promotional beach towels

Your Promotional Pocket Guide: 5 Must-Haves for a Beach Ready Brand

Your Promotional Pocket Guide: 5 Must-Haves for a Beach Ready Brand

As the weather warms up and summer vacation travel plans are in the works, now is the perfect time to promote your brand message. Customers are getting themselves in shape for spending time at the beach, and – to be completely honest – your brand should be, too.

Promotional products will help both you and your customers take full advantage of a relaxing day at the beach. Consider these five essentials for a beach-ready brand, and your customers will thank you every time your products make their beach day just a little more enjoyable:

Sun Protection Promotional Products

As we’ve mentioned before, with warm weather comes the risk of skin damage from sun exposure. Helping customers enjoy the outdoors without experiencing these potential problems can give your brand a competitive advantage. Branded sun-protection products like sunglasses, sunscreen, visors, and handheld fans, show your customers that your brand is considerate of their needs and well-being. These types of promotional products can be easily stored and carried, ensuring optimal brand mileage and continued exposure.

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Tap Into Nature With Eco-Friendly Promotional Products

Since summertime is when most of us head out to enjoy the outdoors, it’s also the perfect time to show your customers just how much you appreciate and respect the environment. Custom eco-friendly products like reusable tote bags, BPA-free water bottles, eco-safe water bottles, and bottle coolers are excellent options if you are looking for unique giveaway items that will highlight your brand personality and help you develop a good reputation. These environmentally-conscious, custom products will make for meaningful mementos, and they are guaranteed to see repeated use.

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Stand Out With Bigger Outdoor Promotional Products

While there’s no doubt that the aforementioned smaller promotional products will boost your brand awareness, these larger outdoor products will make an even more impactful brand statement. Custom branding larger items like beach towels and mats, coolers, beach chairs, and picnic baskets provide considerably more space for your branding to be displayed. This is an economical way to advertise your business and create greater brand visibility. You can cleverly draw attention to your brand without expensive and intrusive advertising. In turn, you’ll easily develop a brand following. These make wonderful complementary gifts, which customers will love to receive and show off at their beach parties.

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Liven Up Playtime With Promotional Products

Infuse some branding into your customer’s beach fun. Custom printing your corporate logo onto family-friendly products like frisbees, beach balls, paddle ball sets, and soft dart rockets offer customers an unexpected token of appreciation that will help them remember your brand. This will propel their interest in sharing your brand message with others. These fun-inducing promotional products add an extra dose of branding charm that will connect with customers on a more personal level, and custom toys and games will appeal to all age groups.

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Promotional Products from Top to Bottom

It may be hard to believe it, but beach staples can go a long way if they are appropriately custom printed with your company logo. Customers will be ready from head to toe wearing items like your custom flip flops and swim goggles, and they will be reminded of your brand as they go from casually strolling on the sandy beaches to taking a dip in the refreshing waters. These practical gifts will be kept, remembered, and frequently used, so they are a good way to reward customers for their support.

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You can easily satisfy the needs of customers AND your business by taking each and every detail of the beach experience into account.

By taking advantage of custom beach products, you can subtly integrate your brand message into the lives of customers AND ensure your logo enjoys a nice, long summer vacation.


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It’s National Towel Day

It makes sense that May 25th, the Friday before Memorial Day is National Towel Day. Though summer doesn’t actually begin until June 20th, Memorial Day Weekend signifies the unofficial start with pools opening, barbecues happening and people heading to the beach or lake for the long weekend.

Target Towel

[towel from Target]

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Posted by Lee in Seasonal Marketing Ideas, 0 comments