Tag Archives: promotional apparel

Are you looking for us? We’ve moved!

We are excited to announce that we are finally all settled into our new offices!

This is the fourth location for Pinnacle Promotions in our 20-year history. The process to find a new location began in May, 2013. Our organization had outgrown the offices we had called home for more than 10 years. The move involved location scouting, plan development, packing plans, and eventually the actual move, and to do all of this as efficiently and seamlessly as possible.

Owners Mitch and Dave Weintraub worked with local realtors to scout a location that would meet our current needs, but also allow for continued growth and was in a central location for employees. With the new office it was our goal to build out a state-of-the-art showroom and expand our current operations. Pinnacle circulated surveys to the entire company to find out what features were most important to the team. Then working with architect, did their best to accommodate functionality and comfort requests. (In the end, the employees are pretty happy with the results!)

Packing! Is there any worse job when you are moving? Luckily, Flood Brothers Commercial Relocation Services made packing a breeze. Their system of pink, numbered crates helped to ensure that everything made it to the right location. Easy to use, and easy to move!

The only snag in our otherwise brilliant moving plan? Atlanta’s epic Snowmageddonpocalypse. After three weather-related reschedules, we were finally able to make the big move!

We enjoy hosting our vendors and clients in our new facility. If you are in the Atlanta area, please stop by for a visit at:
IMG_0533

IMG_0534

IMG_0535

IMG_0532
















4855 Peachtree Industrial Blvd., Ste. 435
Norcross, GA 30092

For more great pictures, check out our Pinnacle Facebook page!

Pinnacle Promotions

Personalize it! And, you can be a winner, too.

Personalization is key in the promotional products business. But when it comes to personalization, it seems retail is following the promotional industry’s lead. From the first day that your barista asked to put your name on your cup of coffee at Starbucks, personalization was creeping into mass retail. But recently, both Gatorade and the U.S. Soccer Organization are banking on your desire to personalize their products.

Gatorade’s #WinfromWithin campaign went for the personalization angle earlier this year. You can create your own, personalized label for your Gatorade bottle. But, in creating your own label you were also entered into a contest to win a case of Gatorade bottles with your labels on the bottle.
Screen shot 2014-06-20 at 10.31.24 AM








The U.S. Soccer Organization is currently using personalization to encourage fans to purchase gear and get excited about our national team’s participation in the 2014 World Cup, which begins in Brazil on June 12th. Their “One Nation. One Team.” campaign allows you to not only purchase an official U.S. National Team jersey, but for the first time in an active World Cup season you can personalize the official home jersey with your name and number.

U.S. Soccer

U.S. Soccer


















What brands will follow next for personalization? Will you be able to brand your own soda can before it comes out of the vending machine? How about personalized flavors of your favorite brand of chips from your local supermarket? Will we soon see “Gucci by me” on purses and shoes at the mall?

Tell us what you think is the next great frontier of personalization!

Pinnacle Promotions

Where Will We Wear Next?

Wearables! This is all anyone in both the tech and retail arenas are talking about. Mashable says, “Wearable technology is perhaps the most prolific trend in the tech industry today.”

Click to see full image from Mashable

Click to see full image from Mashable


This infographic from Mashable highlights the life of the wearable. It all started with MIT Professor Edward Thorp attempting to invent a wearable computer that would allow him to cheat at Roulette. He wasn’t too far off the mark with a 44% success rate. From there, we’ve moved through the calculator wristwatch, the wireless webcam, and all the way up to Google Glass.

Google wanted to create a hands-free smartphone. Their idea grew into what we know today as Google Glass. Glass is an optical-mounted, voice-controlled, augmented reality wearable computer. In the beginning, it looked like the headgear you might have worn overnight attached to your braces in 8th grade. Currently, Google Glass comes in any number of fashionable eyewear pieces. And as with any trend, Google Glass wearers have already earned their own trendy nickname and have news stories dedicated to Glass use in public areas and private businesses. Here is a link to Google’s own etiquette list of Dos and Don’ts.

In the promotional products industry, as retail goes so do we. We can expect to see the wearables tech trend encroach on the promotional products industry. How long before we see custom promotional Google Glass-ready sunglasses? How about promotional watches equipped with Bluetooth for music and phone access? When will we see personalized t-shirts be RFID-equipped for event staff or VIP access?

