Tag Archives: promotional items

“That’s a Tier 2 problem.” Ummmm…what?

“That’s a Tier 2 problem.” Ummmm…what?

My laptop was not working. I had no idea what was wrong with it. So, I took my computer to a store that sells that computer, and that computer only. Upon further inspection, the technician kindly let me know that I have a “Tier 2” problem. I asked, “What is a Tier 2 problem?” He answered, “About $250.” Ummmm…what?

Many industries have their own terms that are proprietary to the market or industry. The promotional products industry is no different. We have assembled a few of our favorite terms here that some customers may know, but these terms might not necessarily be household names. Not only will we define them for you, but we’ll do it in less than #sixwords!

Four-color process
: Your full-color-logo on something
Stock the closet: Your corporate stash of promo items
Setup charge: Charge to setup the imprinting machine
Imprint: Your logo or design for production
Vector: Points and lines that make shapes
Raster: Squares of pixels that make shapes
Pad print: Stamp your imprint on your item
Deboss: Elegant concave imprint on squishable item
Digitizing: Embroidered image becomes digital sewing file
PMS Color: Color number matching your brand guidelines (PMS LINK)
Run Charge: Charge per color for color printing
Flash Charge: White base for dark printing wearables

Any other terms you want us to explain in #sixwords? We’re here for you! Check out our FAQs for more information.

Pinnacle Promotions

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Are You a Promo Hoarder?

According to the European Promotional Products Association, a whopping 91% of consumers keep a promotional product in their kitchen. This was surprising to me, until I realized that the EPPA was talking about me. Not only do I do this, but also I might be a promotional product hoarder.promfi infographic_11f1ec510dbe285b39baca0385b3afef

The best burger place in the Dallas-Fort Worth area is called Scotty P’s. There are six locations. The menu items are the same at each location, but are named specific to that location. For example, the BBQ burger is called the Watson Burger at the Allen location, and the Warren Burger at the Frisco location based on prominent members of those communities.

It’s not just the food that draws you to Scotty P’s. For years, they gave a plastic cup with each drink purchase. scottypsThere was no upsell attached to the cup. You bought a drink; you got a cup with their logo imprinted on it. As loyal customers, we have more than one Scotty P’s cup. The Pink cup during October was especially sought after.  Some restaurants maintain arrangements with their drink brand to provide promotional cups. These cups are usually co-branded with the restaurant logo and the drink brand logo. The Scotty P’s cups are just branded with their corporate logo.

Inspired by the EPPA statistics, I decided to take a look around the kitchen. After further review, I decided I might be a promo hoarder. I own more than 30+ Scotty P’s cups. And, I don’t even live in Texas any longer.

Are you one of the 55% of people who keep a promotional product in your bedroom? Are you one of the 25% of people who use a promotional pen in the home or office?  Tell us: Are you a promotional products hoarder?

Pinnacle Promotions

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halloween4

Top 10 Uniforms as Halloween Costumes

We here at Pinnacle Promotions are in the branding business. We sell promotional items with your logo on them, branded marketing materials, and corporate gear and uniforms. So, when it comes to Halloween we can’t help but look at it through our “business” glasses. We have polled our team and developed the definitive “Top 10 Uniforms as Halloween Costumes” list. See if you agree!

10. Police Officer – Regular or S.W.A.T style.

9. Doctor – Regular or Zombified.

8. Nurse – Regular or Sultry.
Nurses

7. Football player – Extra points for the consistent team branding throughout.

6. Football referee – Last year’s referee uniforms were made extra-special by the addition of black glasses and Hoover canes to represent the blind referee take on the replacement refs used by the NFL during the 2012 strike. The Immaculate Deception still ranks as the #1 Blown Call by a Ref (Replacement Ref) in the history of the NFL.

5. Sons of Anarchy patched-jacket – You want to be in the club, you gotta wear the cut. Is there a better-branded show on TV right now? Everything on that show has a SOA logo on it!
Screen shot 2013-10-30 at 9.19.45 AM

4. Harry Potter school uniform – We particularly love the Hogwarts logo on the chest.
Hogwarts

3. Super Mario Brothers – Always a party favorite and branded with the classic “M.”

2. NASCAR Driver – This ranks pretty high because the excessive branding on NASCAR driver uniforms just speaks to us!

And the #1 “Uniform as Halloween Costume” is…(drumroll please)

1. Superman – Is there better branding in Halloween costumes than the simple, chest-sized “S” on Clark Kent’s uniform for his “other” job?!?!?! “This is a job for Superman!”

