promotional items

23
Oct
2013

Pinnacle Promotions Goes Mobile

Buyers Can Now Shop For Branded Merchandise On-The-Go

Pinnacle Promotions, a top 50 ASI distributor of branded merchandise, logo apparel and giveaways, announced the launch of its much-anticipated mobile website today. The launch complements an award-winning website used by some of the most recognizable brands and organizations in the world by enabling its clients to search for products even when not in the office.

Screen shot 2013-10-23 at 1.23.24 PM“The way our clients are shopping for promotional products is changing at an exciting and unprecedented rate,” says Mitch Weintraub, founder and CEO of Pinnacle Promotions. “We wanted to be one of the first to support that trend.”

Being at the head of the pack has been a hallmark of Pinnacle Promotions throughout its 20-year history and what has propelled it to the top. Its ecommerce website was the first of its kind. It also pioneered the 24-hour turnaround through its RocketShip 24-Hour Express Service™ and originated the idea-generating service through its IdeaKit™, both of which have been emulated throughout the industry.

More than 30% of promotional product web searches take place on mobile devices. In an industry where customizing apparel, drinkware, gifts and other promotional items is more than a one-step transaction, designing an experience around a small screen was no easy task.

“Our clients come to us because they know we’ll get it right,” says Rob Nelms, Vice President of Marketing. “That kind of thinking permeated every decision we made with regards to how to design our mobile site. With an approval rating that is through the roof, we had a high bar to reach.”

The same, convenient features that set the Pinnacle Promotions website apart from the rest are integrated into its mobile site. Customers can easily find a product they are interested in, request a quote, request a sample or share an item via email or various social media channels.

About Pinnacle Promotions, Inc. (www.pinnaclepromotions.com)
Since 1994, the world’s leading companies and organizations have trusted Pinnacle Promotions to provide them with customized solutions for their marketing and branding needs. The company’s agency approach to promotional marketing makes consumers’ jobs easier and provides them with an unprecedented array of exclusive services. With dedicated Account Teams and innovative technology, Pinnacle Promotions delivers new and unique promotional products quickly, and with the quality expected from an industry leader. Make the Right Impression ™ with Pinnacle Promotions. Please call 800.351.4226 or follow us at facebook.com/pinnaclepromotions for additional information.

Pinnacle Promotions

Posted by Lee in Brand Identity and Corporate Logos, Current Events News, Marketing Ideas, Pinnacle Promotions News, 0 comments
15
Oct
2013

Show Your True Colors: Breast Cancer Awareness Month

There may be no more recognizable promotional theme than the Awareness Ribbon. And, there may be no more recognizable monthly awareness campaign than October’s Breast Cancer Awareness month.

The contemporary version of the Awareness Ribbon was first displayed by Penney Laingen in 1979. Penney’s husband was one of the 52 Americans held during the Iran Hostage crisis. Penney used yellow ribbons to decorate trees, and mailboxes, jacket lapels and shirts to encourage support and bring awareness to the American hostages.

Today, there are more than 50 recognized awareness ribbons. One of the most identifiable is the pink Breast Cancer Awareness ribbon. Since the Pink Ribbon Campaign began in 1992, the ribbon has appeared on countless merchandise items and promotional products. Through market saturation and awareness, hundreds of millions of dollars have been raised for breast cancer research.

Companies and organizations have joined the fight against breast cancer by adding the pink ribbon to their marketing items, corporate logo items and promotional products.

 

Delta Airlines Pink Plane to support Breast Cancer Awareness. Photo courtesy of Delta Airlines.

Photo courtesy of Delta Airlines.

Delta Airlines flies to the top of the category of companies supporting breast cancer awareness from the inside out. From the Delta Airlines “pink plane” to special awareness uniform pieces to special in-flight promotional food and amenities, Delta invites both employees and customers to experience and participate in the corporate campaign. https://onforb.es/17GcZXZ

 

No matter the size, here are just a few ways your company can make an impact for awareness:

• As a company, participate in a community event such as Relay for Life or Race for the Cure.
• Host a service day for an employee or family member dealing with breast cancer to do yard work, make meals, or complete tasks around their home.
• Hang a wreath in the office and allow team members to wrap a ribbon or hang a tag on it to represent a loved one or friend who has been affected by breast cancer.
• Have a T-Shirt day in the office. Provide company-logoed shirts or simply ask team members to wear pink shirts.
All of these simple activities can be the perfect opportunity to share important health tips, recommend other opportunities to help, or to raise money for a person or organization affected by this terrible disease.



 


Pinnacle Promotions


Posted by Lee in Brand Identity and Corporate Logos, 0 comments









28




Jun




2011





“Cars 2” Inspired by Success of Promotional Products, Not Critical Acclaim
Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

cars 2 promotional products

According to movie critics, the 2006 animated film Cars was not much of a success – at least not for Disney-Pixar, which put out 6 movies before the release of Cars and never received anything lower than a 91% freshness rating on Rotten Tomatoes. According to that site, Cars only managed to please 74% of critics and 80% of audience members. It wasn’t a failing grade, but it also certainly wasn’t the sort of feedback Disney-Pixar was used to getting.


However, while Cars-inspired promotional products earned Walt Disney Co. more than $8 billion in retail sales of everything from toys to toothpaste and bed frames to bubble gum, a sequel was produced (along with 300+ new Cars 2 branded toys and other items). Despite the fact that the movie has received positive reviews from a mere 33% of critics and 66% of audiences, making it the first Disney-Pixar film to be deemed a “rotten tomato,” Disney expects its Cars 2 promotional products to surpass the $2.8 billion in sales that Toy Story 3 earned last year. Counselor magazine notes that this would make Cars 2 “the largest branded merchandise program ever related to a single movie release.”


