Tag Archives: promotional giveaways

blog-20150619-672x372-independence

Custom Products: Adding Fireworks to Your Brand Strategy this 4th of July

When major holidays roll around, you probably get caught up in all the excitement of planning parties, vacations, and spending time with friends and family. While that’s certainly fun, at the same time, you could miss out on a huge opportunity—marketing your business.

No matter what type of business you own, the summertime allows you to both reach out to your current audience AND bring in new leads. This doesn’t mean that you have to put your holiday plans on hold. You can still have that fun and help your business simultaneously, without worrying too much about time or expense.

Promotional products will make this a reality. By incorporating them into your marketing strategy, they can seriously help you utilize holidays to your advantage (and help you celebrate in style)!

Connecting

Holidays are all about making connections, whether it’s with friends, loved ones, or even your own customers. Reconnecting with customers whom you haven’t heard from in a while reinforces your interest in being known. Extending your warm wishes to customers by providing them with complimentary promotional gifts serves as a means of expressing gratitude for their support, and as a gentle reminder of your brand. But don’t just customize just any swag – in order to actually make a connection with customers, give them items that they’ll actually appreciate. That way, customers will automatically have a positive association with your brand.

We’re all naturally inclined to connect with brands that have personality, and promo products are perfect ways for you to show YOUR brand personality. For example, in honor of Independence Day, why not give the Window Box of 12 Corporate Oreo® Picture Cookies? Delicious, hand-dipped cookies with your logo on each one, proudly made in the USA will definitely add fireworks to your brand strategy!

 Window Box of 12 Corporate Oreo® Picture Cookies

Setting Yourself Apart

While you are busily trying to make yourself the star of the holiday, so is your competition, but you can set yourself apart with some creativity. In order to do so, however, you have to remember how essential it is to humanize your brand and make it more personal than just any annoying ad. Custom  gifts show customers that there are real people behind your brand, not just a business entity, and that you have a unique and meaningful message to share.

Customers get tired of seeing the same sort of campaigns over and over, and it has become increasingly challenging to capture their attention. Thus, a promotional swag lets a customer easily interact with your brand on his or her own terms without feeling pressured into a purchase. This time of year, customers are preparing for cookouts, and firing up their grills. Your business can equip them with all the tools they need to be the Grill Master with this set that can be custom branded with your corporate logo.

 Grill Master Set

Tie Up Your Campaign

 During the holidays, a custom promotional gift can wrap your marketing up in a bow – literally. Cohesive messaging is absolutely necessary for your marketing efforts to be successful, and in order for customers to clearly understand who you are, every piece of marketing and advertising that you put out should have the same look and feel. Custom gifts can be the final means of communicating and reinforcing your brand message to customers. It acts as a call-to-action, encouraging customers to further communicate with your business. You could satisfy their sweet tooth and get the energy going at the next holiday party with this delicious cookie and brownie gift basket, complete with a branded ribbon.

 Home-Style Cookie & Brownie Basket - Three Dozen

This Independence Day, and for every holiday moving forward, remember the marketing opportunities that abound, especially when you have promotional products and custom swag on your side.

That way, you can have fun and still help your business flourish creatively and most importantly, memorably. Happy Fourth of July!

 

blog-20150619-672x372-beachtowels

Custom Beach Towels: The Perfect Summertime Swag

There is no denying that the summer season means spending more time outdoors with the family, whether that’s a seaside picnic, an afternoon at the beach, a cool dip in the pool or anything else.

Knowing this, your business shouldn’t miss out on the marketing opportunity available to you during this time of the year. You may be running marketing campaigns on a shoestring budget, and are consequently hesitant to explore other marketing avenues.

This is where custom beach towels come into the picture. With this remarkable giveaway piece of branded swag, your business can provide customers with an incentive to connect with you.

Here are just a few reasons why custom beach towels are some of the most beneficial promotional items.

Functional

More than likely a beach towel will NOT be thrown away. Regardless of age, everyone has a use for a custom towel. To dry off, to have a spot to stretch out on the beach or laze in the grass, it will constantly be used. Unlike some other promotional tchotchkes, when it comes to custom towels, one size fits all. You won’t have to worry about having a bunch of different sized items left over. With its staying power, customers will be using their branded towels in more places and in more facets of life, which undoubtedly means that your brand has the potential to reach a broader audience, and attract a fresh following.

