Posted on September 14th, 2010
Welcome to this week’s edition of “Trending Topic Tuesday” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
Posted on August 17th, 2010
After writing about CuervoGames Atlanta for last week’s weekend guide, there was no way I was going to miss this awesome event. Teams of four spent the afternoon climbing a rock wall while water poured down on them at a rate of 8 gallons a second, collecting ‘agave leaves’ while suspended 30 feet in the air, and mixing up boozy concoctions with an impressive variety of Jose Cuervo tequila. Entry was free (but limited to the first 20 teams to show up) and team members received matching custom tees emblazoned with the CuervoGames logo, which made it easy for them to keep track of one another even during the Barrel Roll. Event staff and the Cuervo Girls were also outfitted in a variety of tequila-themed promotional apparel for the event.
Posted on July 15th, 2010
Pancakes and cartoons: if you ask me, indulging in these two guilty pleasures sounds like an ideal way to kick off a Sunday morning! A few weeks ago, I visited a local IHOP restaurant to chow down on some delicious chocolate chip pancakes, and instead of walking into an ordinary IHOP, I was presented with an atmosphere that was much friendlier and more inviting. The reason for the kid-friendly ambience? A marketing campaign promoting the newly released, animated movie, “Despicable Me” at all IHOP locations.
For more information about this great example of cobranding, the effectiveness of promotional apparel and why you should see “Despicable Me,” keep reading…
Posted on April 9th, 2010
Mistakes happen. We all make them. I’ve even been known to flub now and again.
In my opinion, the best thing to do when the inevitable mistake happens is to learn from it. Don’t let it get you down. Take the constructive criticism with pride and roll with the punches.
So for the San Francisco Giants, the first lesson learned this baseball season is a big one: inspect your promotional apparel before hitting the streets for an away game. When Giants team member Eugenio Velez took the field Wednesday night in Houston, he was completely unaware that two letters on his jersey had been transposed, leaving “San Francisco” to read “San Francicso.” Oops.
Posted on February 4th, 2010
For some, fashion is a hobby. For others, a sport. Twice a year, in February and September, fashion lovers of all income brackets, styles, and ages unite to take in something I like to equate to “The Superbowls of Fashion,” New York Fashion Weeks. Men glued to their tvs screaming as their favorite football team fights for yardage does not begin to compare to the intensity with which many women follow the coverage of Spring and Fall Fashion Weeks. We live vicariously through bloggers and press coverage, keeping a mental, or for some fashionistas who are even more obsessed with couture than I am, a physical, checklist of all the trends we want to incorporate into our seasonal wardrobes.
Spring/Summer trends were defined at 2009’s Fall Fashion Week (confusing, I know), and I have already spotted some of the key trends permeating the dreary Winter attire demanded by Atlanta’s current climate. It isn’t too late to design custom apparel items for clients and employees that will put them at the pinnacle (pun intended!) of fashion in their professional and personal lives this Spring.
Neutral tones: One of my current favorite promotional products is Leed’s Laminated Non-Woven Large Shopper Tote, which can be found in our Tradeshow Bags & Totes category. This eco-friendly carrying bag is offered with a grass stock background, keeping it in line with the neutral theme that dominated Spring runway shows. A former roommate’s 7 year old sister once asked her why everything in my closet was “dirt-colored,” so clearly I was far ahead of the times with this trend!
Preppy stripes: Many people are not wasting any time at all interspersing chunky stripes and nautical accessories into their Winter wardrobes, and this craze is expected to grow exponentially as temperatures heat up. Our playful Large Striped Canvas Tote is one item to help your female constituents capitalize on the nautical theme, and even men can get onboard (again, pun intended- that one was just way too easy!) with polo shirts featuring subtle stripes.
Nylon anoraks and color blocking: A quick search for the term “color block” on our website turns up hundreds of results, from color block drinkware to tote bags. Appropriately, some of the search results were nylon color block jackets for men, women, and youth from popular promotional apparel brand Port Authority®. I don’t think I could have found a better example of either of these trends than these particular lightweight jackets- perfect for crisp, clear Spring mornings, Port Authority® takes nylon outerwear from functional to fashionable with ease in these statement pieces.
And that wraps up my summary of Spring trends; I can’t wait to summarize next week’s events for you, as I’m sure I will have plenty of ideas about how Pinnacle Promotions can help you bring Fall 2010 trends from the runway to YOUR way with unique promotional products.
Dana
Team Lead – Social Media
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