Pinnacle Promotions Marketing Company Blog

Happy Valentine’s Day!

Posted on February 14th, 2012

Here at Pinnacle, we take our holidays seriously and Valentine’s Day is no exception! Upon walking into the office this morning, Pinnacle employees were delighted to find a table full of Valentine’s Day treats, made by our Creative Director Brian and his wife Kim.

Happy Valentine's Day

Click here to read about the Valentine’s Day fun at Pinnacle!

Pinnacle Promotions Supports Give 2 The Troops

Posted on September 20th, 2011

Last month, Pinnacle Promotions began a companywide drive to collect items for Give 2 The Troops, a non-profit organization which sends loving care packages and letters to America’s deployed troops.

To date, we have collected almost triple the number of items established as our original goal and we are still accepting donations for another 2 weeks! The drive has spanned three distinct product categories, namely toiletries, food/snacks, and entertainment/miscellaneous.

We are thrilled with the success of our donation drive and can’t wait to send our enormous shipment off to the Give 2 The Troops headquarters, where it will be divided up and passed along to brave servicemen and women overseas.

To learn more about Pinnacle’s latest initiative benefitting Give 2 The Troops, view the official press release on our website.

Combat Decision Fatigue by Consulting Promotional Products Experts

Posted on August 26th, 2011

Decisions Decisions
Creative Commons Licensephoto credit: Andrew Stawarz

An article featured in the New York Times this week, “Do You Suffer From Decision Fatigue?,” discusses decision fatigue, which is an increasingly common phenomenon facing today’s society. Do you find yourself struggling to make decisions later in the day? Making rash decisions to avoid mulling over all possible consequences? Procrastinating making any decisions at all? New findings prove that you are not alone!

Recent experiments demonstrate that being forced to make a multitude of choices can lead to diminished willpower. Once decision fatigue rears its ugly head, study participants typically settle for recommendations from salespeople in a variety of situations. Additionally, when individuals are presented with more difficult decisions early on in the purchasing process, fatigue hits them early on, as well, and they claim to enjoy the shopping experience less.

From personal decisions to business decisions, practically every minute of our lives is jam-packed with choices. If you have purchased promotional products before, you are probably well-aware of the endless variety of products, styles, imprint methods, sizes, colors, etc. available. Rather than draining your entire daily quota of preliminary decisions on selecting items for your next campaign, let Pinnacle’s staff of promotional gurus guide your hand. Nobody should have to navigate the sea of decisions involved with promotional marketing alone!

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This week, we’re giving back.

Posted on June 13th, 2011

We might be based in Atlanta, but our customers span the globe. So when we heard about how the tornadoes that devastated much of Alabama and, later, Joplin, Missouri, affected our network of suppliers and clients, we decided to help.

This week, 1% of what we earn on products in the Hot 25 category will be donated to organizations in Alabama and Missouri who are working so hard to help those affected by these recent tragedies get back on their feet.

We’re excited to write a check at the end of the week, but how big it is depends on you! If you’ve been thinking about buying some custom sunglasses for a summer event or are thinking ahead to a fall marketing campaign or even this year’s corporate holiday gifts, please consider making your purchase before close of business on Friday, June 17. You’ll be helping us help out a great cause.

Click here to view the Hot 25 >>

For Earth Day Promote Sustainability with Recycled Promotional Products

Posted on April 21st, 2011

recycled promotional productsThe Green Festival is a premier sustainability event where communities, business, and individuals can gather to learn about how they can create and live healthy and environmentally friendly lives.

At these festivals across the nation, screened exhibitors distribute recycled promotional products, teach natural living, and share the most recent developments in “green” technology.

In the past, these environmental groups and Earth Days alike have inspired changes in social behavior. Legislative acts such as The Clean Air Act and the Clean water Act were implemented as a result of community efforts. Therefore, it is important to draw awareness to events, businesses, and communities such as these. Every business and or individual can make one small change to promote sustainability. Whether it is distributing customized recycled promotional products, changing to energy efficient light bulbs, or recycling office papers, each act is a step toward an environmentally sustainable society.

