Tag Archives: promotional pens

Promotional Product Hacks to Save Your Tradeshow

Promotional Product Hacks to Save Your Tradeshow

We know how difficult it is to plan, prepare, and execute a trade show and that you’re looking for tips and tricks to make it easier. Storage is in short supply at trade shows. So, how can you make the most of it? We suggest doubling up the uses of your promotional items so that you don’t have to remember quite so many things. Some people call these hacks. We call them “imaginative repurposing.”

1. W-DS_500
Silicone wristbands make handy rubber bands when you’re overwhelmed with loose pens or pencils and short on bundling methods. Not only are these handy customized wristbands going to be utilized over and over by tradeshow attendees (because you just gave them a new idea) but will also allow you to be organized at the same time.

2.note
Reduce the number of office supplies that you need to take by leveraging your promotional items for your booth staff. These will be handy for your staff to jot down notes to hand to attendees. Branding and personal contact reminder all rolled up in one.

3.Screen shot 2014-01-09 at 3.52.52 PM
Got a tablet or iPad to display but can’t get a new case or stand? Order the Leeds Windsor Reflections Promotional Jotters (Item 0550-66) and use it to double as a display stand.

4.cup
Cups are a great tradeshow promotional item because they are likely to be used again; they have a long “shelf life.” However, cups use up a lot of space, but really most of it is just air. So, how do you take advantage of this?
If you will be shipping your giveaway cups, use the cups for storage or stuff them full with other essentials that need to go to your trade show. This will reduce the number of boxes that you would need to ship and reduces clutter at the actual booth.

5. hack
Many booths will use music to create the ambiance within the booth. Think you need to take along extra speakers to be heard? Think again. If playing music from your phone, place your phone’s speaker inside one of those snazzy promotional cups to amplify the sound.

6.Screen shot 2014-01-09 at 3.50.47 PM
Traveling with fragile tradeshow items and need cushioning to pack your valuables in? Have you ever thought of using a 1/4’ mouse pad, imprinted with your logo to cushion your precious delivery? Mouse pads come in all shapes, sizes, and thicknesses and can be used not only to ensure your mouse works correctly, but can be used to take up extra space in the box and absorb any shock that your shipping boxes may incur.

So, when you get ready to pack up your trade show tables, displays, and promotional items, recall these tips to save space, time, energy, and keep you organized. Well, at least make you look smart by knowing the hacks.

Got any good hacks of your own? Let us know!

Pinnacle Promotions

Tradeshow season is coming!

Tradeshow season is coming!

When the holidays come to a close, most businesses can count on one thing: the start of tradeshow season. January brings with it some of the largest and innovative tradeshows of the year. Starting with CES and PPAI in Las Vegas and rolling into car shows, boat shows, and wedding shows that will eventually dominate the spring. There are almost 1,000 tradeshows in January alone across the United States.

Ido Leffler recently wrote a stellar blog post on tradeshows, “How to Dominate Any Tradeshow, and Why Even Solo Entrepreneurs Should Try.” Leffler focuses on two main points:
…People want two things:
• They want to be entertained.
• They want free stuff.

Leffler explains that you can entertain people in a number of ways. First, by exhibiting a creative booth space. Something more than just a folding table. And then, it is imperative that you give people your time. Screen shot 2013-12-18 at 9.52.29 AM

As for the free stuff, Leffler states that this is “Manifesto Rule Numero Uno.”

“Turn the convention hall into a walking billboard about you and your brand. Conventioneers love tote bags. Why? Because there are tons and tons of free stuff to be had, and after about two hours they are going to need something to carry the swag in. We always order thousands of great tote bags. No cheap paper or thin cotton for us. Our bags are big, bright, and unique, and by day two we try to make sure that every single person in the hall is carrying one. Be shameless and be fun. Slap your logo on the bag, add some bright colors, and make sure that people instinctively smile when they see it. Have tons of product to give away at the booth, and give it away freely. Don’t be one of those guys withholding the good stuff for the “big guys.” Instead, be the guy with the product that everyone is using and talking about. Freely distributing swag (even if it costs you) is in your best interests; you want those walking adverts wandering the convention.”

