Tag Archives: promotional drinkware

Tail-Gate

8 Must-dos for the Corporate Tailgating Event

Auburn or Alabama?
Bears or Packers?
College football of NFL?
Gas grill or charcoal grill?
Hot dogs or Brats?
Group section seating or corporate suite?

Corporate picnics were good in the summer, but this is football season! And, it is football-tailgating season. So no matter what team your organization roots for, tailgating and attending a fall football game is always a fun corporate event and great for team building…as long as your team wins!

We polled our account teams and some of our customers and here are our picks for the top must-dos for the corporate tailgating event:

1. Keep the drinks cold!
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2. Clean up after yourself!
Napkin

3. Support your team!
Foam Finger

4. Keep the fans warm!
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6. Stay connected!
Gloves

7. Stay safe!
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8. Be loud!
Cow Bell

Check out our Pinterest boards for tailgating: Top Picks for the Total Tailgating Party and Megan’s Tailgating Must Haves for 2014.

We want to see your pictures! If your organization does some tailgating this season, share your pics with us of your team supporting your team! Post them to our Facebook wall.

Pinnacle Promotions

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Group of people representing diverse professions

If You Could Be A Promotional Product Which Would You Be?

Take our promotional products personality test!

Click on the product to see what your choice says about your work place personality:

1. wmcandyjar
2. wmcupcooler
3. wmmug
4. wmwinebag
5. wmspeaker
6. wmvino2go
7. deluxe-plush-custom-blanket-9540
8. wmsanitizer
9. wmrobot

Share this post if you know someone who matches one of these products!

Pinnacle Promotions

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Atlanta Idea Expo ‘14

“This was great! Got some ideas for future promotional items that I wouldn’t have thought of otherwise.”

This is just one of the quotes from people who attended Pinnacle Promotions Atlanta Idea Expo ’14. The event happened on September 17th, and was the first of its kind for Pinnacle. We invited area clients, and some clients from farther away, to spend the day at our new offices.

We invited 12 vendors to bring their best presentations, samples and ideas to share with our customers. Guests moved through the offices with a passport, showing destinations and directions for experiencing what each vendor had to offer. At the end of the day, we invited our guests to sign the back of their passport and drop it in a drawing for an iPad. Just for attending, guests were entered to win any number of prizes throughout the day including compu-backpacks, men’s and women’s all-weather apparel and even a golf bag.

Throughout the day, guests were welcome to stop at any one of the five educational sessions. Session topics included Holiday Gifts, Apparel, Case Studies, Company Stores and Social Media. The Apparel and Social Media sessions proved to be the most popular among the attendees. Ideas were flowing fast and fierce!

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Guests left Pinnacle with goody bags full of samples and new information about smart products that they can use to promote their brand. They were able to complete sample request cards to get specific samples sent to them at their office for a closer look. They were able to leave with the experience of having spent the day with their co-workers or Pinnacle account teams. And, they were able to leave Pinnacle Promotions with sneak peeks into what promotional items are new and unique for 2015 as well as great ideas for ways to use popular branded items to gear up their team, reward employees or expand their audience.

Click to see more pictures from our event.
If you attended the event at our offices, please stop by our Google+ local page and leave a review about your experience!
And, stay tuned for news and information about our next great event!

Pinnacle Promotions

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Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

What IS a promotional product?

Someone said to us recently, “What IS a promotional product?” We were aghast to realize everyone might not necessarily know what is classified as a promotional product. Promotional products can be anything. And if you take a look around, you might be surprised to find out just how many promotional products you do own!

Here are a few promotional items that you might find around your home and office right now:

The concert tee

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

Your concert t-shirt is actually a promotional product! The band put their logo on the shirt, and you have worn that shirt until it has faded out.

Bank pen

The traditional bank pen may be where it all started! The very foundation of promotional products has always been a logo on a pen.

The traditional bank pen may be where it all started! The very foundation of promotional products has always been a logo on a pen.

Soda cup

Reusable soda cups have become the staple for restaurants. And, when paired with the restaurant logo and the soda name the promotional soda cup becomes the double-marketing whammy!

Reusable soda cups have become the staple for restaurants. And, when paired with the restaurant logo and the soda name the promotional soda cup becomes the double-marketing whammy!

Matchbook

This classic promotional item may not be as popular any longer, but the personalized matchbook was an early marketing adopter due to the high-visibility and available imprint space.

This classic promotional item may not be as popular any longer, but the personalized matchbook was an early marketing adopter due to the high-visibility and available imprint space.

Calendar

A fixture in the real estate markets, the promotional magnetic calendar can be found on many a refrigerator at the start of the New Year!

A fixture in the real estate markets, the promotional magnetic calendar can be found on many a refrigerator at the start of the New Year!

