer Spray

 Practicing good hygiene is key to staying healthy. While hand washing really is the ideal way to keep germs at bay, getting to soap and water may not always be possible, especially on the go. In these cases, hand sanitizers are a good alternative. The CleanZ Pen Promotional Hand Sanitizer is perfect for these situations, as its uniquely designed cap allows it to be attached to anything, from belts to briefcases to backpacks, and more. Not only does it have the advantage of portability, the CleanZ Pen also comes in your choice of two different scents­– unscented or citrus breeze. Unlike most hand sanitizers, which are liquid gels, this is literally a ‘handy’ sanitizing spray! Additionally, custom printing your corporate branding across the pen provides employees with a way to remember how your business is looking out for their wellbeing.

10ml. CleanZ Pen Promotional Hand Sanitizer Spray

 

StayFit Multi Function Promotional Pedometer

 Another essential way to improve overall health is exercise. Regular physical exercise gives you more energy, both physically and mentally. This means more productivity in the workplace. As an employer, you can encourage healthy habits with this useful promotional product, the multi function promotional pedometer. It’s easy for employees to fall into a sedentary lifestyle in the workplace, so this will inspire them to get moving. The StayFit pedometer makes tracking exercise simple and fun, as it has an FM scan radio with earbuds, a calorie counter, an easy-to-read digital step counter, and a clock display. As an added convenience, the wearer has the option of an elastic arm band or plastic belt clip, which makes it simple to use while on the go. This makes for a great corporate gift since it comes with a 1-piece gift box and it can be custom printed with your business branding.

 StayFit Multi Function Promotional Pedometer

 

Deluxe His & Her Personal Care Kit

 Stressed employees are surely not better workers. At the end of the day, employees need to be able to relax and take care of themselves, so this deluxe custom kit is a way to express your appreciation to employees for everything that they do. The kit includes a hairbrush, mirror, sisal, nail/toe brush, massaging pumice stone, and bath slippers. It all comes in a clear drawstring bag, that you can imprint with your corporate logo, to send employees the message that the company recognizes their value.

 Deluxe His & Her Personal Care Kit

While promoting your own business is important, making sure that you have healthy and happy employees to help you get the job done is equally important. These custom branded promotional products will certainly show your employees appreciation, build your brand image, and make an impression.™

 

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Educational Products: Back 2 School With Promo Products

It’s that time of the year again, when kids and young adults grudgingly put away their bathing suits at the end of summer vacation and gear up for going back to school.

As they head back to hit the books, not only should the students be prepared with adequate school supplies, but so should the schools. Students, teachers, parents, and school administration all really do take pride in their school.

Custom school schwag is a positive way to spark a sense of school spirit, assist students with their daily study needs, and even lend a helping hand with school special events or fundraisers.

While with businesses, their goal in using promotional products is generally to generate sales and leads, educational institutions use promotional products primarily to shape their brand image.

It’s a great way for a school to cost effectively promote the school. There are some broad categories of promotional products that schools of all sizes can take advantage of in developing their brands.

Homework Helpers:

For a student to succeed, having the right supplies makes all the difference. When a student can be organized, studying can be a little more peaceful. These sorts of promotional products can be offered to students at a reasonable price, perhaps at the school store. For example, one of the most essential items for studying is having excellent lighting. This bendable book light that easily clips onto a book is perfect for late night studying or reading, as it has an extra bright white LED light, and conveniently has a battery included. With your school or institution’s logo proudly printed on the base, students can take pride in their school and its commitment to student success. Another great option to consider adding to your collection of custom school supplies is the New Wave Pocket Buddy Notebook, equipped with inner and outer pockets, 70 lined sheets, and a matching translucent ballpoint pen. Promotional swag like pens, note holders, and pencil cases will make organization, and brand building a breeze.

