Tag Archives: pinnacle promotions

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Trade Show Tuesday: How to Create a Killer Trade Show Display

Businesses of all sizes utilize trade shows as a platform to share their products and services, to interact directly with their target audiences, and most importantly, to find customers and help their business grow by driving sales.

In order to do this and to successfully attract the attention of potential customers, each business must create a memorable exhibit that differentiates itself from the others.

With a combination of creativity and smart planning, it’s easy to create a winning trade show display. Keep the following in mind when designing your booth’s display at your next trade show.

 1. Consider Exhibit Size

You may think that having the biggest booth at the trade show is a sure fire, winning marketing strategy. However, this is definitely not the truth. Instead, you should consider what your goals are, as well as what’s required to achieve those goals. You may be more focused on generating sales or introducing a new product to the public or EVEN just to gain a stronger brand awareness. Consider how many attendees you can expect at the show, how many of your own representatives will be at your booth, and how much space is required for you to conduct business. Once you have an idea of what you need to stand out amongst the plethora of other exhibits, you can then decide what sorts of graphics and displays you need to achieve the most visual impact. 

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Item#: 333285 – Show ‘N’ Rise ™ 10′ Curve Floor Mural Display Item.

2. Make Your Brand the Star

At a trade show, you want to make your brand the focal point of your display. Instead of overwhelming attendees with excessive information and graphics, it’s absolutely essential to clearly outline your brand message, your mission, and its benefit to your target audience. If you can do this effectively, that attendee will be interested in learning more and possibly even conducting business with you. Keep in mind that trade show attendees have only a few moments of their time to see what you have to offer. Ultimately, you ideally want to create a professional looking booth that makes your brand’s point and clearly explains your business. Items like custom table skirts are perfect for brand recognition and awareness. Remember that you are trying to draw in potential prospects with your display – not just random people. Therefore, while your brand is still the focus of the display, you should know whom your target prospects are, and then develop your design accordingly. 

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Item#: 109002 – Four sided 6′ Standard Table throw

3. Make Your Display Memorable

In order to get some ROI from your trade show display, above all, you have to make it memorable. There’s no point in investing extensive time and energy into creating a display that doesn’t attract prospects or stay fresh in their minds long after leaving the trade show. You want your display to be the most positive representation of your business, so you must know your unique selling proposition (USP). What is it that differentiates you from your competitors? Knowing this, you can create appropriate and impactful graphics, and this will make it easier to showcase your products and services in a memorable way. Incorporating promotional products or promotional giveaways into your trade show strategy is also an incredibly cost effective and creative way to grab attention and invite customers to your booth. Providing attendees with complementary, unique and useful promotional takeaway items functions as an alternative business card and call to action that can actually be used everyday.

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Item#: 227 – Silicone Card Sleeve

When planned and executed correctly, trade shows can be incredibly effective marketing tools. So before you head out to your next trade show, make sure that you have a professional display, a brand with personality, and a smile on your face.

Going in with a plan will make the experience all the more relaxing and will help you reap the maximum benefit and ensure that you Make the right impression™.

 

Corsages

Unique Promotional Products for Prom Giveaways

The theme. The dresses. The dance moves.

Prom can be one of the most exciting and unforgettable events for high school students, and giving away the right promotional products leaves them with more than just memories.

The key is to give away items that they can treasure long after their done with high school, and with everything from promotional cups to T-shirts and even chocolate, we’re sure some of these promotional products will leave them dancing even long after the music stops:

1. Promotional Drinkware and Tumblers

Branded cups and tumblers make easy and inexpensive party takeaways that are sure to leave a lasting impression. Popular among all ages, promotional tumblers are the perfect way to leave students with a promotional item they’ll use long after their high school career has ended.

24 oz. Revolution Tumbler Item #24REVNEO

24 oz. Revolution Tumbler Item #24REVNEO

2. Promotional Chocolate

Okay, we can’t exactly promise that this sweet promotional product won’t get eaten right away, but c’mon – what’s cooler than getting your logo on a sweet piece of promotional chocolate? Get your school mascot or logo on one these party treats to leave them with some sweet and tasty memories.