What do you think will be the next big thing in promotional wearables? What will be next to make Mashable’s list? Tell us what you think!

Pinnacle Promotions

Shhhh! 3 Secrets to Growing Your Business

Promotional Products Generate New Business Global Advertising Specialty Impressions Study, V. 4 By Larry Basinait

Promotional Products Generate New Business
Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait



Each day, businesses and employees are hustling to bring in new opportunities to help their businesses grow. Business guru and master of growing the small business Gary Vaynerchuck says the number one way to grow your business is to recognize that we are in a “thank you economy.” Companies can do that by making marketing efforts more personal. One way to do this is to give promotional products to your employees, customers and potential customers.

Here are 3 secrets to using promotional products to help grow your business:

1. Match the audience: Whether your audience is your employees, clients or tradeshow attendees the best way to Make the right impression™ with promotional giveaways is to match the product to the audience. A branded credit card-style hand sanitizer would make a memorable tradeshow giveaway at a healthcare event.ccsanitizer Custom printed t-shirts are ideal for the outdoor music festival volunteers.CD100_500









2. Quality equals exposure: The average promotional item is kept 6.6 months. Quality outerwear such as a high-quality jacket continues to provide residual value over time.jacket The same can be said for drinkware. The Wall Street Journal stated that a branded mug can be seen as often as five times per day by its owner.mug It is important to choose the right drinkware with the right imprint method to make sure the idea of quality is connected with the brand.




3. Be creative: Companies can really show off their thoughtfulness and creativity with the right promotional product. The avionic team that travels overseas will see extra value in the customized international electrical adapters.adaptersThe recliner company gives customized throw blankets with to their distributors and vendors.blanket








It’s important to remember to make your marketing more personal and more specific. Knowing your audience, quality and creativity are game changers in making your brand name and services stick with potential new customers, and are key to make promotional products work for you to help attract a new audience and grow your business.

Pinnacle Promotions

The Unique Wedding Experience

Screen shot 2014-05-08 at 4.47.36 PMListen up, event planners and hospitality facilities! You already know that there is no longer such a thing as a “traditional wedding.” There are entire reality television programs built around brides (or bridezillas) competing for the most unique, most memorable wedding. You see it every day. Your brides want the unique wedding experience and we are here to help you give it to them!

Two of the biggest contributors to achieving the unique wedding experience: Pinterest and promotional products.

Pinterest: Pinterest burst onto the scene in 2010 hailing itself as a “virtual discovery” tool. At the core, Pinterest is a bookmarking site. In reality, it is a crafters, foodies, and shoppers paradise. Since its inception, Pinterest has become the #1 social networking site based solely on “time spent” statistics. In 2013, Pinterest was valued at $3.8 billion and there is no slow-down in its near future.

For brides and wedding planners, Pinterest is a welcome haven for ideas and support. You can shop for dresses, get alternative venue ideas, and even plan your menu.

Top Wedding Boards on Pinterest from Vogue Magazine.

The Pinnacle Wedding board is one of our most popular boards.

Pinterest Wedding Boards even have their own Buzzfeed list.

Promotional Products: Promotional products can also help make a wedding even more memorable! Here are a few promotional product ideas to help your clients host a totally unique wedding experience:

Wedding-branded flip-flops to help everyone in the bridal party relax.flipflops




Personalized Napkins can be used for everything from brunch to cocktails to the main meal.napkin



Perfect for the sit-down meal AND a nice wedding favor, the Stemless Wine Glasswineglass.








A memorable addition to a beautiful outdoor wedding and a favor guests will want to use over and over: Fiesta Mason Jar Tumbler.masonjar






Event planners, hotels and venues can be ahead of the curve and offer these great ideas to their customers. Set your company apart, overhaul a wedding and help the brides and grooms that you work with create a one-of-a-kind, magical wedding day.

For more wedding ideas, please check out our Pinterest board or our website. Comment below if you know have other good ideas about how to use promotional products for a unique wedding experience.

