Tag Archives: Promotional merchandise

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Brand Building: How to Boost Brand Loyalty with Promotional Products

Attracting a potential lead and then turning that lead into an actual customer is the essence of all marketing efforts. And in order to be successful and generate momentum for your brand, you then need to convert that first-time customer into a loyal one.

The more loyal your customers are, the more they’ll be willing to start a conversation about your business with other potential customers. Building a steady fan-base also helps you develop a strong and positive reputation within your industry, which can help to determine you as a trusted thought leader and influencer.

According to a recent study conducted by the Advertising Specialty Institute, “more than one-third of recipients are more likely to do business with an advertiser after receiving their promotional product.”

With custom promotional merchandise, you have the potential to reach even more clients and customers at little cost to you. Here are some ways you can boost brand loyalty with the power of custom promotional merchandise.

Know Your Audience

In order for you to grow your brand loyalty, you should understand who your current customers are. And not just WHO they are, but WHAT they are – in terms of their needs, their wants, and what drives them to choose you over a competitor. If you focus your time on collecting this type of audience information, you can easily build a large following that is loyal to you and your business.  Once you have a good grip on who your target audience is, you can seal the deal by presenting them with custom promotional products that appeal to their specific lifestyle. For example, promotional tumblers are perfect for customers who are always on the go, so providing these customers with a convenient custom tumbler can easily boost your brand loyalty and appreciation. When customers have your custom products, which they actually find useful in their everyday lives, they will be motivated to continue supporting your business AND share that value with others.

Item# 1622-97 - 16oz Cyclone Tumbler

Item# 1622-97 – 16oz Cyclone Tumbler

Be Memorable

Promotional products give your business the opportunity to share your unique point of view with customers, as well as inject some personality into your brand. They also allow your business to be viewed more as a friend and less as a corporation, which is the fastest and most efficient way of scoring big within the hearts of your audience. Your customers will remember having a positive experience with your business, and surprising them with well-branded, yet practical products will inspire them to pursue further communication with your brand. Custom power banks and chargers are some of the most efficient promotional products you can provide, because they allow your customers to charge their smartphones and tablets essentially anywhere at any time. For the most part, customers will become loyal to your brand if they are extremely satisfied with the quality of your products and services, which is why it’s important to make your brand distinctive and memorable.  

Item#: 7120-15 - Jolt Mobile Phone Charger

Item#: 7120-15 – Jolt Mobile Phone Charger

Continue the Conversation 

When customers provide you with input regarding your company’s products and/or services, you can show your appreciation by offering them complimentary custom promotional gifts. This tells customers that you do, in fact, value their opinions and feedback. If you do so promptly, customers will have the incentive to express their satisfaction by sharing your brand message with their colleagues – perhaps via a platform like social media – thereby increasing brand awareness and attracting even more customers. If the customer feels appreciated by your business, then that individual will become a repeat buyer. Custom keychains are perfect appreciation giveaway items because they’re cost-effective and efficient, as well as a guaranteed way of getting your logo into the everyday lives of your customers.

Item#: PL-4319 - Round Promotional Flashlight Keychain

Item#: PL-4319 – Round Promotional Flashlight Keychain

By discovering what makes your brand click with customers, what gives your brand a memorable personality, and what engages customers in a welcoming manner, you can effectively use custom promotional merchandise to build brand awareness and loyalty.

With high-quality products, services, and respect for customers, sharing promotional merchandise will give your marketing efforts a little extra push toward building an excellent reputation for your brand.



Made in the USA: Promotional Products for the Patriot in us all

With Memorial Day and the Fourth of July right around the corner, there’s no better time to show your appreciation for our nation.

Custom promotional products made right here in the USA can help you put this into practice, and as an added bonus, they can also advertise your brand and business.

Perfect for USA-themed company parties, picnics, events and more, patriotic promotional items showcase your pride for our wonderful nation and give the impression to your audience that you’re an all-American brand.

Whether you need patriotic promotional products for health and wellness, food and beverage or other types of industries, we’ve got just what you need to show your support for the U.S. economy and our local businesses.

Here is just a sampling of promotional products that were made right here in the good ole’ USA and are sure to excite the patriot inside us all!

Made in the USA – Health & Wellness: Portion Plate

When your customers are trying to watch their weight, portion control is key. Rather than going on an overly-strict diet that most people have trouble sticking to, it’s much easier and more manageable to simply reduce food portions. If you want to improve the lives of your customers and gain brand exposure at the same time, provide them with this promotional item that’s health-consious AND proudly made in the USA. The durable, dishwasher-safe portion plate contains three compartments created for the recommended amount of fruits and vegetables, grains and starches, and meats and proteins – respectively. And with your logo custom printed across the plate itself, you can promote healthy eating and reinforce your company message, ensuring your customers will build confidence in both themselves AND in your brand.

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Made in the USA – Food & Beverage: Promotional Party Starter

Planning the perfect party can be a tedious endeavor, especially since everything from the decorations to the food has to be memorable and impressionable. Regardless of where the party’s taking place, this unique promotional product will help your customers make the right impression on their guests, all while you make the right impression on your customers. Packed with cheeses, crackers, nuts, and sausage, as well as a cheese knife and a bamboo cutting board, this platter comes equipped with snacks for everyone! The cutting board can easily be custom printed with your logo, which ensures that your brand is front and center. Not only is this our best-selling cheese package, but it’s also created, packaged and sold right here in the United States. Promotional cheese plate + USA = awesome marketing.

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Made in the USA – Travel & Leisure: Redi Travel Aid Kit

Perfect for air travel or road trips, your customers will be at ease when they have this kit in their bags. With your logo custom printed on the front cover and an assortment of incredibly helpful items inside, this promotional item not only nurtures brand awareness, but it also positively impacts your customer’s perception of your brand. This kit comes equipped with bandages, a sewing kit, towelettes, antacids, ibuprofen, and an adhesive pad, which makes it the perfect emergency kit for any and all situations. Set your customers off on a safe journey with your brand by their side with the Redi Travel Aid Kit – made right here in the USA.

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Custom promotional products made in the United States are a subtle way to show your patriotism and define your brand image at the same time.

Whether customers are on the road or at the dining table, these promotional products ensure that your brand is always right in front of them, which fosters brand recognition and awareness.

Get your logo custom printed onto patriotic promotional products from Pinnacle Promotions and start making an all-American brand impression that won’t soon be forgotten!


London Olympics’ Mascots: Coming Soon to Promotional Apparel Near You

London 2012 Olympic Mascot Wenlock and Paralympic Mascot Mandeville

Pictured at left, the Olympic and Paralympic mascots for the 2012 London Games are intended to be futuristic beings, representative of the tech savvy times in which we are living. Wenlock and Mandeville are targeted at kids, who have already responded positively to their introduction. The beings each have a single eye made out of a camera lens, a London taxi light on their heads, and friendship bracelets modeled after the Olympic rings on their wrists. According to an article about Wenlock and Mandeville in the Times Online, imprinted merchandise featuring the two characters will include promotional apparel, keychains, toys, and an array of other items.

Keep reading to learn about the buzz surrounding Wenlock and Mandeville’s unveiling.

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