Our recent Pinnacle Promotions Atlanta Idea Expo ’14 was a huge success! We invited area customers and prospects to join us for the day to take advantage of promotional samples and a chance to meet with vendors. We hosted several educational seminars. And, we invited our guests to sit down with us for lunch provided by local fav Cue. One of the educational seminars focused on the idea that you can use social media to connect, sell and reward your customers using promotional products.
The Fuller Brush salesman is a legend in the outside sales community. The Fuller Brush man was the original traveling salesman. He went door-to-door, cold calling from city to city, state to state across the country. Movies have been made about him, from The Fuller Brush Man to Planes, Trains, and Automobiles. He is a part of pop culture, and the ideal that salespeople strive to be.
While the Fuller Brush man-model has changed over the years, the role of the “traveling” or outside salesperson still exists. Whether a local person or across states or countries, the role of the salesperson has changed over the decades but there are some business essentials that every outside salesperson needs.
See if you agree with our list:
Business Cards: A must for any salesperson, inside or out. You can order online, or even print your own these days. Business cards are also moving out of the traditional-size mold and branching out into more creative shapes and designs.
Business Card Holders: Pull your business card from this classy double-compartment holder.
Luggage Tag: This Luggage Tag and Luggage Handle Wrap combo make life easier for the seasoned traveler!
Messenger Bag: This elleven™ Checkpoint-Friendly Computer Personalized Backpack is perfect for car or air travel.
Seat beads: A must-have for the salesperson who spends most of their life in the car!
Good Shoes: Enough said.
Sleep Mask: This Napoleon Dynamite sleep mask will keep other flyers from bothering you because they know you mean business.
A Good Book: Goodreads will help you find your next good book, and tell you what your friends are reading, too!
Hand Sanitizer: This Pen/Sanitizer combo is one of our favorites!
Giveaway: What a better way to make the right impression than to give your clients and potential customers something to remember you by. And if you can make them smile in the process, even better! Our clients loved their poppers! VIDEO
Stress-headache Medication: And lastly, do not leave home without relief for those long travel days, weather delays, or cancellations!
To be successful, you must always be prepared. So, make sure you don’t leave the office without these sales necessities!
Check out our Pinterest Board!
Promotional Product Hacks to Save Your Tradeshow
We know how difficult it is to plan, prepare, and execute a trade show and that you’re looking for tips and tricks to make it easier. Storage is in short supply at trade shows. So, how can you make the most of it? We suggest doubling up the uses of your promotional items so that you don’t have to remember quite so many things. Some people call these hacks. We call them “imaginative repurposing.”
Silicone wristbands make handy rubber bands when you’re overwhelmed with loose pens or pencils and short on bundling methods. Not only are these handy customized wristbands going to be utilized over and over by tradeshow attendees (because you just gave them a new idea) but will also allow you to be organized at the same time.
Reduce the number of office supplies that you need to take by leveraging your promotional items for your booth staff. These will be handy for your staff to jot down notes to hand to attendees. Branding and personal contact reminder all rolled up in one.
Cups are a great tradeshow promotional item because they are likely to be used again; they have a long “shelf life.” However, cups use up a lot of space, but really most of it is just air. So, how do you take advantage of this?
If you will be shipping your giveaway cups, use the cups for storage or stuff them full with other essentials that need to go to your trade show. This will reduce the number of boxes that you would need to ship and reduces clutter at the actual booth.
Many booths will use music to create the ambiance within the booth. Think you need to take along extra speakers to be heard? Think again. If playing music from your phone, place your phone’s speaker inside one of those snazzy promotional cups to amplify the sound.
Traveling with fragile tradeshow items and need cushioning to pack your valuables in? Have you ever thought of using a 1/4’ mouse pad, imprinted with your logo to cushion your precious delivery? Mouse pads come in all shapes, sizes, and thicknesses and can be used not only to ensure your mouse works correctly, but can be used to take up extra space in the box and absorb any shock that your shipping boxes may incur.
So, when you get ready to pack up your trade show tables, displays, and promotional items, recall these tips to save space, time, energy, and keep you organized. Well, at least make you look smart by knowing the hacks.
Got any good hacks of your own? Let us know!
I see hundreds of pens a year. Some of them great, some not so great. I have become a little numb to the writing instrument category of promotional products. As a pen aficionado- I have my favorites and my go-to models when suggesting writing tools for various projects.