Pinnacle Promotions

Oops! The RIGHT Way to Make the WRONG Impression

On the episode of Friends titled “The One Where Joey Loses His Insurance,” Ross has begun to teach his first-ever college course. He is intent on making the right impression, and starts his very first class by introducing himself with an English accent. The hilarity ensues when Monica and Rachel stop by class one day for lunch and discover the bogus accent. He insists the entire fiasco began all because he wanted to make the right impression.

In the promotional products industry, without careful guidance it can be all too easy to make the wrong impression. Our sales team shared examples of the right way to Make the right impression.™

handsanitizerRight: Hand sanitizer for the hospital or doctor’s office
Wrong: Food containing nuts for the hospital or doctor’s office

towels2Right: Branded towels for the local gym
Wrong: Orca whale stress balls for the local gym

Right: A gift pack including sunglasses, hats and sunscreen for the luxury resort in South Florida.
Wrong: Heavy, customized fleece jackets for the luxury resort in South Florida.

ribbonRight: Ribbon reflector light for a cancer fundraiser
Wrong: Zippo lighter for a cancer fundraiser.

Right: Filtered water bottle for an alcohol treatment facility.
Wrong: Shot glass for an alcohol treatment facility.

SM-7677_500Right: Customized cowbells for the local chicken fast-food restaurant.
Wrong: Customized chicken feet for the local chicken fast-food restaurant.

At Pinnacle Promotions, we know the right way to Make the right impression.™

Pinnacle Promotions

Trends for 2014: More, more, more

We have had numerous vendors stop by our offices in Atlanta. We’ve seen a few things stand out as trends for 2014.

Overall, the trend we have seen in every category is the ability for a product to be more than one thing! The keys for products to be more than one thing can be boiled down to three main themes: Security, Versatility and Stress-down.

clearbagSecurity: From bags to tech gear, the thing we hear over and over is “security.” The NFL Bag policy has not gone unnoticed by manufacturers. They are creating more and more clear bags. The requests for customized clear bags have come in every shape and size, and at various price points.

Security is not limited to bags. The iWallet is a perfect example of a branded product designed with “identity theft prevention” in mind. Not only are the cards protected from deactivation from the phone, but also the grip prevents card slippage or loss. iwallet

Versatility: The key to versatility is for a product to be more than one thing. The Gwee button iPhone screen cleaner is a phone stand and a cleaner. This mouse pad is also a screen cleaner. The In-Pillow travel pillow converts from a small pillow, (with a pocket!) to a basic tablet holder to a stand-alone screen mount! pillow

Stress-down: The stress ball has been a hallmark of the promotional products industry as long as we can remember. However, the sheer volume of options in “anti-stress” promotional products has increased. You can now put your logo on everything from the traditional stress ball to Office Spa kits complete with lavender “stress relief” hand lotion.

Screen shot 2014-04-02 at 3.55.30 PMPinnacle Promotions takes the stress out of ordering your promotional products with our Rocketship 24-hour Rush Service. There are thousands of products that can be ordered with rush service and no rush charge. If there is anything that will take the stress out of your life, it is getting the right product at the right time the right way to help you Make the right impression.™

Pinnacle Promotions

Technology: RFID Changing Promotional Products

Author’s note: When I originally wrote this blog post, it was purely informational. Currently, my daughter is on a spring break trip with her school to Peru. The idea of RFID-blocking gear just became VITALLY important to our family.

21st century technology is making a big impact on the promotional products industry. The need for RFID security is changing the internal workings of promotional products. RFID, Radio-frequency Identification, is the wireless use of radio frequency to access information and transfer data. If you have stayed in a hotel recently and used your card to “tap” into your room rather than sliding your card, you are using RFID technology.

RFID has launched a whole new type of crime in the form of hacking. Wired Magazine has covered the increase and ease of theft numerous times since this technology emerged into the market. “They can steal your smartcard, lift your passport, jack your car, even clone the chip in your arm. And you won’t feel a thing.” Now, RFID technology, and the ability to block the RFID signal, is making its way into customizable products as varied as wearables, gear and promotional bags.