Logo Caramel Chocolate Apple Item #LCCA

Logo Caramel Chocolate Apple Item #LCCA

3. Promotional T-shirts

Custom promotional T-shirts are among some of the most popular promotional products on the market, and a commemorative shirt makes for a great giveaway item. Not only are you providing everyone with a keepsake, but you’re also getting your mascot, brand or logo onto a wearable item that’s sure to gain exposure. Prom night wouldn’t be complete without the perfect promotional T-shirt.

Port & Company 5.5-oz All Cotton T-Shirt Item #PC54

Port & Company 5.5-oz All Cotton T-Shirt Item #PC54

4. Promotional Photo Frames

Take a second to think about how many pictures are taken before prom, at prom AND after prom. Between eager parents, selfies, photo booths and more, the opportunities to create photographic memories are endless. Therefore, providing your students with a promotional photo frame that’s screen-printed with the event name is a promotional item they’ll be using for years to come.

5" x 7" Aluminum Frame Item #1070-56

5″ x 7″ Aluminum Frame Item #1070-56


With the right promotional products for prom, partygoers can focus on the most important part of the night: making memories. Be sure to check out Pinnacle Promotion’s selection of promotional items for Prom Night to give away memories that won’t fade with time.

Pinnacle Promotions

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Top Healthcare and Medical Promotional Items

Finding the right medical promotional items for your healthcare company can seem like a daunting task – but it doesn’t have to be. With everything from promotional fitness items to promotional first aid kits, there are numerous ways to promote your healthcare and wellness brand.

Getting your logo on these types of promotional products are perfect ways to ensure maximum brand exposure. Every time someone takes your promotional water bottle to the gym or uses one of your custom-printed bandages, your brand is getting in front of an entirely new audience.

With all the medical promotional items to choose from, one could find it difficult to find the right ones to use. So to help you out, we made a list of our top three favorites:

1. Walking Enthusiast Kit

When it comes right down to it, everybody wants to be able to see the results of their exercise, whether it’s running, jogging or simply just walking. Our Walking Enthusiast Kits not only help them track their movement throughout the day, but this promotional walking kit also helps to get your brand moving, too!

Walking Enthusiast Kit Item #3804

Walking Enthusiast Kit Item #3804

2. Travelers Exercise Kit

Traveling can sometimes put a dampener on a healthy lifestyle, but not anymore! Our next favorite medical promotional item is the Travelers Exercise Kit, which is perfect for those who are always on the go! This kit comes with everything from jump ropes to hand exercisers, and it’s convenient enough to toss into a purse, travel bag or even a laptop bag. Get your logo on one of these traveling promotional products for a little first class brand exposure.

Travelers Exercise Kit Item #PL-4401

Travelers Exercise Kit Item #PL-4401


 

3. Ultimate Gym Set- Water bottle, earbuds and armband

Give the gift of fitness with The Ultimate Gym Set, fully equipped with promotional water bottles, headphones and armbands. This promotional gym set not only encourages workouts for your recipients, but it also gets your logo onto items they’re going to be using on a daily basis.

Ultimate Gym Set- Water bottle, earbuds and armband Item #GFT4106

Ultimate Gym Set- Water bottle, earbuds and armband Item #GFT4106

With health and fitness on the rise in popularity among the masses, getting your brand onto healthcare and medical promotional items is one of the most effective ways of getting impressionable exposure. Be sure to check out our promotional products for health and wellness to learn more about the products above or to browse other options.

Pinnacle Promotions

Multicolored clothes on wooden hangers

3 Surprising Things You Don’t Know About…Promotional Apparel

When shopping for promotional apparel, don’t make the mistake of missing out on 3 key factors that matter and should be part of your decision-making process.

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We interviewed our Sr. Merchandising Manager Megan McConnell and she shared her top 3 things that people need to know about purchasing promotional apparel.

Protection Factors

The trend of protection factors in fabrics also applies to promotional apparel. OSHA recommends your workforce be protected from UV Rays and monitor themselves for skin cancer regularly.

Many customizable items have fabric that is rated for UVA-blocking ingredients. Also, you can find micro-bacterial fabrics throughout promotional categories such as apparel and even home goods.