When the USA Snifty Pen came across my desk, I was brought back to my childhood! My favorite markers were scented, I used them all the time! Do you remeber those? My favorite was the mint scented ones. The Snifty pen has ten different scents to choose from! Each scent is actually infused into the rubber grip of the pen! Each of the pens scent color coordinates with the color accent grip and designer border wrap artwork. So fancy! And each pen is made in the USA! I am digging the Strawberry and Vanilla Cupcake models. Which one will be your favorite?
Check out the snifty pen and other out of the ordinary writing solutions here.
Given the technologically savvy world in which we live, it’s no surprise that Google is continuing to revolutionize E-mail and thus the way in which Internet users communicate. Google first transformed Web mail with a thread system that combines conversations into one tab for easy viewing and organizational purposes. Now, Gmail is announcing Nested Labels, which allow users to create hierarchies within their inbox folders (folders are referred to as “Labels” in Google speak). This new feature is ideal for Internet users who like to keep everything in its proper place; nested labels are like desk organizers for your inbox.
Did you know March is National Craft Month? Now before you scoff at the mention of arts and crafts, a term you may think you have long out-grown, reflect for a moment on the enjoyment you derived from art projects during your childhood. I’m not talking about the required assignments from art class that left you (well, maybe that was just me, because of my lack of artistic talent!) disappointed because of a poor grade. I’m talking about the popsicle stick log cabins and handprint turkeys that you worked on at home with friends and family. It would be impossible for me to ever relive the carefree hours I spent sitting at my kitchen table with watercolors and construction paper, but just writing this blog post is enough to make me add “coloring” to my list of things to do this weekend.
I think encouraging your business to participate in National Craft Month is a great way to help staff relieve stress and unleash their creativity. You could even combine arts and crafts with a favorite philanthropy, such as volunteering at the children’s ward of a local hospital. Whether you decide to drop off handmade cards or artwork to the kids or spend time creating masterpieces with them, the thoughtful sentiment and bright, happy colors of the pieces are sure to bring smiles. And although the driving force behind your volunteer work shouldn’t be the positive publicity, you could always leave the beneficiary’s of your kindness with art-related promotional products like promotional markers so that whenever they spend time coloring and drawing, the imprinted messages will remind them of their special relationship with your organization and the fun times they have shared with representatives of your brand.
In college, one of the clubs I was a part of used to make tissue paper flowers that we hand-delivered to a local children’s hospital; keep reading for instructions on how to do this simple Spring project…
Reading Acree’s blog yesterday did make me a bit nostalgic about college life. My sadness did not last long, however, as a late afternoon brainstorming session with my coworkers left me giddy with excitement about all of the creative ideas that we hope to bring to fruition. Today, as I write this blog, I am slightly overwhelmed by the blank document on my computer screen, but I am hopeful that after jotting down my thoughts and organizing them in a logical progression, anyone who stumbles upon this post will be left feeling satisfied and intrigued.
The sheer number of emotions that we experience on an hourly, and even minute-by-minute, basis is mind-boggling. One of the downright coolest websites I have seen in a long time (other than Pinnacle Promotions, of course!) is Trendhunter.com, recommended to me by Pinnacle’s Relationship Manager, Natasha. Trend Hunter garners over 9 million monthly views and claims to be “the world’s largest, most popular trend community”. With over 61,000 posted trends, this site is an incredible resource for anyone interested in innovative gadgets, concepts, and campaigns.
But enough about Trend Hunter and onto the real inspiration behind today’s ramblings. My first paragraph with distinctive feelings bolded and underlined relates to a Trend Hunter slideshow called “34 Emotion-Based Innovations.” While I am not sure whether inventions like the TouchMan cellphone, which allows for visual sharing of emotions during phone conversations, will be met with widespread acceptance, there are some products on the list that may take the world by storm.
The LadyBag, designed by Canadian researchers, uses RFID technology to detect the contents of the purse- if it detects an absence of a certain item, a visual icon representing the missing item appears on the external LED display. When every RFID-tagged item specified by the user is detected, a smiley face graphic shows up on the outside display. The LadyBag also determines the user’s emotional state via physical sensors, and visually depicts the emotions on the outside display as well. I’m not sure how I feel about literally wearing my emotions, but the RFID detection technology would be useful, to say the least!
The mood pen, created by electronics powerhouse Philips, features sensors in its shaft to monitor the user’s heart rate, blood pressure, skin temperature and pressure. The inks and shape of the writing tip adapt to the emotions detected, so written words will appear different depending on whether the writer is happy or sad. The emotion-sensing technology could be turned off if the user decides not to put his or her feelings on display. My question is, if users are going to turn off that special feature, why wouldn’t they just opt for regular promotional pens?