Screen shot 2013-10-30 at 9.27.22 AM

Tell us, did we miss anything? What is your favorite uniform as Halloween costume?

Pinnacle Promotions

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Pinnacle Promotions Goes Mobile

Buyers Can Now Shop For Branded Merchandise On-The-Go

Pinnacle Promotions, a top 50 ASI distributor of branded merchandise, logo apparel and giveaways, announced the launch of its much-anticipated mobile website today. The launch complements an award-winning website used by some of the most recognizable brands and organizations in the world by enabling its clients to search for products even when not in the office.

Screen shot 2013-10-23 at 1.23.24 PM“The way our clients are shopping for promotional products is changing at an exciting and unprecedented rate,” says Mitch Weintraub, founder and CEO of Pinnacle Promotions. “We wanted to be one of the first to support that trend.”

Being at the head of the pack has been a hallmark of Pinnacle Promotions throughout its 20-year history and what has propelled it to the top. Its ecommerce website was the first of its kind. It also pioneered the 24-hour turnaround through its RocketShip 24-Hour Express Service™ and originated the idea-generating service through its IdeaKit™, both of which have been emulated throughout the industry.

More than 30% of promotional product web searches take place on mobile devices. In an industry where customizing apparel, drinkware, gifts and other promotional items is more than a one-step transaction, designing an experience around a small screen was no easy task.

“Our clients come to us because they know we’ll get it right,” says Rob Nelms, Vice President of Marketing. “That kind of thinking permeated every decision we made with regards to how to design our mobile site. With an approval rating that is through the roof, we had a high bar to reach.”

The same, convenient features that set the Pinnacle Promotions website apart from the rest are integrated into its mobile site. Customers can easily find a product they are interested in, request a quote, request a sample or share an item via email or various social media channels.

About Pinnacle Promotions, Inc. (www.pinnaclepromotions.com)
Since 1994, the world’s leading companies and organizations have trusted Pinnacle Promotions to provide them with customized solutions for their marketing and branding needs. The company’s agency approach to promotional marketing makes consumers’ jobs easier and provides them with an unprecedented array of exclusive services. With dedicated Account Teams and innovative technology, Pinnacle Promotions delivers new and unique promotional products quickly, and with the quality expected from an industry leader. Make the Right Impression ™ with Pinnacle Promotions. Please call 800.351.4226 or follow us at facebook.com/pinnaclepromotions for additional information.

Pinnacle Promotions

Show Your True Colors: Breast Cancer Awareness Month

There may be no more recognizable promotional theme than the Awareness Ribbon. And, there may be no more recognizable monthly awareness campaign than October’s Breast Cancer Awareness month.

The contemporary version of the Awareness Ribbon was first displayed by Penney Laingen in 1979. Penney’s husband was one of the 52 Americans held during the Iran Hostage crisis. Penney used yellow ribbons to decorate trees, and mailboxes, jacket lapels and shirts to encourage support and bring awareness to the American hostages.

Today, there are more than 50 recognized awareness ribbons. One of the most identifiable is the pink Breast Cancer Awareness ribbon. Since the Pink Ribbon Campaign began in 1992, the ribbon has appeared on countless merchandise items and promotional products. Through market saturation and awareness, hundreds of millions of dollars have been raised for breast cancer research.

Companies and organizations have joined the fight against breast cancer by adding the pink ribbon to their marketing items, corporate logo items and promotional products.

 

Delta Airlines Pink Plane to support Breast Cancer Awareness. Photo courtesy of Delta Airlines.

Photo courtesy of Delta Airlines.

