Tag Archives: promotional products

Photo from Tajima

3 Surprising Things You Don’t Know About…Embroidery

Embroidery, as a process, goes back thousands of years. The earliest recorded embroidered garment dates back to 700 CE. Today, the embroidery process is completely digitized, though some of the foundations of embroidery are still key to the process as a whole.

Old Tools

-Hoop
The use of the embroider hoop dates back to the beginning of the process. They were originally made of wood, bone or ivory. Today, they are made of wood or plastic. Even machines with multiple stations still require one hoop per station. Hoops are necessary to keep the fabric taut while working.

Photo by Teunie

Photo by Teunie

-Fabric
Thread or yarn is used in the embroidery process. Modern commercial embroidery thread is most often made of cotton or rayon, and available in unlimited color combinations.
Photo by PKM

New Tools

-Computer design
“In 1980, Wilcom introduced the first computer graphics embroidery design system to run on a minicomputer. “
The ability to design a multi-colored image has come a long way, but it still the hardest art to set-up because it requires the highest minimum font sizes. Detail is limited because in embroidery you are using thread instead of ink, and are confined by the size of the thread.

-Computer machinery
Current embroidery machinery can run more than 55 heads at once with more than 25 colors at one time. Tajima and Barudan are two top embroidery machine manufacturers.

Photo from Tajima

Photo from Tajima

Method

-Process
The age-old process of pulling the fabric tight, setting it into a hoop and stitching into it, remains the same. However, the types of fabric and the speed of which determines the length of the process. The average logo contains approx. 8,000 stitches or less.

-Material
Embroidery is a sturdier, more substantial imprint process than screen-printing. You can embroider on most fabrics, from cotton to blends to full polyester or rayon. The favorite location for apparel, and the spot that receives the most impressions, is the front, left chest.

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Embroidery remains the second most popular imprint method for promotional apparel. The ability to customize embroider on a bucket hat or a polo shirt, a soft-side cooler or picnic blanket, allows the customer to be flexible in the promotional product choice, even when limited by design. Click for more information on other imprint methods. Contact us for more information about your logo and how we can embroider it on just about anything! 

Pinnacle Promotions

GOODBYE 2014 - poster concept

Pinnacle’s Top 14 of 2014

As we say goodbye to 2014, we want to take a look back at some of Pinnacle’s top moments of 2014.

1. 20th Birthday

Pinnacle Promotions celebrated our 20th birthday in July. We hosted a company celebration replete with songs, and food, and fun. 10538603_10152494339887383_3992781262570483818_n

2. Pinnacle’s Big Office Move

After 10 years in our previous location, we moved to a new, spectacular office space in February. We had to work around some pretty major weather delays, but eventually we arrived at our new digs with our pink crates and worked quickly to get settled in!10325568_10152471209487383_5870214058539602638_n

3. Holiday Gift Giving

Pinnacle Promotions Do Good Feel Good committee chose a foster family to adopt for the holidays. Our team shopped for Barbies and pjs and makeup for two sisters taken in with nothing but the clothes on their back just before the holidays. How fun it was to make a difference in the lives of these young ladies. Pinnacle team members donated more than $500 in gifts and gift cards for this family and these girls. 10846163_10152867507242383_361187609961176788_n

4. Pinnacle Promotions named #58 on ASI Counselor Magazine’s Best Places to Work 2014

For the fifth year, Pinnacle Promotions is named to ASI Counselor Magazine’s Best Places to Work. The family culture, continuing education training and career pathways, and flexible work schedules all contributed to the recognition in 2014.

5. Pinnacle’s New Brand

January 3rd, 2014, Pinnacle introduced our new brand to the world in a huge unveiling!
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6. Atlanta Idea Expo ’14

Pinnacle hosted our first-ever Atlanta Idea Expo ’14. The event happened on September 17th, and was the first of its kind for Pinnacle. We invited area clients, and some clients from farther away, to spend the day at our new offices with vendors, free samples and a delicious lunch.
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7. Pinnacle’s New Website

In May, to match our new branding, Pinnacle launched our totally re-vamped website.
Website Homepage

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8. PPAI Award Notification

PPAI, the national non-profit association for the promotional products industry, selected Pinnacle Promotions as a finalist for four awards: Image Awards – Branding, Image Award – Distributor Catalog, Image Award Technology Award – Ecommerce website, Technology Award – Social Media, Technology Award.
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9. Trustpilot honors Pinnacle Promotions

Trustpilot is an online-review platform for ecommerce businesses. Trustpilot boasts more than 7.5 million reviews on its site, representing businesses in more than 16 countries. Pinnacle Promotions uses Trustpilot for its customer review program. And, we were so very proud to accept the first-ever Trustpilot Customer Milestone Award. In July, Trustpilot recognized Pinnacle Promotions for collecting more than 500 reviews. Of those reviews, the majority are five-stars.