The general public may not be ready for some of these innovations just yet, but it is fascinating to think about how emotion-detecting technology will affect communication channels and marketing. Someday in the future, will marketers be able to capture and analyze consumers’ emotional reactions to billboards, television commercials, and point of purchase displays? The examples in the slideshow seem to point to “yes,” but it will be exciting to observe the developments as they infiltrate mainstream outlets.
Team Lead – Social Media
view my bio!
Here at Pinnacle, we’re going paperless! Like many offices throughout the world, paperwork is often printed, filed away and forgotten about for weeks at a time. To avoid this situation and do our part to save trees, Pinnacle is enacting eco-friendly initiatives, such as sending confirmations via e-mail.
Whether you work in the promotional products industry or any other industry, you can make your office environment and marketing campaigns more environmentally friendly by following a few simple tips. Send e-mail blasts, rather than direct mail that often winds up in the trash, to reduce your paper dependence. Or, distribute “green” promotional products as your corporate gift or tradeshow giveaway.
Pinnacle offers an entire line of promotional EarthSmart™ products made from natural, organic or recycled material that have a positive impact on the environment. Since Pinnacle donates 1% of all sales from this line to 1% for the Planet, a network of more than 1,700 not-for-profit environmental organizations worldwide, you will be making a difference with every purchase. So if you’re looking for promotional giveaways that employees, clients, and the environment will appreciate, be sure to customize one of EarthSmart™ products with your company name and logo.
We love EarthSmart™ products so much, the marketing department even dressed up as them for Halloween (see picture above).
*Special thanks to Katie McCormick, Senior Account Coordinator, for being a great resource.
Creative Writing Intern
view my bio!
Happy International Magic Month! In this day and age, what better manifestation of the word “magic” exists than the fictional book character Harry Potter and his bewitching peers?
In 2003, due to the immense popularity of author J.K Rowling’s Harry Potter series, the word “muggle” first appeared in the Oxford English Dictionary with the definition “a person without magical powers.” In the Harry Potter books, wizards consider themselves to be superior to muggles, but the fact of the matter is that potions and wizardry are not always the best solution to tough problems.
At Hogwarts School of Witchcraft and Wizardry, Harry and his friends often fall prey to clever marketing gimmicks targeted at young, green wizards. If only they had been informed about the mesmerizing power encompassed by promotional products when properly utilized! Keep reading to find out which alternatives make the grade…
1. The Cinchpack of Notre Dame
The pitch: A String-A-Sling backpack sold to tourists at the Notre Dame Cathedral is hired to kidnap the beautiful Esmeralda. The cinch pack ends up falling in love with Esmeralda and attempts to save her from her captors, at his own risk…
Why the film was never made: Producers claimed cinch packs weren’t pitiful enough to inspire sympathy in audiences.
2. The Hills Have Ice
The pitch: Deranged ice scrapers descend from the hills to attack and cannibalize a family of innocent tourists. In the end, however, the ice scrapers feel remorse and decide to help the tourists by clearing the frost from their car windshield.
Why the film was never made: Producers argued that the ending was too postmodern for a box-office slasher.
3. Pirates of the Carabiner
The pitch: Keychain thieves hijack a college bookstore and take a pretty co-ed hostage, in hopes that her magic carabiner will free them from an ancient curse.
Why the film was never made: Studios felt the college football tailgating crowd was too small of a target audience.
4. Kites of the Living Dead
The pitch: Hordes of the undead wreak havoc on post-apocalyptic suburbia. After successfully turning all human survivors into zombies, they organize a worldwide day of kite flying that unites zombies in global peace… until the sequel.
Why the film was never made: Studios couldn’t predict that in 2009 zombies would rival even vampires in popularity.
5. The Fan-tom of the Opera
The pitch: After her father dies, a singer at the Paris Opera House hears the sound of whirring fans when she sings. Finally, a ghostly figure of a fan emerges from the shadows and declares its love for her.
Why the film was never made: Producers were unable to cast a fan with a decent singing voice.
The pitch: Promotional mice begin communicating with a five-year-old girl in suburban California through static on the computer screen. Eventually they travel through the computer monitor and into the house. “They’re here…”
Why the film was never made: Studios felt the story would be too traumatic for post-9/11 audiences. Maybe in 2010.
Creative Writing Intern
View my bio.