Tag Archives: promotional electronics

Meet the iGeneration: The Youngest Users of Promotional Electronics

Creative Commons Licensephoto credit: apdk

As I was browsing the racks in a local boutique several weeks ago, I couldn’t help but notice a mother and toddler on the other side of the shop. “Mommy and me“ shopping trips are nothing out of the ordinary, but the young child was seated in a stroller and engrossed in a game on what appeared to be an iPad!

Appropriately nicknamed the “iGeneration,” America’s youngsters are no strangers to portable technology and promotional electronics.

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Amazon Brands Kindle 3 with More than Just Promotional Media Storage Cases

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

While you may have seen – or perhaps even own – promotional media storage cases for the Amazon Kindle that have been imprinted with a brand’s custom design, logo, or message, a recent announcement from Amazon proves that protective cases are not the only way brands can make an impression on Kindle owners. Amazon will soon offer a less expensive of the Wi-Fi only Kindle 3 with built-in advertisements.

At $114, buyers will save $25 off the current Wi-Fi only model, but will be faced with sponsored screensavers from retailers including Olay, Buick, and Visa when the device is idle, and will encounter occasional special offers nestled among the pages of their e-books. Purchasers are encouraged to vote on which “attractive” advertisements they want to see included on the new version of the Kindle 3, giving them nearly the same amount of agency they have when choosing from the array of promotional media storage cases available in stores and online, as well as in the form of giveaways and corporate incentives.

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Apple sues Amazon, AT & T and T-Mobile Merge, and other Promotional Electronics News

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

Amazon.com’s new mobile app business is scheduled to launch today, but the fact that it’s not open doesn’t mean it hasn’t been attracting media attention. On Friday, Apple filed a lawsuit claiming that Amazon’s use of the “Appstore” name violates Apple’s “app store” trademark. Representatives from Amazon have not commented specifically on the lawsuit, but have been stressing the differences between their technology and Apple’s.

Although both build applications for promotional electronics, Apple focuses on the iPhone and iPad while Amazon provides apps for Android phones and tablets. Furthermore, using their vast e-commerce experience, Amazon’s Appstore will be able to recommend apps based on users’ past purchases. For example, if I bought a Chicago Bears jersey on Amazon, the platform may suggest that I purchase an app to provide me with NFL stats and scores.

As consumers await Amazon’s Appstore launch and the pending lawsuit, they are turning their attention to other news from the promotional electronics industry: the alleged AT & T Inc. and T-Mobile USA merger.

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Jam Along to this Year’s Grammy Winners on Your Promotional MP3 Player

If you watched the 53rd Annual Grammy Awards this weekend – or if you’ve been on the Internet at all since they’ve aired – you’ve probably gotten wind of the many surprises that characterized the show, from Best New Artist (Esperanza Spalding) to Album of the Year (indie band Arcade Fire’s The Suburbs). You may have seen a performance, watched a video, or listened to a song clip from a band or artist who you became interested in as a result of the Grammys, or even downloaded a new album onto your promotional MP3 player.

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Replace Your Sony Walkman with a Promotional MP3 Player

After 30 years, the Sony Walkman has officially been retired – and unlike Brett Favre, I have a feeling it won’t be back anytime soon. As the first low-cost, portable music player, the Walkman (originally called the Soundabout in the US) made it possible for people to listen to music anywhere. In a society of people who are always on the go, this is a luxury that many of us take for granted.

Nowadays, people love their music, and they want to have it with them everywhere: during their daily commute, at the gym, even at the grocery store. Help your customers jam all day long with a promotional MP3 player.

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