Award from Trustpilot

Award from Trustpilot

10. Counselor Best Place to Work Road Tour

Counselor Magazine’s Andy Cohen, Mindy Jensen Ligos and C.J. Mittica stopped by Pinnacle Promotions to check out the new offices during the Counselor Magazine Best Places to Work Road Trip.
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11. World Cup Watching

Like many workplaces around the world, Pinnacle gathered in our new, large breakroom several afternoons in July to cheer the U.S. Men’s National Soccer Team on through their journey at the 2014 World Cup in Brazil. #USA #USA #USA
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12. Emory Winship

Each year, our team members join Emory University (we are alumni, they are a client) for their annual fundraising 5K race.
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13. Inc. 5000

Pinnacle makes the Inc. 5000 list of Fastest Growing companies in 2014.
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14. Snowmaggedonpocalypse

The snow and ice storm that hit Atlanta in January and February not only shut down most of Georgia, but also slowed our office move. On the bright side, this past year we initiated an “always on” connection plan so that our offices are never really closed, moving forward.
APTOPIX Winter Weather Georgia

We can’t wait to see what 2015 brings to Pinnacle Promotions, and to all of you!

Pinnacle Promotions

Pantone_Introducing_Color_of_the_Year_Marsala_banner

Marsala is a “wine” choice for the Pantone Color of the Year 2015

The Pantone color matching system is the standard from which designers and graphic designers work for developing logos and brand guidelines. The color system is universal and allows for all areas to communicate in a color language that is fixed, and not left to interpretation.

Each year, Pantone chooses a “Color of the Year.” The color is decided upon at a secret Pantone meeting held in a European capital each year. The color is reportedly chosen in conjunction with many of the cultural influences that Pantone believes are relevant in our present lives. The color is meant to capture the spirit of the year.

Pantone’s Color of the Year for 2015 is Marsala. It is a mix between red, rust, and burgundy.
Screen Shot 2015-01-08 at 2.46.28 PM

Beyonce’ has already sported the breakout color this year. And if Bey has done it, we can expect more stars to follow.

Last year’s color was radiant orchid. Not all that many things are radiant orchid. But, we saw it make big strides in items such as apparel and drinkware. {link to blog}

The challenge we see for Marsala will be finding the right mix between red, dark red and burgundy. And, which products will highlight this subtle hue the best. Will a pen simply appear to be dark red rather than Marsala? Will a matte-finish mug showcase the color better than a promotional glossy-finish mug because of the light glare from gloss? Perhaps branded apparel and imprinted bags will win the day for the unique qualities of Marsala.

To help our designers, idea-makers and customers get into the color of the year we created a Pinterest board.

What promotional items do you think will look best in Marsala?

Pinnacle Promotions

Courtesy of Gregory Warner/NPR

The 20 Year Old T-Shirt

What an amazing year we have had at Pinnacle! We had so many great moments. One of our highlights was the fact that Pinnacle Promotions celebrated our 20th birthday this year! We threw a party, we had personalized balloons, we had custom sunglasses, we gave the Pinnacle entire team promotional t-shirts. We held a contest and gave away an iPad in a branded tablet cover as a Grand Prize, and logo’d Bluetooth speakers as a First Place Prize. All of this to say, will any of these promotional products be around 20 years from now?

Turns out the answer might just be YES!

We love this article about a t-shirt that resurfaced after 20 years and the search to restore it to its original owner. The focus of the original story was donated clothes winding up for sale in third-world countries. We have written similar posts. As one commenter states below, “(I) can tell you that there’s no lost value on “bad” clothing donations.”

A journalist noticed one shirt in particular that had personal details on the front and a name on the tag in the back. The man who saw the shirt decided to track down its original owner. With a little social media and a lot of luck…here’s what happened:

“We Found This 20-Year-Old T-Shirt In Kenya. The Internet Found The Original Owner”

Courtesy of Gregory Werner/NPR

Courtesy of Gregory Werner/NPR

Courtesy Jennifer Rasansky

Courtesy Jennifer Rasansky

The value of a promotional product never goes out of style. The average promotional item is kept for 6.6 months, according to the Advertising Specialty Institute’s Impression Study (link). And in this case, some are kept for more than 20 years! Look around; do you own a promotional product that you have had longer than 6 months, a year, 5 years, even 20 years? If so, snap a picture and post it to our Facebook wall at facebook.com/pinnaclepromotions.

