Tag Archives: promotional gifts

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Case Study: Gift with Purchase

Challenge

Hush Puppies was looking to increase sales of Hush Puppies shoes in the Fall for their WeatherSmart campaign and in the Spring for their Commuter campaign using a gift with purchase. The Pinnacle programs team worked closely with the fabulous group at Hush Puppies to develop just the right products to help Hush Puppies make the right impression with their value-added items.

“Hush Puppies helped the world relax… but it took a bit of work to get there. The history of Hush Puppies is rooted in comfort innovation – from the first casual shoe with Worry-Free Suede® to the many patented technologies that make shoes more comfortable and lightweight. From the beginning, the revolutionary use of Scotchgard® leather protector, added during the tanning process, made Hush Puppies leather scuff, stain and water resistant and changed suede footwear forever. Water beaded up and rolled away, leaving feet dry and the suede soft, supple and looking like new. Hush Puppies made “worryfree” a benchmark of its shoes and its brand attitude. In the 1980’s, Hush Puppies combined “computer modeling, biomechanical design and state of the art shoe crafting” to introduce the Hush Puppies “Body Shoe®” and ushered in the walking shoe era.”

The long, storied history of innovation at Hush Puppies set the bar high for quality and unique product offerings!

Solution

Pinnacle provided our client with IdeaKits featuring product ideas that would speak to the campaign messages.
• For WeatherSmart Campaign, we designed a fashion-forward folding umbrella that would appeal to the retail distribution channel.HPW-U-041810 042
• For Commuter Campaign, we designed a fashion-forward keychain and introduced a clever, new & unique product called the PopSockets(R) for a mobile technology accessory.HPS119HPS118

Pinnacle managed the production and distribution of these 2 campaigns to Hush Puppies’s nationwide retail channels. We also held available leftover inventory on these items that we then re-purposed for Dealer Incentives (WeatherSmart) and to tie into a Social Media Campaign Giveaways (Commuter).

Result

Pinnacle not only was able to manage and execute the projects successfully for the US, but also for the UK and Canada markets. In addition the retail partners responsible were very impressed with the drive in sales and appreciated we were able to integrate into their distribution network without any hassles.

Pinnacle Promotions

Case Study: Building a Strong Brand

Challenge

FLEETCOR is a leading independent global provider of specialized payment products and services. It serves 500,000 commercial with millions of cardholders across the United States, Canada, Mexico, Europe, Africa and Asia.

FLEETCOR was given the last minute authorization to order products for their upcoming Sales Incentive Trip, only four weeks away and in the Dominican Republic. They were looking for high quality products that met their branding guidelines but were on a tight deadline.

Solution

Since time was of the essence, Pinnacle created an IdeaKit in less than two hours, recommending products that historically have been successful and would deliver internationally in a timely manner. FLEETCOR selected six items for their event: The Starphire Glass Award, 5”x 7” Embossed Tropical Frames, Superior Weight Colored Beach Towels, Suncare Kits with added lip balm, the Alta Triton Water Bottle and the Riviera Striped Tote.

Since this order was shipping internationally, Pinnacle worked directly with a major global logistics provider and the client’s hotel to ensure delivery would go smoothly. We learned, however, after the items had landed in the Dominican Republic, that the logistics company was unable to make the delivery. Despite the significant setback, we worked with concierge at the hotel and hired a taxi to pick up the packages from the airport and drive three hours to make the delivery. The items arrived at the recipients’ hotel rooms that evening.

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Result

FLEETCOR was extremely pleased with the outcome of their order, despite one item not clearing customs. FLEETCOR declared this to be the nicest collection of products that they had ever given away at a sales incentive trip. And, the Pinnacle and FLEETCOR teams were able to work together to select the perfect promotional items to help the client Make the right impression™.

Pinnacle Promotions

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Are you doing it right? 5 Keys to Gifting

This is the time of year that our thoughts turn to gifting. Gifting can mean many things for businesses: either holiday gifts to customers that have done business within the past year, or gifting to recognize employee year-end achievements. Companies are starting to look at purposeful, appropriate gifts for the audience and for the season.