Promotional product manufacturers and suppliers have worked together to provide marketing professionals with quality and RFID-safe products. Here are a few examples:

walletYou can customize the Travelpro Travelsmart Passport Wallet with your corporate logo. Developed with the airline travelers and professionals in mind, special RFID Technology encases belongings to protect them from ID theft. This deluxe Passport Wallet contains a flip up boarding pass holder, quick access passport pocket, three credit card slots, and a privacy mesh ID holder.

zebraNot only does the Zebra Convertible Computer Messenger Bag come with padded, scratch-resistant 10″ and 15″ tablet pockets for protecting your technology, but it also has a zippered pocket with RFID-blocking technology preventing unauthorized access to personal information.

Soon enough, RFID technology will be in wearables and gear. The ability to host a QR code on a branded tote bag has been around for a while. We’ll soon be able to insert an RFID patch into a customized reusable bag for a conference taking your swag bag to a whole new level by making it an entry ticket, attendance recorder, and participation tracker.

The possibilities are endless for the marriage of technology and promotional products!

Pinnacle Promotions

Don’t Underestimate the Value of a Good Bag!

LizPPAI By Elizabeth Fenlon
Merchandising Specialist

The PPAI Expo in Las Vegas is the trade show of trade shows. Literally. It is the biggest trade show in the promotional products industry, spanning two full floors at the Mandalay Bay Convention Center. With close to 3,250 booths and 11,500 industry attendees, you can imagine that this might be a tad overwhelming if you were a tradeshow newbie, like myself.

As a Merchandising Specialist for Pinnacle Promotions, it is my job to stay on top of industry trends and be ahead of the curve as new products launch into the market. Attending the PPAI Expo is a must. So, I packed my comfortable shoes and headed to Las Vegas for 4 days of nothing but talking about promo products.

Our team met at the airport at 6AM the day of the trip. I’d been packed for days, terrified of being late or of being the one to hold us up with my lack of business travel experience. Luckily, I’d recently gotten a Zebra Convertible Computer Messenger Bag and it turned out to be my most prized possession on the trip. Seriously, this bag has it all.

zebrabag

My Zebra Bag has both a padded laptop compartment and a padded tablet pocket. Which made getting my chunky, old, Toshiba laptop through security a breeze. It also converts easily from backpack to messenger bag, and not in that cheap 2-in-1 kind of way that you might expect from a ‘promotional bag.’ But, when it was a backpack it was a backpack, with padded durable straps. It also features a zippered pocket with RFID protection. Which if you travel for work, especially out of the country, becomes a necessity. Unless, of course, you like the idea of getting your identity stolen or your bank accounts hacked.

Upon arriving we were able to check in, get a feel of the layout, view the exhibitor list and map and come up with a game plan to tackle all those booths over the next few days. If you’ve never been to a trade show, especially one of this magnitude, there are a few essentials you HAVE to have on you at all times:

• Comfortable Shoes – 8-10 hour days of walking and standing
• Refillable Water Bottle– Las Vegas is a dry climate. It is important to stay hydrated. They’ll price gouge you for bottled water at the show. So, being able to refill from the water fountain is a must. water






• Pen/Notebook – Because you will NEVER remember everything.journal






• Camera Phone – There is no way you will get 2 floors and 3,250 booths of samples on the plane. Take pictures.

• Business Cards/ Business Card Holder – Again, you will never remember everyone’s name. case






• Snacks – ok, maybe this is just me? Avoid getting cranky when it’s 5 o’clock and you realize you still haven’t eaten lunch.

For the show, I converted my Zebra Bag into a messenger bag since I had less to lug around than the airport. The main compartment has a removable file organizer, which turned out to be essential in keeping all the literature I was collecting in the booths organized. Everything on my tradeshow essential list had a perfect spot in this bag, allowing me to be hands free and focus on the real reason I was there, to scout out the newest and most effective products to help your brand Make the right impression™.

Pinnacle Promotions

Pinnacle Promotions Make the right impression™ Contest

A smile? A gift with purchase? A full refund on a defective product?

Or, a rude clerk? A non-responsive manager? A poor-quality product?

Each day companies go above and beyond, or fail miserably, to make the right impression. Have you had a company make a lasting impression on you one way or the other? Tell us what you think is the best way to Make the right impression.™

Related Posts Plugin for WordPress, Blogger...