Pinnacle Promotions

legoblog

The Importance of Toys

The average workplace desk has 2.3 toys. Of the desks surveyed, the most popular office toy: The branded Rubik’s cube.

Toys are fun! Toys make you laugh! Toys can make you feel like a kid again! Toys can turn a difficult workday into a positive and even productive day! Putting your logo on a toy can create an instant connection between you and happiness for your audience. Here is a list of some of the logo’d toys we saw in our survey and fun ways to use them.

1.
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Our clients created this super-fun video for their branded Popper.
We. Can’t. Stop. Watching.

2.
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The branded Yo-Yo is part brander’s dream and part classic childhood toy. Put your logo on this Yo-Yo and take the dog for a walk.

3.

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Born in 1981, Rubik’s cube becomes an instant hit among geeks and non-geeks alike. It is a staple of our childhood, that has been updated for today’s branding marketing. You can put most any logo on the red, yellow, white and blue squares of the cube we all know and love. Even if we can’t all solve the Rubik’s cube.

4.
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SPLAT! ‘Nuff said.

5.
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To play with by yourself or your coworkers. The promotional hacky sack can provide hours of unproductive fun. And someday, if you practice really hard, you too can become as amazing as Evan Lovely. You, and your brand, can both be winners!

6.
round-promo-spring-9819
Who can forget the classic television commercial? Wax nostalgia with this colorful and fun promotional spring. Keep visitors entertained at your booth, also works great as a fun gift to loyal customers.

7.
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The flying disc is perfect for the employee lunch break or your school’s field day. Your logo on one of these can take your brand above the crowd and put smiles on faces. You might not be as good at this as Brodie Smith, but spend a few lunch hours and “brainstorming meetings” with an imprinted flying disc and you might make a few trick shots of your own!

Do you have a promotional toy at your desk? Do you use toys as giveaways for your tradeshow booth? Snap a pic and share it with us on our Facebook wall!

Pinnacle Promotions

Tail-Gate

8 Must-dos for the Corporate Tailgating Event

Auburn or Alabama?
Bears or Packers?
College football of NFL?
Gas grill or charcoal grill?
Hot dogs or Brats?
Group section seating or corporate suite?

Corporate picnics were good in the summer, but this is football season! And, it is football-tailgating season. So no matter what team your organization roots for, tailgating and attending a fall football game is always a fun corporate event and great for team building…as long as your team wins!

We polled our account teams and some of our customers and here are our picks for the top must-dos for the corporate tailgating event:

1. Keep the drinks cold!
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2. Clean up after yourself!
Napkin

3. Support your team!
Foam Finger

4. Keep the fans warm!
Blanket

6. Stay connected!
Gloves

7. Stay safe!
tote

8. Be loud!
Cow Bell

Check out our Pinterest boards for tailgating: Top Picks for the Total Tailgating Party and Megan’s Tailgating Must Haves for 2014.

We want to see your pictures! If your organization does some tailgating this season, share your pics with us of your team supporting your team! Post them to our Facebook wall.

Pinnacle Promotions

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Atlanta Idea Expo ‘14

“This was great! Got some ideas for future promotional items that I wouldn’t have thought of otherwise.”

This is just one of the quotes from people who attended Pinnacle Promotions Atlanta Idea Expo ’14. The event happened on September 17th, and was the first of its kind for Pinnacle. We invited area clients, and some clients from farther away, to spend the day at our new offices.

We invited 12 vendors to bring their best presentations, samples and ideas to share with our customers. Guests moved through the offices with a passport, showing destinations and directions for experiencing what each vendor had to offer. At the end of the day, we invited our guests to sign the back of their passport and drop it in a drawing for an iPad. Just for attending, guests were entered to win any number of prizes throughout the day including compu-backpacks, men’s and women’s all-weather apparel and even a golf bag.

Throughout the day, guests were welcome to stop at any one of the five educational sessions. Session topics included Holiday Gifts, Apparel, Case Studies, Company Stores and Social Media. The Apparel and Social Media sessions proved to be the most popular among the attendees. Ideas were flowing fast and fierce!