Recognition vs. Year End

Gifting at this time of year falls into two main categories: Recognition and Year-End. Recognition gifting is usually based on merit awards or department/company profitability. Year-end gifting is that gift which is given to employees or customers to thank them for service or loyalty throughout the year. You need to start at the beginning and decide exactly what type of gifting you will be doing this season. And if you are like most people, our guess is that you will be doing both!

Seasonality

The change of seasons affects the type of gifts you might be giving this time of year. It is time to update company uniforms, anyway. You may have already begun the switch from short-sleeved, pastel polo shirts to heather-colored henleys. You may have begun the switch from windbreaker to fleece-lined zippered jacket.

When gift giving, you can use this change in apparel to express your appreciation. This Melange Fleece Jacket is a great seasonal piece that won’t break the bank and makes a functional, attractive vehicle for your logo.

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Relevance

This one might seem obvious, but it is easy to miss the mark on providing relevant gifts for your employees and customers. Your high-travel sales team might not appreciate a tower of chocolate goodies as much as a quality garment bag or travel document holder/wallet. The chocolate tower might be perfect for the supporting office personnel.


Price

The season of awards and gifting can be an expensive one. Not because of the item itself necessarily, but because this is the time of year you are giving in volume. But, don’t let price influence you to not make the best decision possible. You can provide larger quantities of gifts without having to over-extend yourself. Gift for the home or desk accessories are always a nice treat. Our Corporate Gifts category offers a variety of options across several price points. And don’t forget, gifts given in trade or businesses are tax deductible in part or whole.

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Make the right impression™

Lastly, this is the gifting opportunity to help you make the right impression. You might be sending a gift to a customer who only orders from you once a year, and you want to use this gift to encourage repeat and increased business. You might be rewarding that employee who hit their sales goals for the first time ever, and this gift will help you reinforce a spirit of success. Either way, you can make the right impression with your gift initially and then get residual value from that gift all year long based on its usability and visibility in the life of the recipient.

However you plan to gift this year now is the time to start thinking about it. Your budget should include the actual gift, packaging and presentation, and fulfillment (packaging labor, shipping costs, etc.). Take a look at some good-better-best options. And, if you weren’t already thinking about gifting for recognition or year-end…maybe you should.

Tell us: What is one of the favorite year-end gifts you have ever received? What is one of the worst?

Pinnacle Promotions

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5 Promotional Products that Make People Say “WHAT?!?!”

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WWWHHATTT?!?!?!

We see it all in the promotional products industry. We’ve seen clients order everything from the traditional promotional stick pen to the custom mug with a brass knuckles handle. There is a perfectly good use for even the most eye-catching promotional products. Here are a few of our favorites:




1.
The Kikkerland Cranky

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This completely functional promotional product with imprint area on the key, doubles as a business card holder. This product was recently purchased by a software development company. Think clever? Think techy? Think geek? Think software development company.


2.
The Lung Stress Ball

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This lung shaped stress ball is a fantastic awareness product. November is COPD Awareness Month and these would make a perfect personalized giveaway for events. The key to awareness product is impact and functionality. The better suited the promotional items, the better the opportunity for engagement and return on your investment in the form of participation and donation.





3.
The Hot Rod® Vent stick

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Looking for the pine tree air freshener? We’ve got something better. This stick air freshener glides right into the air vents of the car. Brand the end, the most visible part of the product. This product can be used for the local car wash as a giveaway for patrons. It makes the perfect swag bag item for a large car show. And, can be branded and sold in auto parts stores to turn perfume into profit.





4.
Umbrella Plus

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This promotional umbrella doubles as a chipping target. When you see this umbrella in it’s traditional position, it looks like your average umbrella. Except for two, dog ear holes on top. Do they go up? Do they go down? Actually, when the umbrella is inverted they serve as golf holes for chipping or putting. We don’t have to tell you that this makes the perfect golf outing prize or branded with the club or league logo and it becomes a fabulous country club self-promotional item for sale in the pro shop.





