Tag Archives: promotional apparel

Oops! The RIGHT Way to Make the WRONG Impression

On the episode of Friends titled “The One Where Joey Loses His Insurance,” Ross has begun to teach his first-ever college course. He is intent on making the right impression, and starts his very first class by introducing himself with an English accent. The hilarity ensues when Monica and Rachel stop by class one day for lunch and discover the bogus accent. He insists the entire fiasco began all because he wanted to make the right impression.

In the promotional products industry, without careful guidance it can be all too easy to make the wrong impression. Our sales team shared examples of the right way to Make the right impression.™

handsanitizerRight: Hand sanitizer for the hospital or doctor’s office
Wrong: Food containing nuts for the hospital or doctor’s office

towels2Right: Branded towels for the local gym
Wrong: Orca whale stress balls for the local gym

Right: A gift pack including sunglasses, hats and sunscreen for the luxury resort in South Florida.
Wrong: Heavy, customized fleece jackets for the luxury resort in South Florida.

ribbonRight: Ribbon reflector light for a cancer fundraiser
Wrong: Zippo lighter for a cancer fundraiser.

Right: Filtered water bottle for an alcohol treatment facility.
Wrong: Shot glass for an alcohol treatment facility.

SM-7677_500Right: Customized cowbells for the local chicken fast-food restaurant.
Wrong: Customized chicken feet for the local chicken fast-food restaurant.

At Pinnacle Promotions, we know the right way to Make the right impression.™

Pinnacle Promotions

Trends for 2014: More, more, more

We have had numerous vendors stop by our offices in Atlanta. We’ve seen a few things stand out as trends for 2014.

Overall, the trend we have seen in every category is the ability for a product to be more than one thing! The keys for products to be more than one thing can be boiled down to three main themes: Security, Versatility and Stress-down.

clearbagSecurity: From bags to tech gear, the thing we hear over and over is “security.” The NFL Bag policy has not gone unnoticed by manufacturers. They are creating more and more clear bags. The requests for customized clear bags have come in every shape and size, and at various price points.

Security is not limited to bags. The iWallet is a perfect example of a branded product designed with “identity theft prevention” in mind. Not only are the cards protected from deactivation from the phone, but also the grip prevents card slippage or loss. iwallet

Versatility: The key to versatility is for a product to be more than one thing. The Gwee button iPhone screen cleaner is a phone stand and a cleaner. This mouse pad is also a screen cleaner. The In-Pillow travel pillow converts from a small pillow, (with a pocket!) to a basic tablet holder to a stand-alone screen mount! pillow

Stress-down: The stress ball has been a hallmark of the promotional products industry as long as we can remember. However, the sheer volume of options in “anti-stress” promotional products has increased. You can now put your logo on everything from the traditional stress ball to Office Spa kits complete with lavender “stress relief” hand lotion.

Screen shot 2014-04-02 at 3.55.30 PMPinnacle Promotions takes the stress out of ordering your promotional products with our Rocketship 24-hour Rush Service. There are thousands of products that can be ordered with rush service and no rush charge. If there is anything that will take the stress out of your life, it is getting the right product at the right time the right way to help you Make the right impression.™

Pinnacle Promotions

Technology: RFID Changing Promotional Products

Author’s note: When I originally wrote this blog post, it was purely informational. Currently, my daughter is on a spring break trip with her school to Peru. The idea of RFID-blocking gear just became VITALLY important to our family.

21st century technology is making a big impact on the promotional products industry. The need for RFID security is changing the internal workings of promotional products. RFID, Radio-frequency Identification, is the wireless use of radio frequency to access information and transfer data. If you have stayed in a hotel recently and used your card to “tap” into your room rather than sliding your card, you are using RFID technology.

RFID has launched a whole new type of crime in the form of hacking. Wired Magazine has covered the increase and ease of theft numerous times since this technology emerged into the market. “They can steal your smartcard, lift your passport, jack your car, even clone the chip in your arm. And you won’t feel a thing.” Now, RFID technology, and the ability to block the RFID signal, is making its way into customizable products as varied as wearables, gear and promotional bags.