Letter opener

We asked a focus group to tell us the most useful promotional item at their desk right now. Their overwhelming answer? The letter opener.

We asked a focus group to tell us the most useful promotional item at their desk right now. Their overwhelming answer? The letter opener.

Shopping bag

Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the near future.

The reusable shopping bag market has exploded! With everyone trying to do his or her part to save the planet, the value of the grocery tote has grown. The state of California has become the first state to propose banning plastic bags. Now it’s not just the store from which the bag came that wants to use the space for advertising, it is also products that want a piece of the branding pie. The marriage of Kroger and Kraft on the same reusable grocery tote is in the VERY near future.

Take a look around! Tell us just how many promotional products you see. We think you will be surprised at how many promotional products we have in our lives and the prominence of some of those products. Now that you see just how many things classify as promotional products, think about your audience reach when you put your brand on a customizable item. The value of promotional products cannot be understated!

Pinnacle Promotions

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5 Promotional Products that Make People Say “WHAT?!?!”

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WWWHHATTT?!?!?!

We see it all in the promotional products industry. We’ve seen clients order everything from the traditional promotional stick pen to the custom mug with a brass knuckles handle. There is a perfectly good use for even the most eye-catching promotional products. Here are a few of our favorites:




1.
The Kikkerland Cranky

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This completely functional promotional product with imprint area on the key, doubles as a business card holder. This product was recently purchased by a software development company. Think clever? Think techy? Think geek? Think software development company.


2.
The Lung Stress Ball

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This lung shaped stress ball is a fantastic awareness product. November is COPD Awareness Month and these would make a perfect personalized giveaway for events. The key to awareness product is impact and functionality. The better suited the promotional items, the better the opportunity for engagement and return on your investment in the form of participation and donation.





3.
The Hot Rod® Vent stick

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Looking for the pine tree air freshener? We’ve got something better. This stick air freshener glides right into the air vents of the car. Brand the end, the most visible part of the product. This product can be used for the local car wash as a giveaway for patrons. It makes the perfect swag bag item for a large car show. And, can be branded and sold in auto parts stores to turn perfume into profit.





4.
Umbrella Plus

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This promotional umbrella doubles as a chipping target. When you see this umbrella in it’s traditional position, it looks like your average umbrella. Except for two, dog ear holes on top. Do they go up? Do they go down? Actually, when the umbrella is inverted they serve as golf holes for chipping or putting. We don’t have to tell you that this makes the perfect golf outing prize or branded with the club or league logo and it becomes a fabulous country club self-promotional item for sale in the pro shop.





5.
Biodegradable Sweatshirt Water Bottle

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Because every water bottle needs a hooded sweatshirt, right? As fun as this cooler cover might look, the advantage of this product is the reusable BPA-free water bottle. The large imprint area on the bottle cover makes this product perfect for your corporate picnic or fraternity or sorority-tailgating event. The tickets to the Florida State Football game pictured here are not included! ;)



Some of these branded products might not immediately come to mind for your event or organization. Some of these customizable products might even make you say “WHAT!??!” But then again, some of these promotional items are so creative the sheer shock value provides an unforeseen return on your investment. These promotional items keep your brand top of mind long after the initial engagement and remind your audience of your unique ability to bring something to the table that sets you apart from your competitors.

Do you have a picture of a branded item that made you say WHAT!?!?!?! Tell us about it here or post it to our Facebook wall.

Pinnacle Promotions

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Trustpilot honors Pinnacle Promotions

20140805-thophy-july2014 (1)‘There’s no such thing as bad publicity’ – Phineas T. Barnum

That’s not completely true. In today’s crowdsourcing environment, a positive public image is vital. Businesses are competing for an ever-dwindling mindshare using all tools at their disposal. Which means that the value of the credible, qualified customer review is higher than it has ever been before.

Trustpilot is an online-review platform for ecommerce businesses. Trustpilot boasts more than 7.5 million reviews on its site, representing businesses in more than 16 countries. One of the key value-adds of Trustpilot is its relationship with Google that lists Trustpilot reviews in the Google Seller Ratings. Unlike other crowd sourced or location-based review options, Trustpilot is regulated and cannot be “gamed” in the business’s favor. It is entirely customer focused, customer controlled.

Pinnacle Promotions uses Trustpilot for its customer review program. And, we are so very proud to accept the first-ever Trustpilot Customer Milestone Award. In July, Trustpilot recognized Pinnacle Promotions for collecting more than 500 reviews. Of those reviews, the majority are five-stars.