5.
Biodegradable Sweatshirt Water Bottle

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Because every water bottle needs a hooded sweatshirt, right? As fun as this cooler cover might look, the advantage of this product is the reusable BPA-free water bottle. The large imprint area on the bottle cover makes this product perfect for your corporate picnic or fraternity or sorority-tailgating event. The tickets to the Florida State Football game pictured here are not included! ;)



Some of these branded products might not immediately come to mind for your event or organization. Some of these customizable products might even make you say “WHAT!??!” But then again, some of these promotional items are so creative the sheer shock value provides an unforeseen return on your investment. These promotional items keep your brand top of mind long after the initial engagement and remind your audience of your unique ability to bring something to the table that sets you apart from your competitors.

Do you have a picture of a branded item that made you say WHAT!?!?!?! Tell us about it here or post it to our Facebook wall.

Pinnacle Promotions

9 Promotional Products that Didn’t Exist 20 Years Ago

Pinnacle Promotions recently celebrated our 20th birthday! Pinnacle owners Mitch and Dave Weintraub have been in this business long enough to see new products come and go. We decided to take a look back at promotional products that weren’t around 20 years ago when these two brothers started up the business.

1. Powerbanks

20 years ago no small, cellular phones even existed. No cellular phones, no need for the Powerbank as we know it today.

20 years ago no small, cellular phones even existed. No cellular phones, no need for the Powerbank as we know it today.


























2. BPA Free Water Bottles
Bisphenol A has been used to make plastics since 1957. However in 1998 the government began to investigate potential safety concerns. A 2010 FDA report labeled BPA as potential hazardous to our health. This led to the creation of the BPA-free water bottle.

Bisphenol A has been used to make plastics since 1957. However in 1998 the government began to investigate potential safety concerns. A 2010 FDA report labeled BPA as potential hazardous to our health. This led to the creation of the BPA-free water bottle.





























3. Neptune Screen Cleaning Cloth

 Again, no small, cellular phones with touch screens no need for the Neptune Cloth screen cleaner.

Again, no small, cellular phones with touch screens no need for the Neptune Cloth screen cleaner.

























4. Stylus Pen

No touch screen, no stylus!

No touch screen, no stylus!























5. Stemless Wine Glass

Reidel introduced the worlds first stemless wine glass in 2004. “The tumbler, used for centuries as an all-around drinking vessel, is now turned into a sophisticated wine accessory.” http://bit.ly/1ogRA5z

Reidel introduced the worlds fist stemless wine glass in 2004. “The tumbler, used for centuries as an all-around drinking vessel, is now turned into a sophisticated wine accessory.” http://bit.ly/1ogRA5z



























6. Moustache Pen

While there were moustaches 20 years ago, there weren’t “hipsters.” Hence, the Moustache Pen.

While there were moustaches 20 years ago, there weren’t “hipsters.” Hence, the Moustache Pen.























7. Retro Boombox Cooler

20 years ago we were using actual boom boxes! Not, coolers dressed up to look like boom boxes that use Bluetooth technology to play music!

20 years ago we were using actual boom boxes! Not, coolers dressed up to look like boom boxes that use Bluetooth technology to play music!

























8. Clear Stadium Tote

While the clear bag may have existed 20 years ago, the clear bag for use at NFL games and other sporting events only existed since the beginning of the 2013 season in response to uncertainties following 9/11.

While the clear bag may have existed 20 years ago, the clear bag for use at NFL games and other sporting events only existed since the beginning of the 2013 season in response to uncertainties following 9/11.



























9. Full-color grocery tote with QR code

Full-color images have been around for a while. However, the inclusion of the QR code inside the color image is new. One client used the bag as a giveaway for conference attendees. When users activate the QR code, they were provided with the conference schedule and coupons for meals and local attractions that were exclusive to the QR code users.

Full-color images have been around for a while. However, the inclusion of the QR code inside the color image is new. One client used the bag as a giveaway for conference attendees. When users activate the QR code, they were provided with the conference schedule and coupons for meals and local attractions that were exclusive to the QR code users.