Promotional product manufacturers and suppliers have worked together to provide marketing professionals with quality and RFID-safe products. Here are a few examples:

walletYou can customize the Travelpro Travelsmart Passport Wallet with your corporate logo. Developed with the airline travelers and professionals in mind, special RFID Technology encases belongings to protect them from ID theft. This deluxe Passport Wallet contains a flip up boarding pass holder, quick access passport pocket, three credit card slots, and a privacy mesh ID holder.

zebraNot only does the Zebra Convertible Computer Messenger Bag come with padded, scratch-resistant 10″ and 15″ tablet pockets for protecting your technology, but it also has a zippered pocket with RFID-blocking technology preventing unauthorized access to personal information.

Soon enough, RFID technology will be in wearables and gear. The ability to host a QR code on a branded tote bag has been around for a while. We’ll soon be able to insert an RFID patch into a customized reusable bag for a conference taking your swag bag to a whole new level by making it an entry ticket, attendance recorder, and participation tracker.

The possibilities are endless for the marriage of technology and promotional products!

Pinnacle Promotions

Don’t Underestimate the Value of a Good Bag!

LizPPAI By Elizabeth Fenlon
Merchandising Specialist

The PPAI Expo in Las Vegas is the trade show of trade shows. Literally. It is the biggest trade show in the promotional products industry, spanning two full floors at the Mandalay Bay Convention Center. With close to 3,250 booths and 11,500 industry attendees, you can imagine that this might be a tad overwhelming if you were a tradeshow newbie, like myself.

As a Merchandising Specialist for Pinnacle Promotions, it is my job to stay on top of industry trends and be ahead of the curve as new products launch into the market. Attending the PPAI Expo is a must. So, I packed my comfortable shoes and headed to Las Vegas for 4 days of nothing but talking about promo products.

Our team met at the airport at 6AM the day of the trip. I’d been packed for days, terrified of being late or of being the one to hold us up with my lack of business travel experience. Luckily, I’d recently gotten a Zebra Convertible Computer Messenger Bag and it turned out to be my most prized possession on the trip. Seriously, this bag has it all.

zebrabag

My Zebra Bag has both a padded laptop compartment and a padded tablet pocket. Which made getting my chunky, old, Toshiba laptop through security a breeze. It also converts easily from backpack to messenger bag, and not in that cheap 2-in-1 kind of way that you might expect from a ‘promotional bag.’ But, when it was a backpack it was a backpack, with padded durable straps. It also features a zippered pocket with RFID protection. Which if you travel for work, especially out of the country, becomes a necessity. Unless, of course, you like the idea of getting your identity stolen or your bank accounts hacked.

Upon arriving we were able to check in, get a feel of the layout, view the exhibitor list and map and come up with a game plan to tackle all those booths over the next few days. If you’ve never been to a trade show, especially one of this magnitude, there are a few essentials you HAVE to have on you at all times:

• Comfortable Shoes – 8-10 hour days of walking and standing
• Refillable Water Bottle– Las Vegas is a dry climate. It is important to stay hydrated. They’ll price gouge you for bottled water at the show. So, being able to refill from the water fountain is a must. water






• Pen/Notebook – Because you will NEVER remember everything.journal






• Camera Phone – There is no way you will get 2 floors and 3,250 booths of samples on the plane. Take pictures.

• Business Cards/ Business Card Holder – Again, you will never remember everyone’s name. case






• Snacks – ok, maybe this is just me? Avoid getting cranky when it’s 5 o’clock and you realize you still haven’t eaten lunch.

For the show, I converted my Zebra Bag into a messenger bag since I had less to lug around than the airport. The main compartment has a removable file organizer, which turned out to be essential in keeping all the literature I was collecting in the booths organized. Everything on my tradeshow essential list had a perfect spot in this bag, allowing me to be hands free and focus on the real reason I was there, to scout out the newest and most effective products to help your brand Make the right impression™.

Pinnacle Promotions

Pinnacle Promotions Make the right impression™ Contest

A smile? A gift with purchase? A full refund on a defective product?

Or, a rude clerk? A non-responsive manager? A poor-quality product?

Each day companies go above and beyond, or fail miserably, to make the right impression. Have you had a company make a lasting impression on you one way or the other? Tell us what you think is the best way to Make the right impression.™

All I really need to know to Make the right impression™ I learned in Kindergarten

Based on Robert Fulghum’s wildly popular book, All I Really Need to Know I Learned in Kindergarten, we have added our own twist on the “things I learned in Kindergarten” for the promotional products industry.kinder

All I really need to know to Make the right impression™ I learned in Kindergarten.

