Promotional products at conferences

28
Feb
2023
Case Study: Expo Preparations for Liebherr

Case Study: Expo Preparations for Liebherr

A case study on how Pinnacle helped Liebherr prepare and promote for 2023 CONEXPO-CON/AGG.

Liebherr, one of the largest construction equipment manufacturers in the world, partnered with Pinnacle Promotions to help prepare for the 2023 CONEXPO-CON/AGG trade show. Liebherr needed custom apparel to outfit their team for the event and a streamlined way to make these apparel items accessible to the entire global team.

The Challenge 

CONEXPO-CON/AGG is North America’s largest international construction trade show and only takes place every three years. The trade show showcases the latest products and services within the construction industry, with registered attendance of around 130,000+ professionals flooding Las Vegas for a week to find the next big thing. With such a large-scale turnout, Liebherr wants to ensure that its presence is felt and the trade show team has a uniform presence.

The Solution

Liebherr turned to Pinnacle Promotions for help. The Pinnacle account managers began planning six months in advance to source and secure the best products to showcase the Liebherr brand and drive booth traffic. By getting ahead of the game, Pinnacle Promotions was able to get the quantities needed for the large attendee turnout. They also created custom overseas options to help drive a cost-effective approach to such high amounts of product. 

The Result

Liebherr is fully prepared for the CONEXPO-CON/AGG months before the event even takes place! The Liebherr team is outfitted in custom-designed apparel and equipped with perfectly branded giveaways for the big week. And the best part? With the Pinnacle team’s early planning and creativity, Liebherr received a large number of products at the lowest cost-effective price.

Posted by Chrissy Petrone in Case Studies, 0 comments
21
Sep
2012

Promotional Products at Google

Last week, our VP of Marketing had the opportunity to attend Google’s ThinkB2B conference, which was a summit for senior-level B2B marketers.

In addition to hearing presentations from such speakers as the Oakland Athletic’s Billy Beane (My first question was not about the presentation itself, but whether or not he looked like Brad Pitt.  Priorities.), she also got to see first-hand what sort of promotional products a company like Google uses at their conferences.

Google Promotional Products
As you would expect from Google, the products they chose were anything but ordinary. Take a look:

• Joby was given a lanyard that had her name tag on it, along with a QR code. The code was meant for other attendees to scan to get her contact information using an app that Google had designed specifically for this event.

• Google had Android stations set up where you could design your own Android that looked like you. Your Android was printed on a t-shirt with the ThinkB2B logo and information on the back.

• Attendees could use Google Wallet to scan items that they wanted – in this case, promotional sunglasses and tube socks.

• Additionally, everyone was given a fun notebook and promotional cookie.

Choosing unique promotional products can really set your company apart from the rest. I bet that Joby will hang on to her Android t-shirt for a long time and remember her trip to Google every time she wears it. When thinking about promotional products for your next seminar or conference, think of fun and out of the ordinary items that recipients will really remember. Or just ask yourself, “What would Google do?”

Posted by Lee in Brand Identity and Corporate Logos, 0 comments