 Basic Weight Colored Promotional Beach Towel

Bigger Branding

The imprint area of many types of promotional products presents a slight constraint; size. You have a relatively small section in which to creatively display your corporate branding. This is not at all the case with custom beach towels. You actually have the largest imprint area of almost all promotional products. That much space gives your business a major branding advantage. Your corporate logo can be seen at company events, tradeshows, and beyond. Employees and customers alike will love receiving this token of appreciation time and again.

0.5 lb./doz. Light Weight Beach Towel

Cost-Effective

For many businesses, traditional forms of advertising, such as television and magazine are not feasible within their marketing budgets. A custom promotional towel essentially enables your customers to spread your marketing message, as it is completely portable. Customers can conveniently carry your brand wherever they go. The best part is that you don’t have to spend much to produce an eye-catching and professionally finished product.

 ColorFusion 35" x 60" Beach Towel

It’s pretty clear to see that custom beach towels offer advantages that you cannot get from other promotional products and forms of advertising. You don’t need to break the bank or concern yourself with marketing restraints just to achieve your business goal of brand recognition.

For more custom outdoor products and sunny essentials, visit Pinnacle Promotions, and we would be happy to help you begin your branding journey.

 

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Custom Bag Must-Haves: Finding the Perfect Summer Bag

When it comes to choosing the perfect summer bag, every person has his/her own judging criteria. And as the seasons change, so do the style trends, and in turn, the needs of the customer. Along with being attractive, a good bag needs to meet a customer’s lifestyle.

In fact, according the Advertising Specialty Institute, bags have been found to generate more impressions than any other promotional item. In terms of your business, you can take advantage of this opportunity, in order to build your brand.

How??

By rewarding current customers for their continued support, and attracting potential customers with a custom bag that’s both fashionable and functional.

Utilize these suggested promotional products, and you’ve literally got sales in the bag!

Barbados Tote

Customers are sure to appreciate the Barbados Tote Bag, which is a sturdy alternative to the traditional plastic bag. In two summery colors, and made of straw paper with cotton rope handles, this bag is easy on the eyes AND on the hands. You may think that it’s special enough to turn heads at summer get-togethers, but by custom printing your corporate logo on it, you can make your brand the starring feature. With each use, your customers can inspire curiosity about your brand amongst your potential clients, consequently building your audience and achieving heightened brand awareness. Your business will certainly not blend in with the competition using this fresh perspective on a standard summer bag.

Barbados Tote

Captiva Bag

From the beach to the trade show to the company picnic, the Captiva Bag truly lives up to its name – captivating audiences. The simple, yet impactful design provides a huge, blank canvas for neatly screen-printing your corporate logo on the front of the bag. Additionally, you can choose from three bright color schemes that are perfect for any season. As an added bonus, this custom bag is available for free rush production 5 days after your logo art is accepted. A Captiva custom swag bag is a simply meaningful gift for customers to commemorate their positive experience with your brand.

 Captiva Bag

Whale Beach Bag

Keep your gear and accessories in, and keep out the sand, water, and dust. The Whale Beach Bag is a sturdy mesh bag equipped with plenty of pockets and tremendous storage space. It will be the perfect accessory for customers to use regularly over a long period of time in all different places. Custom branding this bag will allow customers to safely and stylishly carry their necessities, and to act as your personal marketing team. In doing so, your business can build brand awareness and recognition at very little cost to you.

 Whale Beach Bag

Your ongoing business goal is to build brand awareness and “get your name out there.” Custom promotional bags have proven to be impressive marketing tools to make this possible. Custom bags allow you to capture the character and personality of your brand, all while building a loyal following.

For more great ideas for unique, brand-building giveaways and swag, be sure to visit Pinnacle Promotions to learn how you can Make the right impression™.

 

blog-0605-calendars

Promotional Calendars: A Year’s Worth of Branding

If your business is on the fence about using promotional products as a marketing tool, consider a product that will not just represent your brand, but will also prove to be useful for customers.

With consumers living chaotic lives, they need a way to keep their minds clear and their days organized. Therefore, an excellent promotional product to take advantage of is a custom calendar.

Here’s a selection of promotional calendars on sale now that will provide a year’s worth of branding without much effort on your part.

Life’s Little Instruction Book Desk

What sets this calendar apart from the others? With this custom calendar, your customers can get every month of 2016 off to a bright start. Each month, customers will enjoy reading a piece of handy advice from H. Jackson Brown, the acclaimed American author of the best seller, Life’s Little Instruction Book. With your corporate logo custom printed on the base of the calendar, this sale item will make an exceptional complimentary gift to customers that reminds them of some helpful little life lessons AND your business value. Perfect for the home or the office, this custom calendar is an attractive and cost-effective way to achieve long-term branding.