1. Offer your attention and advice willingly.
2. Do what is right.
3. Praise in public, critique in private.
4. Leave a customer’s office the way you found it.
5. Try, and then try again.
6. Be kind. Apologize first.
7. Be on time.
8. Offer a clean, dry hand to shake.
9. Care more about people than they care about you.
10. Come bearing gifts, such as quality promotional products.
11. Confidently promise and over deliver.
12. Listen. Really listen.

Pinnacle Promotions

The Fuller Brush Man’s Necessities

fullerThe Fuller Brush salesman is a legend in the outside sales community. The Fuller Brush man was the original traveling salesman. He went door-to-door, cold calling from city to city, state to state across the country. Movies have been made about him, from The Fuller Brush Man to Planes, Trains, and Automobiles. He is a part of pop culture, and the ideal that salespeople strive to be. pta

While the Fuller Brush man-model has changed over the years, the role of the “traveling” or outside salesperson still exists. Whether a local person or across states or countries, the role of the salesperson has changed over the decades but there are some business essentials that every outside salesperson needs.


See if you agree with our list:


bcinfoBusiness Cards: A must for any salesperson, inside or out. You can order online, or even print your own these days. Business cards are also moving out of the traditional-size mold and branching out into more creative shapes and designs.


businesscardholderBusiness Card Holders: Pull your business card from this classy double-compartment holder.




luggagehandletagLuggage Tag: This Luggage Tag and Luggage Handle Wrap combo make life easier for the seasoned traveler!




backpackMessenger Bag: This elleven™ Checkpoint-Friendly Computer Personalized Backpack is perfect for car or air travel.




carbeadsSeat beads: A must-have for the salesperson who spends most of their life in the car!






Good Shoes: Enough said.


ndsmSleep Mask: This Napoleon Dynamite sleep mask will keep other flyers from bothering you because they know you mean business.




A Good Book: Goodreads will help you find your next good book, and tell you what your friends are reading, too!

swankytizerHand Sanitizer: This Pen/Sanitizer combo is one of our favorites!






popperGiveaway: What a better way to make the right impression than to give your clients and potential customers something to remember you by. And if you can make them smile in the process, even better! Our clients loved their poppers! VIDEO




Stress-headache Medication: And lastly, do not leave home without relief for those long travel days, weather delays, or cancellations!

To be successful, you must always be prepared. So, make sure you don’t leave the office without these sales necessities!

Check out our Pinterest Board!

Pinnacle Promotions

What does every cubicle need?

What does every cubicle need? When we posed that question to our team, we got some varied answers. Here are some of our top picks:

ballchairBall chair: We were surprised to see how many people thought this belonged in every cubicle.






3sockmonkeys1Sock Monkey: We thought to ourselves, “Sure, a playful toy.” Nope. People mentioned Sock Monkey by name. Is that a thing that we just aren’t aware of?




Screen shot 2014-02-20 at 3.33.37 PMStress Ball: Everyone needs one of these in their cube for the coworker who won’t read the entire email.




EDGE2LITEDual-Monitor arm: Who uses just one monitor these days?






migFavorite Coffee Mug: Duh.






Screen shot 2014-02-20 at 3.35.17 PMTech Toys: Our Social Media Manager is addicted to the Gwee™ Button touchscreen cleaning device.






mousepadMouse Pad: Most agreed that a wrist-rest on the mouse pad is a necessity.






iphonestandPhone rest: That way we can see each song change or text from our mom. This stand comes with a stylus pen!






We’ve made a Pinterest Board with some of our favorites. What would you add to this list?

Pinnacle Promotions

Pinnacle Promotions Named Best Places to Work by Counselor Magazine

badge_opt5February 6, 2014 – Atlanta, GA – Pinnacle Promotions, a leading distributor of promotional products and corporate apparel to some of the world’s most recognized brands, was recently named a Best Places to Work by Counselor Magazine, a publication of the Advertising Specialty Institute. This is the fourth year in a row that Pinnacle Promotions has received this award.