Bendable Book Light

School Spirit

Showing school spirit is part of a complete school or college experience. There couldn’t be a more fitting way to help students and faculty do that than with promotional spirit swag. Great for sporting events, a product like Boom Boom Sticks could really get a crowd going, and puts the spotlight on the school branding. Students and faculty will be reminded of whom they represent time and time again, and will be excited to share that message with others. That also goes for the Rollabana, which can be printed on both sides of the banner for extra impact with images, phrases, and/or pictures!

Boom Boom Sticks

School Fundraisers/Events

From campus clubs to choirs and athletic teams, there comes a time when a little fundraising may be in order. Instead of boring potential donors with standard sales merchandise like magazine subscriptions or bake sales, provide them with useful and unique branded swag. Offering something like a cool and handy Waterproof Smartphone Pouch or a Curvaceous Stainless Steel Custom Sports Bottle will capture audience attention and show some brand personality, hence making the right impression.

Waterproof Smartphone Pouch

In the educational realm, custom promotional swag is a simple way to establish a school’s brand and personality, and consequently raise awareness for the institution, or even for a specific department within it. These products are beneficial to students and staff alike, and they are simple, cost-effective means of marketing.

Happy back to school!

 

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What in the World is a Tchotchke Anyway?

In regards to the marketing industry, and especially in regards to promo products and swag, you may have heard the term ‘tchotchke’ being thrown around here and there.

Besides being a funny-sounding word that literally nobody in the world can spell correctly on the first try (without Google), Tchotchke is actually an old Yiddish term meaning an inexpensive, showy trinket or miscellaneous item.

Just for fun, here are a few renditions of the word that we came across:

  • tsatske (not even sure what this is)
  • chochkey (kudos for most creative!)
  • chachki
  • chotchkes
  • chachtski
  • chochski

Okay, enough.

Whether you call promotional products “tchotchkes,” “swag,” or “giveaways,” they can be an important part of your marketing strategy. But unlike the latter two terms, marketers tend to avoid using the term “tchotchke,” as it has come to have a negative connotation in marketing.

For example, nowadays, if a professional utilizes a promotional product to market his or her business without regard to the target audience or whether that product even relates to the business, that promotional product becomes a tchotchke – more of a throwaway item.

The only way that you can make any impact in distributing promotional items to potential and current customers is to provide products that actually have a purpose and value to them. Don’t let your business dollars or brand (or spelling… LOL) get tossed in the trash.

Putting the focus on the customer experience will help your business choose the most appropriate and effective promotional products that will not be termed tchotchkes. If used correctly, custom promotional products can generate interest, and more importantly engagement with your brand and business.

It has additionally been proven that effective promotional products foster customer goodwill (positive attitudes and feelings) towards a company and its salespeople. So don’t let the lingo like “tchotchke” dissuade you from taking advantage of promotional products. Contrary to what you may already believe, promotional products do not, by any means, cheapen your brand, provided they are useful and unique.

For example, an athletic company may want to give clients a custom promotional gym set to get them ready for a workout. While an educational company may want to give away bendable book lights. At Pinnacle, we’ll help you find the ideal promotional products for your brand and industry that will assist your business in generating leads and sales.

 Ultimate Gym Set- Water bottle, earbuds and armband                          Bendable Book Light

Always remember to make the needs and expectations of customers your priority, because ultimately, it’s their experience with your brand that matters the most.

By choosing a brand-appropriate promotional product over a forgettable, random item (a tchotchke), you can really enhance your marketing campaigns.

 

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Custom Outdoor Products: Thinking “Outside” the Box

You have a business and a fantastic product or service. But, now you have to engage in one of the most essential activities to build your business—attracting potential customers.

Even if you already have customers, to keep the business going and growing, attracting even more customers should be an ongoing effort. To do that, you need to have a unique point of view, and give customers a compelling reason to communicate with you. While every business is different, marketing remains necessary for every one. Ideally, you should be using multiple channels to find and attract customers.