Last year, promotional reusable bags and customized cinch bags were top-sellers for Pinnacle Promotions. They are great surfaces for your corporate logo, and you can guarantee that all the other items that people collect at the tradeshow will then be stuffed inside YOUR bag. As Leffler states, they are going to need a place to keep all the other swag!Screen shot 2013-12-18 at 9.34.45 AM

Humor is another way to get people to remember your name. The Learning Revolution, by Gordon Dryden and Dr. Jeannette Vos explains that one of the keys to memory is emotion. Make them laugh, make them smile, and they will remember you. The blah blah blah is always popular for every type of tradeshow because it makes people smile, and could possibly help to spark a conversation.
PL4140hiresThis is a stress ball AND a device holder!

Are you headed to a tradeshow this January? What’s the best promo item you ever received at a tradeshow?

Pinnacle Promotions

The best gift I ever received was…

The best gift I ever received was…

Pinnacle Promotions is hosting a contest to give away our top picks for Holiday Thank You Gifts. I am ineligible to enter.
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However, I still want to have the chance to tell everyone about the best present I ever received.

I am a life-long Houston Oiler fan, who has converted into a Houston Texans fan. Three years ago, my husband gave me tickets to the Houston Texans vs. Tennessee Titans football game in Nashville, only a few hours from where I live. I had never before been to an Oilers or Texans football game, home or away.

GameFrametasticMy husband purchased amazing seats to the December game. He booked a beautiful hotel in the heart of Nashville. Who just happened to be staying at the hotel? Why, the Houston Texans team, staff and flight crew were all staying at the hotel. By chance, we became fast friends with the flight crew before we even knew who they were. That friendship led to player introductions, too-numerous-to-count photos, sideline passes and life-long friendships.

While Pinnacle Promotions is not giving away tickets to the Texans-Titans football game, we are giving away a fabulous gift pack of items from our top picks of promotional, customized Thank You Gifts for end of the year giving.

What is the best gift you ever received? CLICK THE FOLLOWING LINK and tell us. You just might win! ENTER HERE!

Pinnacle Promotions

“That’s a Tier 2 problem.” Ummmm…what?

“That’s a Tier 2 problem.” Ummmm…what?

My laptop was not working. I had no idea what was wrong with it. So, I took my computer to a store that sells that computer, and that computer only. Upon further inspection, the technician kindly let me know that I have a “Tier 2” problem. I asked, “What is a Tier 2 problem?” He answered, “About $250.” Ummmm…what?

Many industries have their own terms that are proprietary to the market or industry. The promotional products industry is no different. We have assembled a few of our favorite terms here that some customers may know, but these terms might not necessarily be household names. Not only will we define them for you, but we’ll do it in less than #sixwords!

Four-color process
: Your full-color-logo on something
Stock the closet: Your corporate stash of promo items
Setup charge: Charge to setup the imprinting machine
Imprint: Your logo or design for production
Vector: Points and lines that make shapes
Raster: Squares of pixels that make shapes
Pad print: Stamp your imprint on your item
Deboss: Elegant concave imprint on squishable item
Digitizing: Embroidered image becomes digital sewing file
PMS Color: Color number matching your brand guidelines (PMS LINK)
Run Charge: Charge per color for color printing
Flash Charge: White base for dark printing wearables

Any other terms you want us to explain in #sixwords? We’re here for you! Check out our FAQs for more information.

Pinnacle Promotions

Are You a Promo Hoarder?

According to the European Promotional Products Association, a whopping 91% of consumers keep a promotional product in their kitchen. This was surprising to me, until I realized that the EPPA was talking about me. Not only do I do this, but also I might be a promotional product hoarder.promfi infographic_11f1ec510dbe285b39baca0385b3afef

The best burger place in the Dallas-Fort Worth area is called Scotty P’s. There are six locations. The menu items are the same at each location, but are named specific to that location. For example, the BBQ burger is called the Watson Burger at the Allen location, and the Warren Burger at the Frisco location based on prominent members of those communities.

It’s not just the food that draws you to Scotty P’s. For years, they gave a plastic cup with each drink purchase. scottypsThere was no upsell attached to the cup. You bought a drink; you got a cup with their logo imprinted on it. As loyal customers, we have more than one Scotty P’s cup. The Pink cup during October was especially sought after.  Some restaurants maintain arrangements with their drink brand to provide promotional cups. These cups are usually co-branded with the restaurant logo and the drink brand logo. The Scotty P’s cups are just branded with their corporate logo.