“It‘s an honor to be recognized for the culture that we’ve built here at Pinnacle,” said Mitch Weintraub, CEO of Pinnacle Promotions. “We’ve always felt that by hiring the best people that fit our corporate culture, empowering them to make decisions and giving them all the tools necessary to do their job that it will always lead to a higher level of job satisfaction and ultimately translate into outstanding customer service.”

Counselor Magazine partners with a third-party research firm, Quantum Workplace, to conduct the Best Places to Work evaluation in more than 40 major cities across the United States and among over 22,000 promotional product distributors. The companies are judged in 10 areas, from satisfaction to trust to team effectiveness. Pinnacle Promotions scored among the top 1% in all the measures.

“From the very beginning, my brother and I wanted to create an environment where our people walked through the front door and felt like they were having fun spending time with their close friends rather than just going to work,” said Weintraub. “That was 20 years ago and this type of recognition tells us we’ve been doing something right.”

It is this vision that has propelled Pinnacle Promotions into one of the largest distributors in the industry. By investing in its people, technology and key suppliers, Pinnacle has consistently outperformed its peers and been the distributor to watch. This year marks Pinnacle’s 20th anniversary, which will be celebrated by a year-long celebration and a move into their brand new office space and state of the art showroom.
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Pinnacle Promotions is a promotional marketing agency with expertise in design, sourcing, and production of branded merchandise and corporate apparel. Since 1994, we have helped some of the world’s most recognized brands and institutions Make the right impression™ by selecting quality promotional products that are flawlessly customized and delivered faster than ever thought possible. The company’s agency approach to promotional marketing makes our clients jobs easier and provides them with an unprecedented array of exclusive services. Our dedicated Account Teams and cutting-edge technology allows us to consistently deliver services with quality, speed and reliability that is unmatched in the industry. Please find us at http://www.pinnaclepromotions.com, call 800.351.4226 or follow us at facebook.com/pinnaclepromotions for additional information.

Pinnacle Promotions

Promotional Product Hacks to Save Your Tradeshow

Promotional Product Hacks to Save Your Tradeshow

We know how difficult it is to plan, prepare, and execute a trade show and that you’re looking for tips and tricks to make it easier. Storage is in short supply at trade shows. So, how can you make the most of it? We suggest doubling up the uses of your promotional items so that you don’t have to remember quite so many things. Some people call these hacks. We call them “imaginative repurposing.”

1. W-DS_500
Silicone wristbands make handy rubber bands when you’re overwhelmed with loose pens or pencils and short on bundling methods. Not only are these handy customized wristbands going to be utilized over and over by tradeshow attendees (because you just gave them a new idea) but will also allow you to be organized at the same time.

2.note
Reduce the number of office supplies that you need to take by leveraging your promotional items for your booth staff. These will be handy for your staff to jot down notes to hand to attendees. Branding and personal contact reminder all rolled up in one.

3.Screen shot 2014-01-09 at 3.52.52 PM
Got a tablet or iPad to display but can’t get a new case or stand? Order the Leeds Windsor Reflections Promotional Jotters (Item 0550-66) and use it to double as a display stand.

4.cup
Cups are a great tradeshow promotional item because they are likely to be used again; they have a long “shelf life.” However, cups use up a lot of space, but really most of it is just air. So, how do you take advantage of this?
If you will be shipping your giveaway cups, use the cups for storage or stuff them full with other essentials that need to go to your trade show. This will reduce the number of boxes that you would need to ship and reduces clutter at the actual booth.

5. hack
Many booths will use music to create the ambiance within the booth. Think you need to take along extra speakers to be heard? Think again. If playing music from your phone, place your phone’s speaker inside one of those snazzy promotional cups to amplify the sound.

6.Screen shot 2014-01-09 at 3.50.47 PM
Traveling with fragile tradeshow items and need cushioning to pack your valuables in? Have you ever thought of using a 1/4’ mouse pad, imprinted with your logo to cushion your precious delivery? Mouse pads come in all shapes, sizes, and thicknesses and can be used not only to ensure your mouse works correctly, but can be used to take up extra space in the box and absorb any shock that your shipping boxes may incur.

So, when you get ready to pack up your trade show tables, displays, and promotional items, recall these tips to save space, time, energy, and keep you organized. Well, at least make you look smart by knowing the hacks.

Got any good hacks of your own? Let us know!

Pinnacle Promotions

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