So, as a supplement (for larger businesses) or an alternative (for smaller businesses) to traditional marketing efforts like print or television media, think about using promotional products. When it comes to advertising, over time, the attention span of customers has become shorter and shorter, making it even more difficult for businesses to build their brands. In turn, businesses have to think outside the box to garner customers.

What better way to literally do that than with custom promotional products? Since it’s summer, customers can take your brand outdoors with unique custom outdoor products.

Coolers

Instead of simply telling customers how wonderful you are, listen for what they really want, and then satisfy that want. At this time of the year, customers are spending more time outdoors with friends and family, hosting parties, having picnics or just relaxing. For these reasons, providing customers with promo items like custom coolers is a good incentive for them to conduct business with you. Your company logo or contact information can easily be printed onto these custom coolers, which makes it really simple to take an ordinary cooler, and turn it into an effective advertising tool. Our selection of promotional coolers come in various sizes and colors designed with the customer in mind, like the Collapsible Party Cooler, which can securely hold a whopping 28 beverage cans and even comes with a retractable bottle opener!

Collapsible Party Cooler

Chairs

Once customers have coolers packed with cold drinks close by, they will need somewhere comfortable to sit back and relax. Whether it’s at a concert, a sporting event, or just to soak up some sun, a custom promotional chair is the perfect seat. By providing customers an enjoyable day outside, your brand can enjoy greater visibility, and in turn, you will expand your audience. Custom printing a swag item like the Fanatic Event Folding Chair with your corporate logo will surely help your brand stand out in the crowd. This chair also conveniently has built-in cup holders and even a matching carrying case.

Fanatic Event Folding Chair

Sports

After chilling out with a refreshing beverage for a bit, customers have picked up the pep to play some sports and games. We’ve got custom sports products to equip the athletes and the cheering section too, from soccer balls to golf tees to face paint and more. These offer wonderful branding opportunities that really allow your brand to be seen on a larger scale, regardless of how small your business may be. You can really get more bang for your buck, especially since unique branded swag makes a statement and illustrates your brand personality without having to spend a lot of money. Take a look at this handy Stake Your Spot Kit for a great golf game, and imagine seeing your brand front and center and having your message heard loud and clear.

Stake Your Spot Kit

Custom outdoor promotional products will freshen up your marketing strategy in a way that makes your products, services AND your brand message resonate with customers.

Because at the end of the day, if you want to get the attention of your customers, you have to give it to them first.

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Where Does the Word Swag Come From?

At Pinnacle Promotions, swag is not just our business – it’s our passion. You might be wondering what swag really is, and from where did that term actually originate?

There have been varied opinions over the years about how ‘swag’ came to be. Many people have convinced themselves that ‘swag’ must be an acronym or abbreviation for something.

Here are some things we came across in our research – just to name a few:

  • ‘Stuff We All Get’
  • ‘Stuff We Ain’t Got’
  • ‘Stolen Without A Gun’
  • ‘Scientific Wild Arsed Guess’

While these may be rather colorful explanations, they are certainly not true. ‘Swag’ actually comes from the Scandinavian word svagga, meaning ‘to rock unsteadily or lurch.’ It was first introduced into the English language in the 13th or 14th century.

As you might suspect, the meaning of words evolves over time, and it’s certainly not set in stone. In current usage, swag has come to have a few very different meanings—illegally obtained goods, a decorative garland, or lastly, our realm of expertise, free merchandise—namely promotional items and goodies.

For us swag lovers, it’s all about anything and everything that can be custom branded to promote your business.

The possibilities are endless, from custom branded hats to mobile phone cases to promotional magnets, and everything in between. We’ve seen from first-hand experience how custom promotional products have benefited businesses of all sizes.

If you’ve decided that your marketing strategy could use an update, you might just need a little bit of swag. We would love to share our passion for swag with you by helping you build much needed brand awareness and recognition with the promotional products that click with your company and audience.