 Life's Little Instruction Book Desk

Scenic Moments Large Desk

Customers can take a trip across North America over the course of a year without ever leaving their desks, and they can rest easy knowing that your custom calendar is close at hand. When brought together, these features create a winning combination that gives your business the ticket to better brand awareness. Being able to connect with customers and to simultaneously promote your products and services without having to distribute something bulky to them, will give you a huge advantage over your competitors.

 Scenic Moments Large Desk

Presidents Hanger Span-A-Year

There’s never a bad time to learn a little history. This single-page custom calendar features all forty-four United States presidents, with the Declaration of Independence as the background. On the backside of the calendar, you will find short bios of each and every president. A rectangular area in the middle of the calendar provides a solid amount of space for you to add your corporate logo and any additional branding. With the information provided, customers will be inclined to retain it as a keepsake even after the year is over. This custom calendar is a meaningful tool that provides value to your customers (and your brand) every day of the year.

 Presidents Hanger Span-A-Year

Adding custom calendars to your marketing campaigns will benefit customers day by day at little cost to your business, all while successfully developing brand awareness and building a loyal following.

Making your brand and business a success does not happen overnight. It takes time and strong marketing, and promotional calendars are a top choice for expediting this process and helping you Make the right impression™.

blog-0605-tradeshow

Trade Show Tuesday: How to Create a Killer Trade Show Display

Businesses of all sizes utilize trade shows as a platform to share their products and services, to interact directly with their target audiences, and most importantly, to find customers and help their business grow by driving sales.

In order to do this and to successfully attract the attention of potential customers, each business must create a memorable exhibit that differentiates itself from the others.

With a combination of creativity and smart planning, it’s easy to create a winning trade show display. Keep the following in mind when designing your booth’s display at your next trade show.

 1. Consider Exhibit Size

You may think that having the biggest booth at the trade show is a sure fire, winning marketing strategy. However, this is definitely not the truth. Instead, you should consider what your goals are, as well as what’s required to achieve those goals. You may be more focused on generating sales or introducing a new product to the public or EVEN just to gain a stronger brand awareness. Consider how many attendees you can expect at the show, how many of your own representatives will be at your booth, and how much space is required for you to conduct business. Once you have an idea of what you need to stand out amongst the plethora of other exhibits, you can then decide what sorts of graphics and displays you need to achieve the most visual impact. 

Screen Shot 2015-06-08 at 3.13.10 PM

Item#: 333285 – Show ‘N’ Rise ™ 10′ Curve Floor Mural Display Item.

2. Make Your Brand the Star

At a trade show, you want to make your brand the focal point of your display. Instead of overwhelming attendees with excessive information and graphics, it’s absolutely essential to clearly outline your brand message, your mission, and its benefit to your target audience. If you can do this effectively, that attendee will be interested in learning more and possibly even conducting business with you. Keep in mind that trade show attendees have only a few moments of their time to see what you have to offer. Ultimately, you ideally want to create a professional looking booth that makes your brand’s point and clearly explains your business. Items like custom table skirts are perfect for brand recognition and awareness. Remember that you are trying to draw in potential prospects with your display – not just random people. Therefore, while your brand is still the focus of the display, you should know whom your target prospects are, and then develop your design accordingly. 

Screen Shot 2015-06-08 at 3.28.48 PM

Item#: 109002 – Four sided 6′ Standard Table throw

3. Make Your Display Memorable

In order to get some ROI from your trade show display, above all, you have to make it memorable. There’s no point in investing extensive time and energy into creating a display that doesn’t attract prospects or stay fresh in their minds long after leaving the trade show. You want your display to be the most positive representation of your business, so you must know your unique selling proposition (USP). What is it that differentiates you from your competitors? Knowing this, you can create appropriate and impactful graphics, and this will make it easier to showcase your products and services in a memorable way. Incorporating promotional products or promotional giveaways into your trade show strategy is also an incredibly cost effective and creative way to grab attention and invite customers to your booth. Providing attendees with complementary, unique and useful promotional takeaway items functions as an alternative business card and call to action that can actually be used everyday.

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Item#: 227 – Silicone Card Sleeve

When planned and executed correctly, trade shows can be incredibly effective marketing tools. So before you head out to your next trade show, make sure that you have a professional display, a brand with personality, and a smile on your face.