“We are honored to be the first recipient of the Trustpilot Customer Milestone Award, the party was fantastic. The entire company got to celebrate this achievement together over cake, cookies and champagne. We take our customer experiences very seriously and it’s great to know there’s a company out there that does too and is willing to recognize those that do. Thanks Trustpilot.” – Justin Hutchinson, Director of Inside Sales at Pinnacle Promotions

Trustpilot threw a party for the team at Pinnacle to celebrate this momentous occasion. Complete with cake, cookies and champagne, Trustpilot raised a glass to Pinnacle. Trustpilot selected their top ten favorite reviews and had them framed and presented to the team during this company-wide event. Read the Trustpilot blog post, here.
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Pinnacle strives every day to provide a high level of excellence in products and service. We look forward to continued positive relationships with our customers. Thank you, Trustpilot, for recognizing Pinnacle and this groundbreaking achievement!

Pinnacle Promotions

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What Happens After a Big Breakup

Your last breakup may not have been worth millions of dollars. But, perhaps you too had to decide what to do with a corporate logo after dissolution or split. Perhaps you needed to find an outlet for your uniforms after a company name or logo change. Or, maybe you decided not to give that favorite concert t-shirt back to your ex. Either way, there’s a lot more to think about after a big breakup than just the feelings. Don’t forget to consider the stuff!

Manchester United Defend (Photo credit: Paolo Camera)

Manchester United Defend (Photo credit: Paolo Camera)

Manchester United, one of the champions of the Barclay’s Premier Football League in England, made big news recently when they switched from Nike to Adidas as the main supplier for their kits. The deal is the highest uniform deal of all time in any sport. Adidas will pay Manchester United $1.3 billion over 10 years to provide uniform kits.

The Initial Breakup:
Nike decided after a 10-year relationship that ManU wanted too much money to continue the relationship. Did this have anything to do with Manchester’s recent poor performance in the Premier League? They finished 7th this past season. Either way, when word got out that Nike was moving on, sports powerhouse Adidas was more than happy to move in. Adidas worked a deal to pay $130 million per year for the next 10 years to Man United. They expect $400 million in sales per year to generate from this relationship. Man U put Nike on notice in January, and the Adidas deal was done by June. The new kits start in the 2015-2016 season.

Intellectual Property and New Gear:
Of course, the brand owns their logo as intellectual property. But as part of the complete kit, Adidas will outfit Man U with an updated, slightly tweaked logo, and full game and training uniforms (down to the underwear). However, the deal is only for playing and training wear. Unlike with the Nike contract, now the team will control any other licensing for promotional products directly.

Old Gear:
And what is the team to do with the old, outdated Nike gear? The team will continue to use the kit through the 2014-2015 season. But, what happens to the gear after that?

Often, teams need an outlet for getting rid of outdated products. Some clubs sign the old items and give them to charity. Others are required to donate the items, but not in a geographical area that they can be resold or profited. It can be mandated that the items be sent to third-world countries and given to charity.

Man U is hosting a contest this season so that people can enter to win Nike Tour Gear worn during game play and signed by the players. You can enter here.

Enter to win Tour Gear from Aon

Enter to win Tour Gear from Aon

Whether a logo change or corporate split, what do companies do with all the old stuff? Have you found creative ways to use last year’s marketing materials? Tell us in the comments below!

Pinnacle Promotions

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9 Promotional Products that Didn’t Exist 20 Years Ago

Pinnacle Promotions recently celebrated our 20th birthday! Pinnacle owners Mitch and Dave Weintraub have been in this business long enough to see new products come and go. We decided to take a look back at promotional products that weren’t around 20 years ago when these two brothers started up the business.

1. Powerbanks

20 years ago no small, cellular phones even existed. No cellular phones, no need for the Powerbank as we know it today.

20 years ago no small, cellular phones even existed. No cellular phones, no need for the Powerbank as we know it today.


























2. BPA Free Water Bottles
Bisphenol A has been used to make plastics since 1957. However in 1998 the government began to investigate potential safety concerns. A 2010 FDA report labeled BPA as potential hazardous to our health. This led to the creation of the BPA-free water bottle.

Bisphenol A has been used to make plastics since 1957. However in 1998 the government began to investigate potential safety concerns. A 2010 FDA report labeled BPA as potential hazardous to our health. This led to the creation of the BPA-free water bottle.





























3. Neptune Screen Cleaning Cloth

 Again, no small, cellular phones with touch screens no need for the Neptune Cloth screen cleaner.

Again, no small, cellular phones with touch screens no need for the Neptune Cloth screen cleaner.

























4. Stylus Pen

No touch screen, no stylus!

No touch screen, no stylus!