Take a look around you right now! What things do you see that weren’t around 20 years ago? Tell us in the comments below.

Pinnacle Promotions

How 5 Brands Glammed Up With Promo Products

By Elizabeth Fenlon, Merchandising Specialist

When you think promotional products, what comes to mind? Probably stress balls, pens, note cubes? Some janky item you’d pick up at a tradeshow? You most likely don’t think of promotional items as useful products that will enhance your next event. Promotional products are not just bland, boring products that trade style and personality for inexpensive and purely functional.
The use of promotional products, especially in unique and subtle ways, can do wonders in helping to build brand awareness in your client base. Event planners and marketers, take note.

1. At an in store event, CUSP by Neiman Marcus offered refreshments to guests in simple frosted cups with their logo imprinted on them. cuspcup


















2. At another in store event, Neiman Marcus gave guests a sweet treat! They are sure to take these home with them and think of Neiman’s fondly as they enjoy their tasty morsel. treats


















3. Celebrity stylist and fashion blogger, Rachel Zoe, adds a subtle hint of branding to her event by supplying logoed metallic sharpies for attendees to use. sharpies


















4. She also shows us logoed office supplies don’t have to be boring with these metallic journals! journal


















5. Sometimes, it’s not the product, but the messaging that ties everything together. Nylon Magazine lets their personality show with these simple, metallic pencils available for purchase on their website. pencils


















6. CFDA thinks outside the ‘block’ with their promotion for their studio visit with Band of Outsiders. blocks


















Not sure how to find the right ‘glam’ product to enhance your next promotion or event? No matter the parameters, we have something for you! Tell us about your event and let us do the thinking for you, matching the perfect product to fit your brand and event. Trust us, we’re experts.

Pinnacle Promotions

School Supplies Supply Smiles: Pinnacle Promotions Makes a Big Impact in Haiti

When Pinnacle Promotions began more than 20 years ago, it was founded on a premise of doing good work and being good people. That desire has never left the heart of owners Mitch and Dave Weintraub. Recently, Pinnacle Promotions partnered with Martin Genauer and the law firm of Berger Singerman to support the Foundation Groupe Jean Vorbe in Port-au-Prince, Haiti.

bagTogether, we worked to provide the children at the Foundation and the Foyer Divin Orphanage with more than 500 blankets and convertible bag-backpacks filled with pens, pencils, erasers and other school supplies. The Foundation was kind enough to send along pictures of some very happy children.

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Translation:

I acknowledge receipt of your letter from the 11th and thank you. I take this opportunity to ask you to send Martin Genauer and Pinnacle Promotions, on behalf of Foundation Jean Vorbe and the orphanage Foyer Divine, my most sincere thanks.

I attached some pictures of the children receiving the blankets that will be so useful for the coming cool months.

Once again, thank you or having thought of us and wish you the warmest regards.

Jean Marie’ Vorbe

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The value of giving back into the lives of children is immeasurable. We consider ourselves fortunate to have been a part of making a difference for school children in Haiti.

Pinnacle Promotions

The Fuller Brush Man’s Necessities

fullerThe Fuller Brush salesman is a legend in the outside sales community. The Fuller Brush man was the original traveling salesman. He went door-to-door, cold calling from city to city, state to state across the country. Movies have been made about him, from The Fuller Brush Man to Planes, Trains, and Automobiles. He is a part of pop culture, and the ideal that salespeople strive to be. pta

While the Fuller Brush man-model has changed over the years, the role of the “traveling” or outside salesperson still exists. Whether a local person or across states or countries, the role of the salesperson has changed over the decades but there are some business essentials that every outside salesperson needs.


See if you agree with our list:


bcinfoBusiness Cards: A must for any salesperson, inside or out. You can order online, or even print your own these days. Business cards are also moving out of the traditional-size mold and branching out into more creative shapes and designs.


businesscardholderBusiness Card Holders: Pull your business card from this classy double-compartment holder.




luggagehandletagLuggage Tag: This Luggage Tag and Luggage Handle Wrap combo make life easier for the seasoned traveler!




backpackMessenger Bag: This elleven™ Checkpoint-Friendly Computer Personalized Backpack is perfect for car or air travel.




carbeadsSeat beads: A must-have for the salesperson who spends most of their life in the car!