Just as the meaning and context of words changes with the times, so should your marketing strategy. With the right swag, you can build your business by leaps and bounds, and ultimately Make the right impression™.

 

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Custom Beach Towels: The Perfect Summertime Swag

There is no denying that the summer season means spending more time outdoors with the family, whether that’s a seaside picnic, an afternoon at the beach, a cool dip in the pool or anything else.

Knowing this, your business shouldn’t miss out on the marketing opportunity available to you during this time of the year. You may be running marketing campaigns on a shoestring budget, and are consequently hesitant to explore other marketing avenues.

This is where custom beach towels come into the picture. With this remarkable giveaway piece of branded swag, your business can provide customers with an incentive to connect with you.

Here are just a few reasons why custom beach towels are some of the most beneficial promotional items.

Functional

More than likely a beach towel will NOT be thrown away. Regardless of age, everyone has a use for a custom towel. To dry off, to have a spot to stretch out on the beach or laze in the grass, it will constantly be used. Unlike some other promotional tchotchkes, when it comes to custom towels, one size fits all. You won’t have to worry about having a bunch of different sized items left over. With its staying power, customers will be using their branded towels in more places and in more facets of life, which undoubtedly means that your brand has the potential to reach a broader audience, and attract a fresh following.

 Basic Weight Colored Promotional Beach Towel

Bigger Branding

The imprint area of many types of promotional products presents a slight constraint; size. You have a relatively small section in which to creatively display your corporate branding. This is not at all the case with custom beach towels. You actually have the largest imprint area of almost all promotional products. That much space gives your business a major branding advantage. Your corporate logo can be seen at company events, tradeshows, and beyond. Employees and customers alike will love receiving this token of appreciation time and again.

0.5 lb./doz. Light Weight Beach Towel

Cost-Effective

For many businesses, traditional forms of advertising, such as television and magazine are not feasible within their marketing budgets. A custom promotional towel essentially enables your customers to spread your marketing message, as it is completely portable. Customers can conveniently carry your brand wherever they go. The best part is that you don’t have to spend much to produce an eye-catching and professionally finished product.

 ColorFusion 35" x 60" Beach Towel

It’s pretty clear to see that custom beach towels offer advantages that you cannot get from other promotional products and forms of advertising. You don’t need to break the bank or concern yourself with marketing restraints just to achieve your business goal of brand recognition.

For more custom outdoor products and sunny essentials, visit Pinnacle Promotions, and we would be happy to help you begin your branding journey.

 

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How Do Promotional Products Make a Difference?

You might think that promotional products have little affect on your customers, however, several studies have proven otherwise, and they’ve shown that American consumers actually love receiving promotional products, also known as swag.

According to these studies, custom products act as long-lasting advertising, and they certainly stand the test of time.

If consumers find promotional products to be useful, they are more inclined to keep them. Thus, by receiving a promotional product, not only does your brand recall rate increase, but so does the likelihood of that customer making a purchase.

We’ve seen how promotional products have benefited businesses of all sizes, but if you’re still not convinced about the impact of promotional swag, here are just a few reasons to consider it as part of your marketing campaigns.

Promotional Products Add Personality

Unlike television, print, and other forms of mainstream advertising, there is more focus on the individual customer. For a customer to remember your brand, it has to be personal. A customer can flush out all the extraneous and intrusive messaging, and actually get up close with the brand. Also, when it comes to the other forms of advertising, a customer cannot hold on to that brand message for very long.

On the other hand, promotional swag really does stick. PPAI research has found that 89% of consumers surveyed could remember the advertiser on a promotional products received in the past two years. It also found that three times more than any other form of media, customers who owned promotional products were more likely to actually contact the advertiser on the promotional product. With an understanding of your business’ target audience, you can offer them custom branded promotional swag that is unique, yet still relevant to their lifestyles. Just to name a few; custom branded bluetooth speakers, tumblers, and stress balls. This personalization is not something that can be achieved through traditional advertising.