5. Stemless Wine Glass

Reidel introduced the worlds first stemless wine glass in 2004. “The tumbler, used for centuries as an all-around drinking vessel, is now turned into a sophisticated wine accessory.” http://bit.ly/1ogRA5z

Reidel introduced the worlds fist stemless wine glass in 2004. “The tumbler, used for centuries as an all-around drinking vessel, is now turned into a sophisticated wine accessory.” http://bit.ly/1ogRA5z



























6. Moustache Pen

While there were moustaches 20 years ago, there weren’t “hipsters.” Hence, the Moustache Pen.

While there were moustaches 20 years ago, there weren’t “hipsters.” Hence, the Moustache Pen.























7. Retro Boombox Cooler

20 years ago we were using actual boom boxes! Not, coolers dressed up to look like boom boxes that use Bluetooth technology to play music!

20 years ago we were using actual boom boxes! Not, coolers dressed up to look like boom boxes that use Bluetooth technology to play music!

























8. Clear Stadium Tote

While the clear bag may have existed 20 years ago, the clear bag for use at NFL games and other sporting events only existed since the beginning of the 2013 season in response to uncertainties following 9/11.

While the clear bag may have existed 20 years ago, the clear bag for use at NFL games and other sporting events only existed since the beginning of the 2013 season in response to uncertainties following 9/11.



























9. Full-color grocery tote with QR code

Full-color images have been around for a while. However, the inclusion of the QR code inside the color image is new. One client used the bag as a giveaway for conference attendees. When users activate the QR code, they were provided with the conference schedule and coupons for meals and local attractions that were exclusive to the QR code users.

Full-color images have been around for a while. However, the inclusion of the QR code inside the color image is new. One client used the bag as a giveaway for conference attendees. When users activate the QR code, they were provided with the conference schedule and coupons for meals and local attractions that were exclusive to the QR code users.































Take a look around you right now! What things do you see that weren’t around 20 years ago? Tell us in the comments below.

Pinnacle Promotions

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Are you looking for us? We’ve moved!

We are excited to announce that we are finally all settled into our new offices!

This is the fourth location for Pinnacle Promotions in our 20-year history. The process to find a new location began in May, 2013. Our organization had outgrown the offices we had called home for more than 10 years. The move involved location scouting, plan development, packing plans, and eventually the actual move, and to do all of this as efficiently and seamlessly as possible.

Owners Mitch and Dave Weintraub worked with local realtors to scout a location that would meet our current needs, but also allow for continued growth and was in a central location for employees. With the new office it was our goal to build out a state-of-the-art showroom and expand our current operations. Pinnacle circulated surveys to the entire company to find out what features were most important to the team. Then working with architect, did their best to accommodate functionality and comfort requests. (In the end, the employees are pretty happy with the results!)

Packing! Is there any worse job when you are moving? Luckily, Flood Brothers Commercial Relocation Services made packing a breeze. Their system of pink, numbered crates helped to ensure that everything made it to the right location. Easy to use, and easy to move!

The only snag in our otherwise brilliant moving plan? Atlanta’s epic Snowmageddonpocalypse. After three weather-related reschedules, we were finally able to make the big move!

We enjoy hosting our vendors and clients in our new facility. If you are in the Atlanta area, please stop by for a visit at:
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4855 Peachtree Industrial Blvd., Ste. 435
Norcross, GA 30092

For more great pictures, check out our Pinnacle Facebook page!

Pinnacle Promotions

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Where Will We Wear Next?

Wearables! This is all anyone in both the tech and retail arenas are talking about. Mashable says, “Wearable technology is perhaps the most prolific trend in the tech industry today.”

Click to see full image from Mashable

Click to see full image from Mashable


This infographic from Mashable highlights the life of the wearable. It all started with MIT Professor Edward Thorp attempting to invent a wearable computer that would allow him to cheat at Roulette. He wasn’t too far off the mark with a 44% success rate. From there, we’ve moved through the calculator wristwatch, the wireless webcam, and all the way up to Google Glass.

Google wanted to create a hands-free smartphone. Their idea grew into what we know today as Google Glass. Glass is an optical-mounted, voice-controlled, augmented reality wearable computer. In the beginning, it looked like the headgear you might have worn overnight attached to your braces in 8th grade. Currently, Google Glass comes in any number of fashionable eyewear pieces. And as with any trend, Google Glass wearers have already earned their own trendy nickname and have news stories dedicated to Glass use in public areas and private businesses. Here is a link to Google’s own etiquette list of Dos and Don’ts.

In the promotional products industry, as retail goes so do we. We can expect to see the wearables tech trend encroach on the promotional products industry. How long before we see custom promotional Google Glass-ready sunglasses? How about promotional watches equipped with Bluetooth for music and phone access? When will we see personalized t-shirts be RFID-equipped for event staff or VIP access?

What do you think will be the next big thing in promotional wearables? What will be next to make Mashable’s list? Tell us what you think!

Pinnacle Promotions

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