Tag Archives: promotional marketing

Engage with Customers with Promotional Products

In today’s fast paced, virtual landscape it is becoming more important than ever to engage with your customers. It has become commonplace to communicate via text, purchase products on your mobile and download music online. We can go through an entire day without actually interacting with another human face-to-face. As humans we crave interaction and a tangible way for companies to fill this need is to use promotional products, like puzzles or games.

I recently read an article on Springwise.com about a Canadian musican that offered a DIY cardboard turntable with his new album. This limited edition version came with a make-your-own cardboard turntable that actually plays the record! This was thoughtfully created to “invoke the old-time aspect of blues music and toy-building activities reminiscent of childhood, as well as forcing the listener to put in some work and attention in order to hear the music.”  What a unique way to get fans to engage with this musician and his music!

By using a promotional product you have a physical branded product that your customers and fans can hold in their hands.  If you incorporate a nostalgic toy or puzzle you can get people to slow down and play or build something.  This creates an experience that your fans won’t soon forget.  Here are two promotional products that came to mind after reading this great marketing case study.

Continue reading about promotional products that build engagement

The Anti-Promotional Product

Look, I’m just going to go ahead and say it…

I’m really glad the Olympics are over.

Yes I know it’s only once every four years and that it is, supposedly, a spectacular display of athletics, dedication, and various precious metals, but man am I glad I won’t have to deal with this for another 4 years. I found myself overwhelmed with dives, jumps, spins, kicks, tears, victories and new memes. And, apparantly, I wasn’t the only one.

With the same fervent intensity and worldwide interest that followed the Royal Wedding (on which we did a great series of posts about, check them out here), London has become slightly difficult to move around in for the everyday folk, and the British are using their famously composed snark to make a not so subtle statement.

In the spirit of the Royal Wedding Sick Bags, I present to you the Sick of Olympics Tote Bags.


[image source]

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Promotional Marketing in Action: Birthday Benefits

pink.polkaEverybody has one. As kids, we count the days until they arrive. As we grow older, we begin to anticipate them less and less. You know what I’m talking about… BIRTHDAYS! Today happens to be mine (I’m the big 2-3!), and I am still young enough to actually enjoy the festivities that accompany this special day.

“Birthday marketing” is a clever marketing ploy adopted by many companies because – no surprise here- it works! According to a 2008 study, 75% of participants stated that receiving a special occasion card, like a business birthday card, with a discount would increase the likelihood that they would conduct business with the company. Everyone wants to feel special and loved on his or her birthday, and letting customers know that you value their loyalty is a great way to ensure their continued support. Gestures as small and simple as sending a direct mail piece with a coupon, brief note, and maybe even compact promotional products will achieve the desired effect and encourage repeat business.

More promotional marketing ideas and chatter below the fold…

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