Going in with a plan will make the experience all the more relaxing and will help you reap the maximum benefit and ensure that you Make the right impression™.

 

Multicolored clothes on wooden hangers

3 Surprising Things You Don’t Know About…Promotional Apparel

When shopping for promotional apparel, don’t make the mistake of missing out on 3 key factors that matter and should be part of your decision-making process.

megan500
We interviewed our Sr. Merchandising Manager Megan McConnell and she shared her top 3 things that people need to know about purchasing promotional apparel.

Protection Factors

The trend of protection factors in fabrics also applies to promotional apparel. OSHA recommends your workforce be protected from UV Rays and monitor themselves for skin cancer regularly.

Many customizable items have fabric that is rated for UVA-blocking ingredients. Also, you can find micro-bacterial fabrics throughout promotional categories such as apparel and even home goods.

Port Authority Ladies Tech Pique Polo

Port Authority Ladies Tech Pique Polo

Port Authority Tech Pique Polo

Port Authority Tech Pique Polo

Quality Standards

The U.S. Consumer Product Safety Commission has strict requirements for apparel labeled or sold as “Youth” apparel. The fabric must be labeled for origin of location, contents and safety issues like flammability. A hooded promotional sweatshirt labeled for “Youth” does not have drawstrings around the hood, per USCPSC guidelines.

Gildan Youth Heavy Blend Hood

Gildan Youth Heavy Blend Hood

Get a sample!

Pinnacle recommends you request an actual sample when purchasing promotional apparel or uniforms. This helps with both product use and sizing. With a sample in hand, you can see better how the embroidered image will look and you can get a feel for sizing in length and width. Looking for tall or extended sizes? Talk to your Account Manager for more information! Call us today at 800-351-4226.

When thinking about promotional apparel for your organization or your customers, think about these 3 surprising things that help guarantee the customized apparel you choose will help you to Make the right impression.™

Pinnacle Promotions

HPS118

Case Study: Gift with Purchase

Challenge

Hush Puppies was looking to increase sales of Hush Puppies shoes in the Fall for their WeatherSmart campaign and in the Spring for their Commuter campaign using a gift with purchase. The Pinnacle programs team worked closely with the fabulous group at Hush Puppies to develop just the right products to help Hush Puppies make the right impression with their value-added items.

“Hush Puppies helped the world relax… but it took a bit of work to get there. The history of Hush Puppies is rooted in comfort innovation – from the first casual shoe with Worry-Free Suede® to the many patented technologies that make shoes more comfortable and lightweight. From the beginning, the revolutionary use of Scotchgard® leather protector, added during the tanning process, made Hush Puppies leather scuff, stain and water resistant and changed suede footwear forever. Water beaded up and rolled away, leaving feet dry and the suede soft, supple and looking like new. Hush Puppies made “worryfree” a benchmark of its shoes and its brand attitude. In the 1980’s, Hush Puppies combined “computer modeling, biomechanical design and state of the art shoe crafting” to introduce the Hush Puppies “Body Shoe®” and ushered in the walking shoe era.”

The long, storied history of innovation at Hush Puppies set the bar high for quality and unique product offerings!

Solution

Pinnacle provided our client with IdeaKits featuring product ideas that would speak to the campaign messages.
• For WeatherSmart Campaign, we designed a fashion-forward folding umbrella that would appeal to the retail distribution channel.HPW-U-041810 042
• For Commuter Campaign, we designed a fashion-forward keychain and introduced a clever, new & unique product called the PopSockets(R) for a mobile technology accessory.HPS119HPS118

Pinnacle managed the production and distribution of these 2 campaigns to Hush Puppies’s nationwide retail channels. We also held available leftover inventory on these items that we then re-purposed for Dealer Incentives (WeatherSmart) and to tie into a Social Media Campaign Giveaways (Commuter).

Result

Pinnacle not only was able to manage and execute the projects successfully for the US, but also for the UK and Canada markets. In addition the retail partners responsible were very impressed with the drive in sales and appreciated we were able to integrate into their distribution network without any hassles.

Pinnacle Promotions

legoblog

The Importance of Toys

The average workplace desk has 2.3 toys. Of the desks surveyed, the most popular office toy: The branded Rubik’s cube.