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The Pinnacle Promotions Blog is Now Creative Commons Licensed

Posted on April 19th, 2011

Hello, readers! You may have noticed that we’ve added a new feature to our blog, located along the right side of the page:

Creative Commons License
The Promotional Products Blog by Pinnacle Promotions is licensed under a Creative Commons Attribution 3.0 Unported License. Creative Commons License may not apply to images used within posts and pages on this website — see links and attribution associated with each image for licensing information.

We’re excited to announce that all of the original content – posts, lists, insight, information, pictures and more – that appears on our blog can be quoted, shared, or adapted on your own blog or website provided that you include an attribution link back to the post you’re referring to.

We hope that you’ll take advantage of this opportunity to enter into dialogue with our content, and we’re looking forward to hearing (and seeing) what you have to say about our Promotional Products blog!

Please note that this license may not apply to videos and images we include in our blog posts – if you’ve got a question, just email us or contact us on Twitter and we’ll get back to you soon.

Happy blogging!

Promotional Cameras Help Connect Individuals using “Skype in the Classroom”

Posted on March 30th, 2011

With social interaction gaining prominence in today’s society, it is important to have the right promotional cameras to effectively contribute to this interactive realm. Whether you or your organization are interested in directly interacting with individuals through Face Time, Twitter, Facebook, or Foursquare to name a few, personalized promotional cameras can provide you with this opportunity all while promoting your organization!

Skype, the “real-time-face-time” software application has become a big hit in the educational world. Teachers are using this tool to connect with other educators and specialists around the world in order to bring guest speakers and field trips directly to the classroom. To help teachers network more easily, Skype launched its newest network for teachers, Skype in the Classroom, on Tuesday. Using this new platform, teachers create profiles centered around the subjects, language, and age groups they teach, allowing them to more efficiently search for relevant subjects.

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Get Creative With Mobile Marketing-Print QR Codes on Logo Apparel

Posted on March 24th, 2011

If you’ve seen QR codes popping up on logo apparel, in magazines, or on retail windows, it’s because these distinct 2-D matrix bar codes are gaining lots of traction in the interactive and mobile marketing realm.

QR codes, also known as quick-response codes, are considered a convenience-oriented matrix that’s connecting the physical world to the digital world, instantly. Marketers have integrated QR codes into their campaigns because it’s engaging prospects. Now, by just scanning these codes with a web-enabled mobile phone, consumers on the go can instantly interact with their brand.

Through the codes, companies directly connect consumers to whatever information they wish to promote; whether it is a product page, a Facebook “like” page, coupons, or a campaign. Another attractive feature is the codes ability to measure response rates leading to a more accurate ROI calculation.

Now that QR codes are just beginning to gain traction in the U.S, you can still stay ahead of the creative marketing curve by incorporating QR codes with logo apparel. Promotional products such as shirts and hats last far longer than printed collateral such as flyers and direct mailers. Similarly, by printing a QR code on to logo apparel your company creates a walking marketing campaign!

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Pinnacle Contributes Promotional Products to Action Cycling Atlanta

Posted on March 18th, 2011

Going on nine years, Action Cycling Atlanta has been the producer of AIDS Vaccine 200, a 2-day, 200-mile cycling event that benefits AIDS vaccine research at Emory Vaccine Center.

As a dedicated promotional products supplier for Emory University, Pinnacle Promotions was eager to support and promote Emory Vaccine Center’s efforts to develop a vaccine for HIV/ AIDS. We were presented with the opportunity to do so in February when Emory hosted Spin to End, Action Cycling Atlanta’s indoor cycling fundraiser to benefit the AIDS Vaccine 200 event in May. The Pinnacle team contributed custom-designed promotional products for the event, including t-shirts, carabiners, and whistles.

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360 Degree Images Makes Purchasing Promotional Products Easier

Posted on March 17th, 2011

The process for purchasing promotional products for your marketing needs just got easier! PinnaclePromotions.com has launched 360-degree imaging for thousands of products. Customers can now interact with products before they decide to purchase them, taking the guessing out of buying promotional products.

By clicking on the “360 degree view” button on a product page, users can see the product spin in a 360-degree rotation, providing a full view of the promotional product. You can control the speed and direction of the spin by clicking on the image and dragging your mouse in the direction they desire.

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