Delta Airlines flies to the top of the category of companies supporting breast cancer awareness from the inside out. From the Delta Airlines “pink plane” to special awareness uniform pieces to special in-flight promotional food and amenities, Delta invites both employees and customers to experience and participate in the corporate campaign. http://onforb.es/17GcZXZ

 

No matter the size, here are just a few ways your company can make an impact for awareness:

• As a company, participate in a community event such as Relay for Life or Race for the Cure.
• Host a service day for an employee or family member dealing with breast cancer to do yard work, make meals, or complete tasks around their home.
• Hang a wreath in the office and allow team members to wrap a ribbon or hang a tag on it to represent a loved one or friend who has been affected by breast cancer.
• Have a T-Shirt day in the office. Provide company-logoed shirts or simply ask team members to wear pink shirts.
All of these simple activities can be the perfect opportunity to share important health tips, recommend other opportunities to help, or to raise money for a person or organization affected by this terrible disease.


 

Pinnacle Promotions

“Cars 2″ Inspired by Success of Promotional Products, Not Critical Acclaim

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
cars 2 promotional products
According to movie critics, the 2006 animated film Cars was not much of a success – at least not for Disney-Pixar, which put out 6 movies before the release of Cars and never received anything lower than a 91% freshness rating on Rotten Tomatoes. According to that site, Cars only managed to please 74% of critics and 80% of audience members. It wasn’t a failing grade, but it also certainly wasn’t the sort of feedback Disney-Pixar was used to getting.

However, while Cars-inspired promotional products earned Walt Disney Co. more than $8 billion in retail sales of everything from toys to toothpaste and bed frames to bubble gum, a sequel was produced (along with 300+ new Cars 2 branded toys and other items). Despite the fact that the movie has received positive reviews from a mere 33% of critics and 66% of audiences, making it the first Disney-Pixar film to be deemed a “rotten tomato,” Disney expects its Cars 2 promotional products to surpass the $2.8 billion in sales that Toy Story 3 earned last year. Counselor magazine notes that this would make Cars 2 “the largest branded merchandise program ever related to a single movie release.”

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Will Ronald McDonald Promotional Products Soon Become a Thing of the Past?

ronald mcdonald promotional productsSpringtime is yard sale season, but don’t put your Ronald McDonald promotional products up for sale just yet – they could soon become collector’s items, as the McDonald’s corporation is feeling the pressure from childhood obesity activist groups to retire its fast-food-loving mascot.

A group of pediatricians, physicians, parents, and other concerned citizens – many of whom helped put Joe Camel back in his stable in the 1990s – have asked McDonald’s to stop marketing its food to children by eliminating the 43-year-old Ronald from its campaigns, including television commercials, digital and print advertisements, and promotional products. The group, which calls itself Corporate Accountability International, argues in an open letter to McDonald’s CEO Jim Skinner that “contributors to today’s health epidemic are manifold and a broad societal response is required. But marketing can no longer be ignored as a significant part of this massive problem.”

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Royal Wedding Promotional Gift Boxes Auctioned Off for Charity

promotional gift boxesPrince William and Kate Middleton – or, should I say, the Duke and Duchess of Cambridge – are happily married and back to their “normal” lives by now, nearly two weeks since the Royal Wedding; however, the craze over their marriage hasn’t ended, as is evinced by the auctioning off of twenty promotional gift boxes full of “rubbish” collected from the streets surrounding Buckingham Palace shortly after the nuptials occurred.

These promotional gift boxes are attractively branded Perspex constructions filled with commemorative items from candy wrappers to newspapers collected by individuals representing Altitude London, an entertainment venue that is currently auctioning off the boxes to raise money for charity. And as they say, one man’s trash is another man’s treasure.

Proceeds from the auction will benefit Centrepoint, a charity for the homeless of which Prince William is patron.

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Osama Death Inspires Pop Culture Promotional Items

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

Osama Tee ShirtBy now everyone across the world should have heard the news of the death of Osama bin Laden, founder and leader of the militant group Al Qaeda and man who claimed responsibility for the series of September 11 attacks on the United States. Osama’s death comes as an American victory in the War on Terror – and it also comes as an opportunity for marketers to profit from this occurrence through the production of so-called patriotic promotional items.

Within hours of President Obama’s address announcing the confirmed death of bin Laden on the evening of May 1, “a wide swath of marketers already had latched onto the leader’s sudden demise at the hands of U.S. special forces,” reported USA Today in an article published online yesterday specifying thousands of promotional items that had popped up on popular merchandise sites Zazzle.com and CafePress.com.

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