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Guests left Pinnacle with goody bags full of samples and new information about smart products that they can use to promote their brand. They were able to complete sample request cards to get specific samples sent to them at their office for a closer look. They were able to leave with the experience of having spent the day with their co-workers or Pinnacle account teams. And, they were able to leave Pinnacle Promotions with sneak peeks into what promotional items are new and unique for 2015 as well as great ideas for ways to use popular branded items to gear up their team, reward employees or expand their audience.

Click to see more pictures from our event.
If you attended the event at our offices, please stop by our Google+ local page and leave a review about your experience!
And, stay tuned for news and information about our next great event!

Pinnacle Promotions

ribbon-P

Delta and Pinnacle go PINK!

They’ve done it again! Delta has been an ardent supporter of breast cancer awareness for more than ten years. Each October, they pink out their planes, their uniforms, their in-flight menus, etc. all in an effort to donate and support breast cancer awareness in hopes of finding a cure.

Courtesy of Delta

Courtesy of Delta

We wrote about Delta’s commitment to awareness last year. And this year, they do not disappoint. On October 1st, they celebrated the 10th anniversary of the “Breast Cancer One” Survivor Flight.

“Delta Air Lines’ annual “Breast Cancer One” employee survivor flight took place yesterday, kicking off the airline’s month-long campaign to generate awareness and raise money for The Breast Cancer Research Foundation. This year marked Delta’s 10th annual survivor flight, which honored more than 140 employee breast cancer survivors with a trip from Atlanta to New York City.”

Companies across America are raising awareness and raising hope. Pinnacle Promotions sells promotional products that focus on helping our clients promote their cause and hopefully raise money. In an effort to support our customers, we are offering more awareness ideas than ever before. We have created blog posts and idea shops and social images in hopes of exposing our clients to new and fresh ideas. We even PINK’d out our website for October. Click to see our site design, and explore our awareness options.

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We love to hear about what other companies are doing to raise awareness. If you or your organization is leading a charge against breast cancer, let us know! We’d love to hear about it and share it with others.

Pinnacle Promotions

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

What IS a promotional product?

Someone said to us recently, “What IS a promotional product?” We were aghast to realize everyone might not necessarily know what is classified as a promotional product. Promotional products can be anything. And if you take a look around, you might be surprised to find out just how many promotional products you do own!

Here are a few promotional items that you might find around your home and office right now:

The concert tee

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

Bank pen

The traditional bank pen may be where it all started! The very foundation of promotional products has always been a logo on a pen.

The traditional bank pen may be where it all started! The very foundation of promotional products has always been a logo on a pen.

Soda cup

Reusable soda cups have become the staple for restaurants. And, when paired with the restaurant logo and the soda name the promotional soda cup becomes the double-marketing whammy!

Reusable soda cups have become the staple for restaurants. And, when paired with the restaurant logo and the soda name the promotional soda cup becomes the double-marketing whammy!

Matchbook

This classic promotional item may not be as popular any longer, but the personalized matchbook was an early marketing adopter due to the high-visibility and available imprint space.

This classic promotional item may not be as popular any longer, but the personalized matchbook was an early marketing adopter due to the high-visibility and available imprint space.

Calendar

A fixture in the real estate markets, the promotional magnetic calendar can be found on many a refrigerator at the start of the New Year!

A fixture in the real estate markets, the promotional magnetic calendar can be found on many a refrigerator at the start of the New Year!

Letter opener

We asked a focus group to tell us the most useful promotional item at their desk right now. Their overwhelming answer? The letter opener.

We asked a focus group to tell us the most useful promotional item at their desk right now. Their overwhelming answer? The letter opener.

Shopping bag

Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the near future.

The reusable shopping bag market has exploded! With everyone trying to do his or her part to save the planet, the value of the grocery tote has grown. The state of California has become the first state to propose banning plastic bags. Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the VERY near future.

Take a look around! Tell us just how many promotional products you see. We think you will be surprised at how many promotional products we have in our lives and the prominence of some of those products. Now that you see just how many things classify as promotional products, think about your audience reach when you put your brand on a customizable item. The value of promotional products cannot be understated!

Pinnacle Promotions

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3 Keys to Social Selling with Promotional Products

Our recent Pinnacle Promotions Atlanta Idea Expo ’14 was a huge success! We invited area customers and prospects to join us for the day to take advantage of promotional samples and a chance to meet with vendors. We hosted several educational seminars. And, we invited our guests to sit down with us for lunch provided by local fav Cue. One of the educational seminars focused on the idea that you can use social media to connect, sell and reward your customers using promotional products.

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Pinnacle Promotions

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