Port Authority Ladies Tech Pique Polo

Port Authority Ladies Tech Pique Polo

Port Authority Tech Pique Polo

Port Authority Tech Pique Polo

Quality Standards

The U.S. Consumer Product Safety Commission has strict requirements for apparel labeled or sold as “Youth” apparel. The fabric must be labeled for origin of location, contents and safety issues like flammability. A hooded promotional sweatshirt labeled for “Youth” does not have drawstrings around the hood, per USCPSC guidelines.

Gildan Youth Heavy Blend Hood

Gildan Youth Heavy Blend Hood

Get a sample!

Pinnacle recommends you request an actual sample when purchasing promotional apparel or uniforms. This helps with both product use and sizing. With a sample in hand, you can see better how the embroidered image will look and you can get a feel for sizing in length and width. Looking for tall or extended sizes? Talk to your Account Manager for more information! Call us today at 800-351-4226.

When thinking about promotional apparel for your organization or your customers, think about these 3 surprising things that help guarantee the customized apparel you choose will help you to Make the right impression.™

Pinnacle Promotions

Tradeshow (1)

3 Must-Haves for a Killer Tradeshow Display

Tradeshow season is upon us! If you will be presenting at a tradeshow this season, you need to read this!

Of course, everyone on the tradeshow floor will have a booth contest, caricaturist, prize wheel or some other sort of entertainment. But, don’t forget about the basics. Do you have what it takes for a great tradeshow display?

Here are our picks to guarantee you have a killer tradeshow display!

1.

In a show with hundreds of vendors, grab the passers-by with an eye-popping display. But make sure it is something you can take down, put up, and travel with easily!
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2.

Don’t go bare! A classy table drape and side banners add a simple elegance and buttoned-up look to any booth space.
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3.

Attendees will remember you long after the show is over if you have unique, economical giveaways. Essentials include a reusable branded tote for carting away the show goodies, and a functional giveaway such as a promotional stylus pen or mini-journal.

Economy Tote Bag

Economy Tote Bag

Satin Stylus and Pen

Satin Stylus and Pen

Spiral Jotter with Sticky Notes & Pen

Spiral Jotter with Sticky Notes & Pen

Stay top-of-mind on the tradeshow floor, and long after your attendees have returned home. A powerfully branded display, with tables drapes and banners will reel in your audience. The perfect promotional giveaway item will help you make the right impression long after the show attendees leave your space.

Comment, and tell you your thoughts on tradeshow display must-haves!

Pinnacle Promotions

GOODBYE 2014 - poster concept

Pinnacle’s Top 14 of 2014

As we say goodbye to 2014, we want to take a look back at some of Pinnacle’s top moments of 2014.

1. 20th Birthday

Pinnacle Promotions celebrated our 20th birthday in July. We hosted a company celebration replete with songs, and food, and fun. 10538603_10152494339887383_3992781262570483818_n

2. Pinnacle’s Big Office Move

After 10 years in our previous location, we moved to a new, spectacular office space in February. We had to work around some pretty major weather delays, but eventually we arrived at our new digs with our pink crates and worked quickly to get settled in!10325568_10152471209487383_5870214058539602638_n

3. Holiday Gift Giving

Pinnacle Promotions Do Good Feel Good committee chose a foster family to adopt for the holidays. Our team shopped for Barbies and pjs and makeup for two sisters taken in with nothing but the clothes on their back just before the holidays. How fun it was to make a difference in the lives of these young ladies. Pinnacle team members donated more than $500 in gifts and gift cards for this family and these girls. 10846163_10152867507242383_361187609961176788_n

4. Pinnacle Promotions named #58 on ASI Counselor Magazine’s Best Places to Work 2014

For the fifth year, Pinnacle Promotions is named to ASI Counselor Magazine’s Best Places to Work. The family culture, continuing education training and career pathways, and flexible work schedules all contributed to the recognition in 2014.

