September 12th, 2013
Though it may take a little longer, what’s hot in retail always makes it over into the promotional products world. And why wouldn’t it? People want what’s in style, and if you provide something that’s trendy and has your logo on it, it’s a win-win for the customer and for the brand.
We recently attended the GAPPP (Georgia Association of Promotional Product Professionals) expo here in Atlanta and were not surprised to see lots of new products that fell right in line with retail trends. We saw a lot of two trends that are super hot in fashion right now: metallics and leather.
Tons of fashion magazines from Elle to Glamour are calling metallic the it look for summer and fall.
The Huffington Post calls leather one of the top fall fashion trends of 2013 and it was very well represented (along with faux leather) at the GAPPP Expo as well.
One of the most tricky things about finding the perfect promotional product is figuring out what product your customers will want to keep (and see your logo each time they use) and at the same time, what products align with your brand’s message. If you want to communicate an up-to-date, fashion-forward message, take note from what’s going on in retail. No doubt there’s a version that is customizable with your logo.
February 21st, 2013
If you frequent your local coffee shop or take a look around when you are waiting for the train, you’ll see the next big trend that we’re seeing… “Urban Gear”. With our dependence on a life in motion, we now have access to apparel and products that keep our gear (smartphone, tablet, mp3, headphones, etc) safe and stylish.
It seems I can’t sit through a stop light without checking my phone or fiddling with my music selection. I guess you could say I’m pretty connected at all times! I love finding products with practical, smart design that support my tech habits. If your target audience is anything like me, you’ll need to check out some of my favorite Urban Gear products:
The Men’s Sherpa Fleece Lined Seam-Sealed Jacket is waterproof and features a audio port and convenient breast pocket for your phone or mp3. Available in a female companion as well.
The Impact Vertical Computer Messenger Bag comes in gray or black and features a padded exterior pocket that fits up to a 15.4″ laptop. Mesh side pocket holds your drink.
The RoxBox Bluetooth Speaker turns any mobile device into a sound machine. The built in mic comes in handy for a conference call on the go. Love this edgy speaker!
The Techie Headphones feature a sleek design and a fold up feature which makes it easy to travel with. With Beats by Dr. Dre being a hot item this holiday, we’re seeing lots of headphones in 2013.
For more Urban Gear products and apparel ideas visit www.pinnaclepromotions.com or our Urban Gear pinboard on Pinterest