Good Shoes: Enough said.


ndsmSleep Mask: This Napoleon Dynamite sleep mask will keep other flyers from bothering you because they know you mean business.




A Good Book: Goodreads will help you find your next good book, and tell you what your friends are reading, too!

swankytizerHand Sanitizer: This Pen/Sanitizer combo is one of our favorites!






popperGiveaway: What a better way to make the right impression than to give your clients and potential customers something to remember you by. And if you can make them smile in the process, even better! Our clients loved their poppers! VIDEO




Stress-headache Medication: And lastly, do not leave home without relief for those long travel days, weather delays, or cancellations!

To be successful, you must always be prepared. So, make sure you don’t leave the office without these sales necessities!

Check out our Pinterest Board!

Pinnacle Promotions

What does every cubicle need?

What does every cubicle need? When we posed that question to our team, we got some varied answers. Here are some of our top picks:

ballchairBall chair: We were surprised to see how many people thought this belonged in every cubicle.






3sockmonkeys1Sock Monkey: We thought to ourselves, “Sure, a playful toy.” Nope. People mentioned Sock Monkey by name. Is that a thing that we just aren’t aware of?




Screen shot 2014-02-20 at 3.33.37 PMStress Ball: Everyone needs one of these in their cube for the coworker who won’t read the entire email.




EDGE2LITEDual-Monitor arm: Who uses just one monitor these days?






migFavorite Coffee Mug: Duh.






Screen shot 2014-02-20 at 3.35.17 PMTech Toys: Our Social Media Manager is addicted to the Gwee™ Button touchscreen cleaning device.






mousepadMouse Pad: Most agreed that a wrist-rest on the mouse pad is a necessity.






iphonestandPhone rest: That way we can see each song change or text from our mom. This stand comes with a stylus pen!






We’ve made a Pinterest Board with some of our favorites. What would you add to this list?

Pinnacle Promotions

Promotional Products to Save Your Snowmageddonpocalypse

The Pinnacle Promotions office is located in the Atlanta area. We survived, along with our friends, family and colleagues, through one of the worst snowstorms in recent memory. Call it what you like: Snowmageddon, Snowpocalypse, or more accurately Snowmageddonpocalypse. People were stranded in their cars for anywhere from 1 – 20 hours. Children were stranded at schools, and worse on school buses and brave teachers and good Samaritans kept them safe and warm. There are many theories as to why this happened. And as there are many blame theories, there are that many stories or more of miraculous and random acts of kindness and selflessness.

Pinnacle Promotions was uniquely equipped to continue servicing our clients during the storm. Our account teams were able to address our customer’s needs through proprietary tools and resources, and make the necessary adjustments to make sure our clients weren’t left out in the cold.

In talking with many who were stuck or stranded, we heard over and over about the items that they really wished they had with them to weather the storm.

Some of the top comments we heard:

-“I wish I had a blanket in the car.” A customized throw or blanket would be the perfect winter item to have in the car at all times and be ready in the summer to host a picnic. Screen shot 2014-01-30 at 1.54.24 PM






-“Wish I had an external phone charger. I didn’t expect my phone to die and not be able to use my car charger.” A branded portable power source is a price-effective and compact way to come to the rescue of your clients and employees. charger






-“Can’t wait to get home and have a warm cup of coffee.” Many of those who spent hours on the roadways trying to get home were relieved to walk into their homes and grab their favorite mug to sit down for a drink to warm them through. mug






-And here at Pinnacle, we grabbed promotional ice scrapers on our way out the door to help us get the snow and ice off our windshields for the drive home. tlk1500






What items do you think would be most helpful in a snowstorm? Check out our Winter Gear section for some great ideas.

And lastly, a special thanks to all of the emergency service personnel, road crews and good Samaritans who helped those who were waylaid by the storm.

Pinnacle Promotions

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