Toys are fun! Toys make you laugh! Toys can make you feel like a kid again! Toys can turn a difficult workday into a positive and even productive day! Putting your logo on a toy can create an instant connection between you and happiness for your audience. Here is a list of some of the logo’d toys we saw in our survey and fun ways to use them.

1.
promo-popper-16096
Our clients created this super-fun video for their branded Popper.
We. Can’t. Stop. Watching.

2.
recycled-yo-yo-12927
The branded Yo-Yo is part brander’s dream and part classic childhood toy. Put your logo on this Yo-Yo and take the dog for a walk.

3.

rubiks-cube-9-panel-promotional-toy-9810
Born in 1981, Rubik’s cube becomes an instant hit among geeks and non-geeks alike. It is a staple of our childhood, that has been updated for today’s branding marketing. You can put most any logo on the red, yellow, white and blue squares of the cube we all know and love. Even if we can’t all solve the Rubik’s cube.

4.
toss-n-splat-amoeba-ball-31170
SPLAT! ‘Nuff said.

5.
leatherette-ball-15116
To play with by yourself or your coworkers. The promotional hacky sack can provide hours of unproductive fun. And someday, if you practice really hard, you too can become as amazing as Evan Lovely. You, and your brand, can both be winners!

6.
round-promo-spring-9819
Who can forget the classic television commercial? Wax nostalgia with this colorful and fun promotional spring. Keep visitors entertained at your booth, also works great as a fun gift to loyal customers.

7.
10-flying-disk-w-matching-pouch-15336
The flying disc is perfect for the employee lunch break or your school’s field day. Your logo on one of these can take your brand above the crowd and put smiles on faces. You might not be as good at this as Brodie Smith, but spend a few lunch hours and “brainstorming meetings” with an imprinted flying disc and you might make a few trick shots of your own!

Do you have a promotional toy at your desk? Do you use toys as giveaways for your tradeshow booth? Snap a pic and share it with us on our Facebook wall!

Pinnacle Promotions

Group of people representing diverse professions

If You Could Be A Promotional Product Which Would You Be?

Take our promotional products personality test!

Click on the product to see what your choice says about your work place personality:

1. wmcandyjar
2. wmcupcooler
3. wmmug
4. wmwinebag
5. wmspeaker
6. wmvino2go
7. deluxe-plush-custom-blanket-9540
8. wmsanitizer
9. wmrobot

Share this post if you know someone who matches one of these products!

Pinnacle Promotions

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

What IS a promotional product?

Someone said to us recently, “What IS a promotional product?” We were aghast to realize everyone might not necessarily know what is classified as a promotional product. Promotional products can be anything. And if you take a look around, you might be surprised to find out just how many promotional products you do own!

Here are a few promotional items that you might find around your home and office right now:

The concert tee

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

Bank pen

The traditional bank pen may be where it all started! The very foundation of promotional products has always been a logo on a pen.

The traditional bank pen may be where it all started! The very foundation of promotional products has always been a logo on a pen.

Soda cup

Reusable soda cups have become the staple for restaurants. And, when paired with the restaurant logo and the soda name the promotional soda cup becomes the double-marketing whammy!

Reusable soda cups have become the staple for restaurants. And, when paired with the restaurant logo and the soda name the promotional soda cup becomes the double-marketing whammy!

Matchbook

This classic promotional item may not be as popular any longer, but the personalized matchbook was an early marketing adopter due to the high-visibility and available imprint space.

This classic promotional item may not be as popular any longer, but the personalized matchbook was an early marketing adopter due to the high-visibility and available imprint space.

Calendar

A fixture in the real estate markets, the promotional magnetic calendar can be found on many a refrigerator at the start of the New Year!

A fixture in the real estate markets, the promotional magnetic calendar can be found on many a refrigerator at the start of the New Year!

Letter opener

We asked a focus group to tell us the most useful promotional item at their desk right now. Their overwhelming answer? The letter opener.

We asked a focus group to tell us the most useful promotional item at their desk right now. Their overwhelming answer? The letter opener.

Shopping bag

Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the near future.

The reusable shopping bag market has exploded! With everyone trying to do his or her part to save the planet, the value of the grocery tote has grown. The state of California has become the first state to propose banning plastic bags. Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the VERY near future.

Take a look around! Tell us just how many promotional products you see. We think you will be surprised at how many promotional products we have in our lives and the prominence of some of those products. Now that you see just how many things classify as promotional products, think about your audience reach when you put your brand on a customizable item. The value of promotional products cannot be understated!

Pinnacle Promotions

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