5. Pinnacle’s New Brand

January 3rd, 2014, Pinnacle introduced our new brand to the world in a huge unveiling!
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6. Atlanta Idea Expo ’14

Pinnacle hosted our first-ever Atlanta Idea Expo ’14. The event happened on September 17th, and was the first of its kind for Pinnacle. We invited area clients, and some clients from farther away, to spend the day at our new offices with vendors, free samples and a delicious lunch.
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7. Pinnacle’s New Website

In May, to match our new branding, Pinnacle launched our totally re-vamped website.
Website Homepage

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Website Homepage3

Website Homepage4

8. PPAI Award Notification

PPAI, the national non-profit association for the promotional products industry, selected Pinnacle Promotions as a finalist for four awards: Image Awards – Branding, Image Award – Distributor Catalog, Image Award Technology Award – Ecommerce website, Technology Award – Social Media, Technology Award.
Award Bar Logos_15_Tech_Finalist

9. Trustpilot honors Pinnacle Promotions

Trustpilot is an online-review platform for ecommerce businesses. Trustpilot boasts more than 7.5 million reviews on its site, representing businesses in more than 16 countries. Pinnacle Promotions uses Trustpilot for its customer review program. And, we were so very proud to accept the first-ever Trustpilot Customer Milestone Award. In July, Trustpilot recognized Pinnacle Promotions for collecting more than 500 reviews. Of those reviews, the majority are five-stars.

Award from Trustpilot

Award from Trustpilot

10. Counselor Best Place to Work Road Tour

Counselor Magazine’s Andy Cohen, Mindy Jensen Ligos and C.J. Mittica stopped by Pinnacle Promotions to check out the new offices during the Counselor Magazine Best Places to Work Road Trip.
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11. World Cup Watching

Like many workplaces around the world, Pinnacle gathered in our new, large breakroom several afternoons in July to cheer the U.S. Men’s National Soccer Team on through their journey at the 2014 World Cup in Brazil. #USA #USA #USA
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12. Emory Winship

Each year, our team members join Emory University (we are alumni, they are a client) for their annual fundraising 5K race.
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13. Inc. 5000

Pinnacle makes the Inc. 5000 list of Fastest Growing companies in 2014.
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14. Snowmaggedonpocalypse

The snow and ice storm that hit Atlanta in January and February not only shut down most of Georgia, but also slowed our office move. On the bright side, this past year we initiated an “always on” connection plan so that our offices are never really closed, moving forward.
APTOPIX Winter Weather Georgia

We can’t wait to see what 2015 brings to Pinnacle Promotions, and to all of you!

Pinnacle Promotions

Pantone_Introducing_Color_of_the_Year_Marsala_banner

Marsala is a “wine” choice for the Pantone Color of the Year 2015

The Pantone color matching system is the standard from which designers and graphic designers work for developing logos and brand guidelines. The color system is universal and allows for all areas to communicate in a color language that is fixed, and not left to interpretation.

Each year, Pantone chooses a “Color of the Year.” The color is decided upon at a secret Pantone meeting held in a European capital each year. The color is reportedly chosen in conjunction with many of the cultural influences that Pantone believes are relevant in our present lives. The color is meant to capture the spirit of the year.

Pantone’s Color of the Year for 2015 is Marsala. It is a mix between red, rust, and burgundy.
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Beyonce’ has already sported the breakout color this year. And if Bey has done it, we can expect more stars to follow.

Last year’s color was radiant orchid. Not all that many things are radiant orchid. But, we saw it make big strides in items such as apparel and drinkware. {link to blog}

The challenge we see for Marsala will be finding the right mix between red, dark red and burgundy. And, which products will highlight this subtle hue the best. Will a pen simply appear to be dark red rather than Marsala? Will a matte-finish mug showcase the color better than a promotional glossy-finish mug because of the light glare from gloss? Perhaps branded apparel and imprinted bags will win the day for the unique qualities of Marsala.

To help our designers, idea-makers and customers get into the color of the year we created a Pinterest board.

What promotional items do you think will look best in Marsala?

Pinnacle Promotions

Courtesy of Gregory Warner/NPR

The 20 Year Old T-Shirt

What an amazing year we have had at Pinnacle! We had so many great moments. One of our highlights was the fact that Pinnacle Promotions celebrated our 20th birthday this year! We threw a party, we had personalized balloons, we had custom sunglasses, we gave the Pinnacle entire team promotional t-shirts. We held a contest and gave away an iPad in a branded tablet cover as a Grand Prize, and logo’d Bluetooth speakers as a First Place Prize. All of this to say, will any of these promotional products be around 20 years from now?

