Promotional Products Blog | Pinnacle Promotions Marketing Company

photo credit: ParisSharing

V.I.P… “Very Important Person,” or for the purposes of this blog post, “Very Important Prospect.” Who doesn’t enjoy feeling wanted and appreciated? Particularly around the holidays, when mass marketing permeates consumers’ mailboxes, inboxes, and minds, crafty marketers understand that segmentation can mean the difference between a stellar campaign and a mediocre one. By isolating the prospects who exhibit the characteristics of current valued customers and demonstrating through your promotional giveaways campaign how badly you want their business, you stand a much greater chance of securing their loyalty.

As a cardholder at a popular national department store, I was invited, along with a guest, to attend a “Private Shopping Event” Sunday night. Personalized invitation in hand, I approached the door after regular business hours to take part in the exclusive activity.

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As of April 29th, Kate Middleton may officially be recognized as the Duchess of Cambridge, however Oprah Winfrey still remains the queen of talk show hosts around the world. For twenty five seasons, The Oprah Winfrey Show has aired spectacular episodes that have played host to numerous musicians, actors, celebrities, authors, doctors, and even politicians. However, none of these esteemed guests could compare to the popularity of the annual “Oprah’s Favorite Things” episodes, where Oprah surprises her audience with an abundance of promotional giveaways. Now, as the producers prepare for the highly secretive finale of her last season, fans throughout the world take a look at some of the memorable moments that brought Oprah 25 years of success.

Throughout the years, Oprah has managed to promote her brand while still spontaneously surprising her audience with a wide variety of promotional giveaways. Some of Oprah’s most famous promotional giveaways have included items such as: books, clothing, jewelry, candy in customized tins, Apple products, and of course, who could forget her 2004 episode in which she generously gave each of her 276 audience members a brand new Pontiac G-6 midsize 2005 sports sedan? In addition to the long list of promotional giveaways, Oprah’s website also boasts a section specifically dedicated to apparel and other items which fans can purchase in order to show their support and help promote the Oprah Winfrey brand.

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You might be ready for March Madness, but is your office?

Across the country, many workplaces are already abuzz with gossip about first round games, which began yesterday. Moreover, sources estimate that the United State economy will loose $1.8 billion to wasted productivity throughout the course of this week alone. Rather than working on projects as they should, employees in all industries will spend a portion of their time filling out brackets, vying for a spot in front of an office TV (or streaming highlights of a game online), and chatting with their co-workers about game results and bracket scores.

The upside is that all of this March Madness frenzy leads to increased employee morale, in part because the game day discussions serve as a unifying force. While the NCAA tournament is certainly fun, organizations across the country can distribute promotional giveaways to unite their employees without decreasing productivity. Consider giving wearable promotional giveaways that employees can use to show support for their favorite team – and your company.

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Retail giants and local mom & pop establishments alike are slowly but surely gearing up for the great American tradition that is Black Friday. “Leaked” versions of store circulars advertising all of the best deals have been popping up on Black Friday sites since early November, and many savvy shoppers have already started working on detailed schedules that will get them the best combination of early bird specials, promotional giveaways, and more at the crack of dawn (or earlier!) next Friday morning.

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First off, apologies for the lack of posts here the past few days. Pinnacle’s Marketing Department is in overdrive finishing up some work for our site. Thanks for staying loyal and checking back with us.

Everyone loves getting mail, right? A few days ago, alongside junk coupons and the U.S. Census, I received a tiny envelope in my mailbox with my address hand-written on the front. I opened it and lifted out an embossed note from my friend Allison, thanking me for a favor I’d done for her.

Read about the charms of handwritten thank-you notes and promotional giveaways…

We talk a lot around here about the ubiquity of promotional products. Inevitably when someone outside work asks me what I do, I am able to point to some object in my hand or theirs — a coffee cup, branded pen, or t-shirt — and say, “I market those.” They are everywhere, including — as I discovered last night — in my podcasts.

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