 Mini Bluetooth Sound Kube

Screen Shot 2015-06-23 at 11.29.35 AM

Promotional Products Can Expand Your Target Audience

 When you initially develop a marketing campaign, your business probably already has a specific target audience in mind. But in establishing that, remember that target audience will not be set in stone. You may soon discover that your customer is outside those boundaries. The mobility of promotional swag allows your branding message to be seen by even more consumers far beyond the reach you expected. Greater brand exposure means more impressions and more business generated. Promotional products like t-shirts, drawstring bags, and mobile phone accessories are terrific options for making this a reality.

 Port & Company All-American TeeScreen Shot 2015-06-23 at 11.32.28 AM

Promotional Products Start a Conversation

Nowadays, connecting with customers has become harder than ever before. Your business is constantly competing for the attention of customers. When you show consumers that they matter to you, they will be more willing to reciprocate that kind gesture. This means actually doing business with you. The study done by PPAI bolsters this notion. After receiving a promotional product, consumers made a purchase 20.9% more often than after viewing a print ad, TV commercial or online ad.

Time and time again, research has proven that custom branded promotional swag really does have business and brand boosting power. Custom branded promotional swag should not be regarded as just as throw away tchotchkes.

Customers really do love receiving them, they make your brand more personal, expand your brand reach, and most importantly do drive sales. So don’t wait and wonder any longer, and get promoting!

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Custom Bag Must-Haves: Finding the Perfect Summer Bag

When it comes to choosing the perfect summer bag, every person has his/her own judging criteria. And as the seasons change, so do the style trends, and in turn, the needs of the customer. Along with being attractive, a good bag needs to meet a customer’s lifestyle.

In fact, according the Advertising Specialty Institute, bags have been found to generate more impressions than any other promotional item. In terms of your business, you can take advantage of this opportunity, in order to build your brand.

How??

By rewarding current customers for their continued support, and attracting potential customers with a custom bag that’s both fashionable and functional.

Utilize these suggested promotional products, and you’ve literally got sales in the bag!

Barbados Tote

Customers are sure to appreciate the Barbados Tote Bag, which is a sturdy alternative to the traditional plastic bag. In two summery colors, and made of straw paper with cotton rope handles, this bag is easy on the eyes AND on the hands. You may think that it’s special enough to turn heads at summer get-togethers, but by custom printing your corporate logo on it, you can make your brand the starring feature. With each use, your customers can inspire curiosity about your brand amongst your potential clients, consequently building your audience and achieving heightened brand awareness. Your business will certainly not blend in with the competition using this fresh perspective on a standard summer bag.

Barbados Tote

Captiva Bag

From the beach to the trade show to the company picnic, the Captiva Bag truly lives up to its name – captivating audiences. The simple, yet impactful design provides a huge, blank canvas for neatly screen-printing your corporate logo on the front of the bag. Additionally, you can choose from three bright color schemes that are perfect for any season. As an added bonus, this custom bag is available for free rush production 5 days after your logo art is accepted. A Captiva custom swag bag is a simply meaningful gift for customers to commemorate their positive experience with your brand.

 Captiva Bag

Whale Beach Bag

Keep your gear and accessories in, and keep out the sand, water, and dust. The Whale Beach Bag is a sturdy mesh bag equipped with plenty of pockets and tremendous storage space. It will be the perfect accessory for customers to use regularly over a long period of time in all different places. Custom branding this bag will allow customers to safely and stylishly carry their necessities, and to act as your personal marketing team. In doing so, your business can build brand awareness and recognition at very little cost to you.

 Whale Beach Bag

Your ongoing business goal is to build brand awareness and “get your name out there.” Custom promotional bags have proven to be impressive marketing tools to make this possible. Custom bags allow you to capture the character and personality of your brand, all while building a loyal following.

For more great ideas for unique, brand-building giveaways and swag, be sure to visit Pinnacle Promotions to learn how you can Make the right impression™.

 

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