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19




May




2011





Will Ronald McDonald Promotional Products Soon Become a Thing of the Past?
ronald mcdonald promotional productsSpringtime is yard sale season, but don’t put your Ronald McDonald promotional products up for sale just yet – they could soon become collector’s items, as the McDonald’s corporation is feeling the pressure from childhood obesity activist groups to retire its fast-food-loving mascot.


A group of pediatricians, physicians, parents, and other concerned citizens – many of whom helped put Joe Camel back in his stable in the 1990s – have asked McDonald’s to stop marketing its food to children by eliminating the 43-year-old Ronald from its campaigns, including television commercials, digital and print advertisements, and promotional products. The group, which calls itself Corporate Accountability International, argues in an open letter to McDonald’s CEO Jim Skinner that “contributors to today’s health epidemic are manifold and a broad societal response is required. But marketing can no longer be ignored as a significant part of this massive problem.”


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09




May




2011





Royal Wedding Promotional Gift Boxes Auctioned Off for Charity
promotional gift boxesPrince William and Kate Middleton – or, should I say, the Duke and Duchess of Cambridge – are happily married and back to their “normal” lives by now, nearly two weeks since the Royal Wedding; however, the craze over their marriage hasn’t ended, as is evinced by the auctioning off of twenty promotional gift boxes full of “rubbish” collected from the streets surrounding Buckingham Palace shortly after the nuptials occurred.


These promotional gift boxes are attractively branded Perspex constructions filled with commemorative items from candy wrappers to newspapers collected by individuals representing Altitude London, an entertainment venue that is currently auctioning off the boxes to raise money for charity. And as they say, one man’s trash is another man’s treasure.


Proceeds from the auction will benefit Centrepoint, a charity for the homeless of which Prince William is patron.


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03




May




2011





Osama Death Inspires Pop Culture Promotional Items
Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.


Osama Tee ShirtBy now everyone across the world should have heard the news of the death of Osama bin Laden, founder and leader of the militant group Al Qaeda and man who claimed responsibility for the series of September 11 attacks on the United States. Osama’s death comes as an American victory in the War on Terror – and it also comes as an opportunity for marketers to profit from this occurrence through the production of so-called patriotic promotional items.


Within hours of President Obama’s address announcing the confirmed death of bin Laden on the evening of May 1, “a wide swath of marketers already had latched onto the leader’s sudden demise at the hands of U.S. special forces,” reported USA Today in an article published online yesterday specifying thousands of promotional items that had popped up on popular merchandise sites Zazzle.com and CafePress.com.


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21




Mar




2011





Smithsonian Fans Illuminate History’s Hardcore Side with Promotional Items
When consumers begin to associate a brand with old age or the past, it might be time to rebrand – which companies have successfully done through strategically contemporary marketing campaigns (such as Old Spice’s social media campaign, which garnered over 23 million YouTube views in just 36 hours). Whether online videos or promotional items are the vehicle by which rebranding is achieved is irrelevant; what’s important is that it is possible, so executives don’t need to start applying for jobs as soon as surveys show that a brand has an antiquated connotation.


In an attempt to show off the cooler side of the Smithsonian Institute, a team of artists recently launched a campaign to illuminate some “Historically Hardcore” heroes, including Theodore Roosevelt, Andrew Jackson, and Genghis Khan. Through a series of promotional items and posters, the artists attempt to appeal to a younger demographic’s interests by illustrating some of the biggest and baddest moments and figures in world history.


In addition to the 50 Cent/Teddy Roosevelt comparison featured here, the artists released two other promotional posters in the same vein: one comparing Ozzy Osbourne to Andrew Jackson, and another suggesting that Bret Michaels has got nothing on Genghis Khan when it comes to the ladies. Check them out here, and take note if your company is in need of its own rebranding strategy.


Kelsey

Manager – Social Media


Posted by Admin in Marketing Ideas, 0 comments









08




Mar




2011





On International Women’s Day Show Support with Promotional Items.
Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.







Today March 8th, marks the 100th anniversary of International Women’s Day. On this day we recognize the incredible women through out history who have made an everlasting impact on the status of women. However, this day is also about continuing progress and identifying that there is still room to improve.


In this generation, women still make 77 cents for every dollar a man makes, and less than 3 percent of Fortune 500 CEO’s are women. These facts among many others indicate that our world still has the task of perfecting equality.


On this day, and going forth, women’s rights groups such as NOW can show support for the hopeful progress of women through promotional items such as message pens, custom apparel, and various promotional efforts. Or if you want something a little nicer, be sure to consider backpacks. Shop Pinnacle’s collection of Best Backpacks for Women for our favorites. Through  promotional items as well as the many other outlets available, the women of today can spread their message in hopes of building a better place for the women of tomorrow.


Lauren

Marketing Coordinator


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01




Mar




2011





Coca-Cola Happiness Truck Spreads Joy with Promotional Products
Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.


As part of its ongoing “Open Happiness” campaign, Coca-Cola recently sent a “Happiness Truck” to the streets of Rio de Janeiro, Brazil to make people smile. The truck is a bigger and better version of the Happiness Machine Coke planted on the campus of a London university last year (sparking a viral video): at the push of a button, it dispenses an ice-cold bottle of Coca-Cola Classic or Coca-Cola branded promotional products – visitors to the Happiness Truck received everything from Frisbees to surfboards to beach balls and balloons.




Judging by the smiles radiating from the faces of the crowd, I’d say the Happiness Truck accomplished its purpose in Rio de Janeiro, and the people who were visited by the fun-inducing vehicle will be able to remember that day every time they pick up the promotional products they pulled from the slot.


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