February 28th, 2013
Mobile devices from smartphones to tablets are becoming hugely popular and are taking a slice of the pie in terms of total web traffic. KISSmetric put together a great infographic on how Mobile Devices are Changing Business. Interesting to note that mobile (phone & tablet) accounted for about 20% of the total web traffic in the US in 2012 and mobile is projected to surpass desktops as the most commonly used device to access the web worldwide in 2013.
This is a trend you can’t ignore and luckily we have plenty of products that are designed to enhance our fast-paced mobile lifestyle. Our Mobile Tech products feature the newest technology and cutting edge gadgets from tablet cases and re-charging devices to cell phone accessories like microfiber cloths and earbuds. Don’t let that word “technology” make you think that everything is expensive… there are plenty of inexpensive promotional products that will allow you to dip into this trend without exceeding your budget. Here are some of my favorites:
Stylus with Cleaning Cloth features a sleek barrel that pulls apart to reveal a hidden screen cleaner. Earphone jack keeps your stylus attached and ready to work. Great mobile tech item under $2!
The Xoopar Robo Powerbank is a clever robot with adjustable legs and arms that powers your mobile devices. This was designed to cater to proud tech geeks… believe me, this is a huge market! Imagine the delight when they receive this cool gadget.
The Microbuff Mini is a cute microfiber cloth that features repositionable Sticky Pad Technology® that allows you to grip it tightly to back of most gadgets without leaving a sticky residue. Remove from the back of your phone, clean your screen and replace. Another great inexpensive mobile tech product as low as $0.98.
Brookstone® Leather iPad Stand with Sleeve allows you to easily and comfortably view your iPad while on the go. Sleeve secures tablet to your hand or arm for easy viewing… talk about enhancing your mobile experience! It also folds into a multi-angle stand for ultimate viewing.
Do the majority of your clients have smartphones and tablets? These accessories may be the perfect branding opportunity. Check out more great Mobile Tech products on our pinboard or on our website.
February 19th, 2013
One of the major tones in promotional products for 2013 revolved around a refined, classic and streamlined style. A generous sampling of both apparel and hardgoods were blessed with chic design. When I mention the buzzwords “New Sophistication,” I envision the colors black, platinum and gold. I think of old Hollywood glamour- Rita Hayworth, Lauren Bacall and Elizabeth Taylor. “New Sophistication” also lends itself to the handsome sensibilities of Clark Gable and Paul Newman.
How does the trend carry over to promotional products? Think chrome finished writing implements, sleek black tablet cases, rhinestone accented sunglasses, brushed silver desk accessories or a tastefully blinged out tumbler. The looks are polished and professional- leaving a perfect impression to the end user.
Here are a few of the products that define “New Sophistication” to me.
Rutherford Blazer. Available in black and navy.
20 oz. Spirit Ice Tumbler with straw.
Ogio Pearl Polo
Callaway Chamberlain Ballpoint Pen
Brookstone Women’s Amenity Case
Palmdale Polarized Sunglasses
Check our pinboard on this trending topic too. If you would like more info on this 2013 trend, please give us a call!
I hope the products above inspire you.
May 25th, 2011
In the Mid-April edition of advertising specialty magazine Advantages, a special report broke down hot promotional products and emerging markets at the regional level. While promotional products in any shape or form are beneficial tools to enhance a brand’s marketing mix, basing product selection on the demographic characteristics of target audiences is a tried and true tactic to increase the effectiveness of a given campaign.
Here at Pinnacle, we have clients throughout the nation, placing orders from small towns and big cities across the country. So which hot promotional products are sweeping the marketplace in your geographic region?
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