Inspired by the EPPA statistics, I decided to take a look around the kitchen. After further review, I decided I might be a promo hoarder. I own more than 30+ Scotty P’s cups. And, I don’t even live in Texas any longer.

Are you one of the 55% of people who keep a promotional product in your bedroom? Are you one of the 25% of people who use a promotional pen in the home or office?  Tell us: Are you a promotional products hoarder?

Pinnacle Promotions

Promo Products for the Final Four

If you live in Atlanta, like I do, you’re probably pretty aware of what’s going on this weekend.  The NCAA Final Four Basketball Semi-Finals and Championship games are going down at the Georgia Dome.  Louisville will be playing Witchita State and Michigan will be playing Syracuse on Saturday night.  The winner of each game will play each other in the championship on Monday night.

In addition to the games themselves, there’s a ton of stuff going on around town.  If you read our weekend guide, you know that all weekend long will feature free concerts from bands like Dave Matthews and Sting.  Bracket Town, a 4-day family-friendly event inside the Georgia World Congress Center, will be your chance to meet coaches and former college basketball players, get autographs and participate in other sports activities.

While the official NCAA products are sold online at the NCAA Shop, I have a feeling that if you’re downtown this weekend, you’ll still see a lot of promotional products for sale, being given away or on people themselves.  Here’s what I predict we’ll see:

T- shirts

Promotional T-shirts

Obviously fans are going to wear t-shirts showing off the team they want to win.  That also goes for the concerts; fans will show off their favorite bands by donning their t-shirts.  There is also a 5K in the morning on Saturday and I’m sure they’ll give out t-shirts too.

Pens

Promotional Pens

Sounds weird for a basketball tournament, but hear me out.  At Bracket Town, kids (and adults for that matter) will have the opportunity to get autographs signed.  Props to the company that thought to get their logo imprinted on the pens that the athletes will be using to sign them.

Sunglasses

Promotional Sunglasses

At a huge event like this, handing out promotional sunglasses is a great way to get your brand logo out there and I predict that lots of companies will do just that.  With so many people outside listening to music and just hanging out, I bet custom sunglasses are going to be super popular.

If you’re going to any of the Final Four events (or any other festival-type thing), I’d love to hear what sort of promotional products you saw!

Lee
Marketing Coordinator

Megan’s Product Pick of the Week: Scented Pens!

I see hundreds of pens a year. Some of them great, some not so great. I have become a little numb to the writing instrument category of promotional products. As a pen aficionado- I have my favorites and my go-to models when suggesting writing tools for various projects.

When the USA Snifty Pen came across my desk, I was brought back to my childhood! My favorite markers were scented, I used them all the time! Do you remeber those? My favorite was the mint scented ones. The Snifty pen has ten different scents to choose from! Each scent is actually infused into the rubber grip of the pen! Each of the pens scent color coordinates with the color accent grip and designer border wrap artwork. So fancy! And each pen is made in the USA! I am digging the Strawberry and Vanilla Cupcake models. Which one will be your favorite?

Check out the snifty pen and other out of the ordinary writing solutions here. 

Megan 

Merchandising Manager

Kim’s Product Pick of the Week: Curvaceous Ballpoint Stylus

While this product may not look super exciting at first glance, this new addition to the Pinnacle site is sure to be the next big thing!

 

The Curvaceous Ballpoint Stylus is the newest evolution of the tried and true Curvaceous Ballpoint Pen. Always a favorite, this pen writes smoothly and looks sleek while showcasing any logo.

Continue Reading…

What’s the Story Behind Ballpoint Pen Day?

In 1888, John Loud, an American leather tanner, filed a patent for a roller-ball-tip marking pen. However, his pen was never manufactured, and neither were any of the other 350 ball-type pens patented by others over the next thirty years. It wasn’t until 1935 that Hungarian brothers Ladislas and Georg Biro introduced an improved version of the ballpoint pen to the world. They first patented the pen in 1938 and applied for a new patent in Argentina on June 10, 1943, hence the celebration of Ballpoint Pen Day every year on this date!

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Promotional Pens Prevail Once Again

This month’s Counselor Magazine happens to be the 6th Annual Writing Instruments Issue. Nobody can deny the popularity of promotional pens within the advertising specialties industry, but the publication pinpoints some new studies that illustrate just how effective these marketing tools actually are at disseminating your brand’s message.

Keep reading…

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