Turns out the answer might just be YES!

We love this article about a t-shirt that resurfaced after 20 years and the search to restore it to its original owner. The focus of the original story was donated clothes winding up for sale in third-world countries. We have written similar posts. As one commenter states below, “(I) can tell you that there’s no lost value on “bad” clothing donations.”

A journalist noticed one shirt in particular that had personal details on the front and a name on the tag in the back. The man who saw the shirt decided to track down its original owner. With a little social media and a lot of luck…here’s what happened:

“We Found This 20-Year-Old T-Shirt In Kenya. The Internet Found The Original Owner”

Courtesy of Gregory Werner/NPR

Courtesy of Gregory Werner/NPR

Courtesy Jennifer Rasansky

Courtesy Jennifer Rasansky

The value of a promotional product never goes out of style. The average promotional item is kept for 6.6 months, according to the Advertising Specialty Institute’s Impression Study (link). And in this case, some are kept for more than 20 years! Look around; do you own a promotional product that you have had longer than 6 months, a year, 5 years, even 20 years? If so, snap a picture and post it to our Facebook wall at facebook.com/pinnaclepromotions.

Pinnacle Promotions

What’s your perfect gift? Enter Pinnacle Promotions The Perfect Gift Holiday Contest #PPPerfectGift

A new car with a big red bow? A baby? A service member returned home from duty? A t-shirt representing your favorite band? We want to know what is your idea of the perfect gift!

Last year, we wrote about the best gift you ever received. The post, and the accompanying contest, was a smashing success. So much so, that we wanted to do it again. This time, we want to know your idea of the perfect gift! Take a picture of your perfect gift. Upload your pic to Facebook, Twitter or Instagram with the hashtag #PPPerfect gift to be entered for a chance to win our awesome prize pack.

Click to enter for your chance to win a Pinnacle Promotions The Perfect Gift Prize Pack!

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Pinnacle Promotions

HPS118

Case Study: Gift with Purchase

Challenge

Hush Puppies was looking to increase sales of Hush Puppies shoes in the Fall for their WeatherSmart campaign and in the Spring for their Commuter campaign using a gift with purchase. The Pinnacle programs team worked closely with the fabulous group at Hush Puppies to develop just the right products to help Hush Puppies make the right impression with their value-added items.

“Hush Puppies helped the world relax… but it took a bit of work to get there. The history of Hush Puppies is rooted in comfort innovation – from the first casual shoe with Worry-Free Suede® to the many patented technologies that make shoes more comfortable and lightweight. From the beginning, the revolutionary use of Scotchgard® leather protector, added during the tanning process, made Hush Puppies leather scuff, stain and water resistant and changed suede footwear forever. Water beaded up and rolled away, leaving feet dry and the suede soft, supple and looking like new. Hush Puppies made “worryfree” a benchmark of its shoes and its brand attitude. In the 1980’s, Hush Puppies combined “computer modeling, biomechanical design and state of the art shoe crafting” to introduce the Hush Puppies “Body Shoe®” and ushered in the walking shoe era.”

The long, storied history of innovation at Hush Puppies set the bar high for quality and unique product offerings!

Solution

Pinnacle provided our client with IdeaKits featuring product ideas that would speak to the campaign messages.
• For WeatherSmart Campaign, we designed a fashion-forward folding umbrella that would appeal to the retail distribution channel.HPW-U-041810 042
• For Commuter Campaign, we designed a fashion-forward keychain and introduced a clever, new & unique product called the PopSockets(R) for a mobile technology accessory.HPS119HPS118

Pinnacle managed the production and distribution of these 2 campaigns to Hush Puppies’s nationwide retail channels. We also held available leftover inventory on these items that we then re-purposed for Dealer Incentives (WeatherSmart) and to tie into a Social Media Campaign Giveaways (Commuter).

Result

Pinnacle not only was able to manage and execute the projects successfully for the US, but also for the UK and Canada markets. In addition the retail partners responsible were very impressed with the drive in sales and appreciated we were able to integrate into their distribution network without any hassles.

Pinnacle Promotions

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